How to Use Synthetic Data in Market Research
In recent years, the rapid advancement of technology and data analytics has revolutionised working practices in the market research industry. One significant and growing innovation to watch is the pro...
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In recent years, the rapid advancement of technology and data analytics has revolutionised working p...
In recent years, the rapid advancement of technology and data analytics has revolutionised working practices in the market research industry. One significant and growing innovation to watch is the pro...
The challenges to achieving Customer Salience are clear.
Have you noticed how ordering food today feels like a whole new experience compared to a few years back? The restaurant and food delivery industry has been on quite a journey, and it’s amazing to see ...
Today it's hard to avoid AI, and at FlexMR we’re no different, especially as this summer we launched our second generative AI tool into the InsightHub in the form of PromptAI.
In market research, we often talk about the ‘consumer voice’, but rarely do we consider what this means for different people. As we know, we live in a diverse and wonderful world and we all process in...
In today’s data-driven landscape, insight and business professionals are often looking for more efficient ways to analyse information and generate actionable insights. Artificial intelligence is here,...
Picture yourself standing in the face of some free time. In my dreams, I know, but hear me out. You are now faced with a choice: you can pick up a new hobby to fill that time creatively and productive...
We’ve all had stakeholders approach us with hypotheses that seem unbending and predictions that are set in stone. While surprises in research can be quite fun and engaging for researchers, this can of...
First, a little insight: at FlexMR, we work with 50 different brands on an ongoing basis, all looking to develop closer relationships with their buying audiences and provide insight that helps drive g...
So, you’ve decided to pursue the Customer Salience strategy, embedding a customer-centric culture into your or your client’s organisation – what’s next?