7 MIN READ

Stop Chasing Insight, Start Driving Decisions: What Quirk’s London 2026 Got Right (and what it quietly admits)

Maria Twigge

Stop Chasing Insight, Start Driving Decisions: Wha...

Has the market research industry spent years producing insights with no demonstrable impact on busin...

7 MIN READ

Maria Twigge

    Stop Chasing Insight, Start Driving Decisions: What ...

    Has the market research industry spent years producing insights with no demonstrable impact on business decisions? Quirk's London 2026 seemed to focus very much on the ways that AI is enabling us to d...

    7 MIN READ

    Maria Twigge