Lifting the Lid on Consumer Duty in 2025
Consumer Duty is perhaps the single largest challenge for financial service research and insight teams in the past decade. Customer understanding has been a particular point of focus for many brands a...
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Consumer Duty is perhaps the single largest challenge for financial service research and insight tea...
Consumer Duty is perhaps the single largest challenge for financial service research and insight teams in the past decade. Customer understanding has been a particular point of focus for many brands a...
Whether you’re reading this as part of an agency insight team, a client-side insight team, or a business professional seeking advice, we can all agree that collaboration is a soft skill and a signific...
After a day of inspiring presentations and workshops, we asked attendees of the 2025 FlexMR Customer Salience Summit a simple question. When you leave here, what will you do differently based on what ...
The Customer Salience Summit 2025 started with FlexMR's CEO Paul Hudson saying that insight experts need to "challenge everything we do in our everyday work" if we are to have a chance at affecting ch...
The clue is in the name – a pilot study is essential in getting your research ‘off the ground’! A pilot study is a small-scale “trial run” conducted before launching the main research project. Its pur...
When considering “connection” in market research, there are several prominent links we focus on establishing and nurturing. Often the most commonly discussed, we refer to connecting businesses and sta...
In today’s complex business environment, customer-centricity is no longer a competitive advantage, it’s a baseline expectation. That being said, many organisations still struggle to move from talking ...
The first week of October 2025 marks National Customer Service Week: a week dedicated to celebrating the vital role customer service plays in businesses and communities. It’s a chance for businesses t...
What does it mean to be truly customer-led?
Predicting the future is only really possible in the vaguest and least surprising way; predictions like ‘tomorrow will arrive’, though true, don’t exactly make you Nostradamus. The modern world is inf...