--- title: Blog | FlexMR description: Exploring the latest thinking on insights empowerment, from the crossroads of marketing, research and technology. --- close ## Ready to level up your insights? Get ready to streamline, scale and supercharge your research. Fill out this form to request a demo of the InsightHub platform and discover the difference insights empowerment can make. A member of our team will reach out within two working days. close ## Cost effective insights that scale Quality insight doesn't need to cost the earth. Our flexible approach helps you make the most of research budgets and build an agile solution that works for you. Fill out this form to request a call back from our team to explore our pricing options. [![FlexMR logo](https://www.flexmr.net/skin/images/images-custom/2b221b67-b091-4584-9017-872ee2ddf960-logo.svg)](https://www.flexmr.net/) Book a Demo Request Pricing [Contact Us](https://www.flexmr.net/contact/) Menu - [Home](https://www.flexmr.net/) - [InsightHub](https://www.flexmr.net/insighthub/) - [What is InsightHub?](https://www.flexmr.net/insighthub/) - [Data Collection](https://www.flexmr.net/insighthub/data-collection/) - [Data Analysis](https://www.flexmr.net/insighthub/data-analysis/) - [Data Activation](https://www.flexmr.net/insighthub/data-activation/) - [Research Templates](https://blog.flexmr.net/topic/survey-templates/) - [Information Security](https://www.flexmr.net/insighthub/information-security/) - [Services](https://www.flexmr.net/services/) - [Our Expert Services](https://www.flexmr.net/services/) - [Support & Education](https://www.flexmr.net/services/support-and-education/) - [Consultative Services](https://www.flexmr.net/services/consultative-services/) - [Insight Delivery](https://www.flexmr.net/services/insight-delivery-services/) - [Research Methods](https://www.flexmr.net/methods/) - [Sectors We Work With](https://www.flexmr.net/sectors/) - [About](https://www.flexmr.net/about/) - [About Us](https://www.flexmr.net/about/) - [Leadership](https://www.flexmr.net/about/leadership/) - [Meet the team](https://www.flexmr.net/about/meet-the-team/) - [Advisory Board](https://www.flexmr.net/about/advisory-board/) - [Press & Media](https://resources.flexmr.net/tag/press) - [Accolades](https://www.flexmr.net/about/accolades/) - [Careers](https://www.flexmr.net/about/careers/) - [Blog](https://blog.flexmr.net/) - [Resources](https://resources.flexmr.net) - [Contact](https://www.flexmr.net/contact/) - [Book a Demo](https://blog.flexmr.net/) - [Request Pricing](https://blog.flexmr.net/) - [Home](https://www.flexmr.net/) - [InsightHub](https://www.flexmr.net/insighthub/) - - [What is InsightHub?](https://www.flexmr.net/insighthub/) - [Data Collection](https://www.flexmr.net/insighthub/data-collection/) - [Data Analysis](https://www.flexmr.net/insighthub/data-analysis/) - [Data Activation](https://www.flexmr.net/insighthub/data-activation/) - [Research Templates](https://blog.flexmr.net/topic/survey-templates/) - [Information Security](https://www.flexmr.net/insighthub/information-security/) - ![Camp InsightHub](https://blog.flexmr.net/hubfs/Website_Files/Images/Navigation/camp_insighthub_nav.png) Embark on a new adventure. Join Camp InsightHub, our free demo platform, to discover the future of research. [Sign Up Today](https://insighthub.flexmr.net/users/new) - ![FlexMR InsightHub](https://blog.flexmr.net/hubfs/Website_Files/Images/Navigation/insighthub_screenshot.png) Read a brief overview of the agile research platform enabling brands to inform decisions at speed in this PDF. 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Find out how. [Download Brochure](https://blog.flexmr.net/hubfs/Public_Files/Brochures/FlexMR_Services_Brochure.pdf) - ![Video Close Connection Programme](https://blog.flexmr.net/hubfs/Website_Files/Images/Navigation/video_services.jpg) Close Connections bring stakeholders and customers together for candid, human conversations. [Read Press Release](https://resources.flexmr.net/close-connections-launch) - ### Explore our Practices - [Communities Practice](https://www.flexmr.net/insighthub/) - [Closeness Practice](https://www.flexmr.net/practices/customer-closeness/) - [CX Practice](https://www.flexmr.net/practices/customer-experience/) - [Insight Communications Practice](https://www.flexmr.net/practices/insight-communications/) - [About](https://www.flexmr.net/about/) - - [About Us](https://www.flexmr.net/about/) - [Leadership](https://www.flexmr.net/about/leadership/) - [Meet the Team](https://www.flexmr.net/about/meet-the-team/) - [Advisory Board](https://www.flexmr.net/about/advisory-board/) - [Press & Media](https://resources.flexmr.net/tag/press) - [Accolades](https://www.flexmr.net/about/accolades/) - [Careers](https://www.flexmr.net/about/careers/) - ![FlexMR Credentials Deck](https://blog.flexmr.net/hubfs/Website_Files/Images/Navigation/flexmr_credentials.png) The FlexMR credentials deck provides a brief introduction to the team, our approach to research and previous work. [Download Credentials](https://blog.flexmr.net/hubfs/Public_Files/Brochures/FlexMR_Credentials.pdf) - ![FlexMR Insights Empowerment](https://blog.flexmr.net/hubfs/Website_Files/Images/Navigation/insights_empowerment.png) We are the insights empowerment company. Our framework addresses the major pressures insight teams face. [Download Brochure](https://blog.flexmr.net/hubfs/Public_Files/Brochures/Insights_Empowerment_Brochure.pdf) - ### Latest News - [Insight as Art Shortlisted for AURA Innovation Award](https://resources.flexmr.net/aura-innovation-award-2021) - [FlexMR Launch Video Close Connection Programme](https://resources.flexmr.net/close-connections-launch) - [VideoMR Analysis Tool Added to InsightHub](https://resources.flexmr.net/videomr-launch) - [FlexMR Makes Shortlist for Quirks Research Supplier Award](https://resources.flexmr.net/quirksmr-mr-supplier-award-2020) - [Blog](https://blog.flexmr.net) - - [Latest Posts](https://blog.flexmr.net) - [Strategic Thinking](https://blog.flexmr.net/topic/strategic-thinking) - [Technology & Trends](https://blog.flexmr.net/topic/tech-trends) - [Research Methods](https://blog.flexmr.net/topic/research-methods) - [Practical Application](https://blog.flexmr.net/topic/practical-application) - [Insights Empowerment](https://blog.flexmr.net/topic/insights-empowerment) - [View Full Blog Archives](https://blog.flexmr.net/all) - ![FlexMR Close Connection Programme](https://blog.flexmr.net/hubfs/Website_Files/Images/Navigation/close_connection.png) Discover how to build close customer connections to better support real-time decision making. [Build Connections](https://blog.flexmr.net/practical-support-real-time-decisions) - ![Market Research Playbook](https://blog.flexmr.net/hubfs/Website_Files/Images/Navigation/market_research_playbook.png) What is a market research and insights playbook, plus discover why should your team consider building one. [Discover Playbooks](https://blog.flexmr.net/market-research-playbook) - ### Featured Posts - [Five Strategies for Turning Insight into Action](https://blog.flexmr.net/5-strategies-turn-insights-into-action) - [How to Design Surveys that Ask the Right Questions](https://blog.flexmr.net/effective-survey-design-guide) - [Scaling Creative Qual for Rich Customer Insight](https://blog.flexmr.net/scale-creative-qual-rich-understanding) - [How to Measure Brand Awareness: The Complete Guide](https://blog.flexmr.net/measure-brand-awareness) - [Resources](https://resources.flexmr.net) - - [All Resources](https://resources.flexmr.net) - [Client Stories](https://resources.flexmr.net/tag/case-studies) - [Whitepapers](https://resources.flexmr.net/tag/whitepapers) - [Events & Webinars](https://resources.flexmr.net/tag/events) - [The Open Ideas Panel](https://ideas.flexmr.net/auth/sign_in) - [InsightHub Help Centre](https://help.flexmr.net/en) - [FlexMR Client Network](https://www.linkedin.com/groups/9165407/) - ![Insights Empowerment Readiness Calculator](https://blog.flexmr.net/hubfs/Website_Files/Images/Navigation/insights_calculator.png) The insights empowerment readiness calculator measures your progress in building an insight-led culture. [Get Your Score](https://resources.flexmr.net/insights-empowerment-calculator) - ![MRX Lab Podcast](https://blog.flexmr.net/hubfs/Website_Files/Images/Navigation/flexmr_podcast.png) The MRX Lab podcast explores new and novel ideas from the insights industry in 10 minutes or less. [Listen Now](https://resources.flexmr.net/mrx-lab-podcast) - ### Featured Stories - [Specsavers Informs Key Marketing Decisions with InsightHub](https://resources.flexmr.net/specsavers) - [The Coventry Panel Helps Maintain Award Winning CX](https://resources.flexmr.net/coventry-building-society) - [Isagenix Customer Community Steers New Product Launch](https://resources.flexmr.net/isa-insights) - [Curo Engage Residents with InsightHub Community](https://resources.flexmr.net/curo) - [Strategic Thinking](https://blog.flexmr.net/topic/strategic-thinking) / 6 MIN READ ## Participatory Approaches to Customer Closeness: Exploring Co-Design Labs in Insight #### Dr Katharine Johnson # [Participatory Approaches to Customer Closeness: Ex...](https://blog.flexmr.net/participatory-customer-closeness) Most research still treats customers the way it did twenty years ago: as people we study, not people... [Read more](https://blog.flexmr.net/participatory-customer-closeness) 6 MIN READ #### Dr Katharine Johnson - [Events (1)](https://blog.flexmr.net/topic/events) - [Insights Empowerment (38)](https://blog.flexmr.net/topic/insights-empowerment) - [Practical Application (179)](https://blog.flexmr.net/topic/practical-application) - [Research Methods (285)](https://blog.flexmr.net/topic/research-methods) - [Strategic Thinking (239)](https://blog.flexmr.net/topic/strategic-thinking) - [Survey Templates (7)](https://blog.flexmr.net/topic/survey-templates) - [Tech & Trends (397)](https://blog.flexmr.net/topic/tech-trends) ## [Participatory Approaches to Customer Closeness: Exploring Co-Design Labs in Insight](https://blog.flexmr.net/participatory-customer-closeness) ## [From Data to Action: Closed-Loop CX Programmes](https://blog.flexmr.net/closed-loop-cx) ## [AI Frontiers of Market Research: Value Creation and Disruption](https://blog.flexmr.net/ai-value-creation-and-disruption) ## [Customer Centricity: A Complete Guide for 2026](https://blog.flexmr.net/customer-centricity-guide-2026) ## [How Online Research Communities Support Enterprise Insights](https://blog.flexmr.net/enterprise-insight-community) ## [Making VoC and CX Insight Work Across Departments](https://blog.flexmr.net/operationalising-voc-cx-programmes) ## [How Insight Functions Reclaim Strategic Agency](https://blog.flexmr.net/insight-function-strategies-for-agency) ## [Creating an Engaged Insight Community With Behavioural Science](https://blog.flexmr.net/engaged-insight-community-behavioural-science) ## [Workshops and Beacons: A Guide to Building Customer Salience Capacity](https://blog.flexmr.net/workshops-beacons-customer-salience) ## [Communities and the Post-Cookie Future of Marketing](https://blog.flexmr.net/communities-post-cookie-future) ## [Empathy, Emotion and Compassion in Customer Closeness](https://blog.flexmr.net/empathy-customer-closeness) ## [How to Build Customer Centricity in 2026](https://blog.flexmr.net/customer-centricity-2026) ## [Stop Chasing Insight, Start Driving Decisions: Quirk's London 2026](https://blog.flexmr.net/quirks-london-2026) ## [From Firefighting to Foresight: Predictive CX](https://blog.flexmr.net/predictive-cx) ## [What are the Key Strategic Considerations of Insight Communication?](https://blog.flexmr.net/strategic-insight-communication) ## [Closeness That Travels: How Technology Can Strengthen Customer Closeness](https://blog.flexmr.net/technology-strengthening-closeness) ## [Great Insight and Communication are Equally Important](https://blog.flexmr.net/great-insight-communications) ## [Rewind: Four Creative Ways to Elevate Insight with Video](https://blog.flexmr.net/elevate-insight-video) ## [Why Customer Experience is the Growth Engine for Modern Brands](https://blog.flexmr.net/customer-experience-growth) ## [How Customer Insight Communities Turn Trust, Belonging and Meaning into Impact](https://blog.flexmr.net/communities-trust-belonging-impact) ## [Customer Closeness: Building a Customer-Centric Competitive Advantage](https://blog.flexmr.net/customer-closeness-practice) ## [The Role of Collaboration in Building Customer Salience](https://blog.flexmr.net/collaboration-customer-salience) ## [Lifting the Lid on Consumer Duty in 2025](https://blog.flexmr.net/consumer-duty-2025) ## [3 Practical Steps to Better Business Collaboration](https://blog.flexmr.net/barriers-collaboration-business) ## [8 Actionable Takeaways from the 2025 Customer Salience Summit](https://blog.flexmr.net/actionable-takeaways-customer-salience-2025) ## [The Impact and Influence of Customer Salience](https://blog.flexmr.net/impact-influence-customer-salience) ## [How Pilot Studies Power Customer Connection](https://blog.flexmr.net/pilot-studies) ## [A Guide to Third Sector Consumer Connection and Salience](https://blog.flexmr.net/third-sector-customer-salience) ## [5 Ways to Using Focus Groups to Bolster Customer Salience](https://blog.flexmr.net/focus-group-customer-salience) ## [The Link Between Customer Service, Customer Salience and Market Research](https://blog.flexmr.net/customer-service-market-research) ## [A Road Map for Customer-Led Transformation](https://blog.flexmr.net/road-map-customer-led-transformation) ## [Ahead of the Game: Using Consumer Insights to Move Forward](https://blog.flexmr.net/predicting-unpredictable) ## [Retaining a Human Touch with Customer Salience, CX and AI](https://blog.flexmr.net/customer-salience-cx-ai) ## [A Casual Conversation... with Iosetta Santini](https://blog.flexmr.net/casual-conversation-iosetta-santini) ## [Driving Customer-Led Transformation with Visual Communication](https://blog.flexmr.net/customer-transformation-visual-communication) ## [3 Target Objectives for Customer Salience Strategies](https://blog.flexmr.net/customer-salience-objectives) ## [Why Customer-Led Transformation is More Than Just a Buzzword](https://blog.flexmr.net/customer-led-transformation) ## [Infographic: The Customer-Centric Culture Checklist](https://blog.flexmr.net/customer-centric-culture-checklist-infographic) ## [How to Shift Businesses into the Customer-Centric Mindset](https://blog.flexmr.net/how-shift-businesses-customer-centric-mindset) ## [4 Practical Examples of Customer Centricity & Salience in Action](https://blog.flexmr.net/4-practical-examples-customer-centricity-salience) ## [The Contemporary Guide to Customer Centricity & Salience](https://blog.flexmr.net/contemporary-guide-customer-centricity-salience) ## [Synthetic Data: The Key to Richer Market Insights?](https://blog.flexmr.net/synthetic-data-richer-market-insights) ## [The Future of Market Research: Embracing Change and Shaping Tomorrow](https://blog.flexmr.net/future-market-research-embracing-change-shaping-tomorrow) ## [Challenging Stakeholder Assumptions in the Digital Age](https://blog.flexmr.net/challenging-stakeholder-assumptions-digital-age) ## [Using Customer Research to Reform Research Processes](https://blog.flexmr.net/customer-research-reform-processes) ## [The Challenges of Building a Customer Salience Culture (Infographic)](https://blog.flexmr.net/customer-salience-culture-infographic) ## [Understanding Customer Centricity: An Introductory Guide](https://blog.flexmr.net/customer-centricity-introduction) ## [5 Challenges to Aligning Decision Making & Customer Centricity](https://blog.flexmr.net/decision-making-customer-centricity) ## [Mind the Gap: The Lost Pillar of Market Orientation](https://blog.flexmr.net/lost-pillar-market-orientation) ## [4 Qualitative Research Methods to Improve Customer Centricity](https://blog.flexmr.net/qualitative-research-methods-customer-centricity) ## [How To Break Down Assumptions About Customers](https://blog.flexmr.net/break-down-customer-assumptions) ## [Insight 2025: Market Research Trends and Predictions](https://blog.flexmr.net/market-research-2025) ## [3 Challenges Facing Financial Services Market Researchers](https://blog.flexmr.net/financial-services-market-research) ## [The Future of Technology in Market Research](https://blog.flexmr.net/future-technology-market-research) ## [Designing Conversational Surveys and AI-Powered Follow-Ups](https://blog.flexmr.net/conversational-surveys-ai-powered-follow-ups) ## [4 AI Use Cases for Customer Salience Strategies](https://blog.flexmr.net/4-ai-use-cases-customer-salience) ## [How to Use Synthetic Data in Market Research](https://blog.flexmr.net/how-to-use-synthetic-data-in-market-research) ## [The Keys to Customer Salience Success](https://blog.flexmr.net/keys-customer-salience-success) ## [How Delivery Platforms Reshaped the Restaurant Industry](https://blog.flexmr.net/delivery-platforms-reshaping-restaurant-industry) ## [Artificial Intelligence on Customer Salience: An Experiment](https://blog.flexmr.net/artificial-intelligence-customer-salience-promptai) ## [Inclusive Insights: Best Practices for Accessible Market Research](https://blog.flexmr.net/best-practices-accessible-market-research) ## [Infographic: Artificial Intelligence in Market Research](https://blog.flexmr.net/infographic-artificial-intelligence-market-research) ## [The Key to Action: Gestalt Cycle of Experience](https://blog.flexmr.net/the-key-to-action-gestalt-cycle-experience) ## [Engaging Stakeholders Throughout the Research Lifecycle](https://blog.flexmr.net/engaging-stakeholders-throughout-the-research-lifecycle) ## [Choosing When to Invest in Research & Insights](https://blog.flexmr.net/when-to-invest-in-research-insights) ## [How to Lay the Foundations of Customer Salience](https://blog.flexmr.net/how-to-lay-the-foundations-of-customer-salience) ## [The Connection Between Customer Salience and Market Research](https://blog.flexmr.net/connection-customer-salience-market-research) ## [Myth Busting: Artificial Intelligence in Market Research](https://blog.flexmr.net/myth-busting-artificial-intelligence-market-research) ## [6 InsightHub Hacks You Need to Know](https://blog.flexmr.net/6-insighthub-hacks) ## [Growing Innovation with Customer Salience & Insights](https://blog.flexmr.net/innovation-customer-salience) ## [Co-Creating the Future of Survey Participant Experiences](https://blog.flexmr.net/co-creating-survey-px) ## [The Power of Empathy in the Pursuit of Customer Salience](https://blog.flexmr.net/empathy-customer-salience) ## [Measuring the Success of Salience and Staying Power](https://blog.flexmr.net/measure-customer-salience-staying-power) ## [Combatting Intuition Led Decision-Making with Insights](https://blog.flexmr.net/intuition-decision-making-insights) ## [How to Enhance Engagement in The New Age of Insight](https://blog.flexmr.net/enhance-engagement-new-age-mr) ## [Pitch It: The Business Case for Customer Salience](https://blog.flexmr.net/business-case-customer-salience) ## [Market Research Room 101: Round 2](https://blog.flexmr.net/market-research-room-101-round-2) ## [The Challenges of Integrating AI into Online Research Software](https://blog.flexmr.net/challenges-integrating-ai-online-research-software) ## [How to Tell Your Insights’ Story](https://blog.flexmr.net/how-to-tell-insights-story) ## [5 Design Principles To Enhance Your Market Research](https://blog.flexmr.net/design-principles-market-research) ## [How to Extend the Lifecycle of Customer Insights](https://blog.flexmr.net/increase-insights-lifecycle) ## [Market Research Room 101: What Would You Banish?](https://blog.flexmr.net/market-research-room-101) ## [Synthetic Data: What the AI Frontier Means for Market Research](https://blog.flexmr.net/synthetic-data-ai-frontier) ## [How to Engage Each Generation in Market Research](https://blog.flexmr.net/custom-research-engagement-generation) ## [Maintaining Human Relationships in Online Research Spaces](https://blog.flexmr.net/human-relationships-online-research) ## [6 Ways to Engage Remote Stakeholders in Insights](https://blog.flexmr.net/6-ways-engage-remote-stakeholders-insights) ## [10 Common Questions About InsightHub](https://blog.flexmr.net/10-common-questions-about-insighthub) ## [Delivering AI Powered Qual at Scale with TextMR](https://blog.flexmr.net/second-generation-qual-coding) ## [How to Build Impactful Research Partnerships](https://blog.flexmr.net/build-impactful-research-partnerships) ## [The Power of Simplicity in a Complex World](https://blog.flexmr.net/power-of-simplicity-in-a-complex-world) ## [Re-Writing Accessibility in Market Research](https://blog.flexmr.net/rewriting-accessibility-in-market-research) ## [Is Your Sample Ample? Common Issues and How To Avoid Them](https://blog.flexmr.net/sample-ample-common-issues-how-to-avoid) ## [What Do UK Consumers Think About Market Research?](https://blog.flexmr.net/consumer-opinions-on-market-research) ## [An Introduction to Customer Salience](https://blog.flexmr.net/introduction-customer-salience) ## [How to Make your Research Report Dull and Predictable](https://blog.flexmr.net/predictable-research-report) ## [Ad Testing Survey Template and Questions](https://blog.flexmr.net/ad-testing-survey-template) ## [Retail Journey Evaluation Survey Template and Questions](https://blog.flexmr.net/retail-journey-evaluation-survey-template) ## [Net Promoter Score (NPS) Template and Questions](https://blog.flexmr.net/nps-survey-template) ## [Employee Exit Survey Template and Questions](https://blog.flexmr.net/employee-exit-survey-template) ## [Customer Service Feedback Survey Template](https://blog.flexmr.net/customer-service-survey-template) ## [Choosing the Right Research Partner (and Why Data Security is a Defining Factor)](https://blog.flexmr.net/research-partner-data-security) ## [Market Research Recruitment Screener Survey Template](https://blog.flexmr.net/research-screener-survey-template) ## [How to Extend Research With Pop-Up and Embedded Surveys](https://blog.flexmr.net/pop-up-embed-survey) ## [3 Essential Questions for NPD and Research Success](https://blog.flexmr.net/npd-research-success) ## [Insights on Brand Building in a Cost of Living Crisis](https://blog.flexmr.net/how-to-navigate-the-cost-of-living-crisis) ## [Customer Satisfaction (CSAT) Survey Template](https://blog.flexmr.net/customer-satisfaction-survey-template) ## [What Motivates Participants? A Guide to Improving Research Engagement](https://blog.flexmr.net/motivating-participants-guide-engaging-research) ## [How to Combine Qualitative and Quantitative Research](https://blog.flexmr.net/combine-qual-quant) ## [What are Emerging and Challenger Brands?](https://blog.flexmr.net/emerging-challenger-brands) ## [How to Use Digital Ethnography and Social Media for Market Research](https://blog.flexmr.net/digital-ethnography-social-media-insights) ## [Considerations for Curating Clear Perspectives in Research](https://blog.flexmr.net/curating-clear-perspectives-in-mr) ## [Inflation Results: Consumer Trends and Current Events](https://blog.flexmr.net/survey-results-consumer-trends-current-events) ## [3 Ways to Embed Insights into Stakeholder Organisations](https://blog.flexmr.net/3-ways-embed-insights-into-stakeholder-organisations) ## [Why the Insights Industry Should Hire from Social Sciences](https://blog.flexmr.net/why-insights-industry-should-hire-social-sciences) ## [6 Tips and Tricks to Win Over Stakeholders with Insights](https://blog.flexmr.net/6-tips-tricks-win-over-stakeholders-with-insights) ## [Managing Stakeholder Expectations in Market Research](https://blog.flexmr.net/manage-stakeholder-expectations-during-research) ## [Market Research, Brand Salience and The Power of Positive Emotions](https://blog.flexmr.net/mr-brand-salience-power-of-positive-emotions) ## [A Guide to Probability and Non-Probability Sampling](https://blog.flexmr.net/sampling-techniques-overview) ## [5 Ways to Power Up Your Insight Platform With AI](https://blog.flexmr.net/insight-platform-ai) ## [Why Choose a Career in Market Research](https://blog.flexmr.net/market-research-career) ## [The Science of Stakeholder Decision-Making](https://blog.flexmr.net/the-science-of-stakeholder-decision-making) ## [Diversity, Inclusion and Flexible Working in Market Research](https://blog.flexmr.net/diversity-inclusion-flexible-working-market-research) ## [The Future of Market Research and Big Data](https://blog.flexmr.net/future-market-research-big-data) ## [AI in Research: A Qualitative Man vs Machine Experiment](https://blog.flexmr.net/ai-market-research-man-machine) ## 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