--- title: Delivering AI Powered Qual at Scale with TextMR description: Introducing TextMR, the second-generation AI coding tool that enables teams to deliver in-depth analysis at scale. image: https://blog.flexmr.net/hubfs/Marketing_Files/Blogs/Headers/TextMR_Launch.png --- close ## Ready to level up your insights? Get ready to streamline, scale and supercharge your research. Fill out this form to request a demo of the InsightHub platform and discover the difference insights empowerment can make. A member of our team will reach out within two working days. close ## Cost effective insights that scale Quality insight doesn't need to cost the earth. Our flexible approach helps you make the most of research budgets and build an agile solution that works for you. Fill out this form to request a call back from our team to explore our pricing options. 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[Listen Now](https://resources.flexmr.net/mrx-lab-podcast) - ### Featured Stories - [Specsavers Informs Key Marketing Decisions with InsightHub](https://resources.flexmr.net/specsavers) - [The Coventry Panel Helps Maintain Award Winning CX](https://resources.flexmr.net/coventry-building-society) - [Isagenix Customer Community Steers New Product Launch](https://resources.flexmr.net/isa-insights) - [Curo Engage Residents with InsightHub Community](https://resources.flexmr.net/curo) - [Tech & Trends](https://blog.flexmr.net/topic/tech-trends) / 7 MIN READ ## Delivering AI Powered Qual at Scale with TextMR #### Emily James # [AI Frontiers of Market Research: Value Creation an...](https://blog.flexmr.net/ai-value-creation-and-disruption) The current era of AI proliferation presents an as-yet untamed frontier: an inherently uncertain lan... [Read more](https://blog.flexmr.net/ai-value-creation-and-disruption) 8 MIN READ #### Dr Matthew Farmer - [Events (1)](https://blog.flexmr.net/topic/events) - [Insights Empowerment (38)](https://blog.flexmr.net/topic/insights-empowerment) - [Practical Application (178)](https://blog.flexmr.net/topic/practical-application) - [Research Methods (285)](https://blog.flexmr.net/topic/research-methods) - [Strategic Thinking (238)](https://blog.flexmr.net/topic/strategic-thinking) - [Survey Templates (7)](https://blog.flexmr.net/topic/survey-templates) - [Tech & Trends (397)](https://blog.flexmr.net/topic/tech-trends) It’s safe to say artificial intelligence, and more specifically generative AI, has had a transformative impact on the market research sector. From the contentious emergence of synthetic participants to the radical survey personalisation that chatbots are now able to deliver – the industry has fully embraced this new leap forward in technological innovation. And FlexMR is no different. Over 2023, we took a complete, strategic stocktake of the capabilities that InsightHub offers – to assess which opportunities offered by AI would be most valuable to our clients. Our goal is to become the global leader in strategic customer insight management. That means empowering research teams to drive informed decisions and build assets which enable the efficient management of customer insight. It means delivering top quality services, consultancy, and technology. And it means always looking to the future. InsightHub, our premier online research platform is designed to facilitate end-to-end customer insight at scale. To achieve this, our dedicated product development team focus on building key pipelines of data collection, analysis and activation – embedded in a robust and flexible management system. An important outcome of our stocktake was the need to build capacity for quick and efficient qualitative data analysis. That’s why we built TextMR, our second-generation AI coding tool that enables teams to deliver in-depth analysis at scale. | ![Tweet from FlexMR](https://blog.flexmr.net/hs-fs/hubfs/Website_Files/Images/Icons/tweet-flexmr.png?width=40&height=33&name=tweet-flexmr.png) | ***Tweet This*** | | --- | --- | | [TextMR is a second-generation AI coding tool, available on InsightHub, that enables teams to deliver in-depth analysis at scale.](https://ctt.ac/xR1am) | | ## Introducing TextMR Using TextMR, you can create rich, detailed analyses of qualitative data complete with themes, a bespoke code frame and sentiment breakdowns in just a few minutes. Input sources include open-ended survey responses, question board tasks, or community datasets such as forums or blogs. Unique codes and themes are automatically generated for each analysis. Coding happens in just one click. All you have to do is wait a few minutes for the generative AI algorithm to process your data. Once complete, you’ll be able to view a complete breakdown of results and explore key themes with in-built filters. The summary tab offers a concise AI generated synopsis of your analysis to help you quickly explain complex data, while the dashboard provides a visual representation of codes and participant sentiment. What’s more, text analyses generated in this way can be easily added to ActivateMR boards, which facilitate informed decision-making, better communication, and insight-driven collaboration. So now, you don’t have to choose between rich, qualitative analysis or quick, efficient research. Instead, you're empowered to deliver both - exceptional qual at substantial scale. To find out how TextMR and the InsightHub platform can help you inform more business decisions, watch our short introductory demo. ## Fully Automated Qual Analysis In launching TextMR, we aim to enhance insight team capabilities and automate a historically complex, time-consuming task; giving researchers more time to act as expert consultants to critical business decisions. Over the next 12 months, we will continue to extend the capabilities of TextMR and explore other AI enhancements to the InsightHub platform, whilst maintaining our strict standards of information security and responsible innovation. But that’s not to say there’s few reasons to get started today. Here's a few of the key benefits we hope users of TextMR will be able to experience. *Qual at Scale:* Natural language AI algorithms can process vast amounts of text data in a fraction of the time it would take human analysts. This efficiency is crucial in today's fast-paced business environment, where the volume of data that can be generated from a single survey often overwhelming. AI-powered text analysis allows researchers to quickly sift through massive datasets, identifying patterns and trends that may not be immediately apparent. *Automated Sentiment Analysis:* Understanding customer sentiment is crucial. AI-powered sentiment analysis can automatically assess the emotional tone expressed in text data, helping businesses gauge customer satisfaction, identify areas for improvement, and respond promptly to emerging issues. *Identifying Emergent Trends:* AI algorithms can perform advanced topic modeling, categorizing large datasets into relevant themes or topics. This capability is invaluable for identifying emerging trends, understanding what topics are resonating with the audience, and staying ahead of industry developments. Researchers can use this information to adapt strategies, launch targeted campaigns, and capitalise on evolving market preferences. | ![Tweet from FlexMR](https://blog.flexmr.net/hs-fs/hubfs/Website_Files/Images/Icons/tweet-flexmr.png?width=40&height=33&name=tweet-flexmr.png) | ***Tweet This*** | | --- | --- | | [AI text coding enables quick identification of emergent trends, contextual understanding and rich qualitative feedback - all made available at the speed of business.](https://ctt.ac/05o7U) | | *Contextual Nuanced Understanding:* Natural Language Processing (NLP) enables AI to understand the context and nuances of language. This is particularly beneficial in market research where the meaning of words and phrases can vary. AI can discern sarcasm, irony, or cultural references, providing a more accurate interpretation of textual data. This contextual understanding ensures that market researchers don't misinterpret customer sentiments or intentions. ***Competitor Analysis and Benchmarking**:* Because code-frames are generated per analysis, it’s possible to ask questions and explore themes regarding customer perception of competitors. This allows businesses to benchmark themselves against rivals, identify strengths and weaknesses, and uncover opportunities for differentiation. ***Real-Time Insights**:* The speed at which TextMR processes data allows businesses to gain real-time insights. This is crucial for making proactive decisions in response to rapidly changing market conditions. Whether it's adapting marketing strategies, addressing customer concerns, or capitalizing on trending topics, AI-powered text analysis enables businesses to stay agile and responsive. Want to know more? You can find a complete guide to TextMR, including an interactive demo of the new tool, on the [InsightHub Help Centre](https://help.flexmr.net/en). [![Camp InsightHub](https://blog.flexmr.net/hs-fs/hubfs/Marketing_Files/CTAs/cta_camp_insighthub.png?width=1000&name=cta_camp_insighthub.png)](https://insighthub.flexmr.net/users/new) #### About FlexMR We are The Insights Empowerment Company. We help research, product and marketing teams drive informed decisions with efficient, scalable & impactful insight. #### About Emily James As a professional copywriter, Emily brings our global vision to life through a broad range of industry-leading content. #### Stay up to date ## You might also like... ![Blog Featured Image Header](https://blog.flexmr.net/hubfs/Marketing_Files/Blogs/Headers/retaining_human_touch_customer_salience_cx_ai.png) ### [Retaining a Human Touch with Custom...](https://blog.flexmr.net/customer-salience-cx-ai) In recent years, companies have embraced artificial intelligence (AI) at pace, swept up in a technological momentum that promises efficiency and cost savings. However, in their rush to pursue quickly ... [Continue reading](https://blog.flexmr.net/customer-salience-cx-ai) 5 MIN READ ![Blog Featured Image Header](https://blog.flexmr.net/hubfs/Marketing_Files/Blogs/Headers/casual_conversation_iosetta_santini.png) ### [A Casual Conversation... with Ioset...](https://blog.flexmr.net/casual-conversation-iosetta-santini) Most research projects still currently end with a powerpoint report and a debrief. This has become deeply entrenched as the industry standard, and it is what stakeholders have come to expect when they... [Continue reading](https://blog.flexmr.net/casual-conversation-iosetta-santini) 4 MIN READ ![Blog Featured Image Header](https://blog.flexmr.net/hubfs/Marketing_Files/Blogs/Headers/synthetic_data_richer_market_insights.png) ### [Synthetic Data: The Key to Richer M...](https://blog.flexmr.net/synthetic-data-richer-market-insights) In the dynamic world of market research, the need for robust and accurate data is critical. Whilst the increased prevalence of generative AI has provided a range of benefits to market research process... 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