8 MIN READ

The Power of Empathy in the Pursuit of Customer Salience

Dr Matthew Farmer

Co-Creating the Future of Survey Participant Exper...

At the recent ASC International Conference, I had the pleasure of running a workshop about the chall...

8 MIN READ

Paul Hudson

    The Power of Empathy in the Pursuit of Customer Sali...

    In today’s competitive marketplace, having a holistic understanding of customers’ desires, motivations, and experiences is key for informing more impactful business decisions. Empathy, the ability to ...

    8 MIN READ

    Dr Matthew Farmer

    Combatting Intuition Led Decision-Making with Insigh...

    With all the challenges insight teams and advocates face on a daily basis, it’s hard to tackle them all at once to make our lives easier. Most of the challenges are stakeholder-centric, with insight e...

    7 MIN READ

    Emily James

    How to Enhance Engagement in The New Age of Insight

    In Paul Hudson’s blog ‘3 Ways to Embed Insights into Stakeholder Organisations,’ he states that ‘driving engagement and action from research is one of the most important, yet most difficult steps of t...

    9 MIN READ

    Gareth Bowden

    Pitch It: The Business Case for Customer Salience

    As insight experts, we understand the power of insights, their inherent value in key decision-making practices, and the impact they can have on business strategies. However, it is a tough task pitchin...

    7 MIN READ

    Emily James

    How to Extend the Lifecycle of Customer Insights

    Have you ever thought about the typical lifecycle of the insights that market researchers generate? Once you do, you might start to consider questions such as:

    8 MIN READ

    Emily James

    Market Research Room 101: What Would You Banish?

    This year’s Market Research Society Annual Conference was filled to the brim with insightful seminars, thought-provoking discussions, and many opportunities to connect with new people, methods and min...

    9 MIN READ

    Sophie Grieve-Williams

    Synthetic Data: What the AI Frontier Means for Marke...

    Since late 2023, when the buzz of generative AI promise reached its initial peak, a fascinating debate has been taking place within the insight industry. One that has worried just as many researchers ...

    10 MIN READ

    Chris Martin

    The Power of Simplicity in a Complex World

    As humans, we're all naturally drawn to shiny objects; and if we're being honest, the market research industry is no different. We are often looking to the new, latest shiny things, whether that’s new...

    9 MIN READ

    Charlotte Duff

    What Motivates Participants? A Guide to Improving Re...

    Members of insight communities are motivated to participate in market research in many ways as we can see from the graph below; some are persuaded by financial incentives (21%), while others by wantin...

    9 MIN READ

    Hannah McGeoghegan

    Considerations for Curating Clear Perspectives in Re...

    As commerce and market research look to broaden their insights into what shapes the trends at the heart of their consumer bases, combining digital tools and methods with a human or personal touch can ...

    8 MIN READ

    Lucy Bridges