7 MIN READ

5 Easy Ways to Measure Customer Centricity

Emily James

5 Easy Ways to Measure Customer Centricity

There are a number of organisations now that either proclaim to be customer-centric, or are taking s...

7 MIN READ

Emily James

5 Easy Ways to Measure Customer Centricity

There are a number of organisations now that either proclaim to be customer-centric, or are taking steps towards becoming a customer-centric organisation. Far from being a new fad or trend, customer-c...

7 MIN READ

Emily James

Applying Semiotics to Marketing and Brand Research

Culture plays a significant role in consumer thinking. Very often, consumers don’t just purchase products, what they pay for are success, status, or a lifestyle that they associate with the product. T...

11 MIN READ

Cherry Huang

How to Translate Customer Insight into Business Acti...

Most conversations on market research centre on how to get customer insights. Which is a pretty important topic in the industry, but what use are customer insights if the stakeholders we generate them...

8 MIN READ

Emily James

The Complete Guide to Customer Centricity

If we take a look at the most successful companies in the world, Amazon, Google, Apple, etc. Their success is hinged on creating products and services that are embedded in customers daily lives: Amazo...

33 MIN READ

Emily James

Best Practices for Recruiting and Managing Insight C...

Insight communities are valuable pools of insight generation opportunities. As online research channels go, creating and managing a successful insight community is one that requires more effort, resou...

7 MIN READ

Emily James

Infographic: FlexMR's 2021 Year in Review

Each year we’ve reviewed the progress and challenges we’ve had to deal with a company and as a part of the insights industry – the past year has been just as weird and different as the last as we stil...

7 MIN READ

Sophie Grieve-Williams

The Complete Guide to Market Segmentation (+6 Exampl...

Market segmentation is a staple of quality research. It is one of the few techniques that is used universally across all businesses across all industries to better understand the opinions, needs, moti...

29 MIN READ

Emily James

9 Signs of a Good Client-Agency Relationship

Every client and every research agency in the insights industry wish to have a good working relationship and work in partnership to create the best research experience possible. Ultimately, there are ...

7 MIN READ

Dr Katharine Johnson

Creating an Online Database of Research Participants

Online research can be tricky when dealing with people who you’ll likely never see face to face. We’re relying a lot on verification techniques and trust - trust that customers and consumers want to h...

8 MIN READ

Emily James

Redefining Qualitative Fieldwork in the Online Era

Quantitative research has continued to make the most of online technologies for fieldwork for a while now, whereas fieldwork in qualitative research has been slower to adopt digital methodologies. Nev...

8 MIN READ

Dr Matthew Farmer