7 MIN READ

5 Easy Ways to Measure Customer Centricity

Emily James

5 Easy Ways to Measure Customer Centricity

There are a number of organisations now that either proclaim to be customer-centric, or are taking s...

7 MIN READ

Emily James

5 Easy Ways to Measure Customer Centricity

There are a number of organisations now that either proclaim to be customer-centric, or are taking steps towards becoming a customer-centric organisation. Far from being a new fad or trend, customer-c...

7 MIN READ

Emily James

Applying Semiotics to Marketing and Brand Research

Culture plays a significant role in consumer thinking. Very often, consumers don’t just purchase products, what they pay for are success, status, or a lifestyle that they associate with the product. T...

11 MIN READ

Cherry Huang

How to Translate Customer Insight into Business Acti...

Most conversations on market research centre on how to get customer insights. Which is a pretty important topic in the industry, but what use are customer insights if the stakeholders we generate them...

8 MIN READ

Emily James

9 Signs of a Good Client-Agency Relationship

Every client and every research agency in the insights industry wish to have a good working relationship and work in partnership to create the best research experience possible. Ultimately, there are ...

7 MIN READ

Dr Katharine Johnson

Creating an Online Database of Research Participants

Online research can be tricky when dealing with people who you’ll likely never see face to face. We’re relying a lot on verification techniques and trust - trust that customers and consumers want to h...

8 MIN READ

Emily James

Experts Explain How to Get the Most Out of Qual and ...

Qualitative and quantitative research techniques are the staples of market research methodologies. With one concentrating on gleaning logical, statistical insights and the other specialising in diving...

8 MIN READ

Emily James

Infographic: Common Panel Health Issues and Remedies

Market research panels are incredibly useful tools for powerful insight generation. With panel research being one of the most used research tools, it’s important to keep them in full health so insight...

5 MIN READ

Sophie Grieve-Williams

Research Automation - The Effect on Recruitment, Fie...

At the start of automation integration into research processes, there was a lot of scepticism in the insights industry - in fact, at the start, there was a lot of scepticism in all industries. With fe...

8 MIN READ

Emily James

How to Build an Active and Engaged Online Insights C...

Building an insights community is one of the bigger jobs assigned to an insight team. In the beginning it can seem a monumental task, but insight communities do have the capacity to give back value eq...

8 MIN READ

Emily James

4 Steps to Building an Insights Engine

When I was a kid, one of my favorite books was the Little Engine That Could. I remember thinking about how tough that little engine was, how determined she was, and how she overcame such a hard challe...

9 MIN READ

Heather Wendlandt