--- title: Integrating Online Communities into Facebook description: Engaging younger audiences always been a dilemma for market researchers. Now, with the advent of Facebook, it is easier than ever to reach millennials through online communities. image: https://blog.flexmr.net/hubfs/Integrating%20Online%20Communities%20into%20Facebook.jpg --- close ## Ready to level up your insights? Get ready to streamline, scale and supercharge your research. Fill out this form to request a demo of the InsightHub platform and discover the difference insights empowerment can make. A member of our team will reach out within two working days. close ## Cost effective insights that scale Quality insight doesn't need to cost the earth. Our flexible approach helps you make the most of research budgets and build an agile solution that works for you. Fill out this form to request a call back from our team to explore our pricing options. 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[Read more](https://blog.flexmr.net/workshops-beacons-customer-salience) 9 MIN READ #### Ed Hill - [Events (1)](https://blog.flexmr.net/topic/events) - [Insights Empowerment (38)](https://blog.flexmr.net/topic/insights-empowerment) - [Practical Application (178)](https://blog.flexmr.net/topic/practical-application) - [Research Methods (285)](https://blog.flexmr.net/topic/research-methods) - [Strategic Thinking (232)](https://blog.flexmr.net/topic/strategic-thinking) - [Survey Templates (7)](https://blog.flexmr.net/topic/survey-templates) - [Tech & Trends (397)](https://blog.flexmr.net/topic/tech-trends) Market researchers have long been on a quest to engage with younger audiences, who are notoriously elusive and difficult to engage in traditional research. With online, community-based research, we are more likely to 'meet them half way' by entering their space of the social web. Research has shown how little this group use email, with online communication for them being all about social networking sites, such as Facebook. For them, this is about communication, not entertainment. The surprising thing is that community style research is actually better at engaging older demographics who are keen to learn to use forums and blogs in what they see as relatively safe branded spaces. For them, branded communities are more easily understood than Facebook. On the other hand, research has shown that the younger demographic are keen to stay anonymous where brands are concerned, willing only to communicate on their terms, when they want. Everyone from the local hairdresser to huge multinationals are suddenly talking to their customers ' and potential customers via SNS. By integrating our online communities and panels with Facebook, we will address the following points: ### Engaging younger customers in their space The under-25s are notoriously hard to reach with traditional research methods. In fact, even online, community-based research hasn't proved to be the key to reaching this group. We need to be talking to them via the channels they use: Facebook being the most popular. ### Facebook is increasingly used instead of email Facebook is increasingly being used as a main means of online communication. Therefore, rather than our emails falling into the black hole of an unchecked email account, we'll be joining the stream of conversation which makes up participants everyday lives. This will, lead to higher levels of engagement and keep us in participants' social loop. ### Social Virality In 2010 we introduced our 'Invite a Friend' function to our FlexMR platform and started to receive referrals to our in-house online research community, TrendSpot. We can take this one step further with Facebook integration. Now, panelists can share the news about TrendSpot with their Facebook friends who will be able to join the panel using their Facebook login details, so they're only a few clicks away being panel members. ### If it isn't on Facebook it doesn't exist In this day and age, we take it for granted that we can find out anything about everything on the web. Any company, organisation or institution without a plausible looking web presence is regarded with suspicion at the very least and in the last couple of years the addition of that little blue Facebook button has become almost mandatory. Therefore, not only does being on Facebook allow us to connect to community members and join their social network, it also keeps our platforms real. *To book a free trial of the FlexMR research platform and make use of our wide range of quant & qual tools, click [here](https://resources.flexmr.net/free-demo). Or, click [here](https://www.flexmr.net/services.aspx) to read more about the flexible management levels we can provide.* #### About FlexMR We are The Insights Empowerment Company. We help research, product and marketing teams drive informed decisions with efficient, scalable & impactful insight. #### About Annette Smith As Technology Development Manager, Annette has been vital to shaping InsightHub into the world-class hybrid platform it is today. #### Stay up to date ## You might also like... ![Blog Featured Image Header](https://blog.flexmr.net/hubfs/Marketing_Files/Blogs/Headers/retaining_human_touch_customer_salience_cx_ai.png) ### [Retaining a Human Touch with Custom...](https://blog.flexmr.net/customer-salience-cx-ai) In recent years, companies have embraced artificial intelligence (AI) at pace, swept up in a technological momentum that promises efficiency and cost savings. However, in their rush to pursue quickly ... 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