8 MIN READ

When to Invest in Research & Insights

Maria Twigge

When to Invest in Research & Insights

First, a little insight: at FlexMR, we work with 50 different brands on an ongoing basis, all lookin...

8 MIN READ

Maria Twigge

    When to Invest in Research & Insights

    First, a little insight: at FlexMR, we work with 50 different brands on an ongoing basis, all looking to develop closer relationships with their buying audiences and provide insight that helps drive g...

    8 MIN READ

    Maria Twigge

    How to Lay the Foundations of Customer Salience

    So, you’ve decided to pursue the Customer Salience strategy, embedding a customer-centric culture into your or your client’s organisation – what’s next?

    7 MIN READ

    Emily James

    The Connection Between Customer Salience and Market ...

    In today’s day and age, it is hard for insight experts to imagine that some stakeholders still don’t understand the true value and purpose of market research. In one instance, they might understand th...

    6 MIN READ

    Emily James

    Myth Busting: Artificial Intelligence in Market Rese...

    Unless you’ve been living under a rock for the last year you will no doubt have heard something about artificial intelligence (AI). Whether it has been positive or negative, AI has been completely una...

    10 MIN READ

    Russell Elliot

    6 InsightHub Hacks You Need to Know

    We are lucky to have such a diverse marketplace for online community platform software, which comes in use for the plethora of different use cases we are faced with in the world of research and insigh...

    9 MIN READ

    Laura Butterworth

    Growing Innovation with Customer Salience & Insi...

    Innovation is a broadly applied term for a very specific concept. It is a significant change to the well-established status quo, mostly considered positive due to its ability to revolutionise processe...

    7 MIN READ

    Emily James

    Co-Creating the Future of Survey Participant Experie...

    At the recent ASC International Conference, I had the pleasure of running a workshop about the challenges of improving participant experience. We all know what a good survey is, right? However, if we ...

    8 MIN READ

    Paul Hudson

    The Power of Empathy in the Pursuit of Customer Sali...

    In today’s competitive marketplace, having a holistic understanding of customers’ desires, motivations, and experiences is key for informing more impactful business decisions. Empathy, the ability to ...

    8 MIN READ

    Dr Matthew Farmer

    Measuring the Success of Salience and Staying Power

    Organisations contradict themselves. Whilst 73% of CMOs say Customer Centricity is critical, Forrester reports that only 48% of business decisions are based on any form of quantitative data. Half of a...

    7 MIN READ

    Paul Hudson

    Combatting Intuition Led Decision-Making with Insigh...

    With all the challenges insight teams and advocates face on a daily basis, it’s hard to tackle them all at once to make our lives easier. Most of the challenges are stakeholder-centric, with insight e...

    7 MIN READ

    Emily James