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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Painting a Picture with Insight from Londoners

Posted by Emily James on 30 June
What do Londoners think of the city in which they live? Well, we've represented insights that answer this very question, and represented them in the universally engaging storytelling medium of art.
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Tags: Insight Innovation Market Research Customer Experience

The Effects of Digital Transformation on the Insights Industry

Posted by Emily James on 25 June
Technology is a global evolutionary catalyst, but for all the opportunities it presents it also brings a whole host of challenges. Digital transformation is about working through these challenges and impacts all industries, but what are the effects on the insights industry?
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Tags: Insight Innovation Market Research Business Strategy

Spot the Bot: Tips for Improving Data Quality

Posted by Amy Greenwood on 25 June
Data quality is essential for quality insights, but recent sampling techniques are prone to automated bots that are harmful to data quality, and thus insights. Our research team have put together six steps to help spot and remove bots from your data sets.
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Tags: Survey Panel Insight Innovation Market Research

Creating a Buzz: How to Make Insights Exciting

Posted by Emily James on 22 June
Insights are inherently exciting – they have the potential to completely transform any industry and allow us to truly understand consumer behaviour. But we do them an injustice by treating them the same was as data. How can we better represent insights to translate the excitement?
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Tags: Insight Innovation Market Research Business Strategy

Digital Insights, Physical Communication – The Best of Both

Posted by Emily James on 05 June
With the aid of technology and online research, we’ve greatly expanded our capacity for insight generation. But in our search for more online insights, we musn't forget the power physical communications have. We can engage stakeholders in our insights through physical means more than numerical data reports.
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Tags: Customer Satisfaction Insight Innovation Employee Engagement

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