--- title: Blog | FlexMR | Research Methods description: Research Methods | Exploring the latest thinking on insights empowerment, from the crossroads of marketing, research and technology. --- close ## Ready to level up your insights? Get ready to streamline, scale and supercharge your research. Fill out this form to request a demo of the InsightHub platform and discover the difference insights empowerment can make. A member of our team will reach out within two working days. close ## Cost effective insights that scale Quality insight doesn't need to cost the earth. Our flexible approach helps you make the most of research budgets and build an agile solution that works for you. Fill out this form to request a call back from our team to explore our pricing options. 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[Read more](https://blog.flexmr.net/participatory-customer-closeness) 6 MIN READ #### Dr Katharine Johnson - [Events (1)](https://blog.flexmr.net/topic/events) - [Insights Empowerment (38)](https://blog.flexmr.net/topic/insights-empowerment) - [Practical Application (179)](https://blog.flexmr.net/topic/practical-application) - [Research Methods (285)](https://blog.flexmr.net/topic/research-methods) - [Strategic Thinking (239)](https://blog.flexmr.net/topic/strategic-thinking) - [Survey Templates (7)](https://blog.flexmr.net/topic/survey-templates) - [Tech & Trends (397)](https://blog.flexmr.net/topic/tech-trends) ### [5 Ways to Using Focus Groups to Bolster Customer Sal...](https://blog.flexmr.net/focus-group-customer-salience) In today’s complex business environment, customer-centricity is no longer a competitive advantage, it’s a baseline expectation. That being said, many organisations still struggle to move from talking ... [Continue reading](https://blog.flexmr.net/focus-group-customer-salience) 7 MIN READ #### James Watson ### [4 Qualitative Research Methods to Improve Customer C...](https://blog.flexmr.net/qualitative-research-methods-customer-centricity) In today’s data-obsessed world, it’s easy to get lost in quantitative data with businesses able to generate quantitative data at scale in quicker times than ever before. But true insight experts know ... [Continue reading](https://blog.flexmr.net/qualitative-research-methods-customer-centricity) 8 MIN READ #### Emily James ### [10 Common Questions About InsightHub](https://blog.flexmr.net/10-common-questions-about-insighthub) With a suite of impactful integrated data collection, analysis and activation tools, FlexMR’s InsightHub platform is used by many insight teams and experts for impactful insight generation and activat... [Continue reading](https://blog.flexmr.net/10-common-questions-about-insighthub) 13 MIN READ #### Emily James ### [10 Design Principles to Help Improve Survey Engageme...](https://blog.flexmr.net/10-design-principles-improve-survey-engagement) Surveys have been the most popular research method since the conception of market research. They are a still-flourishing method that stakeholders continually turn to as a first port of call and resear... [Continue reading](https://blog.flexmr.net/10-design-principles-improve-survey-engagement) 5 MIN READ #### Sophie Grieve-Williams ### [The Best Projective Techniques for Online Focus Grou...](https://blog.flexmr.net/best-projective-techniques-online-focus-groups) Online focus groups are one of the most prominent ways to conduct qualitative research for a very good reason: they directly connect brands to customers, so they can truly understand what goes on insi... [Continue reading](https://blog.flexmr.net/best-projective-techniques-online-focus-groups) 7 MIN READ #### Emily James ### [How to Manage and Moderate Asynchronous Focus Groups](https://blog.flexmr.net/manage-moderate-asynchronous-focus-groups) Since online focus groups have been the main go-to qualitative research method for a number of years now, there are a number of moderation and management tactics created and honed by insight experts. ... [Continue reading](https://blog.flexmr.net/manage-moderate-asynchronous-focus-groups) 9 MIN READ #### Emily James ### [Online Focus Groups: The Complete End-to-End Guide](https://blog.flexmr.net/online-focus-groups-end-to-end-guide) Online focus groups remain a staple in market research methodology, and for good reason. They are a crucial method that produces emotionally-charged insights steeped in relevance for stakeholders to t... [Continue reading](https://blog.flexmr.net/online-focus-groups-end-to-end-guide) 5 MIN READ #### Sophie Grieve-Williams ### [A Casual Conversation on Blending Little & Big D...](https://blog.flexmr.net/casual-conversation-little-big-data) A few years ago, the insights industry couldn’t get enough of Big Data. All discussions and innovation efforts went towards figuring out how to get even more Big Data and how to enhance its power with... [Continue reading](https://blog.flexmr.net/casual-conversation-little-big-data) 6 MIN READ #### Sophie Grieve-Williams ### [Evaluating Video and Chat Based Focus Groups](https://blog.flexmr.net/evaluating-video-chat-based-focus-groups) Online focus groups have evolved far past their initial iteration, which emerged back in the early 1940s as face-to-face discussions between researchers and respondents. Through technological innovati... [Continue reading](https://blog.flexmr.net/evaluating-video-chat-based-focus-groups) 10 MIN READ #### Emily James ### [What is an Online Focus Group?](https://blog.flexmr.net/what-is-an-online-focus-group) Keeping close to consumers has been a tricky topic for brands and insight experts all over the world, with innovation continuously generating new tools, techniques and methodologies for stakeholders t... 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