7 MIN READ

Dear Surveys... We Need to Talk

Paul Hudson

Exploring the Effectiveness of Creative Reporting ...

The term ‘report’ has very traditional connotations even now. Most people would think of a lengthy w...

6 MIN READ

Emily James

Dear Surveys... We Need to Talk

Dear Surveys, for a long time now, I have felt that something is amiss in our relationship. A nagging doubt that somehow things have moved on, but we have not adapted as much we could. In a way, our r...

7 MIN READ

Paul Hudson

Our Journey Towards Insights Empowerment

FlexMR has a long heritage informing decisions with actionable insight. In fact, it has been a 20+ year journey. Our methods, the insight industry and the world have all changed a lot in that time. Bu...

8 MIN READ

Emily James

Infographic: The Quest for Insights Empowerment

Insight teams within an organisation that doesn’t value market research are typically seen as a cost-centre or a money pit. Those insight teams then find themselves in positions where they have to fig...

4 MIN READ

Sophie Grieve-Williams

4 Research Strategies for Time-Strapped Teams

It seems with the increasing number of requests from stakeholders for more faster and agile research, that there are ever more insight teams struggling with the decreased amount of time to do quality ...

6 MIN READ

Emily James

Delivering Tangible Value from Research Communities

The latest data from the Greenbook GRIT Report suggests that 60% of research teams are using online insight communities – also known as research communities or MROCs. A further 22% are considering the...

7 MIN READ

Christopher Martin

Does your Brand Need an Insights Advocate?

How far does the influence of insights stretch within your brand? If the answer is not far, then you might need to consider recruiting Insight Advocates into teams within your organisation.

6 MIN READ

Emily James

Simple Ways to Curate Insights for Senior Audiences

Reporting is one of the most important stages of market research, and isn’t really given the attention it deserves in favour of the arguably more exciting data collection and analysis stages. However,...

6 MIN READ

Emily James

What is Human Experience Research?

As researchers, its our job to explore a range of different approaches and methodology for any given project. We do this to choose an approach that will get us the best, most relevant data available. ...

7 MIN READ

Samantha Nicholson

Customer Immersion Sessions - A Simple Guide

Since the very beginning, market research has been trying to connect brands and customers together for the betterment of both parties. Generating high-quality insights is a key incentive for stakehold...

9 MIN READ

Emily James

How to Scale Creative Qual for Rich Consumer Underst...

Qualitative data is by its very nature more difficult to analyse than quantitative data. Quant data usually consists of numbers and stats… lovely, logical numbers and stats; qual however brings in sta...

7 MIN READ

Russell Elliot