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On 6 October, FlexMR gathered 100 insight and marketing leaders at RSA House in London to explore ho...
On 6 October, FlexMR gathered 100 insight and marketing leaders at RSA House in London to explore how organisations can strengthen Customer Salience and embed customer-centric decision-making.
Most research still treats customers the way it did twenty years ago: as people we study, not people we build with. We send the survey, run the focus group, watch the usability session, then take what...
Collecting customer feedback may tick boxes in terms of compliance, but it is only the first step on the road to true customer understanding. Closed loop customer experience (CX) programmes move beyon...
The current era of AI proliferation presents an as-yet untamed frontier: an inherently uncertain landscape that breeds existential anxieties of survival, prospecting promises of lucrative opportunitie...
Customer centricity is an organisational capability, not a tagline. It's the sustained practice of orienting decisions, resources, and priorities around what genuinely creates value for the people you...
Online research communities have become essential infrastructure for enterprise insight teams navigating the pressure to deliver faster, deeper customer understanding. But managing these communities w...
Organisations have access to more customer feedback than ever before. So why does so little change?
Customer insight teams often ask for a greater seat at the table. They want more influence over decisions, stronger stakeholder engagement and a bigger role in setting organisational priorities.
An insight community is a long-term, continuous, always-on research space where members can log in and participate whenever it is convenient for them. Unlike a standalone research project, it enables ...
Most organisations are not short of data, insight or decks.Their biggest challenge is not whether customer understanding exists since most teams have access to more customer insight than ever before. ...