How Insight Functions Reclaim Strategic Agency
Customer insight teams often ask for a greater seat at the table. They want more influence over decisions, stronger stakeholder engagement and a bigger role in setting organisational priorities.
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Customer insight teams often ask for a greater seat at the table. They want more influence over deci...
Customer insight teams often ask for a greater seat at the table. They want more influence over decisions, stronger stakeholder engagement and a bigger role in setting organisational priorities.
An insight community is a long-term, continuous, always-on research space where members can log in and participate whenever it is convenient for them. Unlike a standalone research project, it enables ...
Most organisations are not short of data, insight or decks.Their biggest challenge is not whether customer understanding exists since most teams have access to more customer insight than ever before. ...
The abundance of data available at our fingertips is not an uncommon topic in the industry these days. Neither is the question: how do we use it effectively?
Empathy, compassion, and emotional understanding are increasingly recognised as essential components in building a culture of customer closeness, yet many organisations still struggle to move beyond a...
Customer centricity sounds straightforward: put your customers at the heart of every decision. But according to research from the CMO Council, only 14 percent of execs say customer centricity is a hal...
Has the market research industry spent years producing insights with no demonstrable impact on business decisions? Quirk's London 2026 seemed to focus very much on the ways that AI is enabling us to d...
Most CX programmes are built to react. The ones that create lasting value are built to anticipate. Here's how teams can combine customer data with a culture of customer thinking to address issues befo...
In most organisations, insight teams are not short of data, tools, or analytical capability. Dashboards are richer than ever. Models are more sophisticated. Outputs are faster.
What is technology actually doing to customer closeness? Depending on who you ask, it’s either bringing organisations closer to customer than ever before – or quietly pushing them further away behind ...