FlexMR has a long heritage informing decisions with actionable insight. In fact, it has been a 20+ year journey. Our methods, the insight industry and the world have all changed a lot in that time. Bu...
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The latest data from the Greenbook GRIT Report suggests that 60% of research teams are using online insight communities – also known as research communities or MROCs. A further 22% are considering the...
Reporting is one of the most important stages of market research, and isn’t really given the attention it deserves in favour of the arguably more exciting data collection and analysis stages. However,...
Qualitative data is by its very nature more difficult to analyse than quantitative data. Quant data usually consists of numbers and stats… lovely, logical numbers and stats; qual however brings in sta...
When formed and maintained correctly, insights communities are typically places of vibrant conversation and insight generation. Respondents can complete research tasks, chat amongst themselves in foru...