Presenting Customer Salience to LUMS
FlexMR’s CEO, Paul Hudson, took a stroll into a chapter of his past and presented as a guest lecturer to a current cohort of Lancaster University Management School students. Paul brought the topic of ...
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FlexMR’s CEO, Paul Hudson, took a stroll into a chapter of his past and presented as a guest lecture...
FlexMR’s CEO, Paul Hudson, took a stroll into a chapter of his past and presented as a guest lecturer to a current cohort of Lancaster University Management School students. Paul brought the topic of ...
In today’s data-obsessed world, it’s easy to get lost in quantitative data with businesses able to generate quantitative data at scale in quicker times than ever before. But true insight experts know ...
We make assumptions about everything we encounter in life with the information we have at our disposal in the moment. In general conversation, we automatically assume what the other person is trying t...
The past twelve months have been dominated by technological momentum and behavioural uncertainty. In a review of 2024, published by Research Live, industry leaders highlighted how this dichotomy has i...
The landscape in the financial services sector is forever changing, this brings a unique set of challenges for brands and therefore their market researchers. With changing regulations, volatility in l...
As the market research industry continues to evolve, one of the most significant transformations is happening within the realm of online research panels. These digital communities have long been a cor...
Off the heels of embedded surveys, a feature we introduced earlier this year, our development team was tasked with re-imagining how surveys could be presented. The goal? To create a “conversational st...
In today’s increasingly competitive marketplace, businesses are starting to recognise the importance of customer centricity and insights. However, in recent CMO research, while 73% of senior executive...
In recent years, the rapid advancement of technology and data analytics has revolutionised working practices in the market research industry. One significant and growing innovation to watch is the pro...
The challenges to achieving Customer Salience are clear.