9 MIN READ

How to Use Synthetic Data in Market Research

Dr Katharine Johnson

How to Use Synthetic Data in Market Research

In recent years, the rapid advancement of technology and data analytics has revolutionised working p...

9 MIN READ

Dr Katharine Johnson

    How to Use Synthetic Data in Market Research

    In recent years, the rapid advancement of technology and data analytics has revolutionised working practices in the market research industry. One significant and growing innovation to watch is the pro...

    9 MIN READ

    Dr Katharine Johnson

    How Delivery Platforms Reshaped the Restaurant Indus...

    Have you noticed how ordering food today feels like a whole new experience compared to a few years back? The restaurant and food delivery industry has been on quite a journey, and it’s amazing to see ...

    8 MIN READ

    Muneera Belim

    Market Research Room 101: Round 2

    On Thursday 9th May 2024, Team Russell and Team Hudson duelled in a panel debate modelled off the popular TV show Room 101. This mock-gameshow-style panel, hosted by Keen as Mustard Marketing's Lucy D...

    8 MIN READ

    Sophie Grieve-Williams

    Delivering AI Powered Qual at Scale with TextMR

    It’s safe to say artificial intelligence, and more specifically generative AI, has had a transformative impact on the market research sector. From the contentious emergence of synthetic participants t...

    7 MIN READ

    Emily James

    How to Use Digital Ethnography and Social Media for ...

    In one way or another, we’ve all encountered social media spaces. Whether you’ve had a Facebook account since it first landed on the internet, created different accounts to keep up with relatives duri...

    7 MIN READ

    Lily Nawara

    5 Ways to Power Up Your Insight Platform With AI

    In case you missed it (which seems unlikely), ChatGPT, the Artificial Intelligence model trained for conversation interactions has been making waves in the last few months. But once you’ve finished as...

    7 MIN READ

    Annette Smith

    The Future of Market Research and Big Data

    Every time we interact with the online domain, we contribute to an ever-growing stream of information about our usage, behaviour and interactions with whatever sites or pages we use. A quick search su...

    8 MIN READ

    David Seed

    Innovative Market Research Tools That Help You Get A...

    There is a catalogue of market research tools the size of the old-school yellow pages available to insight experts, and these tools cover the entire spectrum of stages throughout the market research p...

    7 MIN READ

    Emily James

    The Top 20 Market Research Tools for Insight Profess...

    Market research tools are the cogs on which the insights industry turns; without the tools that insight professionals use on a daily basis, insight generation would be a lot harder. There are many sig...

    30 MIN READ

    Emily James

    Insight to Foresight – A Review of ESOMAR Congress 2...

    It’s hard to summarise a conference that condensed so much into three days. ESOMAR Congress touched on everything from the ethical challenges facing the research industry to methodology best practices...

    5 MIN READ

    Chris Martin