9 MIN READ

6 InsightHub Hacks You Need to Know

Laura Butterworth

6 InsightHub Hacks You Need to Know

We are lucky to have such a diverse marketplace for online community platform software, which comes ...

9 MIN READ

Laura Butterworth

    6 InsightHub Hacks You Need to Know

    We are lucky to have such a diverse marketplace for online community platform software, which comes in use for the plethora of different use cases we are faced with in the world of research and insigh...

    9 MIN READ

    Laura Butterworth

    Growing Innovation with Customer Salience & Insi...

    Innovation is a broadly applied term for a very specific concept. It is a significant change to the well-established status quo, mostly considered positive due to its ability to revolutionise processe...

    7 MIN READ

    Emily James

    Co-Creating the Future of Survey Participant Experie...

    At the recent ASC International Conference, I had the pleasure of running a workshop about the challenges of improving participant experience. We all know what a good survey is, right? However, if we ...

    8 MIN READ

    Paul Hudson

    The Power of Empathy in the Pursuit of Customer Sali...

    In today’s competitive marketplace, having a holistic understanding of customers’ desires, motivations, and experiences is key for informing more impactful business decisions. Empathy, the ability to ...

    8 MIN READ

    Dr Matthew Farmer

    Measuring the Success of Salience and Staying Power

    Organisations contradict themselves. Whilst 73% of CMOs say Customer Centricity is critical, Forrester reports that only 48% of business decisions are based on any form of quantitative data. Half of a...

    7 MIN READ

    Paul Hudson

    Combatting Intuition Led Decision-Making with Insigh...

    With all the challenges insight teams and advocates face on a daily basis, it’s hard to tackle them all at once to make our lives easier. Most of the challenges are stakeholder-centric, with insight e...

    7 MIN READ

    Emily James

    How to Enhance Engagement in The New Age of Insight

    In Paul Hudson’s blog ‘3 Ways to Embed Insights into Stakeholder Organisations,’ he states that ‘driving engagement and action from research is one of the most important, yet most difficult steps of t...

    9 MIN READ

    Gareth Bowden

    Pitch It: The Business Case for Customer Salience

    As insight experts, we understand the power of insights, their inherent value in key decision-making practices, and the impact they can have on business strategies. However, it is a tough task pitchin...

    7 MIN READ

    Emily James

    Market Research Room 101: Round 2

    On Thursday 9th May 2024, Team Russell and Team Hudson duelled in a panel debate modelled off the popular TV show Room 101. This mock-gameshow-style panel, hosted by Keen as Mustard Marketing's Lucy D...

    8 MIN READ

    Sophie Grieve-Williams

    The Challenges of Integrating AI into Online Researc...

    Everything seems to come with a sprinkling of AI fairy dust these days. Whether it’s summaries of toaster reviews on Amazon, marketing collateral featuring customers with more than the usual number of...

    7 MIN READ

    Annette Smith