7 MIN READ

The Role of Collaboration in Building Customer Salience

Nikki Foster

The Role of Collaboration in Building Customer Sal...

Understanding customers, what drives their decision making and what they want from businesses is the...

7 MIN READ

Nikki Foster

    The Role of Collaboration in Building Customer Salie...

    Understanding customers, what drives their decision making and what they want from businesses is the key principle of market research, and as market researchers it is something we are well-versed in.

    7 MIN READ

    Nikki Foster

    Lifting the Lid on Consumer Duty in 2025

    Consumer Duty is perhaps the single largest challenge for financial service research and insight teams in the past decade. Customer understanding has been a particular point of focus for many brands a...

    7 MIN READ

    Charlotte Duff

    3 Practical Steps to Better Business Collaboration

    Whether you’re reading this as part of an agency insight team, a client-side insight team, or a business professional seeking advice, we can all agree that collaboration is a soft skill and a signific...

    7 MIN READ

    Emily James

    8 Actionable Takeaways from the 2025 Customer Salien...

    After a day of inspiring presentations and workshops, we asked attendees of the 2025 FlexMR Customer Salience Summit a simple question. When you leave here, what will you do differently based on what ...

    9 MIN READ

    Charlotte Duff

    The Impact and Influence of Customer Salience

    The Customer Salience Summit 2025 started with FlexMR's CEO Paul Hudson saying that insight experts need to "challenge everything we do in our everyday work" if we are to have a chance at affecting ch...

    10 MIN READ

    Emily James

    How Pilot Studies Power Customer Connection

    The clue is in the name – a pilot study is essential in getting your research ‘off the ground’! A pilot study is a small-scale “trial run” conducted before launching the main research project. Its pur...

    7 MIN READ

    Laura Butterworth

    A Guide to Third Sector Consumer Connection and Sali...

    When considering “connection” in market research, there are several prominent links we focus on establishing and nurturing. Often the most commonly discussed, we refer to connecting businesses and sta...

    6 MIN READ

    Harriet Williams

    5 Ways to Using Focus Groups to Bolster Customer Sal...

    In today’s complex business environment, customer-centricity is no longer a competitive advantage, it’s a baseline expectation. That being said, many organisations still struggle to move from talking ...

    7 MIN READ

    James Watson

    The Link Between Customer Service, Customer Salience...

    The first week of October 2025 marks National Customer Service Week: a week dedicated to celebrating the vital role customer service plays in businesses and communities. It’s a chance for businesses t...

    7 MIN READ

    Danielle Wilkinson

    A Road Map for Customer-Led Transformation

    What does it mean to be truly customer-led?

    15 MIN READ

    Emily James