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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

4 Ways to Take your Career in Insights to the Next Level

Posted by Samantha Nicholson on 16 January
Market research is an ever-growing industry, crowded and constantly changing. Thus, as insight professionals, it is essential that we are continually seeking self-improvement and looking for new and exciting approaches to our work. This blog explores how we can boost our career to the next level.
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Tags: Research in Society Employee Engagement Market Research

Are Integrated Platforms the Future of Market Research?

Posted by Emily James on 11 January
With the demands of the insights industry constantly changing it has become necessary to create a research platform that can evolve alongside the industry in order to keep meeting it's needs. With all the benefits of an integrated platform, will it feature in the future of market research?
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Tags: Business Strategy Insight Innovation Market Research

Top 12 Insight and Market Research Blogs 2019

Posted by Christopher Martin on 07 January
As research geeks, we love to read engaging commentaries, debates and opinions on methodologies, trends and innovations. These are the top 12 market research blogs we'll be following in 2019 to stay up to date.
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Tags: Innovation Market Research Business Strategy

Understanding Quantitative vs. Qualitative Research

Posted by Emily James on 04 January
Whether you’re an insight professional or a research beginner, gathering and continuously reaffirming knowledge of research methodologies (including the basics) is very beneficial. This blog explores the different characteristics and analytical techniques of qualitative and quantitative research.
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Tags: Market Research Creative Qual Tools Survey Tools

100 Market Research Influencers to Follow in 2019

Posted by Emily James on 03 January
This list of the top 100 most relevant market research influencers to follow on Twitter in 2019 will help you stay at the forefront of trends and discussions in the fast paced, innovative world of the insight industries.
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Tags: Market Research Innovation

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