--- title: How to Use Mixed Methods to Conduct Research Like the Experts description: Our experts use mixed methods research to achieve the most accurate and insightful research online. Learn how to effectively reap the benefits of both in our latest article. image: https://blog.flexmr.net/hubfs/How%20to%20Conduct%20Research%20Like%20the%20Experts.jpg --- close ## Ready to level up your insights? Get ready to streamline, scale and supercharge your research. Fill out this form to request a demo of the InsightHub platform and discover the difference insights empowerment can make. A member of our team will reach out within two working days. close ## Cost effective insights that scale Quality insight doesn't need to cost the earth. Our flexible approach helps you make the most of research budgets and build an agile solution that works for you. Fill out this form to request a call back from our team to explore our pricing options. 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[Read more](https://blog.flexmr.net/workshops-beacons-customer-salience) 9 MIN READ #### Ed Hill - [Events (1)](https://blog.flexmr.net/topic/events) - [Insights Empowerment (38)](https://blog.flexmr.net/topic/insights-empowerment) - [Practical Application (178)](https://blog.flexmr.net/topic/practical-application) - [Research Methods (285)](https://blog.flexmr.net/topic/research-methods) - [Strategic Thinking (232)](https://blog.flexmr.net/topic/strategic-thinking) - [Survey Templates (7)](https://blog.flexmr.net/topic/survey-templates) - [Tech & Trends (397)](https://blog.flexmr.net/topic/tech-trends) You don't need to be a Sherlock Holmes type character to work successfully in market research, but a passion for observation, investigation and a true interest in people and your research objectives certainly goes a long way. Sometimes, some of these can get a bit lost which is why I would like to share a few thoughts on what to keep in mind when starting a new project - especially one concerned with both online and offline techniques and methodologies. Hybrid research is incredibly powerful and we use it more and more. We've recently run a "Marketing Research Mix" webinar to share some ideas on how you can successfully combine online and offline methods.No matter which exact methodology and set up you choose, some core points should always be observed. ### Mixed Methods Research Best Practice 1. Good research needs excellent recruitment. Don't forget that the respondents you recruit are people first and only participants second. 2. In line with this, show your respect and value your respondents - especially with smaller qualitative projects where the number of respondents is very well manageable, get in touch before the project starts, say hello and introduce yourself. Why not give them a personal call? 3. Set clear expectations with participants. What is expected of them in terms of engagement, time and involvement? What can they count on from you? 4. Offer an incentive that realistically reflects their efforts and reimburses them for giving up their time. 5. Depending on your methodology and techniques, go and see the respondent in person. You get to see where and how they live, you can observe their environment and habitus, whilst getting to know them better and, more importantly, the respondent meets you, too. This builds trust and respect for each other and your research. ### Benefits of Online Mixed Methods Research - Use community features which enable respondents to send messages to each other, chat and exchange feedback and opinions outside the guided, moderated or structured research tasks. - Use in-line conversation features or private messaging to get in touch, say hello, respond to questions and tell them you value their opinion and they are more than just one of many. - Take research "in-situ" with mobile enabled tasks, or specific, location-enabled apps your respondents can use on their smartphones whilst they are out and about. This takes you into the lives of your respondents. And they can give feedback and report back in the moment, not hours or days later. #### About FlexMR We are The Insights Empowerment Company. We help research, product and marketing teams drive informed decisions with efficient, scalable & impactful insight. #### About Maria Twigge As Research Director, Maria has spent 10+ years guiding FlexMR service development and building strategic client partnerships. #### Stay up to date ## You might also like... ![Blog Featured Image Header](https://blog.flexmr.net/hubfs/Marketing_Files/Blogs/Headers/retaining_human_touch_customer_salience_cx_ai.png) ### [Retaining a Human Touch with Custom...](https://blog.flexmr.net/customer-salience-cx-ai) In recent years, companies have embraced artificial intelligence (AI) at pace, swept up in a technological momentum that promises efficiency and cost savings. However, in their rush to pursue quickly ... [Continue reading](https://blog.flexmr.net/customer-salience-cx-ai) 5 MIN READ ![Blog Featured Image Header](https://blog.flexmr.net/hubfs/Marketing_Files/Blogs/Headers/casual_conversation_iosetta_santini.png) ### [A Casual Conversation... with Ioset...](https://blog.flexmr.net/casual-conversation-iosetta-santini) Most research projects still currently end with a powerpoint report and a debrief. This has become deeply entrenched as the industry standard, and it is what stakeholders have come to expect when they... [Continue reading](https://blog.flexmr.net/casual-conversation-iosetta-santini) 4 MIN READ ![Blog Featured Image Header](https://blog.flexmr.net/hubfs/Marketing_Files/Blogs/Headers/synthetic_data_richer_market_insights.png) ### [Synthetic Data: The Key to Richer M...](https://blog.flexmr.net/synthetic-data-richer-market-insights) In the dynamic world of market research, the need for robust and accurate data is critical. Whilst the increased prevalence of generative AI has provided a range of benefits to market research process... 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