12 MIN READ

The 12 Common Brand Archetypes Explained

Christopher Martin

The 12 Common Brand Archetypes Explained

In the 1940s, noted psychologist Carl Jung theorised that humans use symbolism and innate imagery th...

12 MIN READ

Christopher Martin

    The 12 Common Brand Archetypes Explained

    How to Write Reports That Drive Action and Inspire Change

    6 Important Skills for Making Sense of Data

    5 Components Every Commercial Data Strategy Needs

    What is Data Governance and Why Is It Important?

    Building a Data Strategy - The Essentials

    Making Data-Driven Decisions - The Long and Short of It

    Segmentation, Clusters and Personas: How to Group Consumers

    Animated Insights: Customer vs. Consumer Research

    Considerations for Equity, Diversity and Inclusion Research

    The Past, Present and Future of Consumer Behaviour

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    3 Creative Skills Every Market Research Team Needs

    The 4 Most Important Consumer Research Data Points

    Consumer Research - Definitions, Examples and Benefits

    Ingredients for a Successful Consumer Segmentation

    How Technology Helps Turn Insight into Action

    Diving Deep: Agility and Scale in Qualitative Research

    4 Common Insight Platform Challenges and How to Overcome Them

    Diaries, Focus Groups and Communities: A Review of Online Qual Methods

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    Building the Perfect Qualitative Research Sample

    Using the Meaningful x Actionable Grid to Evaluate Your Insights

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    Best Practices for Semi-Structured Qualitative Interviews

    How to Measure Brand Awareness: The Complete Guide

    Infographic: 6 Creative Qualitative Research Methods

    Disruption and Innovation: What's Next for Online Communities?

    Understanding Qualitative Observations and Inquiries

    What is Qualitative Research?

    Insightful Thinking: Building a Successful Customer-Centric Culture

    7 Questions to Ask Your Research Suppliers

    Animated Insights: The Most Important CX Touchpoints for Research

    How To Set Your New Insight Platform Up for Success

    The 3 Step Process for Implementing Customer Feedback

    Infographic: The Long Road to Customer Centric Market Research

    Behavioural Science and Bias: What Researchers Need to Know

    What is a True Culture of Insight?

    What Does It Mean to Empower Insights?

    5 Easy Ways to Measure Customer Centricity

    Applying Semiotics to Marketing and Brand Research

    How to Translate Customer Insight into Business Action

    The Complete Guide to Customer Centricity

    Best Practices for Recruiting and Managing Insight Community Members

    Infographic: FlexMR's 2021 Year in Review

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    A Casual Conversation on The Future of Qual

    GDPR 3 Years On - Data Security in Market Research

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    Forecasting Failure - Using Insight to Make Strategic Decisions

    Infographic: Common Panel Health Issues and Remedies

    Research Automation - The Effect on Recruitment, Fieldwork & Reporting

    Connection & Communication: Principles of Insight Activation

    Animated Insights: Giving Qualitative Research a Name and a Face

    5 Creative Ways to Communicate Complex Information

    How to Build an Active and Engaged Online Insights Community

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    The Power of In-House Research Teams, and How to Enhance It

    Breaking Down 5 Barriers to Insights Activation

    What is Market Research? Definition, Methods, Examples and Templates

    How Market Researchers Can Win Over Leadership Teams

    4 Steps to Building an Insights Engine

    Infographic: Driving Efficiency Across the Four Stages of Research

    What Sets Winning Insight Teams Apart?

    A Casual Conversation on Extending the Efficiency, Reach and Influence of Insights

    Surveys - The Life-Blood of Quantitative Insights?

    How Qualitative Technology Drives Emotional Understanding

    Exploring the Effectiveness of Creative Reporting Formats

    Dear Surveys... We Need to Talk

    Our Journey Towards Insights Empowerment

    Infographic: The Quest for Insights Empowerment

    4 Research Strategies for Time-Strapped Teams

    Understanding Stakeholders: Exploring The Meaning of Engagement

    Delivering Tangible Value from Research Communities

    Does your Brand Need an Insights Advocate?

    Simple Ways to Curate Insights for Senior Audiences

    What is Human Experience Research?

    Animated Insights: Creative Approaches to Presenting Information

    Customer Immersion Sessions - A Simple Guide

    How to Scale Creative Qual for Rich Consumer Understanding

    5 Strategies to Turn Insights into Action

    Infographic: A Recipe for the Perfect Insights Community

    A Day in the Life of a Market Researcher

    Asking the Right Questions: A Guide to Effective Survey Design

    The Impact of User Experience on Market Research

    How to Measure the Success of Insights Activation

    8 Common Insight Platform Pitfalls (and How to Avoid Them)

    What is a Market Research Playbook?

    Effective Insight Strategies: An Industry-Wide Discussion

    Close Connections - Practical Ways to Support Real-Time Decisions

    A Casual Conversation on Client-Agency Relationships

    Community Panels - A Practical Guide to Improving Data Quality

    Mind the Gap - Bridging the Gap Between Brands and Consumers

    6 Ways to Involve Stakeholders in Qualitative Research

    How to Speed Up Qualitative Fieldwork Without Compromising Quality

    The Importance of Delegation in Managing Insight Activities

    The Role of Focus Groups in our Quest for Expressive Data

    Infographic: The Anatomy of a Successful Insights Team

    Four Ways Researchers Can Form Strong Stakeholder Relationships

    Animated Insights: Extending the Reach of Consumer Data

    Zoom Out - Big Picture Data Reporting

    Just in Time - Making Research More Efficient?

    Building a Research Technology Stack for Better Insights

    Surveys, Video and the Changing Face of Agile Research

    Infographic: Our 2020 in Review

    Why Responsible Innovation Marks the Future of Online Communities

    Influencing C-Suite Decisions with Actionable Data

    7 Creative Ways to Bring Insight to Life Through Video

    The Evolution of Quantitative Methods: What Technology Holds

    Market Research Innovation: What It Means to Push the Envelope

    How to Write an Effective Market Analysis (+ Free Template)

    The Impact of The Insights Industry Landscape on Research: A Meta Analysis

    What is Data-Driven Decision Making?

    The Case for Combining Next Generation Tech with Human Oversight

    What to Do When No One Wants Your Research Data

    Knowledge Management: Giving Structure to Insights

    When and How Should Researchers Challenge Internal Brand Perceptions?

    Forget the Dashboard: The Case for Collaborative Curation of Insight

    How to Use Online Research Platforms to Drive Insights Engagement

    Encouraging Connection in Isolation – Safeguarding Mental Health

    Infographic: 51 Ways to Activate Insight

    Videos, Images, Numbers, Text: Blending Data Formats to Drive Decisions

    The Insights Industry Needs Digital Integration, Not Transformation

    Examining the Causes of the Gulf in Research Client-Agency Relationships

    Are Survey Chatbots Coming of Age?

    Changing Hearts and Minds Through Creative Use of Research Technology

    Turning Research Community Insight into Tangible Action

    The Complex Relationship Between Crowdsourcing and Innovation

    Lessons from Advertisers: How to Make Insights Stand Out

    5 Rules of Visual Storytelling for Impactful Presentations

    The Many Shades of Agile Market Research

    Choosing the Right Technology to Support Stakeholder Engagement

    Storytelling for Researchers: Lessons from 100+ Hours of Filmmaking

    How to Apply Design Thinking Principles to Market Research

    How to Get Rich, Online Qualitative Insight in Less than 24 Hours

    The Electrification of Data: Giving Stakeholders a Reason to Care

    The Marketing Technologies Set to Revolutionise Consumer Insight

    Horizon Scanning: How Data Security May Evolve Over the Next Decade

    Infographic: The Design Thinking Process for Insight Professionals

    Do Predictive Analytics Lead to Better Consumer Understanding?

    A Deep Dive into the Customer Feedback Loop

    A Simple Template for Presenting Impactful Research Results

    Do New Yorkers Love New York? Why it Should Matter to Researchers

    What Is Responsible Innovation and Why Does It Matter?

    The Underlying Mechanics of Consumer Trust in Market Research

    How Technology & Innovation Get Researchers a C-Suite Audience

    Understanding the Role of Social Media Analytics in Market Research

    How To Become An Expert On Your Customers

    Empowering Stakeholders by Democratising Access to Insight

    Painting a Picture with Insight from Londoners

    The Effects of Digital Transformation on the Insights Industry

    Spot the Bot: Tips for Improving Data Quality

    Creating a Buzz: How to Make Insights Exciting

    Digital Insights, Physical Communication – The Best of Both

    4 Pillars of Effective Stakeholder Engagement

    Question Boards: A Simple Approach to Generating Quality Qual

    Choosing the Right Research Technology (+ Free Vendor Criteria Template)

    The Benefits of a Dedicated Online Focus Group Tool

    What is Behavioural Economics and Behavioural Science?

    New Yorkers on New York: How Insight Sparks Important Conversations

    How 4 Basic Narrative Structures Can Help You Tell Better Insight Stories

    The Difference Between Implicit vs. Explicit Testing

    The Speed of Insight: How to Accelerate the Decision-Making Process

    Infographic: The Science of Storytelling

    What Researchers Need to Know about Behavioural Science

    Our Contributions to the UN Global Call to Creatives: Insight & Influence

    5 Technologies Transforming Market Research in 2020

    Paul Hudson on Engaging Cities with Insight (& What It Means For You)

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    10 Emerging Customer Experience Trends

    Is All Online Research Created Equal?

    The FlexMR Insights Marketing Team Responds to the UN Global Call to Creatives

    What It Really Means to Gather Online Qual at Scale

    Responsibility and Sensitivity: Research in the Time of Crisis

    The Role of Video in Market Research

    Advice for Insight Communities During COVID-19

    Developing a Question Oriented, Not Answer Oriented Culture

    Dungeons, Dragons & Impactful Stories (MRS IMPACT Summary #2)

    Culture, Politics and Ethics: The Wide Net of Research (MRS IMPACT Summary #1)

    What It Really Means to be Customer-Centric

    Collaboration and Human Centricity: The Future of Market Research (IIeX EU 2020 Summary)

    Introducing SurveyMR 2.0 and Flowchart Inspired Scripting

    3 Famous Fusions of Qual & Quant Data

    Connecting Worlds through a Shared Vision (Qual360 Summary #2)

    An Age of Qualitative Reinvention (Qual360 Summary #1)

    Voice of Customer Analysis: Should Companies Care?

    6 Skills Agile Insight Teams Need to Succeed

    The California Consumer Privacy Act: Impacts and Considerations

    Understanding the Power of Consumer Communities

    Building a Successful Customer Insights Team

    A Practical Guide to Translating Business Problems into Research Objectives

    5 Creative Ways to Present Complex Information

    Infographic: Insights Technology Trends of 2020

    Market Research Trends: A 5 Year View (2020-2025)