Getting the right tools and functionality from your insight platforms is as much about the services your partners offer as it is the technology - here are a few ways to avoid falling into any platform pitfalls in the future.
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Posted by Emily James on 05 April
A market research playbook is a valuable tool for both insight teams and stakeholders in all organisations; learn more about what we should include in a market research playbook and how to tailor it to each organisation and team.
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Posted by Emily James on 01 April
Insight teams currently face significant challenges, both old and new. We took eight prominent insight professionals across a range of industries to see what factors they believe are paramount to building effective insight strategies.
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Posted by Emily James on 29 March
The insights industry is constantly searching for ways in which we can support stakeholders, but of those we have found, do we know which strategies are the right ones? Here are a few practical ways based on close connections that aid real-time decision making.
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Posted by Sophie Grieve-Williams on 19 March
Building relationships between clients and agencies can be tricky, especially when each party has differing expectations. Laura Calvert, Russell Elliot, and Paul Hudson all explore the factors that make a strong partnership, and the challenges in building one.
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