--- title: What is a True Culture of Insight? description: Any company can benefit from a culture of insight, but what exactly does that mean - and what does it take to embed insight into decision-making processes? image: https://blog.flexmr.net/hubfs/Marketing_Files/Blogs/Headers/create_a_culture_of_insight.png --- close ## Ready to level up your insights? Get ready to streamline, scale and supercharge your research. Fill out this form to request a demo of the InsightHub platform and discover the difference insights empowerment can make. A member of our team will reach out within two working days. close ## Cost effective insights that scale Quality insight doesn't need to cost the earth. Our flexible approach helps you make the most of research budgets and build an agile solution that works for you. Fill out this form to request a call back from our team to explore our pricing options. [![FlexMR logo](https://www.flexmr.net/skin/images/images-custom/2b221b67-b091-4584-9017-872ee2ddf960-logo.svg)](https://www.flexmr.net/) Book a Demo Request Pricing [Contact Us](https://www.flexmr.net/contact/) Menu - [Home](https://www.flexmr.net/) - [InsightHub](https://www.flexmr.net/insighthub/) - [What is InsightHub?](https://www.flexmr.net/insighthub/) - [Data Collection](https://www.flexmr.net/insighthub/data-collection/) - [Data Analysis](https://www.flexmr.net/insighthub/data-analysis/) - [Data Activation](https://www.flexmr.net/insighthub/data-activation/) - [Research Templates](https://blog.flexmr.net/topic/survey-templates/) - [Information Security](https://www.flexmr.net/insighthub/information-security/) - [Services](https://www.flexmr.net/services/) - [Our Expert Services](https://www.flexmr.net/services/) - [Support & Education](https://www.flexmr.net/services/support-and-education/) - [Consultative Services](https://www.flexmr.net/services/consultative-services/) - [Insight Delivery](https://www.flexmr.net/services/insight-delivery-services/) - [Research Methods](https://www.flexmr.net/methods/) - [Sectors We Work With](https://www.flexmr.net/sectors/) - [About](https://www.flexmr.net/about/) - [About Us](https://www.flexmr.net/about/) - [Leadership](https://www.flexmr.net/about/leadership/) - [Meet the team](https://www.flexmr.net/about/meet-the-team/) - [Advisory Board](https://www.flexmr.net/about/advisory-board/) - [Press & Media](https://resources.flexmr.net/tag/press) - [Accolades](https://www.flexmr.net/about/accolades/) - [Careers](https://www.flexmr.net/about/careers/) - [Blog](https://blog.flexmr.net/) - [Resources](https://resources.flexmr.net) - [Contact](https://www.flexmr.net/contact/) - [Book a Demo](https://blog.flexmr.net/) - [Request Pricing](https://blog.flexmr.net/) - [Home](https://www.flexmr.net/) - [InsightHub](https://www.flexmr.net/insighthub/) - - [What is InsightHub?](https://www.flexmr.net/insighthub/) - [Data Collection](https://www.flexmr.net/insighthub/data-collection/) - [Data Analysis](https://www.flexmr.net/insighthub/data-analysis/) - [Data Activation](https://www.flexmr.net/insighthub/data-activation/) - [Research Templates](https://blog.flexmr.net/topic/survey-templates/) - [Information Security](https://www.flexmr.net/insighthub/information-security/) - ![Camp InsightHub](https://blog.flexmr.net/hubfs/Website_Files/Images/Navigation/camp_insighthub_nav.png) Embark on a new adventure. Join Camp InsightHub, our free demo platform, to discover the future of research. [Sign Up Today](https://insighthub.flexmr.net/users/new) - ![FlexMR InsightHub](https://blog.flexmr.net/hubfs/Website_Files/Images/Navigation/insighthub_screenshot.png) Read a brief overview of the agile research platform enabling brands to inform decisions at speed in this PDF. [Download Brochure](https://blog.flexmr.net/hubfs/Public_Files/InsightHub_Brochure.pdf) - ### InsightHub on the Blog - [Surveys, Video and the Changing Face of Agile Research](https://blog.flexmr.net/surveys-video-changing-agile-research) - [Building a Research Technology Stack for Better Insights](https://blog.flexmr.net/research-technology-stack) - [The Importance of Delegation in Managing Insight Activities](https://blog.flexmr.net/delegation-importance-insight-activities) - [Common Insight Platform Pitfalls (and How to Avoid Them)](https://blog.flexmr.net/platform-pitfalls-how-to-avoid-them) - [Services](https://www.flexmr.net/services/) - - [Our Expert Services](https://www.flexmr.net/services/) - [Support and Education](https://www.flexmr.net/services/support-and-education/) - [Consultative Services](https://www.flexmr.net/services/consultative-services/) - [Insight Delivery Services](https://www.flexmr.net/services/insight-delivery-services/) - [Research Methods](https://www.flexmr.net/methods/) - [Sectors We Work With](https://www.flexmr.net/sectors/) - ![FlexMR Services Team](https://blog.flexmr.net/hubfs/Website_Files/Images/Navigation/services.jpg) Our services drive operational and strategic success in challenging environments. Find out how. [Download Brochure](https://blog.flexmr.net/hubfs/Public_Files/Brochures/FlexMR_Services_Brochure.pdf) - ![Video Close Connection Programme](https://blog.flexmr.net/hubfs/Website_Files/Images/Navigation/video_services.jpg) Close Connections bring stakeholders and customers together for candid, human conversations. [Read Press Release](https://resources.flexmr.net/close-connections-launch) - ### Explore our Practices - [Communities Practice](https://www.flexmr.net/insighthub/) - [Closeness Practice](https://www.flexmr.net/practices/customer-closeness/) - [CX Practice](https://www.flexmr.net/practices/customer-experience/) - [Insight Communications Practice](https://www.flexmr.net/practices/insight-communications/) - [About](https://www.flexmr.net/about/) - - [About Us](https://www.flexmr.net/about/) - [Leadership](https://www.flexmr.net/about/leadership/) - [Meet the Team](https://www.flexmr.net/about/meet-the-team/) - [Advisory Board](https://www.flexmr.net/about/advisory-board/) - [Press & Media](https://resources.flexmr.net/tag/press) - [Accolades](https://www.flexmr.net/about/accolades/) - [Careers](https://www.flexmr.net/about/careers/) - ![FlexMR Credentials Deck](https://blog.flexmr.net/hubfs/Website_Files/Images/Navigation/flexmr_credentials.png) The FlexMR credentials deck provides a brief introduction to the team, our approach to research and previous work. [Download Credentials](https://blog.flexmr.net/hubfs/Public_Files/Brochures/FlexMR_Credentials.pdf) - ![FlexMR Insights Empowerment](https://blog.flexmr.net/hubfs/Website_Files/Images/Navigation/insights_empowerment.png) We are the insights empowerment company. Our framework addresses the major pressures insight teams face. [Download Brochure](https://blog.flexmr.net/hubfs/Public_Files/Brochures/Insights_Empowerment_Brochure.pdf) - ### Latest News - [Insight as Art Shortlisted for AURA Innovation Award](https://resources.flexmr.net/aura-innovation-award-2021) - [FlexMR Launch Video Close Connection Programme](https://resources.flexmr.net/close-connections-launch) - [VideoMR Analysis Tool Added to InsightHub](https://resources.flexmr.net/videomr-launch) - [FlexMR Makes Shortlist for Quirks Research Supplier Award](https://resources.flexmr.net/quirksmr-mr-supplier-award-2020) - [Blog](https://blog.flexmr.net) - - [Latest Posts](https://blog.flexmr.net) - [Strategic Thinking](https://blog.flexmr.net/topic/strategic-thinking) - [Technology & Trends](https://blog.flexmr.net/topic/tech-trends) - [Research Methods](https://blog.flexmr.net/topic/research-methods) - [Practical Application](https://blog.flexmr.net/topic/practical-application) - [Insights Empowerment](https://blog.flexmr.net/topic/insights-empowerment) - [View Full Blog Archives](https://blog.flexmr.net/all) - ![FlexMR Close Connection Programme](https://blog.flexmr.net/hubfs/Website_Files/Images/Navigation/close_connection.png) Discover how to build close customer connections to better support real-time decision making. [Build Connections](https://blog.flexmr.net/practical-support-real-time-decisions) - ![Market Research Playbook](https://blog.flexmr.net/hubfs/Website_Files/Images/Navigation/market_research_playbook.png) What is a market research and insights playbook, plus discover why should your team consider building one. [Discover Playbooks](https://blog.flexmr.net/market-research-playbook) - ### Featured Posts - [Five Strategies for Turning Insight into Action](https://blog.flexmr.net/5-strategies-turn-insights-into-action) - [How to Design Surveys that Ask the Right Questions](https://blog.flexmr.net/effective-survey-design-guide) - [Scaling Creative Qual for Rich Customer Insight](https://blog.flexmr.net/scale-creative-qual-rich-understanding) - [How to Measure Brand Awareness: The Complete Guide](https://blog.flexmr.net/measure-brand-awareness) - [Resources](https://resources.flexmr.net) - - [All Resources](https://resources.flexmr.net) - [Client Stories](https://resources.flexmr.net/tag/case-studies) - [Whitepapers](https://resources.flexmr.net/tag/whitepapers) - [Events & Webinars](https://resources.flexmr.net/tag/events) - [The Open Ideas Panel](https://ideas.flexmr.net/auth/sign_in) - [InsightHub Help Centre](https://help.flexmr.net/en) - [FlexMR Client Network](https://www.linkedin.com/groups/9165407/) - ![Insights Empowerment Readiness Calculator](https://blog.flexmr.net/hubfs/Website_Files/Images/Navigation/insights_calculator.png) The insights empowerment readiness calculator measures your progress in building an insight-led culture. [Get Your Score](https://resources.flexmr.net/insights-empowerment-calculator) - ![MRX Lab Podcast](https://blog.flexmr.net/hubfs/Website_Files/Images/Navigation/flexmr_podcast.png) The MRX Lab podcast explores new and novel ideas from the insights industry in 10 minutes or less. [Listen Now](https://resources.flexmr.net/mrx-lab-podcast) - ### Featured Stories - [Specsavers Informs Key Marketing Decisions with InsightHub](https://resources.flexmr.net/specsavers) - [The Coventry Panel Helps Maintain Award Winning CX](https://resources.flexmr.net/coventry-building-society) - [Isagenix Customer Community Steers New Product Launch](https://resources.flexmr.net/isa-insights) - [Curo Engage Residents with InsightHub Community](https://resources.flexmr.net/curo) - [Strategic Thinking](https://blog.flexmr.net/topic/strategic-thinking) / 7 MIN READ ## What is a True Culture of Insight? #### Emily James # [AI Frontiers of Market Research: Value Creation an...](https://blog.flexmr.net/ai-value-creation-and-disruption) The current era of AI proliferation presents an as-yet untamed frontier: an inherently uncertain lan... [Read more](https://blog.flexmr.net/ai-value-creation-and-disruption) 8 MIN READ #### Dr Matthew Farmer - [Events (1)](https://blog.flexmr.net/topic/events) - [Insights Empowerment (38)](https://blog.flexmr.net/topic/insights-empowerment) - [Practical Application (178)](https://blog.flexmr.net/topic/practical-application) - [Research Methods (285)](https://blog.flexmr.net/topic/research-methods) - [Strategic Thinking (238)](https://blog.flexmr.net/topic/strategic-thinking) - [Survey Templates (7)](https://blog.flexmr.net/topic/survey-templates) - [Tech & Trends (397)](https://blog.flexmr.net/topic/tech-trends) The simple answer, is that a culture of insight perpetuates customer-centricity throughout the organisation, and it’s a step into future success. Now that seems quite lofty for such a simple question, but think about it this way: when you go to make a decision in your daily life, you consult several factors without even knowing it. Say you’re choosing between two different types of snack - you consult your desire for each choice, the consequences of each choice and the need for each choice, all at the very least. Everyone makes thousands of these small decisions each day, and because they’re so small we don’t tend to notice them. But these small decisions on the part of customers and the general consumer population could be in reference to your business – which brand should they choose for a particular product or service, why should they choose your brand over the other, how would it look to others if they used your brand over a more popular brand maybe? These are all questions that go through a consumer’s mind whether consciously or subconsciously, and all have a great impact on the decision made. | ![Tweet from FlexMR](https://blog.flexmr.net/hs-fs/hubfs/Website_Files/Images/Icons/tweet-flexmr.png?width=40&height=33&name=tweet-flexmr.png) | ***Tweet This*** | | --- | --- | | [A culture of insights is a step towards future success. Stakeholders who establish a culture of insight, they're allowing insights to flow around the business and impact decisions across the board.](https://ctt.ac/7QK29) | | A culture of insight helps businesses discover the answers to these thoughts and consumer behaviours whenever and wherever they might want. A culture of insight will help businesses embed insights into the heart of decisions made across the business, allowing all teams to gain access into the minds of customers and consumers through the continuous access to market research for up-to-date, high-quality data. When making similar smaller and seemingly inconsequential decisions in a business that will impact the consumer and customer experiences, we typically only have access to this information only by conducting research and gathering those specific insights. To have a culture of insight means having the ability to request research as soon as the decision arises and use those insights to highlight the right choice. ### Creating a Culture of Insight So how do stakeholders create this culture of insight? Typically, with a business that doesn’t already have some semblance of [customer-centricity](https://blog.flexmr.net/customer-centricity-complete-guide) within its process and strategy evaluation or regularly accessed in-house market research prowess, the drive for a culture of insights will come from the insight experts within the business. A designated insight team or insight professional has the knowledge and experience to create a culture within the business that values insights, understands their power, and regularly puts them to good use. How do they do that? By making insights accessible, relevant, and accurate. #### Accessible Insights Insight teams are the ones who conduct research. They are the ones who are in direct contact with customers and consumers for the most part, and when these insights and connections aren’t shared as much as they can be then that perpetuates the informational siloes typically found within organisations that don’t value the voice of the customer. But because insight teams have continuous access to customers and consumers, they are in prime position to create dedicated insight channels available to all to share the insights gathered on a regular basis. But making insights accessible doesn’t just mean sharing them around. Insight teams need to implement processes and strategies that make requesting insights just as accessible too. Making room for insight professionals in conversations that happen across the business can help with this; if insight experts or advocates are a part of everyday conversations and important meetings, then they can both share insights that are relevant to the decisions being made, or offer the choice of research to help inform those decisions further. #### Relevant and Accurate Insights No one in the business is going to use the insights research experts generate unless those insights are relevant to the task at hand and are an accurate reflection of the customer context and business situation. Relevance and accuracy are what make insights directly [actionable](https://blog.flexmr.net/influence-csuite-decisions-actionable-data), and there are a number of ways for insight teams to make sure that the insights generated are actionable; from tailoring the research experiences to the needs of the business and stakeholder to getting stakeholders directly involved so that the crucial contextual information that makes or breaks the resulting success can be embedded into the very fabric of the design. The more effort insight teams put into creating actionable insights, the more those insights will successfully inform decisions and then will gain a reputation across the business for being useful; this new view of insights will start a positive spiral throughout the business, and more teams will look to the insight team for guidance and information to feed into their decisions. | ![Tweet from FlexMR](https://blog.flexmr.net/hs-fs/hubfs/Website_Files/Images/Icons/tweet-flexmr.png?width=40&height=33&name=tweet-flexmr.png) | ***Tweet This*** | | --- | --- | | [Empowering brands through customer data can be tough, but a properly embedded culture of insight can streamline the flow of data and unify everyone in the business under the umbrella of insight.](https://ctt.ac/4BG8x) | | ### Reaching the Finish Line Empowering the organisation through customer insights can be tough and there are [challenges](https://blog.flexmr.net/empowering-insight) to overcome, but it is worth it in the end. Once the need for a culture of insights is recognised, and steps have been taken to implement one, the question then arises, how do we know when a business achieved a good culture of insights? A culture of insights will fuel a level of customer centricity across the business. Depending on how deep the roots of insight culture reaches in the level of customer-centricity that drives the teams within the business will reveal itself. [Measuring](https://blog.flexmr.net/5-easy-ways-measure-customer-centricity) the level of customer centricity within the organisation will help stakeholders understand how much of the organisation takes customer insights into account, and how successfully customer insights are being implemented into decision-making processes. [![Insights Empowerment](https://blog.flexmr.net/hs-fs/hubfs/Marketing_Files/CTAs/cta_insight_empowerment.png?width=1000&name=cta_insight_empowerment.png)](https://www.flexmr.net/about/) #### About FlexMR We are The Insights Empowerment Company. We help research, product and marketing teams drive informed decisions with efficient, scalable & impactful insight. #### About Emily James As a professional copywriter, Emily brings our global vision to life through a broad range of industry-leading content. #### Stay up to date ## You might also like... ![Blog Featured Image Header](https://blog.flexmr.net/hubfs/Marketing_Files/Blogs/Archive/AI%20blog%20Matt.png) ### [AI Frontiers of Market Research: Va...](https://blog.flexmr.net/ai-value-creation-and-disruption) The current era of AI proliferation presents an as-yet untamed frontier: an inherently uncertain landscape that breeds existential anxieties of survival, prospecting promises of lucrative opportunitie... [Continue reading](https://blog.flexmr.net/ai-value-creation-and-disruption) 8 MIN READ ![Blog Featured Image Header](https://blog.flexmr.net/hubfs/Blog%20(Header).png) ### [Customer Centricity: A Complete Gui...](https://blog.flexmr.net/customer-centricity-guide-2026) Customer centricity is an organisational capability, not a tagline. It's the sustained practice of orienting decisions, resources, and priorities around what genuinely creates value for the people you... [Continue reading](https://blog.flexmr.net/customer-centricity-guide-2026) 13 MIN READ ![Blog Featured Image Header](https://blog.flexmr.net/hubfs/Marketing_Files/Blogs/Headers/Blog%20(Header)-1.png) ### [How Online Research Communities Sup...](https://blog.flexmr.net/enterprise-insight-community) Online research communities have become essential infrastructure for enterprise insight teams navigating the pressure to deliver faster, deeper customer understanding. But managing these communities w... [Continue reading](https://blog.flexmr.net/enterprise-insight-community) 9 MIN READ ![](https://www.flexmr.net/skin/images/images-custom/48f118ee-cef9-42d6-b60b-5575d5ac26e3-flexmr_footer.svg) - [Home](https://www.flexmr.net/) - [Contact Us](https://www.flexmr.net/contact/) - [Privacy Policy](https://www.flexmr.net/legal/privacy/) - [Cookie Policy](https://www.flexmr.net/legal/cookies/) - [Terms of Use](https://www.flexmr.net/legal/terms-of-use/) [Follow us on Facebook](https://www.facebook.com/flexmr/) [Follow us on Twitter](https://twitter.com/_flexmr) [Follow us on LinkedIn](https://www.linkedin.com/company/flexmr) [Follow us on YouTube](https://www.youtube.com/c/FlexmrNetOnlineResearch) [![Grit Top 50 Logo](https://www.flexmr.net/uploads/photo-gallery-include-images/34/44258f4d-7452-40d6-bb23-0e220c8ba21f.png)](https://www.greenbook.org/mr/grit/business-innovation-edition) [![ISO 27001 Alcumus](https://www.flexmr.net/uploads/photo-gallery-include-images/34/fa89f9b3-d866-43b8-8de0-4a052a9053d8.png)](https://www.alcumus.com/en-gb/certification/iso-27001/) [![Cyber Essentials Plus Logo](https://www.flexmr.net/uploads/photo-gallery-include-images/34/cba57df6-75a2-4544-9599-dcc0c2f14b79.png)](https://blog.flexmr.net/hubfs/Public_Files/Other/FlexMR_Cyber_Essentials_Certificate.pdf?__hstc=163229475.dde2c3d212762f49b059c9f62e7537a0.1624542718433.1626339489304.1626701624468.7&__hssc=163229475.2.1626701624468&__hsfp=3142549060) © FlexMR 2021. All rights reserved. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Emily James", "url" : "https://blog.flexmr.net/author/emily-james" }, "dateModified" : "2022-02-24T11:34:58.728Z", "datePublished" : "2022-02-09T16:03:21.000Z", "headline" : "What is a True Culture of Insight?", "image" : [ "https://blog.flexmr.net/hubfs/Marketing_Files/Blogs/Headers/create_a_culture_of_insight.png" ], "mainEntityOfPage" : { "@id" : "https://blog.flexmr.net/create-culture-of-insight", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.flexmr.net/hubfs/Website_Files/Images/Logos/flexmr_logo_amp.png" }, "name" : "FlexMR" } } ```