11 MIN READ

Insight 2025: Market Research Trends and Predictions

Paul Hudson

Insight 2025: Market Research Trends and Predictio...

The past twelve months have been dominated by technological momentum and behavioural uncertainty. In...

11 MIN READ

Paul Hudson

    Insight 2025: Market Research Trends and Predictions

    The past twelve months have been dominated by technological momentum and behavioural uncertainty. In a review of 2024, published by Research Live, industry leaders highlighted how this dichotomy has i...

    11 MIN READ

    Paul Hudson

    3 Challenges Facing Financial Services Market Resear...

    The landscape in the financial services sector is forever changing, this brings a unique set of challenges for brands and therefore their market researchers. With changing regulations, volatility in l...

    10 MIN READ

    Michael Connor

    The Future of Technology in Market Research

    As the market research industry continues to evolve, one of the most significant transformations is happening within the realm of online research panels. These digital communities have long been a cor...

    7 MIN READ

    James Watson

    Designing Conversational Surveys and AI-Powered Foll...

    Off the heels of embedded surveys, a feature we introduced earlier this year, our development team was tasked with re-imagining how surveys could be presented. The goal? To create a “conversational st...

    9 MIN READ

    Nana Akwah

    4 AI Use Cases for Customer Salience Strategies

    In today’s increasingly competitive marketplace, businesses are starting to recognise the importance of customer centricity and insights. However, in recent CMO research, while 73% of senior executive...

    7 MIN READ

    Emily James

    How to Use Synthetic Data in Market Research

    In recent years, the rapid advancement of technology and data analytics has revolutionised working practices in the market research industry. One significant and growing innovation to watch is the pro...

    9 MIN READ

    Dr Katharine Johnson

    The Keys to Customer Salience Success

    The challenges to achieving Customer Salience are clear.

    7 MIN READ

    Emily James

    How Delivery Platforms Reshaped the Restaurant Indus...

    Have you noticed how ordering food today feels like a whole new experience compared to a few years back? The restaurant and food delivery industry has been on quite a journey, and it’s amazing to see ...

    8 MIN READ

    Muneera Belim

    Artificial Intelligence on Customer Salience: An Exp...

    Today it's hard to avoid AI, and at FlexMR we’re no different, especially as this summer we launched our second generative AI tool into the InsightHub in the form of PromptAI.

    9 MIN READ

    Nikki Foster

    Inclusive Insights: Best Practices for Accessible Ma...

    In market research, we often talk about the ‘consumer voice’, but rarely do we consider what this means for different people. As we know, we live in a diverse and wonderful world and we all process in...

    8 MIN READ

    Rachel Kilmurray