7 MIN READ

GDPR 3 Years On - Data Security in Market Research

Emily James

GDPR 3 Years On - Data Security in Market Research

In just 3 short years, the EU’s General Data Protection Act of 2018 has obviously revolutionised dat...

7 MIN READ

Emily James

GDPR 3 Years On - Data Security in Market Research

In just 3 short years, the EU’s General Data Protection Act of 2018 has obviously revolutionised data security practices around the world for both consumers and businesses. As was pointed out in our o...

7 MIN READ

Emily James

Experts Explain How to Get the Most Out of Qual and ...

Qualitative and quantitative research techniques are the staples of market research methodologies. With one concentrating on gleaning logical, statistical insights and the other specialising in diving...

8 MIN READ

Emily James

The Power of Empathy in Research Design

A sense of empathy is a core feature of a good researcher. Given that our job is to understand and interpret the feelings of others, its essential that we can connect with our participants and ask que...

7 MIN READ

Samantha Nicholson

Forecasting Failure - Using Insight to Make Strategi...

Failure is one of the biggest fears we all share. Failing, in both a professional and personal capacity, is something we actively try to avoid, however it is always something we can learn from. Whethe...

7 MIN READ

Emily James

Infographic: Common Panel Health Issues and Remedies

Market research panels are incredibly useful tools for powerful insight generation. With panel research being one of the most used research tools, it’s important to keep them in full health so insight...

5 MIN READ

Sophie Grieve-Williams

Research Automation - The Effect on Recruitment, Fie...

At the start of automation integration into research processes, there was a lot of scepticism in the insights industry - in fact, at the start, there was a lot of scepticism in all industries. With fe...

8 MIN READ

Emily James

Connection & Communication: Principles of Insigh...

Insight activation is a crucial challenge for all insight professionals. In this stage, the insights from the research experience should be communicated effectively and put to good use by the project ...

20 MIN READ

Emily James

Animated Insights: Giving Qualitative Research a Nam...

Qualitative research is a large part of the research experience, giving insight teams and stakeholders a deep look at how consumers live and behave in their own little worlds. These insights are steep...

4 MIN READ

Sophie Grieve-Williams

5 Creative Ways to Communicate Complex Information

Communicating complex information can be one of the hardest parts of conveying insights, especially as the demands and challenges that insight teams face have also become more complex.

8 MIN READ

Sophie Grieve-Williams

How to Build an Active and Engaged Online Insights C...

Building an insights community is one of the bigger jobs assigned to an insight team. In the beginning it can seem a monumental task, but insight communities do have the capacity to give back value eq...

8 MIN READ

Emily James