Market research is a constantly evolving industry, with innovations happening in all stages of the research experience. Which 4 insight innovations should smart researchers keep an eye on for the future?
Continue Reading
Posted by Emily James on 08 November
On the evening of 7th November 2019, I and a few of my work colleagues went to the second-ever Women in Research Manchester event; here is what we learnt.
Continue Reading
Tags: Insight Innovation Market Research Research in Society
Posted by Christopher Martin on 05 November
Over 50 years since it's initial conception, we reflect back on Edward de Bono's L Game and what it can teach both business leaders and researchers about the role of insight in strategic decision making.
Continue Reading
Posted by Emily James on 01 November
With marketers offering more personalised customer experiences, customers are more likely to consider providing more of their personal data in order to facilitate these experiences; but that has impacts for the research industry.
Continue Reading
Posted by Amy Greenwood on 01 November
Why go through the trouble of producing excellent fieldwork only for stakeholders not to take interest in your insights? Here's how research reporting may evolve in the future to better engage decision makers.
Continue Reading
