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The abundance of data available at our fingertips is not an uncommon topic in the industry these days. Neither is the question: how do we use it effectively?
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The abundance of data available at our fingertips is not an uncommon topic in the industry these day...
The abundance of data available at our fingertips is not an uncommon topic in the industry these days. Neither is the question: how do we use it effectively?
Empathy, compassion, and emotional understanding are increasingly recognised as essential components in building a culture of customer closeness, yet many organisations still struggle to move beyond a...
Customer centricity sounds straightforward: put your customers at the heart of every decision. But according to research from the CMO Council, only 14 percent of execs say customer centricity is a hal...
Has the market research industry spent years producing insights with no demonstrable impact on business decisions? Quirk's London 2026 seemed to focus very much on the ways that AI is enabling us to d...
Most CX programmes are built to react. The ones that create lasting value are built to anticipate. Here's how teams can combine customer data with a culture of customer thinking to address issues befo...
In most organisations, insight teams are not short of data, tools, or analytical capability. Dashboards are richer than ever. Models are more sophisticated. Outputs are faster.
What is technology actually doing to customer closeness? Depending on who you ask, it’s either bringing organisations closer to customer than ever before – or quietly pushing them further away behind ...
We live in a world saturated with data. Organisations of all kinds boast dashboards, analytics platforms, real-time metrics and rigorous research. Yet the central challenge facing insight teams, is no...
On February 25th, 2026 - the FlexMR team hosted a webinar that explored four creative ways to elevate insight with video. Developed in response to the most common pledge at the the 2025 Customer Salie...
Customer experience (CX) has moved far beyond a buzzword or a set of performance metrics. Today, it is one of the most powerful drivers of loyalty, advocacy, and long-term profitability. Brands that t...