8 MIN READ

Creating an Engaged Insight Community With Behavioural Science

Hannah McGeoghegan

Creating an Engaged Insight Community With Behavio...

An insight community is a long-term, continuous, always-on research space where members can log in a...

8 MIN READ

Hannah McGeoghegan

    Creating an Engaged Insight Community With Behaviour...

    An insight community is a long-term, continuous, always-on research space where members can log in and participate whenever it is convenient for them. Unlike a standalone research project, it enables ...

    8 MIN READ

    Hannah McGeoghegan

    Workshops and Beacons: A Guide to Building Customer ...

    Most organisations are not short of data, insight or decks.Their biggest challenge is not whether customer understanding exists since most teams have access to more customer insight than ever before. ...

    9 MIN READ

    Ed Hill

    Communities and the Post-Cookie Future of Marketing

    The abundance of data available at our fingertips is not an uncommon topic in the industry these days. Neither is the question: how do we use it effectively?

    6 MIN READ

    Caitlin King

    Empathy, Emotion and Compassion in Customer Closenes...

    Empathy, compassion, and emotional understanding are increasingly recognised as essential components in building a culture of customer closeness, yet many organisations still struggle to move beyond a...

    6 MIN READ

    Thea Baker

    How to Build Customer Centricity in 2026

    Customer centricity sounds straightforward: put your customers at the heart of every decision. But according to research from the CMO Council, only 14 percent of execs say customer centricity is a hal...

    20 MIN READ

    Paul Hudson

    Stop Chasing Insight, Start Driving Decisions: Quirk...

    Has the market research industry spent years producing insights with no demonstrable impact on business decisions? Quirk's London 2026 seemed to focus very much on the ways that AI is enabling us to d...

    7 MIN READ

    Maria Twigge

    From Firefighting to Foresight: Predictive CX

    Most CX programmes are built to react. The ones that create lasting value are built to anticipate. Here's how teams can combine customer data with a culture of customer thinking to address issues befo...

    10 MIN READ

    Oscar Chaplin

    What are the Key Strategic Considerations of Insight...

    In most organisations, insight teams are not short of data, tools, or analytical capability. Dashboards are richer than ever. Models are more sophisticated. Outputs are faster.

    11 MIN READ

    Harriet Williams

    Closeness That Travels: How Technology Can Strengthe...

    What is technology actually doing to customer closeness? Depending on who you ask, it’s either bringing organisations closer to customer than ever before – or quietly pushing them further away behind ...

    6 MIN READ

    Ed Hill

    Great Insight and Communication are Equally Importan...

    We live in a world saturated with data. Organisations of all kinds boast dashboards, analytics platforms, real-time metrics and rigorous research. Yet the central challenge facing insight teams, is no...

    8 MIN READ

    Chris Martin