6 MIN READ

A Casual Conversation on Blending Little & Big Data

Sophie Grieve-Williams

A Casual Conversation on Blending Little & Big...

A few years ago, the insights industry couldn’t get enough of Big Data. All discussions and innovati...

6 MIN READ

Sophie Grieve-Williams

    A Casual Conversation on Blending Little & Big D...

    A few years ago, the insights industry couldn’t get enough of Big Data. All discussions and innovation efforts went towards figuring out how to get even more Big Data and how to enhance its power with...

    6 MIN READ

    Sophie Grieve-Williams

    Evaluating Video and Chat Based Focus Groups

    Online focus groups have evolved far past their initial iteration, which emerged back in the early 1940s as face-to-face discussions between researchers and respondents. Through technological innovati...

    10 MIN READ

    Emily James

    What is an Online Focus Group?

    Keeping close to consumers has been a tricky topic for brands and insight experts all over the world, with innovation continuously generating new tools, techniques and methodologies for stakeholders t...

    30 MIN READ

    Emily James

    Consumer Research - Definitions, Examples and Benefi...

    When it comes to how market research is perceived by those outside of the insights industry, most stakeholders see market research as simply a way to create the best products and services for their ow...

    28 MIN READ

    Emily James

    Infographic: 6 Creative Qualitative Research Methods

    Insight experts everywhere think they understand the power and capabilities of qualitative research. With the use and need of qualitative insights rising and insight teams fighting to deliver, we are ...

    5 MIN READ

    Sophie Grieve-Williams

    A Casual Conversation on The Future of Qual

    We are currently living the future of qualitative research. The era of Online Qual has dawned with a spectacular eruption of opportunities and techniques that are transforming research practices for t...

    5 MIN READ

    Sophie Grieve-Williams

    Animated Insights: Giving Qualitative Research a Nam...

    Qualitative research is a large part of the research experience, giving insight teams and stakeholders a deep look at how consumers live and behave in their own little worlds. These insights are steep...

    4 MIN READ

    Sophie Grieve-Williams

    What is Market Research? Definition, Methods, Exampl...

    Market research is a thriving industry, full of invention and innovation. In such a busy, future-thinking industry, it can be hard for newcomers to know where to start when learning about insights. So...

    31 MIN READ

    Emily James

    Surveys - The Life-Blood of Quantitative Insights?

    There is a reason why surveys come to mind whenever anyone mentions market research. Surveys are the staple of the insights industry, for insight professionals, stakeholders and customers, even before...

    8 MIN READ

    Emily James

    How Qualitative Technology Drives Emotional Understa...

    Popularity surrounding the use of qualitative research technology is on the rise, to the point of even rivalling the popularity of quantitative research. While quantitative research has gained the mos...

    7 MIN READ

    Emily James