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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Horizon Scanning: How Data Security May Evolve Over the Next Decade

Posted by Jess Arnold on 07 August
Technology is a great force of human nature, constantly evolving and upgrading to suit our needs; but as technology keeps evolving, so must our data security tools and practices! Read this blog to find out how data security may evolve in the next decade.
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Tags: Insight Innovation Market Research Customer Experience

The Design Thinking Process for Insight Professionals [Infographic]

Posted by Sophie Grieve-Williams on 04 August
Design thinking is a wildly useful strategy that aims to find human-centred solutions that work for all parties involved, which is why it produces brilliantly actionable insights. Take a look at our new infographic to learn how we can apply design thinking in our research strategies.
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Tags: Insight Innovation Market Research Business Strategy

Do Predictive Analytics Lead to Better Consumer Understanding?

Posted by Emily James on 03 August
Understanding consumer behaviour, opinions, and rational can be very useful for informing decision-making processes within organisations. Is predictive analytics the way forward for insight professionals seeking to understand more?
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Tags: Shopper Behaviour Insight Innovation Market Research

A Deep Dive into the Customer Feedback Loop

Posted by Emily James on 29 July
The Customer Feedback Loop is a very useful tool for insight generation and activation with four key components that should be a staple in all market research strategies - and it's all kick-started with customer interaction.
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Tags: NPD Community Insight Innovation Market Research

A Simple Template for Presenting Impactful Research Results

Posted by Emily James on 24 July
Market research insights have the power to transform a project, product, service, and even a whole organisation, but they sometimes miss their mark - this is usually down to how they're presented. We have created this simple template to help insight professionals create more impactful reports.
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Tags: Insight Innovation Market Research Employee Engagement

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