Artificial Intelligence on Customer Salience: An Exp...
Today it's hard to avoid AI, and at FlexMR we’re no different, especially as this summer we launched our second generative AI tool into the InsightHub in the form of PromptAI.
Get ready to streamline, scale and supercharge your research. Fill out this form to request a demo of the InsightHub platform and discover the difference insights empowerment can make. A member of our team will reach out within two working days.
Quality insight doesn't need to cost the earth. Our flexible approach helps you make the most of research budgets and build an agile solution that works for you. Fill out this form to request a call back from our team to explore our pricing options.
Embark on a new adventure. Join Camp InsightHub, our free demo platform, to discover the future of research.
Read a brief overview of the agile research platform enabling brands to inform decisions at speed in this PDF.
Our services drive operational and strategic success in challenging environments. Find out how.
Close Connections bring stakeholders and customers together for candid, human conversations.
The FlexMR credentials deck provides a brief introduction to the team, our approach to research and previous work.
We are the insights empowerment company. Our framework addresses the major pressures insight teams face.
Discover how to build close customer connections to better support real-time decision making.
What is a market research and insights playbook, plus discover why should your team consider building one.
The insights empowerment readiness calculator measures your progress in building an insight-led culture.
The MRX Lab podcast explores new and novel ideas from the insights industry in 10 minutes or less.
As the market research industry continues to evolve, one of the most significant transformations is ...
Today it's hard to avoid AI, and at FlexMR we’re no different, especially as this summer we launched our second generative AI tool into the InsightHub in the form of PromptAI.
First, a little insight: at FlexMR, we work with 50 different brands on an ongoing basis, all looking to develop closer relationships with their buying audiences and provide insight that helps drive g...
So, you’ve decided to pursue the Customer Salience strategy, embedding a customer-centric culture into your or your client’s organisation – what’s next?
In today’s day and age, it is hard for insight experts to imagine that some stakeholders still don’t understand the true value and purpose of market research. In one instance, they might understand th...
Unless you’ve been living under a rock for the last year you will no doubt have heard something about artificial intelligence (AI). Whether it has been positive or negative, AI has been completely una...
Innovation is a broadly applied term for a very specific concept. It is a significant change to the well-established status quo, mostly considered positive due to its ability to revolutionise processe...
In today’s competitive marketplace, having a holistic understanding of customers’ desires, motivations, and experiences is key for informing more impactful business decisions. Empathy, the ability to ...
With all the challenges insight teams and advocates face on a daily basis, it’s hard to tackle them all at once to make our lives easier. Most of the challenges are stakeholder-centric, with insight e...
In Paul Hudson’s blog ‘3 Ways to Embed Insights into Stakeholder Organisations,’ he states that ‘driving engagement and action from research is one of the most important, yet most difficult steps of t...
As insight experts, we understand the power of insights, their inherent value in key decision-making practices, and the impact they can have on business strategies. However, it is a tough task pitchin...