4 MIN READ

Infographic: Common Panel Health Issues and Remedies

Sophie Grieve-Williams

Infographic: Common Panel Health Issues and Remedi...

Market research panels are incredibly useful tools for powerful insight generation. With panel resea...

4 MIN READ

Sophie Grieve-Williams

Infographic: Common Panel Health Issues and Remedies

Market research panels are incredibly useful tools for powerful insight generation. With panel research being one of the most used research tools, it’s important to keep them in full health so insight...

4 MIN READ

Sophie Grieve-Williams

Research Automation - The Effect on Recruitment, Fie...

At the start of automation integration into research processes, there was a lot of scepticism in the insights industry - in fact, at the start, there was a lot of scepticism in all industries. With fe...

8 MIN READ

Emily James

Connection & Communication: Principles of Insigh...

Insight activation is a crucial challenge for all insight professionals. In this stage, the insights from the research experience should be communicated effectively and put to good use by the project ...

19 MIN READ

Emily James

Animated Insights: Giving Qualitative Research a Nam...

Qualitative research is a large part of the research experience, giving insight teams and stakeholders a deep look at how consumers live and behave in their own little worlds. These insights are steep...

3 MIN READ

Sophie Grieve-Williams

5 Creative Ways to Communicate Complex Information

Communicating complex information can be one of the hardest parts of conveying insights, especially as the demands and challenges that insight teams face have also become more complex.

7 MIN READ

Sophie Grieve-Williams

How to Build an Active and Engaged Online Insights C...

Building an insights community is one of the bigger jobs assigned to an insight team. In the beginning it can seem a monumental task, but insight communities do have the capacity to give back value eq...

7 MIN READ

Emily James

Are Your Stakeholders Asking the Right Questions?

There is a phrase you might have heard in various contexts, sometimes genuine sometimes voiced with snark, but the purest form of this sentiment is a key goal for insight teams across all industries. ...

8 MIN READ

Emily James

The Power of In-House Research Teams, and How to Enh...

Over the years, I have worked with many different clients, and as such have been involved in numerous projects commissioned by clients’ research teams as well as projects purely for stakeholders who h...

7 MIN READ

Charlotte Duff

Breaking Down 5 Barriers to Insights Activation

Insight teams are constantly breaking down a variety of barriers within the daily life of market research. Barriers to getting funding, finding out contextual information about the research request, g...

6 MIN READ

Emily James

What is Market Research? Definition, Methods, Exampl...

Market research is a thriving industry, full of invention and innovation. In such a busy, future-thinking industry, it can be hard for newcomers to know where to start when learning about insights. So...

30 MIN READ

Emily James