7 MIN READ

Disruption and Innovation: What's Next for Online Communities?

Heather Wendlandt

Ingredients for a Successful Consumer Segmentation

Actionable insights from relevant samples are crucial to making decisions within a business. As insi...

4 MIN READ

Sophie Grieve-Williams

    Disruption and Innovation: What's Next for Online Co...

    The insights industry is focused on innovation and looking ahead. With each new technological advancement comes ample opportunity to revolutionize a research process or methodology and every step we t...

    7 MIN READ

    Heather Wendlandt

    Our Journey Towards Insights Empowerment

    FlexMR has a long heritage informing decisions with actionable insight. In fact, it has been a 20+ year journey. Our methods, the insight industry and the world have all changed a lot in that time. Bu...

    8 MIN READ

    Emily James

    Infographic: The Quest for Insights Empowerment

    Insight teams within an organisation that doesn’t value market research are typically seen as a cost-centre or a money pit. Those insight teams then find themselves in positions where they have to fig...

    5 MIN READ

    Sophie Grieve-Williams

    4 Research Strategies for Time-Strapped Teams

    It seems with the increasing number of requests from stakeholders for more faster and agile research, that there are ever more insight teams struggling with the decreased amount of time to do quality ...

    7 MIN READ

    Emily James

    Delivering Tangible Value from Research Communities

    The latest data from the Greenbook GRIT Report suggests that 60% of research teams are using online insight communities – also known as research communities or MROCs. A further 22% are considering the...

    7 MIN READ

    Christopher Martin

    Simple Ways to Curate Insights for Senior Audiences

    Reporting is one of the most important stages of market research, and isn’t really given the attention it deserves in favour of the arguably more exciting data collection and analysis stages. However,...

    7 MIN READ

    Emily James

    What is Human Experience Research?

    As researchers, its our job to explore a range of different approaches and methodology for any given project. We do this to choose an approach that will get us the best, most relevant data available. ...

    7 MIN READ

    Samantha Nicholson

    Customer Immersion Sessions - A Simple Guide

    Since the very beginning, market research has been trying to connect brands and customers together for the betterment of both parties. Generating high-quality insights is a key incentive for stakehold...

    9 MIN READ

    Emily James

    How to Scale Creative Qual for Rich Consumer Underst...

    Qualitative data is by its very nature more difficult to analyse than quantitative data. Quant data usually consists of numbers and stats… lovely, logical numbers and stats; qual however brings in sta...

    8 MIN READ

    Russell Elliot

    5 Strategies to Turn Insights into Action

    Turning insights into action – the end game for both insight professionals and stakeholders. But it’s also one of the trickiest challenges we face.

    7 MIN READ

    Emily James