--- title: A Casual Conversation on Extending the Efficiency, Reach and Influence of Insights description: Empowering organisations with insights is not an easy challenge, especially with the challenges both in-house and agency insight teams face today. In this video, watch Paul Hudson, Katharine Johnson, and Gareth Bowden as they explore the ways that researchers can overcome those challenges. image: https://blog.flexmr.net/hubfs/Marketing_Files/Blogs/Headers/acc_extend_efficiency_reach_influence.png --- close ## Ready to level up your insights? Get ready to streamline, scale and supercharge your research. Fill out this form to request a demo of the InsightHub platform and discover the difference insights empowerment can make. A member of our team will reach out within two working days. close ## Cost effective insights that scale Quality insight doesn't need to cost the earth. 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[Read more](https://blog.flexmr.net/workshops-beacons-customer-salience) 9 MIN READ #### Ed Hill - [Events (1)](https://blog.flexmr.net/topic/events) - [Insights Empowerment (38)](https://blog.flexmr.net/topic/insights-empowerment) - [Practical Application (178)](https://blog.flexmr.net/topic/practical-application) - [Research Methods (285)](https://blog.flexmr.net/topic/research-methods) - [Strategic Thinking (232)](https://blog.flexmr.net/topic/strategic-thinking) - [Survey Templates (7)](https://blog.flexmr.net/topic/survey-templates) - [Tech & Trends (397)](https://blog.flexmr.net/topic/tech-trends) Out of all the challenges insight teams face in today’s world, making the insights generated reach and influence more stakeholders across the client organisation, and increasing the efficiency and potency of insight activation. Having recently [walked the path](https://blog.flexmr.net/flexmr-journey-insights-empowerment) to Insights Empowerment and being guided by years of experience, we have learnt (and are still learning) a lot about what it takes to enhance the reach and influence of insights, empowering stakeholder organisations with insights that drives successful actions throughout the research experience. What we have discovered is a series of challenges most insight teams face when attempting to enhance the efficiency, reach, and influence of insights, but also tactics researchers can implement to mitigate the impact of these challenges. Watch the latest episode in our Casual Conversation series to explore the concept further, with our CEO Paul Hudson, Head of Operations Gareth Bowden, and Client Success Manager Dr Katharine Johnson as they share their experiences and knowledge on how to navigate the challenges ahead. ### Extending Efficiency, Reach and Influence of Insights Insights empowerment is a key topic of conversation in the insights industry, but not all conversations drive action. Instead of being a supplier of software and insights, FlexMR has taken action and evolved to become a better partner to stakeholders who don’t have the knowledge and experience to become empowered by insights on their own. Becoming empowered by insights means embedding customer and consumer insights at the heart of all decisions. While stakeholders are getting better at doing this, as evidenced by the slowly increasing number of ‘customer-centric' organisations in the world, there is still a way to go before all businesses are able to call themselves insight empowered. The difference between ‘customer centric’ and ‘insight empowered’ can be measured by how far insights actually impact decisions across an organisation. | ![Tweet from FlexMR](https://www.flexmr.net/images/webpage-images/45-tweet-this-from-flexmr.png) | ***Tweet This*** | | --- | --- | | ["We need to empower non-researchers to be more involved in insight generation; at the same time we need to ensure the value of expert research isn't sidelined by being more efficient." - Gareth Bowden, FlexMR Head of Operations](https://ctt.ac/cvLb3) | | Customer-centric organisations understand the value of insights, and while they do the research and make sure their decisions are powered by consumer insights, the insights generated might not reach much further than that particular decision made by that particular team. Becoming empowered by insights means democratising access to insights and data, creating dedicated insight communication channels across the organisation so other teams and decisions can be influenced by that same insight. Paul, Gareth, and Katharine have extensive experience when it comes to insight empowerment, and were integral in guiding the rebranding of FlexMR so that the firm can realise their potential as a catalyst for empowered change in stakeholder organisations. In this video there are a few overriding themes when it comes to the challenges insight teams and stakeholders face when it comes to activating insights and enhancing that research, efficiency and influence within organisations, and removing friction in the decision-making processes. For one example, lack of confidence is one big factor all three agree is currently hindering insights empowerment. The lack of confidence in data as well as how to activate that data is stumping stakeholders when it comes to asking for research in the first place, and then acting on the insights once they’re generated. In this situation, the role of the insight team is to support and empower – we hold the knowledge, technology and experience to educate stakeholders and guide them to success when necessary. Watch the video now to learn more about the challenges and tactics researchers can use to help overcome obstacles to insights empowerment. | ![Tweet from FlexMR](https://www.flexmr.net/images/webpage-images/45-tweet-this-from-flexmr.png) | ***Tweet This*** | | --- | --- | | ["What are the challenges insight teams face? It all starts at the heart of the business with senior stakeholders. Are they onboard and promoting the value of insights across the organisation?" - Katharine Johnson, FlexMR Client Success Manager](https://ctt.ac/28OEG) | | ### The Casual Conversation Series A Casual Conversation on... is a series of short, candid videos with the FlexMR leadership team that introduce the key offerings of the agency, our thinking and viewpoints on the future of market research and the insight industry. Throughout these videos, you'll hear direct from those involved in designing the InsightHub platform and the unique agency model that FlexMR operates. [![New call-to-action](https://no-cache.hubspot.com/cta/default/1682149/a07b9b9f-fee9-447c-a050-1e3fa9d77f53.png)](https://cta-redirect.hubspot.com/cta/redirect/1682149/a07b9b9f-fee9-447c-a050-1e3fa9d77f53) #### About FlexMR We are The Insights Empowerment Company. We help research, product and marketing teams drive informed decisions with efficient, scalable & impactful insight. #### About Sophie Grieve-Williams Sophie is a graphic designer who brings the FlexMR brand to life through creative, impactful and inspiring visual communication. #### Stay up to date ## You might also like... ![Blog Featured Image Header](https://blog.flexmr.net/hubfs/Marketing_Files/Blogs/Headers/8-actionable-takeaways-summit-2025.png) ### [8 Actionable Takeaways from the 202...](https://blog.flexmr.net/actionable-takeaways-customer-salience-2025) After a day of inspiring presentations and workshops, we asked attendees of the 2025 FlexMR Customer Salience Summit a simple question. When you leave here, what will you do differently based on what ... [Continue reading](https://blog.flexmr.net/actionable-takeaways-customer-salience-2025) 9 MIN READ ![Blog Featured Image Header](https://blog.flexmr.net/hubfs/Marketing_Files/Blogs/Headers/CSSummit25_Opening.png) ### [The Impact and Influence of Custome...](https://blog.flexmr.net/impact-influence-customer-salience) The Customer Salience Summit 2025 started with FlexMR's CEO Paul Hudson saying that insight experts need to "challenge everything we do in our everyday work" if we are to have a chance at affecting ch... [Continue reading](https://blog.flexmr.net/impact-influence-customer-salience) 10 MIN READ ![Blog Featured Image Header](https://blog.flexmr.net/hubfs/Marketing_Files/Blogs/Headers/challenges_.png) ### [The Challenges of Building a Custom...](https://blog.flexmr.net/customer-salience-culture-infographic) Challenging anything in a business that isn’t perceived as broken is a tricky task that requires a light touch and convincing proposal. To challenge a significant process or foundational culture is so... 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