2 MIN READ

How to Generate Precise and Powerful Consumer Insight

Maria Twigge

The Role of Collaboration in Building Customer Sal...

Understanding customers, what drives their decision making and what they want from businesses is the...

7 MIN READ

Nikki Foster

    How to Generate Precise and Powerful Consumer Insigh...

    FlexMR research tools are designed for consumer research, getting feedback on consumer habits, purchase behaviour, reactions, preferences and much more. A detailed understanding of consumers' purchase...

    2 MIN READ

    Maria Twigge

    Increasing the Value of Online Research with Dedicat...

    Being able to both remove the pain of doing research and increase value to the business too. It sounds like we have been here before. Only we haven't, this is new and it's something businesses need to...

    2 MIN READ

    Annette Smith

    What is a Listening Community?

    The increased popularity of social media monitoring has given market researchers a new approach to research - instead of asking questions and getting answers back, we can now 'listen' to what people a...

    3 MIN READ

    Annette Smith

    Integrating Online Communities into Facebook

    Market researchers have long been on a quest to engage with younger audiences, who are notoriously elusive and difficult to engage in traditional research. With online, community-based research, we ar...

    3 MIN READ

    Annette Smith

    3 Expert Tips for a Dynamic Online Community

    Online communities are so much more than a forum space these days. Software has developed phenomenally to enable all sorts of exciting layers of data collection, for example "liking", one to one probi...

    2 MIN READ

    Maria Twigge

    How to Use Mixed Methods to Conduct Research Like th...

    You don't need to be a Sherlock Holmes type character to work successfully in market research, but a passion for observation, investigation and a true interest in people and your research objectives c...

    2 MIN READ

    Maria Twigge

    How Flexible Can Online Market Research Be?

    "There are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns - the...

    2 MIN READ

    Annette Smith