8 MIN READ

How to Design Effective Market Research Training

Russell Elliot

How to Design Effective Market Research Training

Training is an essential step in anyone’s career and anyone who wants to get ahead will be required ...

8 MIN READ

Russell Elliot

    How to Design Effective Market Research Training

    Training is an essential step in anyone’s career and anyone who wants to get ahead will be required to attend some form of training. For the curious, training is an opportunity - for the arrogant, it’...

    8 MIN READ

    Russell Elliot

    Ingredients for a Successful Consumer Segmentation

    Actionable insights from relevant samples are crucial to making decisions within a business. As insight experts everywhere can attest, the path to gaining those actionable insights and relevant sample...

    4 MIN READ

    Sophie Grieve-Williams

    4 Common Insight Platform Challenges and How to Over...

    Insight professionals use online insight platforms for data collection and data analytics. Every platform varies and each client is looking to customise and use a platform in a slightly different way ...

    8 MIN READ

    Dr Katharine Johnson

    Building the Perfect Qualitative Research Sample

    What is market research without research respondents? A lot of questions without well-founded answers.

    8 MIN READ

    Emily James

    Using the Meaningful x Actionable Grid to Evaluate Y...

    How do you evaluate whether your research is successful? It’s an innocuous question, but one that is surprisingly difficult to answer. Not because we, as researchers, can’t intuit whether our data and...

    11 MIN READ

    Christopher Martin

    Best Practices for Semi-Structured Qualitative Inter...

    Qualitative interviews are a staple of good market research. They allow insight experts to gather deep, detailed data on any topic imaginable, whether on their own or as part of a larger research desi...

    8 MIN READ

    Emily James

    How to Measure Brand Awareness: The Complete Guide

    Brand awareness has divided marketers for a long time. For some, it’s a vanity metric that has little bearing on revenue. For others, it’s a crucial factor of success. Some of the greatest marketing t...

    11 MIN READ

    Christopher Martin

    7 Questions to Ask Your Research Suppliers

    Finding the best suppliers and partners to work with really does make a difference to the working day. Once you have built up trust and understanding, it makes delivering on your needs a piece of cake...

    9 MIN READ

    Maria Twigge

    How To Set Your New Insight Platform Up for Success

    Setting up a new insight platform is an exciting time for both researchers and stakeholders. A well-set-up platform provides a wealth of opportunities to gather high-quality, directly actionable insig...

    8 MIN READ

    Josie Sanderson

    The 3 Step Process for Implementing Customer Feedbac...

    Customer feedback is crucial. While most articles centre on how to get quality customer feedback, the implementation of feedback is a topic that has acquired less focus, mainly because of the subjecti...

    7 MIN READ

    Emily James