--- title: "Animated Insights: Conducting Large-Scale Qualitative Research" description: Qualitative research is an increasingly competitive resource. But what are the challenges insight pros face in scaling fieldwork to greater heights? image: https://blog.flexmr.net/hubfs/Marketing_Files/Blogs/Headers/large_scale_qual_animated_insights.png --- close ## Ready to level up your insights? Get ready to streamline, scale and supercharge your research. Fill out this form to request a demo of the InsightHub platform and discover the difference insights empowerment can make. A member of our team will reach out within two working days. close ## Cost effective insights that scale Quality insight doesn't need to cost the earth. Our flexible approach helps you make the most of research budgets and build an agile solution that works for you. Fill out this form to request a call back from our team to explore our pricing options. 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[Read more](https://blog.flexmr.net/operationalising-voc-cx-programmes) 5 MIN READ #### Alanna Moreland - [Events (1)](https://blog.flexmr.net/topic/events) - [Insights Empowerment (38)](https://blog.flexmr.net/topic/insights-empowerment) - [Practical Application (178)](https://blog.flexmr.net/topic/practical-application) - [Research Methods (285)](https://blog.flexmr.net/topic/research-methods) - [Strategic Thinking (235)](https://blog.flexmr.net/topic/strategic-thinking) - [Survey Templates (7)](https://blog.flexmr.net/topic/survey-templates) - [Tech & Trends (397)](https://blog.flexmr.net/topic/tech-trends) Qualitative insights are incredibly valuable for stakeholder decision-making, providing the all-important depth and reasoning behind customer behaviours. In recent years there has been a large increase in demand for qualitative insights as more and more stakeholders realise their potential and want to learn more about their customers’ actions, opinions, needs and insight. This increase in demand has led to a lot of innovation in the [qualitative research field](https://www.flexmr.net/methods/qualitative-research/), but also a need for insight experts to figure out ways in which to conduct qualitative research on a larger scale. But generating qualitative insights on a larger scale comes with a few challenges that insight experts should be aware of, and this latest animated insights video takes us through the challenges and some solutions to help generate quality qual insights on a large scale. ### Benefits, Challenges, and Solutions Many stakeholders and businesses benefit from qualitative insights on a daily basis, with high-quality qualitative data informing critical strategic decisions. The more success is made from qualitative insights, the more stakeholders realise its power, and thus there is a rise in need for qualitative insights. We have created many qualitative research methodologies with this rise in need and subsequent injection of cash into the innovation of qualitative research, with many stakeholders crying out for even more [creative qualitative methodologies](https://blog.flexmr.net/creative-qual-research-methods) since the beginning of the pandemic and our reliance on online qualitative research. These methodologies gather qualitative data in many ways, with some focussing on creating safe areas for participant-led discussion and exploration of specific topics and others drawing specific insights out of participants through carefully crafted tasks and questions. | ![Tweet from FlexMR](https://blog.flexmr.net/hs-fs/hubfs/Website_Files/Images/Icons/tweet-flexmr.png?width=40&height=33&name=tweet-flexmr.png) | ***Tweet This*** | | --- | --- | | [Technology has made it easier to gain access into consumer lives and qualitative insights, but conducting mass qual research still has it's challenges.](https://ctt.ac/DeaFU) | | Technology has also made it much easier to gain direct windows into consumer lives, with smartphones for example able to capture in-the-moment experiences as participants interact with brands, products and services. But insight experts have felt intense pressure for a few years now to scale up the qualitative research conducted in the same or less amount of time than ever before, and this comes with challenges. Time was the first challenge mentioned as, historically, it takes insight teams a lot more time, effort and resources to conduct qualitative research, design the right project, collect the right data, and then analyse that data in such a way that stakeholders have all of those juicy qualitative insights to feed their own business projects and proposals for the best chance of success. Making qualitative insight generation and analysis more efficient is the key to reducing the amount of time needed for each qualitative project, and this helps stakeholders make relevant decisions with real-time data and insights. The [structure of qualitative research](https://blog.flexmr.net/what-is-qualitative-research) also poses an issue for insight experts looking to speed things up. With the detailed nature of qualitative research, planning a smooth-running qual project can be tricky, but especially so if the insight team have been asked to conduct significantly more qualitative research at a larger scale at the same speed. In this case, insight teams have found that the details get lost or if they don’t then they significantly complicate matters and the data that is generated doesn’t necessarily answer the objectives or questions set at the start of the research experience. So keeping things broad and using semi-structured tasks can work wonders for conducting more qualitative research at scale. | ![Tweet from FlexMR](https://blog.flexmr.net/hs-fs/hubfs/Website_Files/Images/Icons/tweet-flexmr.png?width=40&height=33&name=tweet-flexmr.png) | ***Tweet This*** | | --- | --- | | [Mass qual could be the key to more insightful decision-making, but there are three core challenges to conducting mass qual effectively - time, structure and sustainability.](https://ctt.ac/Ob2LT) | | Lastly, the sustainability of conducting mass qualitative research depends on a lot of factors, such as the capabilities of the insights team, the design and structure of the research project and the resources available for insight experts to use. When designing the qualitative research project, taking all of this into account will be crucial to the project’s success and the quality, accuracy and relevance of qualitative insights gathered at the end. [![Camp InsightHub](https://blog.flexmr.net/hs-fs/hubfs/Marketing_Files/CTAs/cta_camp_insighthub.png?width=1000&name=cta_camp_insighthub.png)](https://insighthub.flexmr.net/users/new) #### About FlexMR We are The Insights Empowerment Company. We help research, product and marketing teams drive informed decisions with efficient, scalable & impactful insight. #### About Sophie Grieve-Williams Sophie is a graphic designer who brings the FlexMR brand to life through creative, impactful and inspiring visual communication. #### Stay up to date ## You might also like... ![Blog Featured Image Header](https://blog.flexmr.net/hubfs/Marketing_Files/Blogs/Headers/understand-consumer-decision-making-journey.png) ### [Making VoC and CX Insight Work Acro...](https://blog.flexmr.net/operationalising-voc-cx-programmes) Organisations have access to more customer feedback than ever before. So why does so little change? [Continue reading](https://blog.flexmr.net/operationalising-voc-cx-programmes) 5 MIN READ ![Blog Featured Image Header](https://blog.flexmr.net/hubfs/Blog%20Cover%20Paul%20Griffiths.png) ### [How Insight Functions Reclaim Strat...](https://blog.flexmr.net/insight-function-strategies-for-agency) Customer insight teams often ask for a greater seat at the table. They want more influence over decisions, stronger stakeholder engagement and a bigger role in setting organisational priorities. [Continue reading](https://blog.flexmr.net/insight-function-strategies-for-agency) 7 MIN READ ![Blog Featured Image Header](https://blog.flexmr.net/hubfs/Marketing_Files/Blogs/Headers/Community%20BS.png) ### [Creating an Engaged Insight Communi...](https://blog.flexmr.net/engaged-insight-community-behavioural-science) An insight community is a long-term, continuous, always-on research space where members can log in and participate whenever it is convenient for them. Unlike a standalone research project, it enables ... 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