10 MIN READ

3 Challenges Facing Financial Services Market Researchers

Michael Connor

3 Challenges Facing Financial Services Market Rese...

The landscape in the financial services sector is forever changing, this brings a unique set of chal...

10 MIN READ

Michael Connor

    3 Challenges Facing Financial Services Market Resear...

    The landscape in the financial services sector is forever changing, this brings a unique set of challenges for brands and therefore their market researchers. With changing regulations, volatility in l...

    10 MIN READ

    Michael Connor

    The Future of Technology in Market Research

    As the market research industry continues to evolve, one of the most significant transformations is happening within the realm of online research panels. These digital communities have long been a cor...

    7 MIN READ

    James Watson

    Designing Conversational Surveys and AI-Powered Foll...

    Off the heels of embedded surveys, a feature we introduced earlier this year, our development team was tasked with re-imagining how surveys could be presented. The goal? To create a “conversational st...

    9 MIN READ

    Nana Akwah

    4 AI Use Cases for Customer Salience Strategies

    In today’s increasingly competitive marketplace, businesses are starting to recognise the importance of customer centricity and insights. However, in recent CMO research, while 73% of senior executive...

    7 MIN READ

    Emily James

    How to Use Synthetic Data in Market Research

    In recent years, the rapid advancement of technology and data analytics has revolutionised working practices in the market research industry. One significant and growing innovation to watch is the pro...

    9 MIN READ

    Dr Katharine Johnson

    How Delivery Platforms Reshaped the Restaurant Indus...

    Have you noticed how ordering food today feels like a whole new experience compared to a few years back? The restaurant and food delivery industry has been on quite a journey, and it’s amazing to see ...

    8 MIN READ

    Muneera Belim

    Market Research Room 101: Round 2

    On Thursday 9th May 2024, Team Russell and Team Hudson duelled in a panel debate modelled off the popular TV show Room 101. This mock-gameshow-style panel, hosted by Keen as Mustard Marketing's Lucy D...

    8 MIN READ

    Sophie Grieve-Williams

    Delivering AI Powered Qual at Scale with TextMR

    It’s safe to say artificial intelligence, and more specifically generative AI, has had a transformative impact on the market research sector. From the contentious emergence of synthetic participants t...

    7 MIN READ

    Emily James

    How to Use Digital Ethnography and Social Media for ...

    In one way or another, we’ve all encountered social media spaces. Whether you’ve had a Facebook account since it first landed on the internet, created different accounts to keep up with relatives duri...

    7 MIN READ

    Lily Nawara

    5 Ways to Power Up Your Insight Platform With AI

    In case you missed it (which seems unlikely), ChatGPT, the Artificial Intelligence model trained for conversation interactions has been making waves in the last few months. But once you’ve finished as...

    7 MIN READ

    Annette Smith