6 MIN READ

Infographic: Artificial Intelligence in Market Research

Sophie Grieve-Williams

Infographic: Artificial Intelligence in Market Res...

In today’s data-driven landscape, insight and business professionals are often looking for more effi...

6 MIN READ

Sophie Grieve-Williams

    Infographic: Artificial Intelligence in Market Resea...

    In today’s data-driven landscape, insight and business professionals are often looking for more efficient ways to analyse information and generate actionable insights. Artificial intelligence is here,...

    6 MIN READ

    Sophie Grieve-Williams

    6 InsightHub Hacks You Need to Know

    We are lucky to have such a diverse marketplace for online community platform software, which comes in use for the plethora of different use cases we are faced with in the world of research and insigh...

    9 MIN READ

    Laura Butterworth

    Co-Creating the Future of Survey Participant Experie...

    At the recent ASC International Conference, I had the pleasure of running a workshop about the challenges of improving participant experience. We all know what a good survey is, right? However, if we ...

    8 MIN READ

    Paul Hudson

    Measuring the Success of Salience and Staying Power

    Organisations contradict themselves. Whilst 73% of CMOs say Customer Centricity is critical, Forrester reports that only 48% of business decisions are based on any form of quantitative data. Half of a...

    7 MIN READ

    Paul Hudson

    The Challenges of Integrating AI into Online Researc...

    Everything seems to come with a sprinkling of AI fairy dust these days. Whether it’s summaries of toaster reviews on Amazon, marketing collateral featuring customers with more than the usual number of...

    7 MIN READ

    Annette Smith

    How to Tell Your Insights’ Story

    If you search "storytelling in insight" on any search engine, you get lots of results as to WHY we should be using storytelling within insight, but very little explaining how to go about doing it.

    11 MIN READ

    Charlotte Duff

    5 Design Principles To Enhance Your Market Research

    Design is something we all use, whether consciously or unconsciously in the insights industry. Design is crucial for engaging customers in your work, in your research, and in your products. So, why do...

    8 MIN READ

    Sophie Grieve-Williams

    How to Engage Each Generation in Market Research

    Engaging consumers in research has always been a challenge for insight experts, and this challenge becomes even more difficult with research projects that run for a significant amount of time. It’s no...

    10 MIN READ

    Hannah McGeoghegan

    Maintaining Human Relationships in Online Research S...

    With an increasing proportion of the global population now living online, often regardless of traditional social or global demographics, market researchers have a growing ability to tap into truly rep...

    7 MIN READ

    Emily James

    6 Ways to Engage Remote Stakeholders in Insights

    Since the pandemic, remote or hybrid working has become much more commonplace and widely seen as a more flexible way of working, with some associating it with higher job satisfaction and well-being. H...

    8 MIN READ

    Michael Connor