30 MIN READ

What is Market Research? Definition, Methods, Examples and Templates

Emily James

Are Your Stakeholders Asking the Right Questions?

“Tell me something I don’t know”

8 MIN READ

Emily James

What is Market Research? Definition, Methods, Exampl...

Market research is a thriving industry, full of invention and innovation. In such a busy, future-thinking industry, it can be hard for newcomers to know where to start when learning about insights. So...

30 MIN READ

Emily James

Surveys - The Life-Blood of Quantitative Insights?

There is a reason why surveys come to mind whenever anyone mentions market research. Surveys are the staple of the insights industry, for insight professionals, stakeholders and customers, even before...

7 MIN READ

Emily James

How Qualitative Technology Drives Emotional Understa...

Popularity surrounding the use of qualitative research technology is on the rise, to the point of even rivalling the popularity of quantitative research. While quantitative research has gained the mos...

6 MIN READ

Emily James

Dear Surveys... We Need to Talk

Dear Surveys, for a long time now, I have felt that something is amiss in our relationship. A nagging doubt that somehow things have moved on, but we have not adapted as much we could. In a way, our r...

7 MIN READ

Paul Hudson

Our Journey Towards Insights Empowerment

FlexMR has a long heritage informing decisions with actionable insight. In fact, it has been a 20+ year journey. Our methods, the insight industry and the world have all changed a lot in that time. Bu...

8 MIN READ

Emily James

Infographic: The Quest for Insights Empowerment

Insight teams within an organisation that doesn’t value market research are typically seen as a cost-centre or a money pit. Those insight teams then find themselves in positions where they have to fig...

4 MIN READ

Sophie Grieve-Williams

4 Research Strategies for Time-Strapped Teams

It seems with the increasing number of requests from stakeholders for more faster and agile research, that there are ever more insight teams struggling with the decreased amount of time to do quality ...

6 MIN READ

Emily James

Delivering Tangible Value from Research Communities

The latest data from the Greenbook GRIT Report suggests that 60% of research teams are using online insight communities – also known as research communities or MROCs. A further 22% are considering the...

7 MIN READ

Christopher Martin

Does your Brand Need an Insights Advocate?

How far does the influence of insights stretch within your brand? If the answer is not far, then you might need to consider recruiting Insight Advocates into teams within your organisation.

6 MIN READ

Emily James

Simple Ways to Curate Insights for Senior Audiences

Reporting is one of the most important stages of market research, and isn’t really given the attention it deserves in favour of the arguably more exciting data collection and analysis stages. However,...

6 MIN READ

Emily James