7 MIN READ

Creativity and UX Design: Sparking Online Community Engagement

Laura Butterworth

Creativity and UX Design: Sparking Online Communit...

Now more than ever, increasing and maintaining engagement amongst online communities is vital to cap...

7 MIN READ

Laura Butterworth

    Creativity and UX Design: Sparking Online Community ...

    Now more than ever, increasing and maintaining engagement amongst online communities is vital to capturing insights. With the current state of the economy and the increased cost of living, individuals...

    7 MIN READ

    Laura Butterworth

    How to Choose the Right Market Research Tools for Yo...

    A few decades ago, there were a selection of market research tools, quantitative and qualitative, that were used on a daily basis to measure the success of businesses across all industries. Then, tech...

    6 MIN READ

    Sophie Grieve-Williams

    Project Management Essentials for Market Research

    How can insight teams make sure a project is a success? How can they help clients attain everything that they would like from their market research experience?

    10 MIN READ

    Sarah Garbacz

    How to Build Immersive Customer Panels and Communiti...

    Customer panels and communities are two very popular research spaces for market research projects. Both are great ways for insight experts to communicate with respondents, segment them and distribute ...

    7 MIN READ

    Emily James

    The Top Reasons for Low Community Engagement (and Ho...

    There’s nothing worse than the excitement of setting up and launching a new community, or even being years into running one, only to have someone question the engagement levels and suggest that your b...

    7 MIN READ

    Charlotte Duff

    Newsletters and Reports: The Value of Two-Way Commun...

    Two-way feedback, sharing information and dialogue between two or more parties is a vital part of running a successful research community.

    8 MIN READ

    Gareth Bowden

    Agile Data Management – Tips for Success

    Ask any insight professional what the driver of business decisions is and you’ll likely hear one answer. Data. Whether it’s driving marketing investments, financial planning, customer service structur...

    7 MIN READ

    Christopher Martin

    How to Write Reports That Drive Action and Inspire C...

    Let’s be honest. Research reports don’t have the best reputation. They are important documents that present data, summarise findings and suggest recommendations. But the image you have in your head ri...

    8 MIN READ

    Christopher Martin

    5 Components Every Commercial Data Strategy Needs

    Data strategies play a vital role in the success of great businesses. Where there is data, there should be a comprehensive data strategy to make sure that the data is protected and used to its greates...

    6 MIN READ

    Sophie Grieve-Williams

    Segmentation, Clusters and Personas: How to Group Co...

    Grouping consumers is a crucial stage in the market research process, whether before or after insight teams implement research tasks, grouping consumers in a way that is relevant to the research and b...

    11 MIN READ

    Emily James