Survey chatbots are being used more and more as they grow in ability and usefulness. However, have they reached their full potential, is there more yet to come, or are they starting to age out of usefulness?
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Posted by Christopher Martin on 15 September
To win over the hearts and minds of decision makers, researchers need both a compelling narrative and the right technology to ensure it is presented in an impactful way.
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Posted by Amy Greenwood on 14 September
What drives decision maker action? Amy Greenwood explores a variety of reporting methods that translate community research into tangible business impact.
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Posted by Emily James on 11 September
There are challenges that come with seeking innovation through crowdsourcing, but there are benefits to crowdsourcing, and there are a number of success stories to learn from and ideas to mitigate any issues that arise.
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Tags: Insight Innovation Market Research Research in Society
Posted by Christopher Martin on 07 September
What makes insights stand out? How do we get decision makers pay attention to what our data is saying? Here are some key pointers from the study of advertising effectiveness.
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