6 MIN READ

Exploring the Effectiveness of Creative Reporting Formats

Emily James

Exploring the Effectiveness of Creative Reporting ...

The term ‘report’ has very traditional connotations even now. Most people would think of a lengthy w...

6 MIN READ

Emily James

Exploring the Effectiveness of Creative Reporting Fo...

The term ‘report’ has very traditional connotations even now. Most people would think of a lengthy written document detailing the minutiae of a situation, experience, process from start to end, with s...

6 MIN READ

Emily James

Does your Brand Need an Insights Advocate?

How far does the influence of insights stretch within your brand? If the answer is not far, then you might need to consider recruiting Insight Advocates into teams within your organisation.

6 MIN READ

Emily James

A Day in the Life of a Market Researcher

A day in the life of a market researcher seemed like quite an easy task to write about – until I sat down to write about it and realised that a researcher’s role can be so varied from one day to the n...

6 MIN READ

Maisie Furneaux

The Impact of User Experience on Market Research

I have to confess I’ve recently found myself getting to that age where I sometimes think to myself ‘ooh young people today, with their bubble tea in a jam jar and 'Tik Toking’. Especially when you rea...

5 MIN READ

Annette Smith

8 Common Insight Platform Pitfalls (and How to Avoid...

After more than 10 years working in online and mobile market research I have worked with many insight, product and marketing professionals to set-up insight platforms to guide the business to success.

6 MIN READ

Maria Twigge

Effective Insight Strategies: An Industry-Wide Discu...

The challenges insight professionals face today are significant, some new, and some we have carried with us since the very start. Investment, education, redesigning research strategies for the changin...

16 MIN READ

Emily James

Close Connections - Practical Ways to Support Real-T...

Important decisions happen every minute of every day. As normal people, we take the information apparent in that moment to make the best decision possible; as insight professionals we are responsible ...

8 MIN READ

Emily James

A Casual Conversation on Client-Agency Relationships

Building a strong client-agency relationship in the insights industry can be tough, mainly due to a perception gap about the other party on both sides of the relationship.

4 MIN READ

Sophie Grieve-Williams

Mind the Gap - Bridging the Gap Between Brands and C...

Consumer changes and trends have never changed so profoundly as they have in the last twelve months, with consumer attitude, behaviours and purchasing habits altering considerably and forcing business...

7 MIN READ

Sarah O'Neill

The Importance of Delegation in Managing Insight Act...

Delegation is one of the most important management skills we could learn in any profession. The ability to hand off the right task to the right person can be tough, especially if you’re not sure if yo...

8 MIN READ

Emily James