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9 MIN READ

How to Use Synthetic Data in Market Research

Dr Katharine Johnson

How to Use Synthetic Data in Market Research

In recent years, the rapid advancement of technology and data analytics has revolutionised working p...

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9 MIN READ

Dr Katharine Johnson

    How to Use Synthetic Data in Market Research

    The Keys to Customer Salience Success

    How Delivery Platforms Reshaped the Restaurant Industry

    Artificial Intelligence on Customer Salience: An Experiment

    Inclusive Insights: Best Practices for Accessible Market Research

    Infographic: Artificial Intelligence in Market Research

    The Key to Action: Gestalt Cycle of Experience

    Engaging Stakeholders Throughout the Research Lifecycle

    Choosing When to Invest in Research & Insights

    How to Lay the Foundations of Customer Salience

    The Connection Between Customer Salience and Market Research

    Myth Busting: Artificial Intelligence in Market Research

    6 InsightHub Hacks You Need to Know

    Growing Innovation with Customer Salience & Insights

    Co-Creating the Future of Survey Participant Experiences

    The Power of Empathy in the Pursuit of Customer Salience

    Measuring the Success of Salience and Staying Power

    Combatting Intuition Led Decision-Making with Insights

    How to Enhance Engagement in The New Age of Insight

    Pitch It: The Business Case for Customer Salience

    Market Research Room 101: Round 2

    The Challenges of Integrating AI into Online Research Software

    How to Tell Your Insights’ Story

    5 Design Principles To Enhance Your Market Research

    How to Extend the Lifecycle of Customer Insights

    Market Research Room 101: What Would You Banish?

    Synthetic Data: What the AI Frontier Means for Market Research

    How to Engage Each Generation in Market Research

    Maintaining Human Relationships in Online Research Spaces

    6 Ways to Engage Remote Stakeholders in Insights

    10 Common Questions About InsightHub

    Delivering AI Powered Qual at Scale with TextMR

    How to Build Impactful Research Partnerships

    The Power of Simplicity in a Complex World

    Re-Writing Accessibility in Market Research

    Is Your Sample Ample? Common Issues and How To Avoid Them

    What Do UK Consumers Think About Market Research?

    An Introduction to Customer Salience

    How to Make your Research Report Dull and Predictable

    Ad Testing Survey Template and Questions

    Retail Journey Evaluation Survey Template and Questions

    Net Promoter Score (NPS) Template and Questions

    Employee Exit Survey Template and Questions

    Customer Service Feedback Survey Template

    Choosing the Right Research Partner (and Why Data Security is a Defining Factor)

    Market Research Recruitment Screener Survey Template

    How to Extend Research With Pop-Up and Embedded Surveys

    3 Essential Questions for NPD and Research Success

    Insights on Brand Building in a Cost of Living Crisis

    Customer Satisfaction (CSAT) Survey Template

    What Motivates Participants? A Guide to Improving Research Engagement

    How to Combine Qualitative and Quantitative Research

    What are Emerging and Challenger Brands?

    How to Use Digital Ethnography and Social Media for Market Research

    Considerations for Curating Clear Perspectives in Research

    Inflation Results: Consumer Trends and Current Events

    3 Ways to Embed Insights into Stakeholder Organisations

    Why the Insights Industry Should Hire from Social Sciences

    6 Tips and Tricks to Win Over Stakeholders with Insights

    Managing Stakeholder Expectations in Market Research

    Market Research, Brand Salience and The Power of Positive Emotions

    A Guide to Probability and Non-Probability Sampling

    5 Ways to Power Up Your Insight Platform With AI

    Why Choose a Career in Market Research

    The Science of Stakeholder Decision-Making

    Diversity, Inclusion and Flexible Working in Market Research

    The Future of Market Research and Big Data

    AI in Research: A Qualitative Man vs Machine Experiment

    10 Design Principles to Help Improve Survey Engagement

    Creativity and UX Design: Sparking Online Community Engagement

    The Right Way to Get the Most Out of Your Insight Team

    Three Ways to Survive a Recession: Insights on Pricing and Productivity

    The Seven Stage Lifecycle of Business Decision-Making

    How to Choose the Right Market Research Tools for Your Team

    Innovative Market Research Tools That Help You Get Ahead of Competitors

    Project Management Essentials for Market Research

    How to Build Immersive Customer Panels and Communities

    Hard and Soft Skills Every Research Team Should Cultivate

    Insight and the Omnichannel Customer Experience

    Integrating Data Collection, Analysis and Activation Tools

    Navigating Agility and Efficiency in Market Research

    The Top 20 Market Research Tools for Insight Professionals

    The Best Projective Techniques for Online Focus Groups

    A Casual Conversation on ESOMAR Council Candidacy

    The Impact of Diverse Backgrounds When Humanising Research

    How to Manage and Moderate Asynchronous Focus Groups

    Online Focus Groups: The Complete End-to-End Guide

    Best Practices for High Quality Video Research

    A Casual Conversation on Blending Little & Big Data

    Evaluating Video and Chat Based Focus Groups

    Paul Hudson: Why I'm Standing for ESOMAR Council

    What is an Online Focus Group?

    Insight to Foresight – A Review of ESOMAR Congress 2022

    The Top Reasons for Low Community Engagement (and How to Fix It)

    The Connected Customer: A Review of INBOUND 2022

    The Role of Diverse Data Reporting Strategies

    Newsletters and Reports: The Value of Two-Way Community Feedback

    Agile Data Management – Tips for Success

    The 12 Common Brand Archetypes Explained

    How to Write Reports That Drive Action and Inspire Change

    6 Important Skills for Making Sense of Data

    5 Components Every Commercial Data Strategy Needs

    What is Data Governance and Why Is It Important?

    Building a Business Data Strategy: The Essentials

    Making Data-Driven Decisions: The Long and Short of It

    Segmentation, Clusters and Personas: How to Group Consumers

    Animated Insights: Customer vs. Consumer Research

    Considerations for Equity, Diversity and Inclusion Research

    The Past, Present and Future of Consumer Behaviour

    Understanding the Consumer Decision Making Journey

    How to Design Effective Market Research Training

    3 Creative Skills Every Market Research Team Needs

    The 4 Most Important Consumer Research Data Points

    Consumer Research - Definitions, Examples and Benefits

    Ingredients for a Successful Consumer Segmentation

    How Technology Helps Turn Insight into Action

    Diving Deep: Agility and Scale in Qualitative Research

    4 Common Insight Platform Challenges and How to Overcome Them

    Diaries, Focus Groups and Communities: A Review of Online Qual Methods

    Why Innovation in Market Research Matters

    Building the Perfect Qualitative Research Sample

    Using the Meaningful x Actionable Grid to Evaluate Your Insights

    Animated Insights: Conducting Large-Scale Qualitative Research

    Evaluating New Models of Value - Treating Customers as Stakeholders

    Best Practices for Semi-Structured Qualitative Interviews

    How to Measure Brand Awareness: The Complete Guide

    Infographic: 6 Creative Qualitative Research Methods

    Disruption and Innovation: What's Next for Online Communities?

    Understanding Qualitative Observations and Inquiries

    What is Qualitative Research?

    Insightful Thinking: Building a Successful Customer-Centric Culture

    7 Questions to Ask Your Research Suppliers

    Animated Insights: The Most Important CX Touchpoints for Research

    How To Set Your New Insight Platform Up for Success

    The 3 Step Process for Implementing Customer Feedback

    Infographic: The Long Road to Customer Centric Market Research

    Behavioural Science and Bias: What Researchers Need to Know

    What is a True Culture of Insight?

    What Does It Mean to Empower Insights?

    5 Easy Ways to Measure Customer Centricity

    Applying Semiotics to Marketing and Brand Research

    How to Translate Customer Insight into Business Action

    The Complete Guide to Customer Centricity

    Best Practices for Recruiting and Managing Insight Community Members

    Infographic: FlexMR's 2021 Year in Review

    Market Segmentation - The Ultimate Guide (+6 Examples)

    9 Signs of a Good Client-Agency Relationship

    Creating an Online Database of Research Participants

    Redefining Qualitative Fieldwork in the Online Era

    A Casual Conversation on The Future of Qual

    GDPR 3 Years On - Data Security in Market Research

    Experts Explain How to Get the Most Out of Qual and Quant

    The Power of Empathy in Research Design

    Forecasting Failure - Using Insight to Make Strategic Decisions

    Infographic: Common Panel Health Issues and Remedies

    Research Automation - The Effect on Recruitment, Fieldwork & Reporting

    Connection & Communication: Principles of Insight Activation

    Animated Insights: Giving Qualitative Research a Name and a Face

    5 Creative Ways to Communicate Complex Information

    How to Build an Active and Engaged Online Insights Community

    Are Your Stakeholders Asking the Right Questions?

    The Power of In-House Research Teams, and How to Enhance It

    Breaking Down 5 Barriers to Insights Activation

    What is Market Research? Definition, Methods, Examples and Templates

    How Market Researchers Can Win Over Leadership Teams

    4 Steps to Building an Insights Engine

    Infographic: Driving Efficiency Across the Four Stages of Research

    What Sets Winning Insight Teams Apart?

    A Casual Conversation on Extending the Efficiency, Reach and Influence of Insights

    Surveys - The Life-Blood of Quantitative Insights?

    How Qualitative Technology Drives Emotional Understanding

    Exploring the Effectiveness of Creative Reporting Formats

    Dear Surveys... We Need to Talk

    Our Journey Towards Insights Empowerment

    Infographic: The Quest for Insights Empowerment

    4 Research Strategies for Time-Strapped Teams

    Understanding Stakeholders: Exploring The Meaning of Engagement

    Delivering Tangible Value from Research Communities

    Does your Brand Need an Insights Advocate?

    Simple Ways to Curate Insights for Senior Audiences

    What is Human Experience Research?

    Animated Insights: Creative Approaches to Presenting Information

    Customer Immersion Sessions - A Simple Guide

    How to Scale Creative Qual for Rich Consumer Understanding

    5 Strategies to Turn Insights into Action

    Infographic: A Recipe for the Perfect Insights Community

    A Day in the Life of a Market Researcher

    Asking the Right Questions: A Guide to Effective Survey Design

    The Impact of User Experience on Market Research

    How to Measure the Success of Insights Activation

    8 Common Insight Platform Pitfalls (and How to Avoid Them)

    What is a Market Research Playbook?

    Effective Insight Strategies: An Industry-Wide Discussion

    Close Connections - Practical Ways to Support Real-Time Decisions

    A Casual Conversation on Client-Agency Relationships

    Community Panels - A Practical Guide to Improving Data Quality

    Mind the Gap - Bridging the Gap Between Brands and Consumers

    6 Ways to Involve Stakeholders in Qualitative Research

    How to Speed Up Qualitative Fieldwork Without Compromising Quality

    The Importance of Delegation in Managing Insight Activities