--- title: Why Choose a Career in Market Research description: Market research sits at the intersection of business strategy, data science and academia. Here's what life as an insight pro is like, as told by the FlexMR team. image: https://blog.flexmr.net/hubfs/Marketing_Files/Social_Media/FlexMR%20Social%20Media%20Images/working_life_at_flexmr.png --- close ## Ready to level up your insights? Get ready to streamline, scale and supercharge your research. Fill out this form to request a demo of the InsightHub platform and discover the difference insights empowerment can make. A member of our team will reach out within two working days. close ## Cost effective insights that scale Quality insight doesn't need to cost the earth. Our flexible approach helps you make the most of research budgets and build an agile solution that works for you. Fill out this form to request a call back from our team to explore our pricing options. [![FlexMR logo](https://www.flexmr.net/skin/images/images-custom/2b221b67-b091-4584-9017-872ee2ddf960-logo.svg)](https://www.flexmr.net/) Book a Demo Request Pricing [Contact Us](https://www.flexmr.net/contact/) Menu - [Home](https://www.flexmr.net/) - [InsightHub](https://www.flexmr.net/insighthub/) - [What is InsightHub?](https://www.flexmr.net/insighthub/) - [Data Collection](https://www.flexmr.net/insighthub/data-collection/) - [Data Analysis](https://www.flexmr.net/insighthub/data-analysis/) - [Data Activation](https://www.flexmr.net/insighthub/data-activation/) - [Research Templates](https://blog.flexmr.net/topic/survey-templates/) - [Information Security](https://www.flexmr.net/insighthub/information-security/) - [Services](https://www.flexmr.net/services/) - [Our Expert Services](https://www.flexmr.net/services/) - [Support & Education](https://www.flexmr.net/services/support-and-education/) - [Consultative Services](https://www.flexmr.net/services/consultative-services/) - [Insight Delivery](https://www.flexmr.net/services/insight-delivery-services/) - [Research Methods](https://www.flexmr.net/methods/) - [Sectors We Work With](https://www.flexmr.net/sectors/) - [About](https://www.flexmr.net/about/) - [About Us](https://www.flexmr.net/about/) - [Leadership](https://www.flexmr.net/about/leadership/) - [Meet the team](https://www.flexmr.net/about/meet-the-team/) - [Advisory Board](https://www.flexmr.net/about/advisory-board/) - [Press & Media](https://resources.flexmr.net/tag/press) - [Accolades](https://www.flexmr.net/about/accolades/) - [Careers](https://www.flexmr.net/about/careers/) - [Blog](https://blog.flexmr.net/) - [Resources](https://resources.flexmr.net) - [Contact](https://www.flexmr.net/contact/) - [Book a Demo](https://blog.flexmr.net/) - [Request Pricing](https://blog.flexmr.net/) - [Home](https://www.flexmr.net/) - [InsightHub](https://www.flexmr.net/insighthub/) - - [What is InsightHub?](https://www.flexmr.net/insighthub/) - [Data Collection](https://www.flexmr.net/insighthub/data-collection/) - [Data Analysis](https://www.flexmr.net/insighthub/data-analysis/) - [Data Activation](https://www.flexmr.net/insighthub/data-activation/) - [Research Templates](https://blog.flexmr.net/topic/survey-templates/) - [Information Security](https://www.flexmr.net/insighthub/information-security/) - ![Camp InsightHub](https://blog.flexmr.net/hubfs/Website_Files/Images/Navigation/camp_insighthub_nav.png) Embark on a new adventure. Join Camp InsightHub, our free demo platform, to discover the future of research. [Sign Up Today](https://insighthub.flexmr.net/users/new) - ![FlexMR InsightHub](https://blog.flexmr.net/hubfs/Website_Files/Images/Navigation/insighthub_screenshot.png) Read a brief overview of the agile research platform enabling brands to inform decisions at speed in this PDF. [Download Brochure](https://blog.flexmr.net/hubfs/Public_Files/InsightHub_Brochure.pdf) - ### InsightHub on the Blog - [Surveys, Video and the Changing Face of Agile Research](https://blog.flexmr.net/surveys-video-changing-agile-research) - [Building a Research Technology Stack for Better Insights](https://blog.flexmr.net/research-technology-stack) - [The Importance of Delegation in Managing Insight Activities](https://blog.flexmr.net/delegation-importance-insight-activities) - [Common Insight Platform Pitfalls (and How to Avoid Them)](https://blog.flexmr.net/platform-pitfalls-how-to-avoid-them) - [Services](https://www.flexmr.net/services/) - - [Our Expert Services](https://www.flexmr.net/services/) - [Support and Education](https://www.flexmr.net/services/support-and-education/) - [Consultative Services](https://www.flexmr.net/services/consultative-services/) - [Insight Delivery Services](https://www.flexmr.net/services/insight-delivery-services/) - [Research Methods](https://www.flexmr.net/methods/) - [Sectors We Work With](https://www.flexmr.net/sectors/) - ![FlexMR Services Team](https://blog.flexmr.net/hubfs/Website_Files/Images/Navigation/services.jpg) Our services drive operational and strategic success in challenging environments. Find out how. [Download Brochure](https://blog.flexmr.net/hubfs/Public_Files/Brochures/FlexMR_Services_Brochure.pdf) - ![Video Close Connection Programme](https://blog.flexmr.net/hubfs/Website_Files/Images/Navigation/video_services.jpg) Close Connections bring stakeholders and customers together for candid, human conversations. [Read Press Release](https://resources.flexmr.net/close-connections-launch) - ### Explore our Practices - [Communities Practice](https://www.flexmr.net/insighthub/) - [Closeness Practice](https://www.flexmr.net/practices/customer-closeness/) - [CX Practice](https://www.flexmr.net/practices/customer-experience/) - [Insight Communications Practice](https://www.flexmr.net/practices/insight-communications/) - [About](https://www.flexmr.net/about/) - - [About Us](https://www.flexmr.net/about/) - [Leadership](https://www.flexmr.net/about/leadership/) - [Meet the Team](https://www.flexmr.net/about/meet-the-team/) - [Advisory Board](https://www.flexmr.net/about/advisory-board/) - [Press & Media](https://resources.flexmr.net/tag/press) - [Accolades](https://www.flexmr.net/about/accolades/) - [Careers](https://www.flexmr.net/about/careers/) - ![FlexMR Credentials Deck](https://blog.flexmr.net/hubfs/Website_Files/Images/Navigation/flexmr_credentials.png) The FlexMR credentials deck provides a brief introduction to the team, our approach to research and previous work. [Download Credentials](https://blog.flexmr.net/hubfs/Public_Files/Brochures/FlexMR_Credentials.pdf) - ![FlexMR Insights Empowerment](https://blog.flexmr.net/hubfs/Website_Files/Images/Navigation/insights_empowerment.png) We are the insights empowerment company. Our framework addresses the major pressures insight teams face. [Download Brochure](https://blog.flexmr.net/hubfs/Public_Files/Brochures/Insights_Empowerment_Brochure.pdf) - ### Latest News - [Insight as Art Shortlisted for AURA Innovation Award](https://resources.flexmr.net/aura-innovation-award-2021) - [FlexMR Launch Video Close Connection Programme](https://resources.flexmr.net/close-connections-launch) - [VideoMR Analysis Tool Added to InsightHub](https://resources.flexmr.net/videomr-launch) - [FlexMR Makes Shortlist for Quirks Research Supplier Award](https://resources.flexmr.net/quirksmr-mr-supplier-award-2020) - [Blog](https://blog.flexmr.net) - - [Latest Posts](https://blog.flexmr.net) - [Strategic Thinking](https://blog.flexmr.net/topic/strategic-thinking) - [Technology & Trends](https://blog.flexmr.net/topic/tech-trends) - [Research Methods](https://blog.flexmr.net/topic/research-methods) - [Practical Application](https://blog.flexmr.net/topic/practical-application) - [Insights Empowerment](https://blog.flexmr.net/topic/insights-empowerment) - [View Full Blog Archives](https://blog.flexmr.net/all) - ![FlexMR Close Connection Programme](https://blog.flexmr.net/hubfs/Website_Files/Images/Navigation/close_connection.png) Discover how to build close customer connections to better support real-time decision making. [Build Connections](https://blog.flexmr.net/practical-support-real-time-decisions) - ![Market Research Playbook](https://blog.flexmr.net/hubfs/Website_Files/Images/Navigation/market_research_playbook.png) What is a market research and insights playbook, plus discover why should your team consider building one. [Discover Playbooks](https://blog.flexmr.net/market-research-playbook) - ### Featured Posts - [Five Strategies for Turning Insight into Action](https://blog.flexmr.net/5-strategies-turn-insights-into-action) - [How to Design Surveys that Ask the Right Questions](https://blog.flexmr.net/effective-survey-design-guide) - [Scaling Creative Qual for Rich Customer Insight](https://blog.flexmr.net/scale-creative-qual-rich-understanding) - [How to Measure Brand Awareness: The Complete Guide](https://blog.flexmr.net/measure-brand-awareness) - [Resources](https://resources.flexmr.net) - - [All Resources](https://resources.flexmr.net) - [Client Stories](https://resources.flexmr.net/tag/case-studies) - [Whitepapers](https://resources.flexmr.net/tag/whitepapers) - [Events & Webinars](https://resources.flexmr.net/tag/events) - [The Open Ideas Panel](https://ideas.flexmr.net/auth/sign_in) - [InsightHub Help Centre](https://help.flexmr.net/en) - [FlexMR Client Network](https://www.linkedin.com/groups/9165407/) - ![Insights Empowerment Readiness Calculator](https://blog.flexmr.net/hubfs/Website_Files/Images/Navigation/insights_calculator.png) The insights empowerment readiness calculator measures your progress in building an insight-led culture. [Get Your Score](https://resources.flexmr.net/insights-empowerment-calculator) - ![MRX Lab Podcast](https://blog.flexmr.net/hubfs/Website_Files/Images/Navigation/flexmr_podcast.png) The MRX Lab podcast explores new and novel ideas from the insights industry in 10 minutes or less. [Listen Now](https://resources.flexmr.net/mrx-lab-podcast) - ### Featured Stories - [Specsavers Informs Key Marketing Decisions with InsightHub](https://resources.flexmr.net/specsavers) - [The Coventry Panel Helps Maintain Award Winning CX](https://resources.flexmr.net/coventry-building-society) - [Isagenix Customer Community Steers New Product Launch](https://resources.flexmr.net/isa-insights) - [Curo Engage Residents with InsightHub Community](https://resources.flexmr.net/curo) - [Strategic Thinking](https://blog.flexmr.net/topic/strategic-thinking) / 7 MIN READ ## Why Choose a Career in Market Research #### Sophie Grieve-Williams # [From Data to Action: Closed-Loop CX Programmes](https://blog.flexmr.net/closed-loop-cx) Collecting customer feedback may tick boxes in terms of compliance, but it is only the first step on... [Read more](https://blog.flexmr.net/closed-loop-cx) 11 MIN READ #### Rachel Kilmurray - [Events (1)](https://blog.flexmr.net/topic/events) - [Insights Empowerment (38)](https://blog.flexmr.net/topic/insights-empowerment) - [Practical Application (179)](https://blog.flexmr.net/topic/practical-application) - [Research Methods (285)](https://blog.flexmr.net/topic/research-methods) - [Strategic Thinking (238)](https://blog.flexmr.net/topic/strategic-thinking) - [Survey Templates (7)](https://blog.flexmr.net/topic/survey-templates) - [Tech & Trends (397)](https://blog.flexmr.net/topic/tech-trends) No two people will experience the same day in the market research industry – of course there will be some similarities across to-do lists with those working in the same roles, however there is usually a discrepancy that means that each insight expert will take on one task and another researcher will take on another, even if they’re working with the same stakeholders. With the different methodologies and technologies available for insight professionals to use, the different working environments within each agency and in-house team, and the different opportunities available industry-wide, we can always share relatable experiences, but never the same one. At FlexMR, we have many people working to help build better insight partnerships and develop new ways of generating high-quality insights on our InsightHub. From business support to insight team to senior management, there are many people in a variety of roles who are building their exciting career in insights – hear their story now in our latest video below. | ![Tweet from FlexMR](https://blog.flexmr.net/hs-fs/hubfs/Website_Files/Images/Icons/tweet-flexmr.png?width=40&height=33&name=tweet-flexmr.png) | ***Tweet This*** | | --- | --- | | [At FlexMR, we have a myriad of people working in different teams to help build better insight partnerships, and there are many professional and personal opportunities available for our staff.](https://ctt.ac/CLavx) | | ## The Intersection of Research and Technology Being a hybrid research agency and technology firm, we have many people at FlexMR performing a variety of roles to help supercharging our software and services. We have a strong ever-expanding research team with a diverse set of skills and backgrounds, which will aid in their efforts to design and implement truly impactful research experiences for all of our clients. We have a dynamic client support team, who are always ready to help clients navigate challenges in their DIY research efforts. Here's what a few of our colleagues said about their role at FlexMR, the opportunities that the company provide and what researchers need to succeed in this fast-changing industry.   ## A Day in the Life at FlexMR We have ambitious Sales and Client Success teams who are here to help any stakeholders achieve their insight dreams on InsightHub, and superb Business Support teams, including Information Security and Marketing who are the connection between research and business, ensuring objectives and client desires are married in one to aid our pursuit of the perfect insight partnership. In any given day, the hive of activity never ceases. The progress of all staff both in and out of work are celebrated, and the company is more connected now then ever. While remote working has become the norm, we are still keen to see each other face-to-face, either through our two in-person office days a month or over catch-up Slack huddles, both with cups of tea and biscuits aplenty. We asked a few of our colleagues to put together a video on their experiences working at FlexMR, and their experiences speak volumes to the progress FlexMR has made to become a responsible, sustainable employer. The move to remote working, while sparked by the pandemic in 2020, has been a boon for our company, allowing us to hire from a wider pool of national candidates and cultivating a strong team of staff who are passionate about their field. As our Head of People and Culture, [Gareth Bowden](https://www.flexmr.net/about/meet-the-team/gareth-bowden/), mentioned in his clip, remote working has allowed teams to be more flexible in their working, and help us give individuals the agency to work on their own. Each team has a way of working that works for them, so while there are best practices that everyone adheres to, there is flexibility involved to help us work at our own pace and hit those deadlines easier. While we are all given that agency, it also comes with a great deal of support from line managers and senior management. In this support, we are given allocated Corporate Professional Development hours to help all staff create their own career path, study the courses they need to gain better or new skills, and ultimately achieve the qualifications they desire. FlexMR also have dedicated Corporate Social Responsibility hours and resources to ensure the health and wellbeing of all staff, and also to help them engage with the local community to support the causes important to them. For example, we might take a Wellness day, or spend some time on the dedicated CSR InsightHub, which all staff may book to run research projects for individual charitable or social purposes. We have recently instated a Social and Charity Committee comprised of volunteer staff members to help design social events throughout the year that are tailored to the desires of our teams - so far we have had a great start with a virtual Bingo during one lunchtime and our next monthly social event will take place on our in-office day in the form of a treasure hunt spanning the entire city of Lancaster. | ![Tweet from FlexMR](https://blog.flexmr.net/hs-fs/hubfs/Website_Files/Images/Icons/tweet-flexmr.png?width=40&height=33&name=tweet-flexmr.png) | ***Tweet This*** | | --- | --- | | [From the diversity and inclusion policies to the exciting social and charity events held throughout the year, our staff never have the same day twice, and have plenty of opportunities to grow.](https://ctt.ac/T29fM) | | We have chosen to direct our fundraising efforts towards [St John's Hospice](https://www.sjhospice.org.uk/) this year, and have already pledged £820 towards the cause from salary sacrifice and an opt-in company-wide swear jar (although some people are simply pledging £20 a quarter and taking this as an "all-you-can-swear buffet" out of client earshot. With many great fundraising and social ideas bouncing around the committee, we're excited to see what else we get up to throughout the year - follow along our social media channels to come on the adventure too. Lastly, FlexMR has signed the Market Research Society (MRS) Manifesto of Opportunity [Inclusion Pledge](https://www.mrs.org.uk/resources/ceo-inclusion-pledge), which states that as an Insight Agency, we must be representative of the world we serve - as such FlexMR is committed to creating an inclusive environment, which is shown in the implemented policies, such as: to ensure staff are representative of the full diversity of our business locations; work towards the achievement of appropriate government targets for the representation of women and minority ethnic groups at all levels of the organisation; and to create a safe place to work for all. To learn more about FlexMR, our social impact commitments and daily life at a top research agency - follow our [LinkedIn page](https://www.linkedin.com/company/flexmr/) or explore our [careers webpage](https://www.flexmr.net/about/careers/). [![Insights Empowerment](https://blog.flexmr.net/hs-fs/hubfs/Marketing_Files/CTAs/cta_insight_empowerment.png?width=1000&name=cta_insight_empowerment.png)](https://insighthub.flexmr.net/users/new) #### About FlexMR We are The Insights Empowerment Company. We help research, product and marketing teams drive informed decisions with efficient, scalable & impactful insight. #### About Sophie Grieve-Williams Sophie is a graphic designer who brings the FlexMR brand to life through creative, impactful and inspiring visual communication. #### Stay up to date ## You might also like... ![Blog Featured Image Header](https://blog.flexmr.net/hubfs/Marketing_Files/Blogs/Archive/AI%20blog%20Matt.png) ### [AI Frontiers of Market Research: Va...](https://blog.flexmr.net/ai-value-creation-and-disruption) The current era of AI proliferation presents an as-yet untamed frontier: an inherently uncertain landscape that breeds existential anxieties of survival, prospecting promises of lucrative opportunitie... [Continue reading](https://blog.flexmr.net/ai-value-creation-and-disruption) 8 MIN READ ![Blog Featured Image Header](https://blog.flexmr.net/hubfs/Blog%20(Header).png) ### [Customer Centricity: A Complete Gui...](https://blog.flexmr.net/customer-centricity-guide-2026) Customer centricity is an organisational capability, not a tagline. It's the sustained practice of orienting decisions, resources, and priorities around what genuinely creates value for the people you... [Continue reading](https://blog.flexmr.net/customer-centricity-guide-2026) 13 MIN READ ![Blog Featured Image Header](https://blog.flexmr.net/hubfs/Marketing_Files/Blogs/Headers/Blog%20(Header)-1.png) ### [How Online Research Communities Sup...](https://blog.flexmr.net/enterprise-insight-community) Online research communities have become essential infrastructure for enterprise insight teams navigating the pressure to deliver faster, deeper customer understanding. But managing these communities w... [Continue reading](https://blog.flexmr.net/enterprise-insight-community) 9 MIN READ ![](https://www.flexmr.net/skin/images/images-custom/48f118ee-cef9-42d6-b60b-5575d5ac26e3-flexmr_footer.svg) - [Home](https://www.flexmr.net/) - [Contact Us](https://www.flexmr.net/contact/) - [Privacy Policy](https://www.flexmr.net/legal/privacy/) - [Cookie Policy](https://www.flexmr.net/legal/cookies/) - [Terms of Use](https://www.flexmr.net/legal/terms-of-use/) [Follow us on Facebook](https://www.facebook.com/flexmr/) [Follow us on Twitter](https://twitter.com/_flexmr) [Follow us on LinkedIn](https://www.linkedin.com/company/flexmr) [Follow us on YouTube](https://www.youtube.com/c/FlexmrNetOnlineResearch) [![Grit Top 50 Logo](https://www.flexmr.net/uploads/photo-gallery-include-images/34/44258f4d-7452-40d6-bb23-0e220c8ba21f.png)](https://www.greenbook.org/mr/grit/business-innovation-edition) [![ISO 27001 Alcumus](https://www.flexmr.net/uploads/photo-gallery-include-images/34/fa89f9b3-d866-43b8-8de0-4a052a9053d8.png)](https://www.alcumus.com/en-gb/certification/iso-27001/) [![Cyber Essentials Plus Logo](https://www.flexmr.net/uploads/photo-gallery-include-images/34/cba57df6-75a2-4544-9599-dcc0c2f14b79.png)](https://blog.flexmr.net/hubfs/Public_Files/Other/FlexMR_Cyber_Essentials_Certificate.pdf?__hstc=163229475.dde2c3d212762f49b059c9f62e7537a0.1624542718433.1626339489304.1626701624468.7&__hssc=163229475.2.1626701624468&__hsfp=3142549060) © FlexMR 2021. 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