4 MIN READ

A Casual Conversation... with Iosetta Santini

Sophie Grieve-Williams

A Casual Conversation... with Iosetta Santini

Most research projects still currently end with a powerpoint report and a debrief. This has become d...

4 MIN READ

Sophie Grieve-Williams

    A Casual Conversation... with Iosetta Santini

    Most research projects still currently end with a powerpoint report and a debrief. This has become deeply entrenched as the industry standard, and it is what stakeholders have come to expect when they...

    4 MIN READ

    Sophie Grieve-Williams

    Driving Customer-Led Transformation with Visual Comm...

    In boardrooms around the world, "customer-centricity" is a universal goal. Yet, a significant gap exists between this ambition and reality. Whilst 73% of senior executives believe a customer-first app...

    7 MIN READ

    Oscar Chaplin

    3 Target Objectives for Customer Salience Strategies

    Objectives make the business world go round. Every stakeholder and team member from the very top of the C-suite to the background-working and customer-facing staff understand that they work towards ac...

    7 MIN READ

    Emily James

    Why Customer-Led Transformation is More Than Just a ...

    In the world of research and insight, we have heard our fair share of trends and terminology, but one that is here to stay is ‘customer-led transformation’. When hearing terms like this it is understa...

    8 MIN READ

    Muneera Belim

    Infographic: The Customer-Centric Culture Checklist

    Creating a customer-centric culture or culture of Customer Salience in a business is a process with many moving parts. To use the metaphor of a well-oiled machine, each cog in the mechanism is interco...

    6 MIN READ

    Sophie Grieve-Williams

    How to Shift Businesses into the Customer-Centric Mi...

    Okay, I acknowledge that, if we think about it in terms of the individuals that make up a business, getting the entire business on board with Customer Salience or customer centricity might sound like ...

    7 MIN READ

    Emily James

    4 Practical Examples of Customer Centricity & Sa...

    It is all well and good, asking businesses to consider becoming customer-centric or customer salient or pitching Customer Salience strategies that could sustainably futureproof the business. But to re...

    8 MIN READ

    Emily James

    The Contemporary Guide to Customer Centricity & ...

    How well do you know your customers?

    19 MIN READ

    Emily James

    Synthetic Data: The Key to Richer Market Insights?

    In the dynamic world of market research, the need for robust and accurate data is critical. Whilst the increased prevalence of generative AI has provided a range of benefits to market research process...

    7 MIN READ

    Rachel Kilmurray

    The Future of Market Research: Embracing Change and ...

    As we look toward the future of market research, it's clear that we are at a pivotal moment in the industry. At the MRS Annual Conference 2025, experts from diverse sectors gathered to discuss the tra...

    7 MIN READ

    Maria Twigge