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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

How to Measure the Success of Insights Activation

Posted by Emily James on 19 April
There are a number of challenges to measuring the success of insights activation, is there a way to get an accurate reading? With some great insight from Rachel Binks, here are a few ways that might help us get closer to the desired result.
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Tags: Customer Satisfaction Insight Innovation Market Research

8 Common Insight Platform Pitfalls (and How to Avoid Them)

Posted by Maria Twigge on 06 April
Getting the right tools and functionality from your insight platforms is as much about the services your partners offer as it is the technology - here are a few ways to avoid falling into any platform pitfalls in the future.
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Tags: Market Research Customer Experience Business Strategy

What is a Market Research Playbook?

Posted by Emily James on 05 April
A market research playbook is a valuable tool for both insight teams and stakeholders in all organisations; learn more about what we should include in a market research playbook and how to tailor it to each organisation and team.
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Tags: Insight Innovation Market Research Empowerment

Effective Insight Strategies: An Industry-Wide Discussion

Posted by Emily James on 01 April
Insight teams currently face significant challenges, both old and new. We took eight prominent insight professionals across a range of industries to see what factors they believe are paramount to building effective insight strategies.
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Tags: Insight Innovation Market Research Business Strategy

Close Connections - Practical Ways to Support Real-Time Decisions

Posted by Emily James on 29 March
The insights industry is constantly searching for ways in which we can support stakeholders, but of those we have found, do we know which strategies are the right ones? Here are a few practical ways based on close connections that aid real-time decision making.
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Tags: Market Research Business Strategy Scale

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