6 MIN READ

Infographic: The Customer-Centric Culture Checklist

Sophie Grieve-Williams

Infographic: The Customer-Centric Culture Checklis...

Creating a customer-centric culture or culture of Customer Salience in a business is a process with ...

6 MIN READ

Sophie Grieve-Williams

    Infographic: The Customer-Centric Culture Checklist

    Creating a customer-centric culture or culture of Customer Salience in a business is a process with many moving parts. To use the metaphor of a well-oiled machine, each cog in the mechanism is interco...

    6 MIN READ

    Sophie Grieve-Williams

    How to Shift Businesses into the Customer-Centric Mi...

    Okay, I acknowledge that, if we think about it in terms of the individuals that make up a business, getting the entire business on board with Customer Salience or customer centricity might sound like ...

    7 MIN READ

    Emily James

    4 Practical Examples of Customer Centricity & Sa...

    It is all well and good, asking businesses to consider becoming customer-centric or customer salient or pitching Customer Salience strategies that could sustainably futureproof the business. But to re...

    8 MIN READ

    Emily James

    The Contemporary Guide to Customer Centricity & ...

    How well do you know your customers?

    19 MIN READ

    Emily James

    Synthetic Data: The Key to Richer Market Insights?

    In the dynamic world of market research, the need for robust and accurate data is critical. Whilst the increased prevalence of generative AI has provided a range of benefits to market research process...

    7 MIN READ

    Rachel Kilmurray

    The Future of Market Research: Embracing Change and ...

    As we look toward the future of market research, it's clear that we are at a pivotal moment in the industry. At the MRS Annual Conference 2025, experts from diverse sectors gathered to discuss the tra...

    7 MIN READ

    Maria Twigge

    Challenging Stakeholder Assumptions in the Digital A...

    What can we ever really assume about our customers in a digital age?

    6 MIN READ

    Maria Twigge

    Using Customer Research to Reform Research Processes

    Customer research is a concept all insight experts are familiar with, have to be familiar with to be good researchers in our industry. We understand that customer research is vital to informing succes...

    7 MIN READ

    Emily James

    The Challenges of Building a Customer Salience Cultu...

    Challenging anything in a business that isn’t perceived as broken is a tricky task that requires a light touch and convincing proposal. To challenge a significant process or foundational culture is so...

    5 MIN READ

    Sophie Grieve-Williams

    Understanding Customer Centricity: An Introductory G...

    In today’s rapidly evolving marketplace, businesses from all sectors are increasingly recognizing the paramount importance of placing the customer at the heart of their operations. This strategic orie...

    17 MIN READ

    Emily James