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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Fringes of Society: Reaching Subcultures with Online Communities

Posted by Iulia Ghindeanu on 21 September
Subcultures are an extremely important part of society, but they don't normally get the attention they deserve in market research. In order for market research to remain unbiased and representative of all people, these sub-cultures must be reached and their opinions taken into account.
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Tags: Customer Experience Business Strategy Research in Society

The Difference Between Real-Time and Agile Market Research

Posted by Mayra Munguia on 18 September
Real-time and Agile research techniques are both used extensively within market research. But what is the difference and when should researchers use them? This blog simply explains each technique and the benefits they provide.
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Tags: Agile Customer Experience Research in Society

Research Ethics: Differentiating Manipulation from Persuasion

Posted by Emily James on 06 September
Market Research is widely regarded as one of the most ethically challenging industries, especially since organisations misuse market research data to reach their own objectives. This blog explains how can we identify when we are being manipulated rather than persuaded.
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Tags: Customer Satisfaction Insight Innovation Research in Society

Informing Decisions Through Qualitative and Quantitative Data

Posted by Christopher Martin on 03 September
Making good decisions is an integral part of a successful business. What are the impacts of incorporating qual and quant data into the decision-making processes, and how can this be done?
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Tags: Insight Innovation

Strategies for Using Negative Feedback to Drive Change

Posted by Emily James on 03 September
Nobody likes negative feedback, however, without it how can we improve? Here are some strategies for accepting negative feedback and using it to drive change for the better.
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Tags: Customer Satisfaction Insight Innovation Research in Society

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