30 MIN READ

Building a Data Strategy - The Essentials

Emily James

The 12 Common Brand Archetypes Explained

In the 1940s, noted psychologist Carl Jung theorised that humans use symbolism and innate imagery th...

12 MIN READ

Christopher Martin

    Building a Data Strategy - The Essentials

    Businesses thrive on data. When it comes to understanding themselves, their customers, their target audience and much, much more, then it is data that organisations need. Not just any data, but high-q...

    30 MIN READ

    Emily James

    How Technology Helps Turn Insight into Action

    Why do decision-makers need to turn insight into action? Research, at least in the commercial world, is not an end to itself. Neither, I’m afraid, are insights. They won’t make your business money, ch...

    7 MIN READ

    Annette Smith

    Infographic: The Long Road to Customer Centric Marke...

    Customer centricity is a key strategy that helps businesses better align themselves with their customers’ wants, needs, and behaviours. There are many organisations now who try to become customer-cent...

    6 MIN READ

    Sophie Grieve-Williams

    Infographic: FlexMR's 2021 Year in Review

    Each year we’ve reviewed the progress and challenges we’ve had to deal with a company and as a part of the insights industry – the past year has been just as weird and different as the last as we stil...

    7 MIN READ

    Sophie Grieve-Williams

    Infographic: Driving Efficiency Across the Four Stag...

    Making research processes more efficient is beneficial for all insight teams. From efficiency data collection and analysis, to better research design and communication with stakeholders, efficiency is...

    6 MIN READ

    Sophie Grieve-Williams

    A Casual Conversation on Extending the Efficiency, R...

    Out of all the challenges insight teams face in today’s world, making the insights generated reach and influence more stakeholders across the client organisation, and increasing the efficiency and pot...

    5 MIN READ

    Sophie Grieve-Williams

    Our Journey Towards Insights Empowerment

    FlexMR has a long heritage informing decisions with actionable insight. In fact, it has been a 20+ year journey. Our methods, the insight industry and the world have all changed a lot in that time. Bu...

    8 MIN READ

    Emily James

    Infographic: The Quest for Insights Empowerment

    Insight teams within an organisation that doesn’t value market research are typically seen as a cost-centre or a money pit. Those insight teams then find themselves in positions where they have to fig...

    5 MIN READ

    Sophie Grieve-Williams

    Understanding Stakeholders: Exploring The Meaning of...

    Stakeholder engagement is a big topic in insights at this moment in time. We are dealing with a myriad of stakeholders and clients who do not understand consumers in the way they need to, and who may ...

    18 MIN READ

    Emily James

    Delivering Tangible Value from Research Communities

    The latest data from the Greenbook GRIT Report suggests that 60% of research teams are using online insight communities – also known as research communities or MROCs. A further 22% are considering the...

    7 MIN READ

    Christopher Martin