30 MIN READ

The Top 20 Market Research Tools for Insight Professionals

Emily James

Making Sense of the Omnichannel Customer Experienc...

Over the last decade, the number of businesses occupying the UK’s highstreets has declined; a trend ...

6 MIN READ

Harriet Walton

    The Top 20 Market Research Tools for Insight Profess...

    Market research tools are the cogs on which the insights industry turns; without the tools that insight professionals use on a daily basis, insight generation would be a lot harder. There are many sig...

    30 MIN READ

    Emily James

    Insight to Foresight – A Review of ESOMAR Congress 2...

    It’s hard to summarise a conference that condensed so much into three days. ESOMAR Congress touched on everything from the ethical challenges facing the research industry to methodology best practices...

    5 MIN READ

    Christopher Martin

    Disruption and Innovation: What's Next for Online Co...

    The insights industry is focused on innovation and looking ahead. With each new technological advancement comes ample opportunity to revolutionize a research process or methodology and every step we t...

    7 MIN READ

    Heather Wendlandt

    Our Journey Towards Insights Empowerment

    FlexMR has a long heritage informing decisions with actionable insight. In fact, it has been a 20+ year journey. Our methods, the insight industry and the world have all changed a lot in that time. Bu...

    8 MIN READ

    Emily James

    Infographic: The Quest for Insights Empowerment

    Insight teams within an organisation that doesn’t value market research are typically seen as a cost-centre or a money pit. Those insight teams then find themselves in positions where they have to fig...

    5 MIN READ

    Sophie Grieve-Williams

    4 Research Strategies for Time-Strapped Teams

    It seems with the increasing number of requests from stakeholders for more faster and agile research, that there are ever more insight teams struggling with the decreased amount of time to do quality ...

    7 MIN READ

    Emily James

    Delivering Tangible Value from Research Communities

    The latest data from the Greenbook GRIT Report suggests that 60% of research teams are using online insight communities – also known as research communities or MROCs. A further 22% are considering the...

    7 MIN READ

    Christopher Martin

    Simple Ways to Curate Insights for Senior Audiences

    Reporting is one of the most important stages of market research, and isn’t really given the attention it deserves in favour of the arguably more exciting data collection and analysis stages. However,...

    7 MIN READ

    Emily James

    What is Human Experience Research?

    As researchers, its our job to explore a range of different approaches and methodology for any given project. We do this to choose an approach that will get us the best, most relevant data available. ...

    7 MIN READ

    Samantha Nicholson

    Customer Immersion Sessions - A Simple Guide

    Since the very beginning, market research has been trying to connect brands and customers together for the betterment of both parties. Generating high-quality insights is a key incentive for stakehold...

    9 MIN READ

    Emily James