5 MIN READ

Innovation and Market Research: A Balance Between Risk and Reward

Dr Dorota Crockford

Lifting the Lid on Consumer Duty in 2025

Consumer Duty is perhaps the single largest challenge for financial service research and insight tea...

7 MIN READ

Charlotte Duff

    Innovation and Market Research: A Balance Between Ri...

    Does your business have competitive advantage that ensures a strong position in the market and can you keep it? This is one of those questions that can give a business person nightmares, but at the sa...

    5 MIN READ

    Dr Dorota Crockford

    4 Key Steps to Building a Responsive Research Panel

    Quite simply, without panellists you don't have a panel.

    5 MIN READ

    Charlotte Duff

    10 Free Online Consumer Research Tools

    Market research can be an expensive endeavour and we realise that not all companies are able to afford access to some of the more premium services available. Conducting your market research online is ...

    9 MIN READ

    Chris Martin

    Best Practices for Online Smartboards

    SmartboardMR is, in essence, an interactive image that allows direct feedback on all or specific aspects of an image. These useful tasks have a wide range of uses, from gauging participant reaction, t...

    5 MIN READ

    Chris Martin

    The Role of Market Research In a Big Data World

    Big data describes the wealth of digital information produced by our interactions across the internet - the trails and footprints we leave. According to IBM, the term arises from the generation of con...

    5 MIN READ

    Chris Martin

    3 Benefits of Anonymity: Why Online Sharing is Good ...

    We as market researchers go to great lengths to protect the anonymity of our participants and follow careful guidelines because we know it's something that consumer's value. Yet when we consider wheth...

    3 MIN READ

    Maria Twigge

    Best Practices for Managing Online Research Blogs

    Our BlogMR tool has long been the cornerstone of the the FlexMR Community Suite. Including blogs in your market research community has the ability to turn a panel with a survey and maybe a forum into ...

    2 MIN READ

    Maria Twigge

    The Trap of the Consumer Panel Straight Jacket

    I'm worried about you; I'm worried about your brand and your customers! I'm worried your customers have enthusiastically opted in to a research platform because they want to have their voices heard.

    3 MIN READ

    Maria Twigge

    3 Key Reasons to Take Your Market Research Online

    There are a vast array of reasons to move your offline research into the digital world. But here, we pick out three of the most vital reasons that exemplify exactly how online research can be a benefi...

    3 MIN READ

    Maria Twigge

    The Core Difference Between Panels and Communities

    At FlexMR we have been running online communities and panels for 8 years, so we know a thing or two about the different options available. If you are just starting out in this area you might feel a li...

    3 MIN READ

    Maria Twigge