8 MIN READ

Choosing When to Invest in Research & Insights

Maria Twigge

Infographic: Artificial Intelligence in Market Res...

In today’s data-driven landscape, insight and business professionals are often looking for more effi...

6 MIN READ

Sophie Grieve-Williams

    Choosing When to Invest in Research & Insights

    First, a little insight: at FlexMR, we work with 50 different brands on an ongoing basis, all looking to develop closer relationships with their buying audiences and provide insight that helps drive g...

    8 MIN READ

    Maria Twigge

    How to Lay the Foundations of Customer Salience

    So, you’ve decided to pursue the Customer Salience strategy, embedding a customer-centric culture into your or your client’s organisation – what’s next?

    7 MIN READ

    Emily James

    The Connection Between Customer Salience and Market ...

    In today’s day and age, it is hard for insight experts to imagine that some stakeholders still don’t understand the true value and purpose of market research. In one instance, they might understand th...

    6 MIN READ

    Emily James

    Myth Busting: Artificial Intelligence in Market Rese...

    Unless you’ve been living under a rock for the last year you will no doubt have heard something about artificial intelligence (AI). Whether it has been positive or negative, AI has been completely una...

    10 MIN READ

    Russell Elliot

    Growing Innovation with Customer Salience & Insi...

    Innovation is a broadly applied term for a very specific concept. It is a significant change to the well-established status quo, mostly considered positive due to its ability to revolutionise processe...

    7 MIN READ

    Emily James

    The Power of Empathy in the Pursuit of Customer Sali...

    In today’s competitive marketplace, having a holistic understanding of customers’ desires, motivations, and experiences is key for informing more impactful business decisions. Empathy, the ability to ...

    8 MIN READ

    Dr Matthew Farmer

    Combatting Intuition Led Decision-Making with Insigh...

    With all the challenges insight teams and advocates face on a daily basis, it’s hard to tackle them all at once to make our lives easier. Most of the challenges are stakeholder-centric, with insight e...

    7 MIN READ

    Emily James

    How to Enhance Engagement in The New Age of Insight

    In Paul Hudson’s blog ‘3 Ways to Embed Insights into Stakeholder Organisations,’ he states that ‘driving engagement and action from research is one of the most important, yet most difficult steps of t...

    9 MIN READ

    Gareth Bowden

    Pitch It: The Business Case for Customer Salience

    As insight experts, we understand the power of insights, their inherent value in key decision-making practices, and the impact they can have on business strategies. However, it is a tough task pitchin...

    7 MIN READ

    Emily James

    How to Extend the Lifecycle of Customer Insights

    Have you ever thought about the typical lifecycle of the insights that market researchers generate? Once you do, you might start to consider questions such as:

    8 MIN READ

    Emily James