11 MIN READ

From Data to Action: Closed-Loop CX Programmes

Rachel Kilmurray

From Data to Action: Closed-Loop CX Programmes

Collecting customer feedback may tick boxes in terms of compliance, but it is only the first step on...

11 MIN READ

Rachel Kilmurray

    From Data to Action: Closed-Loop CX Programmes

    Collecting customer feedback may tick boxes in terms of compliance, but it is only the first step on the road to true customer understanding. Closed loop customer experience (CX) programmes move beyon...

    11 MIN READ

    Rachel Kilmurray

    AI Frontiers of Market Research: Value Creation and ...

    The current era of AI proliferation presents an as-yet untamed frontier: an inherently uncertain landscape that breeds existential anxieties of survival, prospecting promises of lucrative opportunitie...

    8 MIN READ

    Dr Matthew Farmer

    Customer Centricity: A Complete Guide for 2026

    Customer centricity is an organisational capability, not a tagline. It's the sustained practice of orienting decisions, resources, and priorities around what genuinely creates value for the people you...

    13 MIN READ

    Caitlin King

    How Online Research Communities Support Enterprise I...

    Online research communities have become essential infrastructure for enterprise insight teams navigating the pressure to deliver faster, deeper customer understanding. But managing these communities w...

    9 MIN READ

    Caitlin King

    Making VoC and CX Insight Work Across Departments

    Organisations have access to more customer feedback than ever before. So why does so little change?

    5 MIN READ

    Alanna Moreland

    How Insight Functions Reclaim Strategic Agency

    Customer insight teams often ask for a greater seat at the table. They want more influence over decisions, stronger stakeholder engagement and a bigger role in setting organisational priorities.

    7 MIN READ

    Paul Griffiths

    Creating an Engaged Insight Community With Behaviour...

    An insight community is a long-term, continuous, always-on research space where members can log in and participate whenever it is convenient for them. Unlike a standalone research project, it enables ...

    8 MIN READ

    Hannah McGeoghegan

    Workshops and Beacons: A Guide to Building Customer ...

    Most organisations are not short of data, insight or decks.Their biggest challenge is not whether customer understanding exists since most teams have access to more customer insight than ever before. ...

    9 MIN READ

    Ed Hill

    Communities and the Post-Cookie Future of Marketing

    The abundance of data available at our fingertips is not an uncommon topic in the industry these days. Neither is the question: how do we use it effectively?

    6 MIN READ

    Caitlin King

    Empathy, Emotion and Compassion in Customer Closenes...

    Empathy, compassion, and emotional understanding are increasingly recognised as essential components in building a culture of customer closeness, yet many organisations still struggle to move beyond a...

    6 MIN READ

    Thea Baker