6 MIN READ

Infographic: The Customer-Centric Culture Checklist

Sophie Grieve-Williams

Infographic: The Customer-Centric Culture Checklis...

Creating a customer-centric culture or culture of Customer Salience in a business is a process with ...

6 MIN READ

Sophie Grieve-Williams

    Infographic: The Customer-Centric Culture Checklist

    Creating a customer-centric culture or culture of Customer Salience in a business is a process with many moving parts. To use the metaphor of a well-oiled machine, each cog in the mechanism is interco...

    6 MIN READ

    Sophie Grieve-Williams

    How to Shift Businesses into the Customer-Centric Mi...

    Okay, I acknowledge that, if we think about it in terms of the individuals that make up a business, getting the entire business on board with Customer Salience or customer centricity might sound like ...

    7 MIN READ

    Emily James

    4 Practical Examples of Customer Centricity & Sa...

    It is all well and good, asking businesses to consider becoming customer-centric or customer salient or pitching Customer Salience strategies that could sustainably futureproof the business. But to re...

    8 MIN READ

    Emily James

    The Contemporary Guide to Customer Centricity & ...

    How well do you know your customers?

    19 MIN READ

    Emily James

    The Future of Market Research: Embracing Change and ...

    As we look toward the future of market research, it's clear that we are at a pivotal moment in the industry. At the MRS Annual Conference 2025, experts from diverse sectors gathered to discuss the tra...

    7 MIN READ

    Maria Twigge

    Challenging Stakeholder Assumptions in the Digital A...

    What can we ever really assume about our customers in a digital age?

    6 MIN READ

    Maria Twigge

    Mind the Gap: The Lost Pillar of Market Orientation

    FlexMR’s CEO, Paul Hudson, took a stroll into a chapter of his past and presented as a guest lecturer to a current cohort of Lancaster University Management School students. Paul brought the topic of ...

    9 MIN READ

    Emily James

    Artificial Intelligence on Customer Salience: An Exp...

    Today it's hard to avoid AI, and at FlexMR we’re no different, especially as this summer we launched our second generative AI tool into the InsightHub in the form of PromptAI.

    9 MIN READ

    Nikki Foster

    Choosing When to Invest in Research & Insights

    First, a little insight: at FlexMR, we work with 50 different brands on an ongoing basis, all looking to develop closer relationships with their buying audiences and provide insight that helps drive g...

    8 MIN READ

    Maria Twigge

    How to Lay the Foundations of Customer Salience

    So, you’ve decided to pursue the Customer Salience strategy, embedding a customer-centric culture into your or your client’s organisation – what’s next?

    7 MIN READ

    Emily James