--- title: 3 Key Reasons to Take Your Market Research Online description: A huge amount of brands and agencies still conduct market research offline, despite the benefits of online research. Read more about the benefits of taking your research online, including collaboration and creativity. image: https://blog.flexmr.net/hubfs/3%20Key%20Reasons%20to%20Take%20Your%20Market%20Research%20Online.jpg --- close ## Ready to level up your insights? Get ready to streamline, scale and supercharge your research. Fill out this form to request a demo of the InsightHub platform and discover the difference insights empowerment can make. A member of our team will reach out within two working days. close ## Cost effective insights that scale Quality insight doesn't need to cost the earth. Our flexible approach helps you make the most of research budgets and build an agile solution that works for you. Fill out this form to request a call back from our team to explore our pricing options. 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[Listen Now](https://resources.flexmr.net/mrx-lab-podcast) - ### Featured Stories - [Specsavers Informs Key Marketing Decisions with InsightHub](https://resources.flexmr.net/specsavers) - [The Coventry Panel Helps Maintain Award Winning CX](https://resources.flexmr.net/coventry-building-society) - [Isagenix Customer Community Steers New Product Launch](https://resources.flexmr.net/isa-insights) - [Curo Engage Residents with InsightHub Community](https://resources.flexmr.net/curo) - [Research Methods](https://blog.flexmr.net/topic/research-methods) / - [Strategic Thinking](https://blog.flexmr.net/topic/strategic-thinking) / 3 MIN READ ## 3 Key Reasons to Take Your Market Research Online #### Maria Twigge # [Workshops and Beacons: A Guide to Building Custome...](https://blog.flexmr.net/workshops-beacons-customer-salience) Most organisations are not short of data, insight or decks.Their biggest challenge is not whether cu... [Read more](https://blog.flexmr.net/workshops-beacons-customer-salience) 9 MIN READ #### Ed Hill - [Events (1)](https://blog.flexmr.net/topic/events) - [Insights Empowerment (38)](https://blog.flexmr.net/topic/insights-empowerment) - [Practical Application (178)](https://blog.flexmr.net/topic/practical-application) - [Research Methods (285)](https://blog.flexmr.net/topic/research-methods) - [Strategic Thinking (232)](https://blog.flexmr.net/topic/strategic-thinking) - [Survey Templates (7)](https://blog.flexmr.net/topic/survey-templates) - [Tech & Trends (397)](https://blog.flexmr.net/topic/tech-trends) There are a vast array of reasons to move your offline research into the digital world. But here, we pick out three of the most vital reasons that exemplify exactly how online research can be a benefit to your business. ### The wide range of tools at your disposal We have moved far beyond "Online qual? - Let’s do Focus Groups”. With FlexMR there are no limits to your methodology - we cover a whole range of tools, from qual to quant and mobile; simply because your methodology should not be constrained by the tools available to you. Thanks to 16 flexible tools your research benefits from online forums, blogs, interactive media tools, live chats, diary studies, collaboration features and integrated messaging all the way to full communities or panels. This means that you can tailor the research to fit your objectives and needs. This could include anything from a short pre-task to a face to face focus group you are running, a three-week diary study into participants’ lifestyles and brand perceptions, to a community for co-creation and product testing. ### Getting clients involved from start to finish with responsive research You’ve got a clear picture of your objectives and what you want to achieve. The research starts and all goes well, the feedback is coming in nicely and there it is! Something you didn’t expect to find - you would love to dig a bit deeper, follow it up and find out more but it is not part of your study design. Frankly, so what? Online qual is all about responsive research - do follow that lead, dig deeper, start a private conversation with a particular participant or group, instantly put a follow-on task live to get additional feedback and follow up this new trail within your research, it is easy, responsive and so rewarding for any client project. Not just that, clients get the benefit of responsive research and therefore detailed, in-depth results that cover all facets, but they can also be involved from the word "Go!” for true collaboration across the board. ### Online research harnesses collaboration & creativity At FlexMR we put research first - it is not just about software being at the forefront of online research, but it needs both elements: skilled researchers and great software. Creating high quality research is about experience, methodology, the right set up and an eye and awareness for your participants, their needs and engagement. We are trained to achieve the best possible research and results, based on our long-standing experience, expertise and love for great market research. If you would like to know more about how we advocate exciting your customers, then have a look here. Naturally, there are more reasons beyond these three topical ones - why not share your views here? *To book a free trial of the FlexMR research platform and make use of our wide range of quant & qual tools, click [here](https://resources.flexmr.net/free-demo). Or, click [here](https://www.flexmr.net/services.aspx) to read more about the flexible service levels we can provide.* #### About FlexMR We are The Insights Empowerment Company. We help research, product and marketing teams drive informed decisions with efficient, scalable & impactful insight. #### About Maria Twigge As Research Director, Maria has spent 10+ years guiding FlexMR service development and building strategic client partnerships. #### Stay up to date ## You might also like... ![Blog Featured Image Header](https://blog.flexmr.net/hubfs/Marketing_Files/Blogs/Headers/ways_build_customer_salience_focus_groups.png) ### [5 Ways to Using Focus Groups to Bol...](https://blog.flexmr.net/focus-group-customer-salience) In today’s complex business environment, customer-centricity is no longer a competitive advantage, it’s a baseline expectation. That being said, many organisations still struggle to move from talking ... [Continue reading](https://blog.flexmr.net/focus-group-customer-salience) 7 MIN READ ![Blog Featured Image Header](https://blog.flexmr.net/hubfs/Marketing_Files/Blogs/Headers/qual_research_methods.png) ### [4 Qualitative Research Methods to I...](https://blog.flexmr.net/qualitative-research-methods-customer-centricity) In today’s data-obsessed world, it’s easy to get lost in quantitative data with businesses able to generate quantitative data at scale in quicker times than ever before. But true insight experts know ... [Continue reading](https://blog.flexmr.net/qualitative-research-methods-customer-centricity) 8 MIN READ ![Blog Featured Image Header](https://blog.flexmr.net/hubfs/Marketing_Files/Blogs/Headers/10_common_questions_about_insighthub.png) ### [10 Common Questions About InsightHu...](https://blog.flexmr.net/10-common-questions-about-insighthub) With a suite of impactful integrated data collection, analysis and activation tools, FlexMR’s InsightHub platform is used by many insight teams and experts for impactful insight generation and activat... 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