7 MIN READ

How Pilot Studies Power Customer Connection

Laura Butterworth

3 Practical Steps to Better Business Collaboration

Whether you’re reading this as part of an agency insight team, a client-side insight team, or a busi...

7 MIN READ

Emily James

    How Pilot Studies Power Customer Connection

    The clue is in the name – a pilot study is essential in getting your research ‘off the ground’! A pilot study is a small-scale “trial run” conducted before launching the main research project. Its pur...

    7 MIN READ

    Laura Butterworth

    A Casual Conversation... with Iosetta Santini

    Most research projects still currently end with a powerpoint report and a debrief. This has become deeply entrenched as the industry standard, and it is what stakeholders have come to expect when they...

    4 MIN READ

    Sophie Grieve-Williams

    Using Customer Research to Reform Research Processes

    Customer research is a concept all insight experts are familiar with, have to be familiar with to be good researchers in our industry. We understand that customer research is vital to informing succes...

    7 MIN READ

    Emily James

    Inclusive Insights: Best Practices for Accessible Ma...

    In market research, we often talk about the ‘consumer voice’, but rarely do we consider what this means for different people. As we know, we live in a diverse and wonderful world and we all process in...

    8 MIN READ

    Rachel Kilmurray

    Infographic: Artificial Intelligence in Market Resea...

    In today’s data-driven landscape, insight and business professionals are often looking for more efficient ways to analyse information and generate actionable insights. Artificial intelligence is here,...

    6 MIN READ

    Sophie Grieve-Williams

    6 InsightHub Hacks You Need to Know

    We are lucky to have such a diverse marketplace for online community platform software, which comes in use for the plethora of different use cases we are faced with in the world of research and insigh...

    9 MIN READ

    Laura Butterworth

    Co-Creating the Future of Survey Participant Experie...

    At the recent ASC International Conference, I had the pleasure of running a workshop about the challenges of improving participant experience. We all know what a good survey is, right? However, if we ...

    8 MIN READ

    Paul Hudson

    Measuring the Success of Salience and Staying Power

    Organisations contradict themselves. Whilst 73% of CMOs say Customer Centricity is critical, Forrester reports that only 48% of business decisions are based on any form of quantitative data. Half of a...

    7 MIN READ

    Paul Hudson

    The Challenges of Integrating AI into Online Researc...

    Everything seems to come with a sprinkling of AI fairy dust these days. Whether it’s summaries of toaster reviews on Amazon, marketing collateral featuring customers with more than the usual number of...

    7 MIN READ

    Annette Smith

    How to Tell Your Insights’ Story

    If you search "storytelling in insight" on any search engine, you get lots of results as to WHY we should be using storytelling within insight, but very little explaining how to go about doing it.

    11 MIN READ

    Charlotte Duff