When to Invest in Research & Insights
First, a little insight: at FlexMR, we work with 50 different brands on an ongoing basis, all looking to develop closer relationships with their buying audiences and provide insight that helps drive g...
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Read a brief overview of the agile research platform enabling brands to inform decisions at speed in this PDF.
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Close Connections bring stakeholders and customers together for candid, human conversations.
The FlexMR credentials deck provides a brief introduction to the team, our approach to research and previous work.
We are the insights empowerment company. Our framework addresses the major pressures insight teams face.
Discover how to build close customer connections to better support real-time decision making.
What is a market research and insights playbook, plus discover why should your team consider building one.
The insights empowerment readiness calculator measures your progress in building an insight-led culture.
The MRX Lab podcast explores new and novel ideas from the insights industry in 10 minutes or less.
First, a little insight: at FlexMR, we work with 50 different brands on an ongoing basis, all lookin...
First, a little insight: at FlexMR, we work with 50 different brands on an ongoing basis, all looking to develop closer relationships with their buying audiences and provide insight that helps drive g...
So, you’ve decided to pursue the Customer Salience strategy, embedding a customer-centric culture into your or your client’s organisation – what’s next?
In today’s day and age, it is hard for insight experts to imagine that some stakeholders still don’t understand the true value and purpose of market research. In one instance, they might understand th...
Unless you’ve been living under a rock for the last year you will no doubt have heard something about artificial intelligence (AI). Whether it has been positive or negative, AI has been completely una...
We are lucky to have such a diverse marketplace for online community platform software, which comes in use for the plethora of different use cases we are faced with in the world of research and insigh...
Innovation is a broadly applied term for a very specific concept. It is a significant change to the well-established status quo, mostly considered positive due to its ability to revolutionise processe...
At the recent ASC International Conference, I had the pleasure of running a workshop about the challenges of improving participant experience. We all know what a good survey is, right? However, if we ...
In today’s competitive marketplace, having a holistic understanding of customers’ desires, motivations, and experiences is key for informing more impactful business decisions. Empathy, the ability to ...
Organisations contradict themselves. Whilst 73% of CMOs say Customer Centricity is critical, Forrester reports that only 48% of business decisions are based on any form of quantitative data. Half of a...
With all the challenges insight teams and advocates face on a daily basis, it’s hard to tackle them all at once to make our lives easier. Most of the challenges are stakeholder-centric, with insight e...