7 MIN READ

GDPR 3 Years On - Data Security in Market Research

Emily James

GDPR 3 Years On - Data Security in Market Research

In just 3 short years, the EU’s General Data Protection Act of 2018 has obviously revolutionised dat...

7 MIN READ

Emily James

GDPR 3 Years On - Data Security in Market Research

In just 3 short years, the EU’s General Data Protection Act of 2018 has obviously revolutionised data security practices around the world for both consumers and businesses. As was pointed out in our o...

7 MIN READ

Emily James

The Power of Empathy in Research Design

A sense of empathy is a core feature of a good researcher. Given that our job is to understand and interpret the feelings of others, its essential that we can connect with our participants and ask que...

7 MIN READ

Samantha Nicholson

Forecasting Failure - Using Insight to Make Strategi...

Failure is one of the biggest fears we all share. Failing, in both a professional and personal capacity, is something we actively try to avoid, however it is always something we can learn from. Whethe...

7 MIN READ

Emily James

Connection & Communication: Principles of Insigh...

Insight activation is a crucial challenge for all insight professionals. In this stage, the insights from the research experience should be communicated effectively and put to good use by the project ...

20 MIN READ

Emily James

5 Creative Ways to Communicate Complex Information

Communicating complex information can be one of the hardest parts of conveying insights, especially as the demands and challenges that insight teams face have also become more complex.

8 MIN READ

Sophie Grieve-Williams

Are Your Stakeholders Asking the Right Questions?

There is a phrase you might have heard in various contexts, sometimes genuine sometimes voiced with snark, but the purest form of this sentiment is a key goal for insight teams across all industries. ...

8 MIN READ

Emily James

The Power of In-House Research Teams, and How to Enh...

Over the years, I have worked with many different clients, and as such have been involved in numerous projects commissioned by clients’ research teams as well as projects purely for stakeholders who h...

7 MIN READ

Charlotte Duff

Breaking Down 5 Barriers to Insights Activation

Insight teams are constantly breaking down a variety of barriers within the daily life of market research. Barriers to getting funding, finding out contextual information about the research request, g...

7 MIN READ

Emily James

How Market Researchers Can Win Over Leadership Teams

Winning over leadership teams is critical to a successful research experience, as well as the continued success of the insights industry itself. Without stakeholders to continue requesting research an...

7 MIN READ

Emily James

What Sets Winning Insight Teams Apart?

What does it mean to be a successful insights team? This eminent question that can lead to a lot of success within the insights industry, inspiring insight teams to work towards becoming the best insi...

8 MIN READ

Emily James