How to Use Synthetic Data in Market Research
In recent years, the rapid advancement of technology and data analytics has revolutionised working practices in the market research industry. One significant and growing innovation to watch is the pro...
Get ready to streamline, scale and supercharge your research. Fill out this form to request a demo of the InsightHub platform and discover the difference insights empowerment can make. A member of our team will reach out within two working days.
Quality insight doesn't need to cost the earth. Our flexible approach helps you make the most of research budgets and build an agile solution that works for you. Fill out this form to request a call back from our team to explore our pricing options.
Embark on a new adventure. Join Camp InsightHub, our free demo platform, to discover the future of research.
Read a brief overview of the agile research platform enabling brands to inform decisions at speed in this PDF.
Our services drive operational and strategic success in challenging environments. Find out how.
Close Connections bring stakeholders and customers together for candid, human conversations.
The FlexMR credentials deck provides a brief introduction to the team, our approach to research and previous work.
We are the insights empowerment company. Our framework addresses the major pressures insight teams face.
Discover how to build close customer connections to better support real-time decision making.
What is a market research and insights playbook, plus discover why should your team consider building one.
The insights empowerment readiness calculator measures your progress in building an insight-led culture.
The MRX Lab podcast explores new and novel ideas from the insights industry in 10 minutes or less.
In recent years, the rapid advancement of technology and data analytics has revolutionised working p...
In recent years, the rapid advancement of technology and data analytics has revolutionised working practices in the market research industry. One significant and growing innovation to watch is the pro...
Have you noticed how ordering food today feels like a whole new experience compared to a few years back? The restaurant and food delivery industry has been on quite a journey, and it’s amazing to see ...
On Thursday 9th May 2024, Team Russell and Team Hudson duelled in a panel debate modelled off the popular TV show Room 101. This mock-gameshow-style panel, hosted by Keen as Mustard Marketing's Lucy D...
It’s safe to say artificial intelligence, and more specifically generative AI, has had a transformative impact on the market research sector. From the contentious emergence of synthetic participants t...
In one way or another, we’ve all encountered social media spaces. Whether you’ve had a Facebook account since it first landed on the internet, created different accounts to keep up with relatives duri...
In case you missed it (which seems unlikely), ChatGPT, the Artificial Intelligence model trained for conversation interactions has been making waves in the last few months. But once you’ve finished as...
Every time we interact with the online domain, we contribute to an ever-growing stream of information about our usage, behaviour and interactions with whatever sites or pages we use. A quick search su...
There is a catalogue of market research tools the size of the old-school yellow pages available to insight experts, and these tools cover the entire spectrum of stages throughout the market research p...
Market research tools are the cogs on which the insights industry turns; without the tools that insight professionals use on a daily basis, insight generation would be a lot harder. There are many sig...
It’s hard to summarise a conference that condensed so much into three days. ESOMAR Congress touched on everything from the ethical challenges facing the research industry to methodology best practices...