10 Common Questions About InsightHub
With a suite of impactful integrated data collection, analysis and activation tools, FlexMR’s InsightHub platform is used by many insight teams and experts for impactful insight generation and activat...
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Read a brief overview of the agile research platform enabling brands to inform decisions at speed in this PDF.
Our services drive operational and strategic success in challenging environments. Find out how.
Close Connections bring stakeholders and customers together for candid, human conversations.
The FlexMR credentials deck provides a brief introduction to the team, our approach to research and previous work.
We are the insights empowerment company. Our framework addresses the major pressures insight teams face.
Discover how to build close customer connections to better support real-time decision making.
What is a market research and insights playbook, plus discover why should your team consider building one.
The insights empowerment readiness calculator measures your progress in building an insight-led culture.
The MRX Lab podcast explores new and novel ideas from the insights industry in 10 minutes or less.
In today’s data-driven landscape, insight and business professionals are often looking for more effi...
With a suite of impactful integrated data collection, analysis and activation tools, FlexMR’s InsightHub platform is used by many insight teams and experts for impactful insight generation and activat...
Surveys have been the most popular research method since the conception of market research. They are a still-flourishing method that stakeholders continually turn to as a first port of call and resear...
Online focus groups are one of the most prominent ways to conduct qualitative research for a very good reason: they directly connect brands to customers, so they can truly understand what goes on insi...
Since online focus groups have been the main go-to qualitative research method for a number of years now, there are a number of moderation and management tactics created and honed by insight experts. ...
Online focus groups remain a staple in market research methodology, and for good reason. They are a crucial method that produces emotionally-charged insights steeped in relevance for stakeholders to t...
A few years ago, the insights industry couldn’t get enough of Big Data. All discussions and innovation efforts went towards figuring out how to get even more Big Data and how to enhance its power with...
Online focus groups have evolved far past their initial iteration, which emerged back in the early 1940s as face-to-face discussions between researchers and respondents. Through technological innovati...
Keeping close to consumers has been a tricky topic for brands and insight experts all over the world, with innovation continuously generating new tools, techniques and methodologies for stakeholders t...
When it comes to how market research is perceived by those outside of the insights industry, most stakeholders see market research as simply a way to create the best products and services for their ow...
Insight experts everywhere think they understand the power and capabilities of qualitative research. With the use and need of qualitative insights rising and insight teams fighting to deliver, we are ...