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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Jess Arnold on 07 August
Technology is a great force of human nature, constantly evolving and upgrading to suit our needs; but as technology keeps evolving, so must our data security tools and practices! Read this blog to find out how data security may evolve in the next decade.
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Tags: Insight Innovation Market Research Customer Experience

Posted by Sophie Grieve-Williams on 04 August
Design thinking is a wildly useful strategy that aims to find human-centred solutions that work for all parties involved, which is why it produces brilliantly actionable insights. Take a look at our new infographic to learn how we can apply design thinking in our research strategies.
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Tags: Insight Innovation Market Research Business Strategy

Posted by Emily James on 03 August
Understanding consumer behaviour, opinions, and rational can be very useful for informing decision-making processes within organisations. Is predictive analytics the way forward for insight professionals seeking to understand more?
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Tags: Shopper Behaviour Insight Innovation Market Research

Posted by Emily James on 29 July
The Customer Feedback Loop is a very useful tool for insight generation and activation with four key components that should be a staple in all market research strategies - and it's all kick-started with customer interaction.
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Tags: NPD Community Insight Innovation Market Research

Posted by Emily James on 24 July
Market research insights have the power to transform a project, product, service, and even a whole organisation, but they sometimes miss their mark - this is usually down to how they're presented. We have created this simple template to help insight professionals create more impactful reports.
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Tags: Insight Innovation Market Research Employee Engagement