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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Collaboration and Human Centricity: The Future of Market Research (IIeX EU 2020 Summary)

Posted by Amy Greenwood on 28 February
IIeX EU this year was abuzz with the latest trends, case studies, and methodologies, and four of our own attended the amazing event with two entering the New Speaker track with brilliant talks! Take a look at the main takeaways of IIeX EU for our attendees.
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Tags: Insight Innovation Business Strategy Research in Society

Introducing SurveyMR 2.0 and Flowchart Inspired Scripting

Posted by Sophie Grieve-Williams on 26 February
Introducing Survey 2.0 - the new flowchart survey creation tool. Revolutionising the survey-scripting process, discover how this tool makes survey scripting accessible to everyone, not just experienced research professionals, through its intuitive design.
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Tags: Survey Tools Insight Innovation Business Strategy

3 Famous Fusions of Qual & Quant Data

Posted by Charlotte Evans on 21 February
There are a variety of businesses are already demonstrating how to impactfully fuse quantitative and qualitative research methodologies in the pursuit of more accurate and in-depth insights; let's take a look at three brilliant examples of fusion research in action.
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Tags: Insight Innovation Market Research Business Strategy

Connecting Worlds through a Shared Vision (Qual360 Summary #2)

Posted by Paul Hudson on 19 February
Filled with more thought-provoking case studies, innovative methodologies, and inspiring workshops, the momentum of this event carried us well to the very end. Here are Paul's musings and experiences of the second day of the Qual360 EU 2020 conference.
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Tags: Insight Innovation Research in Society Event Summary

An Age of Qualitative Reinvention (Qual360 Summary #1)

Posted by Paul Hudson on 18 February
A summary of the themes and topics discussed in the first day of Qual360 EU's two-day conference 2020. Containing inspiring case studies and a myriad of thought-provoking discussions from a diverse range of speakers, it's safe to say that this was a brilliant start to the event.
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Tags: Business Strategy Research in Society Event Summary

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