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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Emily James on 09 July
Social media analytics is a well-used research method that allows us to generate insights into how a brand's audience is interacting with them on many different platforms. But do we truly understand the power it holds?
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Tags: Shopper Behaviour Market Research Research in Society

Posted by Charlotte Evans on 06 July
For the brands that consistently performs well in their industry, one of their key strengths is in their in-depth knowledge and expertise on their customers. Knowing who exactly your customers are, and how they align with your own brand values, is key to identifying new opportunities.
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Tags: Market Research Customer Experience Business Strategy

Posted by Emily James on 06 July
Facilitating unlimited access to insights enables organisations to grow as a whole, but democratising access to insights can be an intimidating task. There are ways to personalise an organisation's experience to democratisation, to take the steps towards an insightful corporate culture.
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Tags: Insight Innovation Market Research Employee Engagement

Posted by Emily James on 30 June
What do Londoners think of the city in which they live? Well, we've represented insights that answer this very question, and represented them in the universally engaging storytelling medium of art.
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Tags: Insight Innovation Market Research Customer Experience

Posted by Emily James on 25 June
Technology is a global evolutionary catalyst, but for all the opportunities it presents it also brings a whole host of challenges. Digital transformation is about working through these challenges and impacts all industries, but what are the effects on the insights industry?
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Tags: Insight Innovation Market Research Business Strategy