7 MIN READ

Infographic: FlexMR's 2021 Year in Review

Sophie Grieve-Williams

5 Easy Ways to Measure Customer Centricity

There are a number of organisations now that either proclaim to be customer-centric, or are taking s...

7 MIN READ

Emily James

Infographic: FlexMR's 2021 Year in Review

Each year we’ve reviewed the progress and challenges we’ve had to deal with a company and as a part of the insights industry – the past year has been just as weird and different as the last as we stil...

7 MIN READ

Sophie Grieve-Williams

Infographic: Driving Efficiency Across the Four Stag...

Making research processes more efficient is beneficial for all insight teams. From efficiency data collection and analysis, to better research design and communication with stakeholders, efficiency is...

6 MIN READ

Sophie Grieve-Williams

A Casual Conversation on Extending the Efficiency, R...

Out of all the challenges insight teams face in today’s world, making the insights generated reach and influence more stakeholders across the client organisation, and increasing the efficiency and pot...

5 MIN READ

Sophie Grieve-Williams

Our Journey Towards Insights Empowerment

FlexMR has a long heritage informing decisions with actionable insight. In fact, it has been a 20+ year journey. Our methods, the insight industry and the world have all changed a lot in that time. Bu...

8 MIN READ

Emily James

Infographic: The Quest for Insights Empowerment

Insight teams within an organisation that doesn’t value market research are typically seen as a cost-centre or a money pit. Those insight teams then find themselves in positions where they have to fig...

5 MIN READ

Sophie Grieve-Williams

Understanding Stakeholders: Exploring The Meaning of...

Stakeholder engagement is a big topic in insights at this moment in time. We are dealing with a myriad of stakeholders and clients who do not understand consumers in the way they need to, and who may ...

18 MIN READ

Emily James

Delivering Tangible Value from Research Communities

The latest data from the Greenbook GRIT Report suggests that 60% of research teams are using online insight communities – also known as research communities or MROCs. A further 22% are considering the...

7 MIN READ

Christopher Martin

Does your Brand Need an Insights Advocate?

How far does the influence of insights stretch within your brand? If the answer is not far, then you might need to consider recruiting Insight Advocates into teams within your organisation.

7 MIN READ

Emily James

Simple Ways to Curate Insights for Senior Audiences

Reporting is one of the most important stages of market research, and isn’t really given the attention it deserves in favour of the arguably more exciting data collection and analysis stages. However,...

7 MIN READ

Emily James

Animated Insights: Creative Approaches to Presenting...

Generating data is only half of the research process. The other half is interpreting that data, generating insights, and presented in an impactful way. Creative reporting is a relatively recent innova...

6 MIN READ

Sophie Grieve-Williams