17 MIN READ

Understanding Customer Centricity: An Introductory Guide

Emily James

Understanding Customer Centricity: An Introductory...

In today’s rapidly evolving marketplace, businesses from all sectors are increasingly recognizing th...

17 MIN READ

Emily James

    Understanding Customer Centricity: An Introductory G...

    In today’s rapidly evolving marketplace, businesses from all sectors are increasingly recognizing the paramount importance of placing the customer at the heart of their operations. This strategic orie...

    17 MIN READ

    Emily James

    5 Challenges to Aligning Decision Making & Custo...

    The depth of the customer gap and the need for Customer Salience is only getting stronger across all industries. Just 48% of managers say they use customer data or insight when making decisions. Less ...

    11 MIN READ

    Gareth Bowden

    Mind the Gap: The Lost Pillar of Market Orientation

    FlexMR’s CEO, Paul Hudson, took a stroll into a chapter of his past and presented as a guest lecturer to a current cohort of Lancaster University Management School students. Paul brought the topic of ...

    9 MIN READ

    Emily James

    4 Qualitative Research Methods to Improve Customer C...

    In today’s data-obsessed world, it’s easy to get lost in quantitative data with businesses able to generate quantitative data at scale in quicker times than ever before. But true insight experts know ...

    8 MIN READ

    Emily James

    How To Break Down Assumptions About Customers

    We make assumptions about everything we encounter in life with the information we have at our disposal in the moment. In general conversation, we automatically assume what the other person is trying t...

    6 MIN READ

    Emily James

    Insight 2025: Market Research Trends and Predictions

    The past twelve months have been dominated by technological momentum and behavioural uncertainty. In a review of 2024, published by Research Live, industry leaders highlighted how this dichotomy has i...

    11 MIN READ

    Paul Hudson

    3 Challenges Facing Financial Services Market Resear...

    The landscape in the financial services sector is forever changing, this brings a unique set of challenges for brands and therefore their market researchers. With changing regulations, volatility in l...

    10 MIN READ

    Michael Connor

    The Future of Technology in Market Research

    As the market research industry continues to evolve, one of the most significant transformations is happening within the realm of online research panels. These digital communities have long been a cor...

    7 MIN READ

    James Watson

    Designing Conversational Surveys and AI-Powered Foll...

    Off the heels of embedded surveys, a feature we introduced earlier this year, our development team was tasked with re-imagining how surveys could be presented. The goal? To create a “conversational st...

    9 MIN READ

    Nana Akwah

    4 AI Use Cases for Customer Salience Strategies

    In today’s increasingly competitive marketplace, businesses are starting to recognise the importance of customer centricity and insights. However, in recent CMO research, while 73% of senior executive...

    7 MIN READ

    Emily James