6 MIN READ

Closeness That Travels: How Technology Can Strengthen Customer Closeness

Ed Hill

Closeness That Travels: How Technology Can Strengt...

What is technology actually doing to customer closeness? Depending on who you ask, it’s either bring...

6 MIN READ

Ed Hill

    Closeness That Travels: How Technology Can Strengthe...

    What is technology actually doing to customer closeness? Depending on who you ask, it’s either bringing organisations closer to customer than ever before – or quietly pushing them further away behind ...

    6 MIN READ

    Ed Hill

    Great Insight and Communication are Equally Importan...

    We live in a world saturated with data. Organisations of all kinds boast dashboards, analytics platforms, real-time metrics and rigorous research. Yet the central challenge facing insight teams, is no...

    8 MIN READ

    Chris Martin

    Rewind: Four Creative Ways to Elevate Insight with V...

    On February 25th, 2026 - the FlexMR team hosted a webinar that explored four creative ways to elevate insight with video. Developed in response to the most common pledge at the the 2025 Customer Salie...

    11 MIN READ

    Charlotte Duff

    Why Customer Experience is the Growth Engine for Mod...

    Customer experience (CX) has moved far beyond a buzzword or a set of performance metrics. Today, it is one of the most powerful drivers of loyalty, advocacy, and long-term profitability. Brands that t...

    12 MIN READ

    Charlotte Duff

    How Customer Insight Communities Turn Trust, Belongi...

    If you’re reading this, you probably work in research or marketing. But I’m sure you’ll also have experiences as a customer of other brands that may have left you frustrated. That’s the experience I w...

    9 MIN READ

    Laura Butterworth

    Customer Closeness: Building a Customer-Centric Comp...

    In a world awash with data, dashboards and quarterly trackers, it is surprisingly easy to forget that underneath it all - customers are people. They have lives, feel pressures, make trade-offs and hol...

    7 MIN READ

    Danielle Wilkinson

    The Role of Collaboration in Building Customer Salie...

    Understanding customers, what drives their decision making and what they want from businesses is the key principle of market research, and as market researchers it is something we are well-versed in.

    7 MIN READ

    Nikki Foster

    Lifting the Lid on Consumer Duty in 2025

    Consumer Duty is perhaps the single largest challenge for financial service research and insight teams in the past decade. Customer understanding has been a particular point of focus for many brands a...

    7 MIN READ

    Charlotte Duff

    3 Practical Steps to Better Business Collaboration

    Whether you’re reading this as part of an agency insight team, a client-side insight team, or a business professional seeking advice, we can all agree that collaboration is a soft skill and a signific...

    7 MIN READ

    Emily James

    8 Actionable Takeaways from the 2025 Customer Salien...

    After a day of inspiring presentations and workshops, we asked attendees of the 2025 FlexMR Customer Salience Summit a simple question. When you leave here, what will you do differently based on what ...

    9 MIN READ

    Charlotte Duff