<iframe src="//www.googletagmanager.com/ns.html?id=GTM-KZ2CB3" height="0" width="0" style="display:none;visibility:hidden">

Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Heather Wendlandt on 07 December
It is starkly obvious that the impact of the decisions a company makes could be the difference between profits or going out of business. Insight Professionals enable businesses to make better decisions, this blog explores how Insight Professionals contribute to revenue growth through this practice.
Continue Reading

Tags: Business Strategy Market Research Agile

Posted by Emily James on 03 December
The way we conduct research is constantly changing in accordance to the world around us, so the platforms we conduct that research on must adapt too. Here are 3 key rules to keep in mind when designing, building, and maintaining an online insights platform.
Continue Reading

Tags: Market Research Insight Innovation Business Strategy

Posted by Charlotte Evans on 26 November
The Market Research and Insights industries are constantly evolving and innovating in order to generate the best insights possible into consumer behaviour to inform important business decisions. Here are five disruptive insights and start-ups that are changing the game right now.
Continue Reading

Tags: Research in Society Insight Innovation Market Research

Posted by Louisa Thistlethwaite on 22 November
6 months on from GDPR, is your business still compliant with the new data security and privacy regulations? GDPR compliance is a continual process; here are some useful tips which will help businesses ensure their data security processes remain fit for purpose over time.
Continue Reading

Tags: Business Strategy Customer Satisfaction Innovation

Posted by Emily James on 12 November
Brand strategies evolve as consumers to, typically responding to the events and anxieties of the time in order to stay relevant and successful. This blog discusses the importance of actionable insights generated from market research in driving brand relevance.
Continue Reading

Tags: Business Strategy Market Research Customer Experience