Quantitative methodologies has always been a staple of market research, surviving each evolution in the insights industry; this adaptability and longevity continues to serve insight professionals well, as a new technological evolution is coming.
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Posted by Emily James on 20 November
What does it mean to create something game-changing? What is the difference between small innovations and proper breakthroughs that change the world, and how do we achieve the latter?
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Posted by Emily James on 18 November
Market analyses are the cornerstone of an impactful business - here is a simple 6-step template resource to help professionals conduct their own analysis, and gain valuable insight into their industry.
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Posted by Paul Hudson on 10 November
What impact does the insights industry itself on the nature of market research? FlexMR CEO Paul Hudson reflects on how the market shapes the practice and what opportunities arise.
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Posted by Emily James on 07 November
Data-driven decision making is exactly what it sounds like - a process by which stakeholders use data to inform their decisions, and insight professionals have a key part to play in this process beyond simply delivering the right insights to the right people at the right time.
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Tags: Customer Satisfaction Market Research Business Strategy
