8 MIN READ

The Power of Empathy in the Pursuit of Customer Salience

Dr Matthew Farmer

The Power of Empathy in the Pursuit of Customer Sa...

In today’s competitive marketplace, having a holistic understanding of customers’ desires, motivatio...

8 MIN READ

Dr Matthew Farmer

    The Power of Empathy in the Pursuit of Customer Sali...

    In today’s competitive marketplace, having a holistic understanding of customers’ desires, motivations, and experiences is key for informing more impactful business decisions. Empathy, the ability to ...

    8 MIN READ

    Dr Matthew Farmer

    Measuring the Success of Salience and Staying Power

    Organisations contradict themselves. Whilst 73% of CMOs say Customer Centricity is critical, Forrester reports that only 48% of business decisions are based on any form of quantitative data. Half of a...

    7 MIN READ

    Paul Hudson

    Combatting Intuition Led Decision-Making with Insigh...

    With all the challenges insight teams and advocates face on a daily basis, it’s hard to tackle them all at once to make our lives easier. Most of the challenges are stakeholder-centric, with insight e...

    7 MIN READ

    Emily James

    How to Enhance Engagement in The New Age of Insight

    In Paul Hudson’s blog ‘3 Ways to Embed Insights into Stakeholder Organisations,’ he states that ‘driving engagement and action from research is one of the most important, yet most difficult steps of t...

    9 MIN READ

    Gareth Bowden

    Pitch It: The Business Case for Customer Salience

    As insight experts, we understand the power of insights, their inherent value in key decision-making practices, and the impact they can have on business strategies. However, it is a tough task pitchin...

    7 MIN READ

    Emily James

    Market Research Room 101: Round 2

    On Thursday 9th May 2024, Team Russell and Team Hudson duelled in a panel debate modelled off the popular TV show Room 101. This mock-gameshow-style panel, hosted by Keen as Mustard Marketing's Lucy D...

    8 MIN READ

    Sophie Grieve-Williams

    The Challenges of Integrating AI into Online Researc...

    Everything seems to come with a sprinkling of AI fairy dust these days. Whether it’s summaries of toaster reviews on Amazon, marketing collateral featuring customers with more than the usual number of...

    7 MIN READ

    Annette Smith

    How to Tell Your Insights’ Story

    If you search "storytelling in insight" on any search engine, you get lots of results as to WHY we should be using storytelling within insight, but very little explaining how to go about doing it.

    11 MIN READ

    Charlotte Duff

    5 Design Principles To Enhance Your Market Research

    Design is something we all use, whether consciously or unconsciously in the insights industry. Design is crucial for engaging customers in your work, in your research, and in your products. So, why do...

    8 MIN READ

    Sophie Grieve-Williams

    How to Extend the Lifecycle of Customer Insights

    Have you ever thought about the typical lifecycle of the insights that market researchers generate? Once you do, you might start to consider questions such as:

    8 MIN READ

    Emily James