7 MIN READ

3 Practical Steps to Better Business Collaboration

Emily James

3 Practical Steps to Better Business Collaboration

Whether you’re reading this as part of an agency insight team, a client-side insight team, or a busi...

7 MIN READ

Emily James

    3 Practical Steps to Better Business Collaboration

    Whether you’re reading this as part of an agency insight team, a client-side insight team, or a business professional seeking advice, we can all agree that collaboration is a soft skill and a signific...

    7 MIN READ

    Emily James

    8 Actionable Takeaways from the 2025 Customer Salien...

    After a day of inspiring presentations and workshops, we asked attendees of the 2025 FlexMR Customer Salience Summit a simple question. When you leave here, what will you do differently based on what ...

    9 MIN READ

    Charlotte Duff

    The Impact and Influence of Customer Salience

    The Customer Salience Summit 2025 started with FlexMR's CEO Paul Hudson saying that insight experts need to "challenge everything we do in our everyday work" if we are to have a chance at affecting ch...

    10 MIN READ

    Emily James

    How Pilot Studies Power Customer Connection

    The clue is in the name – a pilot study is essential in getting your research ‘off the ground’! A pilot study is a small-scale “trial run” conducted before launching the main research project. Its pur...

    7 MIN READ

    Laura Butterworth

    A Guide to Third Sector Consumer Connection and Sali...

    When considering “connection” in market research, there are several prominent links we focus on establishing and nurturing. Often the most commonly discussed, we refer to connecting businesses and sta...

    6 MIN READ

    Harriet Williams

    5 Ways to Using Focus Groups to Bolster Customer Sal...

    In today’s complex business environment, customer-centricity is no longer a competitive advantage, it’s a baseline expectation. That being said, many organisations still struggle to move from talking ...

    7 MIN READ

    James Watson

    The Link Between Customer Service, Customer Salience...

    The first week of October 2025 marks National Customer Service Week: a week dedicated to celebrating the vital role customer service plays in businesses and communities. It’s a chance for businesses t...

    7 MIN READ

    Danielle Wilkinson

    A Road Map for Customer-Led Transformation

    What does it mean to be truly customer-led?

    15 MIN READ

    Emily James

    Ahead of the Game: Using Consumer Insights to Move F...

    Predicting the future is only really possible in the vaguest and least surprising way; predictions like ‘tomorrow will arrive’, though true, don’t exactly make you Nostradamus. The modern world is inf...

    7 MIN READ

    Russell Elliot

    Retaining a Human Touch with Customer Salience, CX a...

    In recent years, companies have embraced artificial intelligence (AI) at pace, swept up in a technological momentum that promises efficiency and cost savings. However, in their rush to pursue quickly ...

    5 MIN READ

    Dr Matthew Farmer