7 MIN READ

The Key to Action: Gestalt Cycle of Experience

Emily James

Infographic: Artificial Intelligence in Market Res...

In today’s data-driven landscape, insight and business professionals are often looking for more effi...

6 MIN READ

Sophie Grieve-Williams

    The Key to Action: Gestalt Cycle of Experience

    Picture yourself standing in the face of some free time. In my dreams, I know, but hear me out. You are now faced with a choice: you can pick up a new hobby to fill that time creatively and productive...

    7 MIN READ

    Emily James

    Engaging Stakeholders Throughout the Research Lifecy...

    We’ve all had stakeholders approach us with hypotheses that seem unbending and predictions that are set in stone. While surprises in research can be quite fun and engaging for researchers, this can of...

    9 MIN READ

    Lily Nawara

    An Introduction to Customer Salience

    There’s no doubt that business decision-making is broken. Insight experts have faced the same challenge since the inception of the industry: how do we permeate insights into the decision-making proces...

    5 MIN READ

    Sophie Grieve-Williams

    3 Ways to Embed Insights into Stakeholder Organisati...

    Driving engagement and action from research is one of the most important, yet most difficult steps of the research process. Finding ways to improve that flow of insight around a business can make all ...

    7 MIN READ

    Paul Hudson

    6 Tips and Tricks to Win Over Stakeholders with Insi...

    Insights are powerful tools when in the right hands and used to their fullest capacity, but insights experts everywhere have struggled to engage stakeholders in research enough for them to truly under...

    5 MIN READ

    Sophie Grieve-Williams

    Diversity, Inclusion and Flexible Working in Market ...

    “We like to filter new information through our own experiences to see if it computes. If it matches up with what we have experienced, it’s valid. If it doesn’t match up, it is not” says Ijeoma Oluo, o...

    9 MIN READ

    Melissa Martinez

    The Right Way to Get the Most Out of Your Insight Te...

    Getting the ‘most’ or the best out of your insight team is an obvious priority for an insights agency or any company that has an in-house resource. However, before we get in any further, I believe tha...

    10 MIN READ

    Gareth Bowden

    Paul Hudson: Why I'm Standing for ESOMAR Council

    It is fascinating – and challenging - to see how different the insights landscape it now compared to when I started in my research career 23 years ago. Even more to reflect on what it was like when ES...

    9 MIN READ

    Paul Hudson

    Building a Business Data Strategy: The Essentials

    Businesses thrive on data. When it comes to understanding themselves, their customers, their target audience and much, much more, then it is data that organisations need. Not just any data, but high-q...

    30 MIN READ

    Emily James

    How Technology Helps Turn Insight into Action

    Why do decision-makers need to turn insight into action? Research, at least in the commercial world, is not an end to itself. Neither, I’m afraid, are insights. They won’t make your business money, ch...

    7 MIN READ

    Annette Smith