8 MIN READ

The Connected Customer - A Review of INBOUND 2022

Christopher Martin

A Casual Conversation on Blending Little & Big...

A few years ago, the insights industry couldn’t get enough of Big Data. All discussions and innovati...

6 MIN READ

Sophie Grieve-Williams

    The Connected Customer - A Review of INBOUND 2022

    A long time ago, I used to write summaries of the research, marketing and business conferences I attended – and publish them here, on the FlexMR blog. Not only did they help me to condense and clarify...

    8 MIN READ

    Christopher Martin

    The Role of Diverse Data Reporting Strategies

    Data reporting has remained a hot topic debated by insights teams in all industries in the world. With innovation transforming traditional reporting and creating new modern methods, we can see the imp...

    16 MIN READ

    Emily James

    The 12 Common Brand Archetypes Explained

    In the 1940s, noted psychologist Carl Jung theorised that humans use symbolism and innate imagery that transcends language to understand complex concepts. Jung’s work focused on how symbols and shared...

    12 MIN READ

    Christopher Martin

    6 Important Skills for Making Sense of Data

    Making sense of data isn’t the easiest thing in the world, which is why there are numerous stakeholders in many industries who hire insight professionals to do it for them. Insight teams are formed to...

    7 MIN READ

    Emily James

    What is Data Governance and Why Is It Important?

    Data drives successful businesses – that is a fundamental fact well-known by insight teams and stakeholders across industries. But data is a tricky topic, stakeholders can’t just go about gathering wh...

    7 MIN READ

    Emily James

    Making Data-Driven Decisions - The Long and Short of...

    Data driven decisions are at the forefront of the Insights industry. No matter what form the data takes, within that data lies some very important figures and outcomes which are used to inform decisio...

    7 MIN READ

    Laura Calvert

    The Past, Present and Future of Consumer Behaviour

    Every successful brand has, at its core, an in-depth and robust understanding of consumer behaviour. Not just a picture of what customers want, but the dynamics of the wider marketplace. It seems almo...

    8 MIN READ

    Christopher Martin

    Understanding the Consumer Decision Making Journey

    Depending on the level of impact each decision will have on a person’s life, making a decision can be either easy or intensely tricky. For consumers, the decisions they make in their interactions with...

    7 MIN READ

    Emily James

    3 Creative Skills Every Market Research Team Needs

    There are many skills that are beneficial to research teams, from communication skills all the way through to agility and adaptability. But creativity has been a long overlooked skill in the market re...

    7 MIN READ

    Sophie Grieve-Williams

    The 4 Most Important Consumer Research Data Points

    Consumer research is a key metric that helps brands stay relevant and innovate regularly according to the needs and experiences of their customers. 

    8 MIN READ

    Emily James