7 MIN READ

Stop Chasing Insight, Start Driving Decisions: Quirk's London 2026

Maria Twigge

Stop Chasing Insight, Start Driving Decisions: Qui...

Has the market research industry spent years producing insights with no demonstrable impact on busin...

7 MIN READ

Maria Twigge

    Stop Chasing Insight, Start Driving Decisions: Quirk...

    Has the market research industry spent years producing insights with no demonstrable impact on business decisions? Quirk's London 2026 seemed to focus very much on the ways that AI is enabling us to d...

    7 MIN READ

    Maria Twigge

    From Firefighting to Foresight: Predictive CX

    Most CX programmes are built to react. The ones that create lasting value are built to anticipate. Here's how teams can combine customer data with a culture of customer thinking to address issues befo...

    10 MIN READ

    Oscar Chaplin

    What are the Key Strategic Considerations of Insight...

    In most organisations, insight teams are not short of data, tools, or analytical capability. Dashboards are richer than ever. Models are more sophisticated. Outputs are faster.

    11 MIN READ

    Harriet Williams

    Closeness That Travels: How Technology Can Strengthe...

    What is technology actually doing to customer closeness? Depending on who you ask, it’s either bringing organisations closer to customer than ever before – or quietly pushing them further away behind ...

    6 MIN READ

    Ed Hill

    Great Insight and Communication are Equally Importan...

    We live in a world saturated with data. Organisations of all kinds boast dashboards, analytics platforms, real-time metrics and rigorous research. Yet the central challenge facing insight teams, is no...

    8 MIN READ

    Chris Martin

    Rewind: Four Creative Ways to Elevate Insight with V...

    On February 25th, 2026 - the FlexMR team hosted a webinar that explored four creative ways to elevate insight with video. Developed in response to the most common pledge at the the 2025 Customer Salie...

    11 MIN READ

    Charlotte Duff

    Why Customer Experience is the Growth Engine for Mod...

    Customer experience (CX) has moved far beyond a buzzword or a set of performance metrics. Today, it is one of the most powerful drivers of loyalty, advocacy, and long-term profitability. Brands that t...

    12 MIN READ

    Charlotte Duff

    How Customer Insight Communities Turn Trust, Belongi...

    If you’re reading this, you probably work in research or marketing. But I’m sure you’ll also have experiences as a customer of other brands that may have left you frustrated. That’s the experience I w...

    9 MIN READ

    Laura Butterworth

    Customer Closeness: Building a Customer-Centric Comp...

    In a world awash with data, dashboards and quarterly trackers, it is surprisingly easy to forget that underneath it all - customers are people. They have lives, feel pressures, make trade-offs and hol...

    7 MIN READ

    Danielle Wilkinson

    The Role of Collaboration in Building Customer Salie...

    Understanding customers, what drives their decision making and what they want from businesses is the key principle of market research, and as market researchers it is something we are well-versed in.

    7 MIN READ

    Nikki Foster