5 MIN READ

An Introduction to Customer Salience

Sophie Grieve-Williams

Market Research Live: Room 101

This year’s Market Research Society Annual Conference was filled to the brim with insightful seminar...

9 MIN READ

Emily James

    An Introduction to Customer Salience

    There’s no doubt that business decision-making is broken. Insight experts have faced the same challenge since the inception of the industry: how do we permeate insights into the decision-making proces...

    5 MIN READ

    Sophie Grieve-Williams

    3 Ways to Embed Insights into Stakeholder Organisati...

    Driving engagement and action from research is one of the most important, yet most difficult steps of the research process. Finding ways to improve that flow of insight around a business can make all ...

    7 MIN READ

    Paul Hudson

    6 Tips and Tricks to Win Over Stakeholders with Insi...

    Insights are powerful tools when in the right hands and used to their fullest capacity, but insights experts everywhere have struggled to engage stakeholders in research enough for them to truly under...

    5 MIN READ

    Sophie Grieve-Williams

    Diversity, Inclusion and Flexible Working in Market ...

    “We like to filter new information through our own experiences to see if it computes. If it matches up with what we have experienced, it’s valid. If it doesn’t match up, it is not” says Ijeoma Oluo, o...

    9 MIN READ

    Melissa Martinez

    The Right Way to Get the Most Out of Your Insight Te...

    Getting the ‘most’ or the best out of your insight team is an obvious priority for an insights agency or any company that has an in-house resource. However, before we get in any further, I believe tha...

    10 MIN READ

    Gareth Bowden

    Paul Hudson: Why I'm Standing for ESOMAR Council

    It is fascinating – and challenging - to see how different the insights landscape it now compared to when I started in my research career 23 years ago. Even more to reflect on what it was like when ES...

    9 MIN READ

    Paul Hudson

    Building a Business Data Strategy: The Essentials

    Businesses thrive on data. When it comes to understanding themselves, their customers, their target audience and much, much more, then it is data that organisations need. Not just any data, but high-q...

    30 MIN READ

    Emily James

    How Technology Helps Turn Insight into Action

    Why do decision-makers need to turn insight into action? Research, at least in the commercial world, is not an end to itself. Neither, I’m afraid, are insights. They won’t make your business money, ch...

    7 MIN READ

    Annette Smith

    Infographic: The Long Road to Customer Centric Marke...

    Customer centricity is a key strategy that helps businesses better align themselves with their customers’ wants, needs, and behaviours. There are many organisations now who try to become customer-cent...

    6 MIN READ

    Sophie Grieve-Williams

    Infographic: FlexMR's 2021 Year in Review

    Each year we’ve reviewed the progress and challenges we’ve had to deal with a company and as a part of the insights industry – the past year has been just as weird and different as the last as we stil...

    7 MIN READ

    Sophie Grieve-Williams