7 MIN READ

The Future of Market Research: Embracing Change and Shaping Tomorrow

Maria Twigge

The Future of Market Research: Embracing Change an...

As we look toward the future of market research, it's clear that we are at a pivotal moment in the i...

7 MIN READ

Maria Twigge

    The Future of Market Research: Embracing Change and ...

    As we look toward the future of market research, it's clear that we are at a pivotal moment in the industry. At the MRS Annual Conference 2025, experts from diverse sectors gathered to discuss the tra...

    7 MIN READ

    Maria Twigge

    Challenging Stakeholder Assumptions in the Digital A...

    What can we ever really assume about our customers in a digital age?

    6 MIN READ

    Maria Twigge

    Using Customer Research to Reform Research Processes

    Customer research is a concept all insight experts are familiar with, have to be familiar with to be good researchers in our industry. We understand that customer research is vital to informing succes...

    7 MIN READ

    Emily James

    The Challenges of Building a Customer Salience Cultu...

    Challenging anything in a business that isn’t perceived as broken is a tricky task that requires a light touch and convincing proposal. To challenge a significant process or foundational culture is so...

    5 MIN READ

    Sophie Grieve-Williams

    Understanding Customer Centricity: An Introductory G...

    In today’s rapidly evolving marketplace, businesses from all sectors are increasingly recognizing the paramount importance of placing the customer at the heart of their operations. This strategic orie...

    17 MIN READ

    Emily James

    5 Challenges to Aligning Decision Making & Custo...

    The depth of the customer gap and the need for Customer Salience is only getting stronger across all industries. Just 48% of managers say they use customer data or insight when making decisions. Less ...

    11 MIN READ

    Gareth Bowden

    Mind the Gap: The Lost Pillar of Market Orientation

    FlexMR’s CEO, Paul Hudson, took a stroll into a chapter of his past and presented as a guest lecturer to a current cohort of Lancaster University Management School students. Paul brought the topic of ...

    9 MIN READ

    Emily James

    4 Qualitative Research Methods to Improve Customer C...

    In today’s data-obsessed world, it’s easy to get lost in quantitative data with businesses able to generate quantitative data at scale in quicker times than ever before. But true insight experts know ...

    8 MIN READ

    Emily James

    How To Break Down Assumptions About Customers

    We make assumptions about everything we encounter in life with the information we have at our disposal in the moment. In general conversation, we automatically assume what the other person is trying t...

    6 MIN READ

    Emily James

    Insight 2025: Market Research Trends and Predictions

    The past twelve months have been dominated by technological momentum and behavioural uncertainty. In a review of 2024, published by Research Live, industry leaders highlighted how this dichotomy has i...

    11 MIN READ

    Paul Hudson