6 MIN READ

8 Common Insight Platform Pitfalls (and How to Avoid Them)

Maria Twigge

Exploring the Effectiveness of Creative Reporting ...

The term ‘report’ has very traditional connotations even now. Most people would think of a lengthy w...

6 MIN READ

Emily James

8 Common Insight Platform Pitfalls (and How to Avoid...

After more than 10 years working in online and mobile market research I have worked with many insight, product and marketing professionals to set-up insight platforms to guide the business to success.

6 MIN READ

Maria Twigge

How to Write an Effective Market Analysis (+ Free Te...

Market analyses are the cornerstone of an impactful business. They’re used in a few different ways, for example if you were looking to build a start up and wanted to know what you need to do to become...

8 MIN READ

Emily James

The Impact of The Insights Industry Landscape on Res...

Looking at the industry landscape, there is a broad range of topics, but agility, efficiency, automation and machine learning all notch up a large proportion of that debate. Underlying it all is a pur...

8 MIN READ

Paul Hudson

Encouraging Connection in Isolation – Safeguarding M...

Mental health is super important at the best of times, but even more so at the worst of times. It’s hard to argue that we are currently going through one of the worst times in recent history, with ext...

6 MIN READ

Emily James

The Insights Industry Needs Digital Integration, Not...

Digital transformation. Anyone who works in or adjacent to a marketing function will have surely heard this dreaded buzzword. I certainly know I have – a lot. Shorthand for adopting technological repl...

7 MIN READ

Christopher Martin

Examining the Causes of the Gulf in Research Client-...

When I was asked to write a blog on this hefty topic, I realised there was no way I was able to examine this topic on my own; so in the true fashion of an insight professional, I decided to bring in r...

6 MIN READ

Heather Wendlandt

The Complex Relationship Between Crowdsourcing and I...

Innovation and Crowdsourcing are complex topics by nature, each with their own set of unique challenges; for insight professionals, this means working out how to carefully navigate both topics when th...

9 MIN READ

Emily James

The Many Shades of Agile Market Research

Our insights industry is chock full of new technologies, methodologies, and techniques all professing they are in some way ‘agile’. The term ‘agile’ reminds me of the evolution of MROCs which then tur...

11 MIN READ

Heather Wendlandt

The Marketing Technologies Set to Revolutionise Cons...

At the start of the year (and when COVID-19 wasn’t something that had crossed many of our minds), 2020 was going to be a big year for technology in all industries. The vast majority of marketing blogs...

8 MIN READ

Charlotte Duff

Horizon Scanning: How Data Security May Evolve Over ...

Is there a way to predict how Data Security will evolve over the next decade with any accuracy?

8 MIN READ

Jess Arnold