13 MIN READ

10 Common Questions About InsightHub

Emily James

Measuring the Success of Salience and Staying Powe...

Organisations contradict themselves. Whilst 73% of CMOs say Customer Centricity is critical, Forrest...

7 MIN READ

Paul Hudson

    10 Common Questions About InsightHub

    With a suite of impactful integrated data collection, analysis and activation tools, FlexMR’s InsightHub platform is used by many insight teams and experts for impactful insight generation and activat...

    13 MIN READ

    Emily James

    10 Design Principles to Help Improve Survey Engageme...

    Surveys have been the most popular research method since the conception of market research. They are a still-flourishing method that stakeholders continually turn to as a first port of call and resear...

    5 MIN READ

    Sophie Grieve-Williams

    The Best Projective Techniques for Online Focus Grou...

    Online focus groups are one of the most prominent ways to conduct qualitative research for a very good reason: they directly connect brands to customers, so they can truly understand what goes on insi...

    7 MIN READ

    Emily James

    How to Manage and Moderate Asynchronous Focus Groups

    Since online focus groups have been the main go-to qualitative research method for a number of years now, there are a number of moderation and management tactics created and honed by insight experts. ...

    9 MIN READ

    Emily James

    Online Focus Groups: The Complete End-to-End Guide

    Online focus groups remain a staple in market research methodology, and for good reason. They are a crucial method that produces emotionally-charged insights steeped in relevance for stakeholders to t...

    5 MIN READ

    Sophie Grieve-Williams

    A Casual Conversation on Blending Little & Big D...

    A few years ago, the insights industry couldn’t get enough of Big Data. All discussions and innovation efforts went towards figuring out how to get even more Big Data and how to enhance its power with...

    6 MIN READ

    Sophie Grieve-Williams

    Evaluating Video and Chat Based Focus Groups

    Online focus groups have evolved far past their initial iteration, which emerged back in the early 1940s as face-to-face discussions between researchers and respondents. Through technological innovati...

    10 MIN READ

    Emily James

    What is an Online Focus Group?

    Keeping close to consumers has been a tricky topic for brands and insight experts all over the world, with innovation continuously generating new tools, techniques and methodologies for stakeholders t...

    30 MIN READ

    Emily James

    Consumer Research - Definitions, Examples and Benefi...

    When it comes to how market research is perceived by those outside of the insights industry, most stakeholders see market research as simply a way to create the best products and services for their ow...

    28 MIN READ

    Emily James

    Infographic: 6 Creative Qualitative Research Methods

    Insight experts everywhere think they understand the power and capabilities of qualitative research. With the use and need of qualitative insights rising and insight teams fighting to deliver, we are ...

    5 MIN READ

    Sophie Grieve-Williams