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In most organisations, insight teams are not short of data, tools, or analytical capability. Dashboa...
In most organisations, insight teams are not short of data, tools, or analytical capability. Dashboards are richer than ever. Models are more sophisticated. Outputs are faster.
What is technology actually doing to customer closeness? Depending on who you ask, it’s either bringing organisations closer to customer than ever before – or quietly pushing them further away behind ...
We live in a world saturated with data. Organisations of all kinds boast dashboards, analytics platforms, real-time metrics and rigorous research. Yet the central challenge facing insight teams, is no...
On February 25th, 2026 - the FlexMR team hosted a webinar that explored four creative ways to elevate insight with video. Developed in response to the most common pledge at the the 2025 Customer Salie...
Customer experience (CX) has moved far beyond a buzzword or a set of performance metrics. Today, it is one of the most powerful drivers of loyalty, advocacy, and long-term profitability. Brands that t...
If you’re reading this, you probably work in research or marketing. But I’m sure you’ll also have experiences as a customer of other brands that may have left you frustrated. That’s the experience I w...
In a world awash with data, dashboards and quarterly trackers, it is surprisingly easy to forget that underneath it all - customers are people. They have lives, feel pressures, make trade-offs and hol...
Understanding customers, what drives their decision making and what they want from businesses is the key principle of market research, and as market researchers it is something we are well-versed in.
Consumer Duty is perhaps the single largest challenge for financial service research and insight teams in the past decade. Customer understanding has been a particular point of focus for many brands a...
Whether you’re reading this as part of an agency insight team, a client-side insight team, or a business professional seeking advice, we can all agree that collaboration is a soft skill and a signific...