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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

What to Do When No One Wants Your Research Data

Posted by Annette Smith on 26 October
With the amount of data available to us and with more being generated each minute, it can sometimes feel like too much. So what can we do when stakeholders have reached their limit?
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Tags: Insight Innovation Market Research Employee Engagement

Knowledge Management: Giving Structure to Insights

Posted by Emily James on 23 October
Insights are the life-blood of impactful decisions - but how can we improve these decisions when insights aren't being used to the best of their ability? Providing structure based on knowledge management principles is the key to insight success.
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Tags: Insight Innovation Market Research Business Strategy

When and How Should Researchers Challenge Internal Brand Perceptions?

Posted by Christopher Martin on 19 October
Brand is a fickle thing. And consumer perceptions can be heavily influenced by internal assumptions. Here's how to evaluate and positively influence internal jugements on the subject.
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Tags: Employee Engagement Business Strategy

Forget the Dashboard: The Case for Collaborative Curation of Insight

Posted by Sally Nicholls on 13 October
Dashboards are a good tool that a lot of people use, but they don't encourage the collaboration needed to produce and action on truly valuable insights. Here are some interactive tools that do foster collaborative practices.
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Tags: Insight Innovation Market Research Business Strategy

How to Use Online Research Platforms to Drive Insights Engagement

Posted by Christopher Martin on 12 October
A combination of analogue and digital solutions are required to drive insights engagement in professional environments where attention is divided by an increasing number of metrics.
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Tags: Insight Innovation Market Research Employee Engagement

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