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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

What International Women's Day 2019 Means to FlexMR

Posted by Emily James on 08 March
As you might know, today is International Women’s Day and the theme for this year is Balance for Better. Here are some of FlexMR’s great employees explaining why International Women’s Day is important to them, and what they think of gender diversity within the market research industry.
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Tags: Market Research Employee Engagement Research in Society

Challenger Brands: The Defining Threat to Customer Retention

Posted by Emily James on 08 March
Challenger brands, whether they’re newly created or not, pose a threat to an established brand’s customer retention. But with challenger brands, also come opportunities and competition which can spark a great deal of innovation within an industry.
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Tags: Shopper Behaviour Customer Experience Business Strategy

What it Means to Turn Customer Centricity into Customer Obsession

Posted by Emily James on 01 March
Customer Centricity and Customer Obsession are two sides of the same coin, just with varying degrees of intensity. But what does it mean for businesses to to turn a customer-centric strategy into a customer-obsessed one? First, we need to recognise the barriers in place before they can be overcome.
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Tags: Insight Innovation Customer Experience Business Strategy

Why Insight Levels the Playing Field Between Established & Challenger Brands

Posted by Paul Hudson on 22 February
The importance of insight, when used correctly, cannot be overstated; it is the defining element of a successful brand, no matter how new or established they may be. This blog explains why insights bring both Established brands and Challenger brands on an even footing within the competition.
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Tags: Shopper Behaviour Insight Innovation Business Strategy

How to Navigate the Market Research Technology Landscape

Posted by Mayra Munguia on 15 February
With the evolution of market research leading to more new technologies available every day, how can insights professionals choose the right technology to fit their research requirements? How can they build up a set of technologies personalised to their research to help deliver the right insights?
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Tags: Insight Innovation Market Research Business Strategy

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