Business decision-makers often favour quantitative analysis over qualitative experience. By using these six tactics, you can build the case for compelling qual.
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Posted by Laura Calvert on 26 February
'At the speed of business' keeps getting quicker as stakeholders are keen to see how fast we can generate insights - but we need to be wary of how much we're willing to sacrifice to meet that deadline. How do we speed up qualitative research and keep a high standard of data quality?
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Tags: Creative Qual Tools Insight Innovation Market Research
Posted by Emily James on 18 February
Delegation is tough, but could be crucial to scaling the reach and influence of an insights team. Here with experience-based insight from Alice Williams at British Gas, we explore the key to impactful delegation techniques in the insights industry.
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Posted by Gareth Bowden on 12 February
Expressive data is ladened with context that effectively conveys both thought and feeling, enhancing the impact of rich qualitative data on insights activation. Are focus groups they key to unlocking the door to expressive data?
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Tags: Focus Group Tools Insight Innovation Business Strategy
Posted by Sophie Grieve-Williams on 11 February
There are a few key elements to a successful insights team - strategies, individuals, and methodologies that all work together as one to generate key insights and enhance the reach of data.
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