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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Laura Calvert on 10 June
Reflections on the AQR's annual conference, presenting publicly for the first time, and the role online research communities can play in bringing people together for social good - written by Young Disruptor, Laura Calvert.
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Tags: Community Tools Market Research Research in Society

Posted by Dr Dorota Crockford on 06 June
Reciprocating participant engagement means having a two-way conversation, participants aren't just providing data, they're understanding what impact that data is having on the brand. It is a simple consideration that has a significant impact on the current and future research experiences.
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Tags: Community Panel Market Research Customer Experience

Posted by Christopher Martin on 31 May
The podcast revolution shows no signs of slowing down, so here we list the top ten best podcasts for market research and insight professionals - produced and hosted by insight industry professionals.
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Tags: Market Research Business Strategy

Posted by Emily James on 31 May
The average survey response rate is typically around 30%. But what is an average response rate, and what factors determine the response rate of a survey?
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Tags: Survey Panel Market Research Customer Experience

Posted by Amy Greenwood on 24 May
Insights generated from market research is one of the most common drivers of change in organisations across all industries - But how does it actually work? Our Head of Research has explored the benefits of insights, and tips for applying them effectively within a business.
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Tags: Agile Market Research Business Strategy