9 MIN READ

8 Actionable Takeaways from the 2025 Customer Salience Summit

Charlotte Duff

3 Practical Steps to Better Business Collaboration

Whether you’re reading this as part of an agency insight team, a client-side insight team, or a busi...

7 MIN READ

Emily James

    8 Actionable Takeaways from the 2025 Customer Salien...

    After a day of inspiring presentations and workshops, we asked attendees of the 2025 FlexMR Customer Salience Summit a simple question. When you leave here, what will you do differently based on what ...

    9 MIN READ

    Charlotte Duff

    The Impact and Influence of Customer Salience

    The Customer Salience Summit 2025 started with FlexMR's CEO Paul Hudson saying that insight experts need to "challenge everything we do in our everyday work" if we are to have a chance at affecting ch...

    10 MIN READ

    Emily James

    The Challenges of Building a Customer Salience Cultu...

    Challenging anything in a business that isn’t perceived as broken is a tricky task that requires a light touch and convincing proposal. To challenge a significant process or foundational culture is so...

    5 MIN READ

    Sophie Grieve-Williams

    Understanding Customer Centricity: An Introductory G...

    In today’s rapidly evolving marketplace, businesses from all sectors are increasingly recognizing the paramount importance of placing the customer at the heart of their operations. This strategic orie...

    17 MIN READ

    Emily James

    5 Challenges to Aligning Decision Making & Custo...

    The depth of the customer gap and the need for Customer Salience is only getting stronger across all industries. Just 48% of managers say they use customer data or insight when making decisions. Less ...

    11 MIN READ

    Gareth Bowden

    How To Break Down Assumptions About Customers

    We make assumptions about everything we encounter in life with the information we have at our disposal in the moment. In general conversation, we automatically assume what the other person is trying t...

    6 MIN READ

    Emily James

    The Keys to Customer Salience Success

    The challenges to achieving Customer Salience are clear.

    7 MIN READ

    Emily James

    The Key to Action: Gestalt Cycle of Experience

    Picture yourself standing in the face of some free time. In my dreams, I know, but hear me out. You are now faced with a choice: you can pick up a new hobby to fill that time creatively and productive...

    7 MIN READ

    Emily James

    Engaging Stakeholders Throughout the Research Lifecy...

    We’ve all had stakeholders approach us with hypotheses that seem unbending and predictions that are set in stone. While surprises in research can be quite fun and engaging for researchers, this can of...

    9 MIN READ

    Lily Nawara

    An Introduction to Customer Salience

    There’s no doubt that business decision-making is broken. Insight experts have faced the same challenge since the inception of the industry: how do we permeate insights into the decision-making proces...

    5 MIN READ

    Sophie Grieve-Williams