5 Easy Ways to Measure Customer Centricity

Emily James

5 Easy Ways to Measure Customer Centricity

There are a number of organisations now that either proclaim to be customer-centric, or are taking s...


Emily James

5 Easy Ways to Measure Customer Centricity

Applying Semiotics to Marketing and Brand Research

How to Translate Customer Insight into Business Action

The Complete Guide to Customer Centricity

Best Practices for Recruiting and Managing Insight Community Members

Infographic: FlexMR's 2021 Year in Review

The Complete Guide to Market Segmentation (+6 Examples)

9 Signs of a Good Client-Agency Relationship

Creating an Online Database of Research Participants

Redefining Qualitative Fieldwork in the Online Era

A Casual Conversation on The Future of Qual

GDPR 3 Years On - Data Security in Market Research

Experts Explain How to Get the Most Out of Qual and Quant

The Power of Empathy in Research Design

Forecasting Failure - Using Insight to Make Strategic Decisions

Infographic: Common Panel Health Issues and Remedies

Research Automation - The Effect on Recruitment, Fieldwork & Reporting

Connection & Communication: Principles of Insight Activation

Animated Insights: Giving Qualitative Research a Name and a Face

5 Creative Ways to Communicate Complex Information

How to Build an Active and Engaged Online Insights Community

Are Your Stakeholders Asking the Right Questions?

The Power of In-House Research Teams, and How to Enhance It

Breaking Down 5 Barriers to Insights Activation

What is Market Research? Definition, Methods, Examples and Templates

How Market Researchers Can Win Over Leadership Teams

4 Steps to Building an Insights Engine

Infographic: Driving Efficiency Across the Four Stages of Research

What Sets Winning Insight Teams Apart?

A Casual Conversation on Extending the Efficiency, Reach and Influence of Insights

Surveys - The Life-Blood of Quantitative Insights?

How Qualitative Technology Drives Emotional Understanding

Exploring the Effectiveness of Creative Reporting Formats

Dear Surveys... We Need to Talk

Our Journey Towards Insights Empowerment

Infographic: The Quest for Insights Empowerment

4 Research Strategies for Time-Strapped Teams

Understanding Stakeholders: Exploring The Meaning of Engagement

Delivering Tangible Value from Research Communities

Does your Brand Need an Insights Advocate?

Simple Ways to Curate Insights for Senior Audiences

What is Human Experience Research?

Animated Insights: Creative Approaches to Presenting Information

Customer Immersion Sessions - A Simple Guide

How to Scale Creative Qual for Rich Consumer Understanding

5 Strategies to Turn Insights into Action

Infographic: A Recipe for the Perfect Insights Community

A Day in the Life of a Market Researcher

Asking the Right Questions: A Guide to Effective Survey Design

The Impact of User Experience on Market Research

How to Measure the Success of Insights Activation

8 Common Insight Platform Pitfalls (and How to Avoid Them)

What is a Market Research Playbook?

Effective Insight Strategies: An Industry-Wide Discussion

Close Connections - Practical Ways to Support Real-Time Decisions

A Casual Conversation on Client-Agency Relationships

Community Panels - A Practical Guide to Improving Data Quality

Mind the Gap - Bridging the Gap Between Brands and Consumers

6 Ways to Involve Stakeholders in Qualitative Research

How to Speed Up Qualitative Fieldwork Without Compromising Quality

The Importance of Delegation in Managing Insight Activities

The Role of Focus Groups in our Quest for Expressive Data

Infographic: The Anatomy of a Successful Insights Team

Four Ways Researchers Can Form Strong Stakeholder Relationships

Animated Insights: Extending the Reach of Consumer Data

Zoom Out - Big Picture Data Reporting

Just in Time - Making Research More Efficient?

Building a Research Technology Stack for Better Insights

Surveys, Video and the Changing Face of Agile Research

Infographic: Our 2020 in Review

Why Responsible Innovation Marks the Future of Online Communities

Influencing C-Suite Decisions with Actionable Data

7 Creative Ways to Bring Insight to Life Through Video

The Evolution of Quantitative Methods: What Technology Holds

Market Research Innovation: What It Means to Push the Envelope

How to Write an Effective Market Analysis (+ Free Template)

The Impact of The Insights Industry Landscape on Research: A Meta Analysis

What is Data-Driven Decision Making?

The Case for Combining Next Generation Tech with Human Oversight

What to Do When No One Wants Your Research Data

Knowledge Management: Giving Structure to Insights

When and How Should Researchers Challenge Internal Brand Perceptions?

Forget the Dashboard: The Case for Collaborative Curation of Insight

How to Use Online Research Platforms to Drive Insights Engagement

Encouraging Connection in Isolation – Safeguarding Mental Health

Infographic: 51 Ways to Activate Insight

Videos, Images, Numbers, Text: Blending Data Formats to Drive Decisions

The Insights Industry Needs Digital Integration, Not Transformation

Examining the Causes of the Gulf in Research Client-Agency Relationships

Are Survey Chatbots Coming of Age?

Changing Hearts and Minds Through Creative Use of Research Technology

Turning Research Community Insight into Tangible Action

The Complex Relationship Between Crowdsourcing and Innovation

Lessons from Advertisers: How to Make Insights Stand Out

5 Rules of Visual Storytelling for Impactful Presentations

The Many Shades of Agile Market Research

Choosing the Right Technology to Support Stakeholder Engagement

Storytelling for Researchers: Lessons from 100+ Hours of Filmmaking

How to Apply Design Thinking Principles to Market Research

How to Get Rich, Online Qualitative Insight in Less than 24 Hours

The Electrification of Data: Giving Stakeholders a Reason to Care

The Marketing Technologies Set to Revolutionise Consumer Insight

Horizon Scanning: How Data Security May Evolve Over the Next Decade

Infographic: The Design Thinking Process for Insight Professionals

Do Predictive Analytics Lead to Better Consumer Understanding?

A Deep Dive into the Customer Feedback Loop

A Simple Template for Presenting Impactful Research Results

Do New Yorkers Love New York? Why it Should Matter to Researchers

What Is Responsible Innovation and Why Does It Matter?

The Underlying Mechanics of Consumer Trust in Market Research

How Technology & Innovation Get Researchers a C-Suite Audience

Understanding the Role of Social Media Analytics in Market Research

How To Become An Expert On Your Customers

Empowering Stakeholders by Democratising Access to Insight

Painting a Picture with Insight from Londoners

The Effects of Digital Transformation on the Insights Industry

Spot the Bot: Tips for Improving Data Quality

Creating a Buzz: How to Make Insights Exciting

Digital Insights, Physical Communication – The Best of Both

4 Pillars of Effective Stakeholder Engagement

Question Boards: A Simple Approach to Generating Quality Qual

Choosing the Right Research Technology (+ Free Vendor Criteria Template)

The Benefits of a Dedicated Online Focus Group Tool

Behavioural Economics vs Behavioural Science: A Comparison

New Yorkers on New York: How Insight Sparks Important Conversations

How 4 Basic Narrative Structures Can Help You Tell Better Insight Stories

The Difference Between Implicit vs. Explicit Testing

The Speed of Insight: How to Accelerate the Decision-Making Process

Infographic: The Science of Storytelling

What Researchers Need to Know about Behavioural Science

Our Contributions to the UN Global Call to Creatives: Insight & Influence

5 Technologies Transforming Market Research in 2020

Paul Hudson on Engaging Cities with Insight (& What It Means For You)

Engaging New York & London with Impactful Insights: A Research Story

10 Emerging Customer Experience Trends

Is All Online Research Created Equal?

The FlexMR Insights Marketing Team Responds to the UN Global Call to Creatives

What It Really Means to Gather Online Qual at Scale

Responsibility and Sensitivity: Research in the Time of Crisis

The Role of Video in Market Research

Advice for Insight Communities During COVID-19

Developing a Question Oriented, Not Answer Oriented Culture

Dungeons, Dragons & Impactful Stories (MRS IMPACT Summary #2)

Culture, Politics and Ethics: The Wide Net of Research (MRS IMPACT Summary #1)

What It Really Means to be Customer-Centric

Collaboration and Human Centricity: The Future of Market Research (IIeX EU 2020 Summary)

Introducing SurveyMR 2.0 and Flowchart Inspired Scripting

3 Famous Fusions of Qual & Quant Data

Connecting Worlds through a Shared Vision (Qual360 Summary #2)

An Age of Qualitative Reinvention (Qual360 Summary #1)

Voice of Customer Analysis: Should Companies Care?

6 Skills Agile Insight Teams Need to Succeed

The California Consumer Privacy Act: Impacts and Considerations

Understanding the Power of Consumer Communities

Building a Successful Customer Insights Team

A Practical Guide to Translating Business Problems into Research Objectives

5 Creative Ways to Present Complex Information

Infographic: Insights Technology Trends of 2020

Market Research Trends: A 5 Year View (2020-2025)

20 Market Research Tools for a Comprehensive 2020 Insight Strategy

Infographic: Our 2019 in Review

Storytelling: Demonstrating the ROI of Data

The Case for Democratising Research Itself, Not Just Results

Brands that use Strategic Storytelling to Bring Insights to Life

Data Scandals in the Age of GDPR: Changing our Perceptions of Data

Activating Insight: 3 Golden Rules for Success

4 Insight Innovations Smart Researchers are Watching

Women in Research 2019: Empowered Industry, Enlightened Insights

The Effect of Data & Insight on Strategic Decision Making

Context: The Next Marketing Revolution Researchers Must Prepare For

Could You Paint Your Brand? Visualising Consumer Insights

3 Challenges that Data Still has to Overcome

Building a Personal Insights Industry Brand

Why Insight Deserves a Voice at the C-Suite Table

What Exactly is Actionable Insight?

Beyond Surveys: The Signs of a Mature Insights Strategy

What Exactly is a Chief Insights Officer?

5 Lessons Researchers can Learn from the Gaming Industry

Insight-Led Brand Strategy: A Guide to the Essentials

Insight as Art: An Introduction to the Consumer Postcard Project

The Role Researchers Play in Driving Business Transformation

How to Bring the Voice of the Customer into the Boardroom

A 7-Step Market Research Process for Guaranteed Success

The Skills That Insights Leaders of the Future Will Need

Can You Predict Where your Brand will be in 10 Years?

Avoiding Social Influence and Conformity in Online Communities

Turbocharging Customer-Centric Marketing with Insight

5 Uncomfortable Truths about the Insights Industry

The Human Factor: Designing Research Experiences for Real People

How to Build Consumer Trust in your Brand’s Use of Data

How to Write a Market Research Brief (+ Free Template)

What is Marketing Research: The Many Faces of Market Research

Flowchart Interfaces: The Future of Survey Scripting?

How Software Developers Shape Modern Research Experiences (MRMW Summary #3)

Technology that Transfers and Facilitates Knowledge (MRMW Summary #2)

Technology as an Enabler of Better Research (MRMW Summary #1)

What is Correlation Analysis? Definition and Exploration

Putting a Price on Big Data: How Society Values Information

AQR Big Day Out: Communities, Connection and Consumers

The Importance of Reciprocity in Participant Engagement