6 MIN READ

Infographic: Artificial Intelligence in Market Research

Sophie Grieve-Williams

Infographic: Artificial Intelligence in Market Res...

In today’s data-driven landscape, insight and business professionals are often looking for more effi...

6 MIN READ

Sophie Grieve-Williams

    Infographic: Artificial Intelligence in Market Resea...

    In today’s data-driven landscape, insight and business professionals are often looking for more efficient ways to analyse information and generate actionable insights. Artificial intelligence is here,...

    6 MIN READ

    Sophie Grieve-Williams

    The Key to Action: Gestalt Cycle of Experience

    Picture yourself standing in the face of some free time. In my dreams, I know, but hear me out. You are now faced with a choice: you can pick up a new hobby to fill that time creatively and productive...

    7 MIN READ

    Emily James

    Engaging Stakeholders Throughout the Research Lifecy...

    We’ve all had stakeholders approach us with hypotheses that seem unbending and predictions that are set in stone. While surprises in research can be quite fun and engaging for researchers, this can of...

    9 MIN READ

    Lily Nawara

    Choosing When to Invest in Research & Insights

    First, a little insight: at FlexMR, we work with 50 different brands on an ongoing basis, all looking to develop closer relationships with their buying audiences and provide insight that helps drive g...

    8 MIN READ

    Maria Twigge

    How to Lay the Foundations of Customer Salience

    So, you’ve decided to pursue the Customer Salience strategy, embedding a customer-centric culture into your or your client’s organisation – what’s next?

    7 MIN READ

    Emily James

    The Connection Between Customer Salience and Market ...

    In today’s day and age, it is hard for insight experts to imagine that some stakeholders still don’t understand the true value and purpose of market research. In one instance, they might understand th...

    6 MIN READ

    Emily James

    Myth Busting: Artificial Intelligence in Market Rese...

    Unless you’ve been living under a rock for the last year you will no doubt have heard something about artificial intelligence (AI). Whether it has been positive or negative, AI has been completely una...

    10 MIN READ

    Russell Elliot

    6 InsightHub Hacks You Need to Know

    We are lucky to have such a diverse marketplace for online community platform software, which comes in use for the plethora of different use cases we are faced with in the world of research and insigh...

    9 MIN READ

    Laura Butterworth

    Growing Innovation with Customer Salience & Insi...

    Innovation is a broadly applied term for a very specific concept. It is a significant change to the well-established status quo, mostly considered positive due to its ability to revolutionise processe...

    7 MIN READ

    Emily James

    Co-Creating the Future of Survey Participant Experie...

    At the recent ASC International Conference, I had the pleasure of running a workshop about the challenges of improving participant experience. We all know what a good survey is, right? However, if we ...

    8 MIN READ

    Paul Hudson