8 MIN READ

What is Marketing Research: The Many Faces of Market Research

Emily James

The Role of Collaboration in Building Customer Sal...

Understanding customers, what drives their decision making and what they want from businesses is the...

7 MIN READ

Nikki Foster

    What is Marketing Research: The Many Faces of Market...

    What is marketing research? This might just be the most asked question in relation to market research on the internet today. It is also a question that has a deceptively complex answer depending on: w...

    8 MIN READ

    Emily James

    Flowchart Interfaces: The Future of Survey Scripting...

    No research method has been used more than the survey, with focus groups pulling up a close second. Surveys are, and always have been, one of the more robust and reliable tasks in the modern market re...

    8 MIN READ

    Neil Bartley

    AQR Big Day Out: Communities, Connection and Consume...

    As a relatively new member of the insights industry with only a few years of experience, hearing that I had been selected to present in front of my peers as a Young Disruptor was pretty nerve-wracking...

    6 MIN READ

    Laura Butterworth

    What is an Average Survey Response Rate?

    A survey response rate of 80% and over is akin to the divine-standard for survey research, but it is extremely rare that researchers achieve that response rate due to the nature of market research and...

    7 MIN READ

    Emily James

    Inspiring Action: The Active Role of Insight in Deci...

    Using the words of our very own CEO, Paul Hudson: “To survive in a global marketplace, brands cannot afford to wait on data. Decisions must be made fast. And they must be reliably informed.” That’s wh...

    7 MIN READ

    Amy Greenwood

    What is an Online Market Research Community Platform...

    Online market research communities (or MROCs) are closed networks of profiled, opted-in research participants who take part in structured and unstructured qualitative research tasks. Usually hosted ov...

    7 MIN READ

    Chris Martin

    Using Journalistic Principles to Drive Informed Deci...

    While I was at the Insights Association South East Chapter’s Annual Spring Event in New Orleans, I was fortunate to have an opportunity to present a seminar of my own. It was a fantastic event, packed...

    9 MIN READ

    Chris Martin

    Culture & Connectivity: Teamwork Makes the Dream...

    During my day at the Insights Association South East Chapter’s 2019 Spring Event, I was fortunate enough to sit on a panel with Kristi Zuhlke of KnowledgeHound and Courtney Williams of Lucid to discus...

    8 MIN READ

    Chris Martin

    Technology, Trends and Compelling Stories (IASE Summ...

    I was fortunate enough to be invited to the Insights Association South East Chapter Spring Event this year and, naturally, made the trip across the pond to see what all the fuss was about. What a bril...

    8 MIN READ

    Chris Martin

    6 Steps to Eliminating Bias from your Insight Platfo...

    With market research companies being voted 6th in a 2018 Global Business Research Network (GBRN) trust survey across 11 different business sectors, it is imperative that market researchers ensure that...

    8 MIN READ

    Dr Katharine Johnson