Real-time and Agile research techniques are both used extensively within market research. But what is the difference and when should researchers use them? This blog simply explains each technique and the benefits they provide.
Market Research is widely regarded as one of the most ethically challenging industries, especially since organisations misuse market research data to reach their own objectives. This blog explains how can we identify when we are being manipulated rather than persuaded.
Gathering Big Qual online has many benefits, but often results in a lot of data. How do we overcome barriers such as this in order to effectively analyse Big Qual and gain the important relevant insight?