--- title: Best Practices for Managing Online Research Blogs description: Market research blogs can be an invaluable tool that allow participants to express their thoughts and feelings naturally. However, managing the blogs can often seem daunting. Read here to to effectively manage a blogging community. image: https://blog.flexmr.net/hubfs/Best%20Practices%20for%20Managing%20Online%20Research%20Blogs.jpg --- close ## Ready to level up your insights? Get ready to streamline, scale and supercharge your research. Fill out this form to request a demo of the InsightHub platform and discover the difference insights empowerment can make. A member of our team will reach out within two working days. close ## Cost effective insights that scale Quality insight doesn't need to cost the earth. Our flexible approach helps you make the most of research budgets and build an agile solution that works for you. Fill out this form to request a call back from our team to explore our pricing options. 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[Listen Now](https://resources.flexmr.net/mrx-lab-podcast) - ### Featured Stories - [Specsavers Informs Key Marketing Decisions with InsightHub](https://resources.flexmr.net/specsavers) - [The Coventry Panel Helps Maintain Award Winning CX](https://resources.flexmr.net/coventry-building-society) - [Isagenix Customer Community Steers New Product Launch](https://resources.flexmr.net/isa-insights) - [Curo Engage Residents with InsightHub Community](https://resources.flexmr.net/curo) - [Tech & Trends](https://blog.flexmr.net/topic/tech-trends) / - [Research Methods](https://blog.flexmr.net/topic/research-methods) / 2 MIN READ ## Best Practices for Managing Online Research Blogs #### Maria Twigge # [Workshops and Beacons: A Guide to Building Custome...](https://blog.flexmr.net/workshops-beacons-customer-salience) Most organisations are not short of data, insight or decks.Their biggest challenge is not whether cu... [Read more](https://blog.flexmr.net/workshops-beacons-customer-salience) 9 MIN READ #### Ed Hill - [Events (1)](https://blog.flexmr.net/topic/events) - [Insights Empowerment (38)](https://blog.flexmr.net/topic/insights-empowerment) - [Practical Application (178)](https://blog.flexmr.net/topic/practical-application) - [Research Methods (285)](https://blog.flexmr.net/topic/research-methods) - [Strategic Thinking (232)](https://blog.flexmr.net/topic/strategic-thinking) - [Survey Templates (7)](https://blog.flexmr.net/topic/survey-templates) - [Tech & Trends (397)](https://blog.flexmr.net/topic/tech-trends) Our BlogMR tool has long been the cornerstone of the the FlexMR Community Suite. Including blogs in your market research community has the ability to turn a panel with a survey and maybe a forum into a community by giving users space to engage around the research topic in a self-directed way, share details of their lives (which makes blogs great as a ground-up customer ‘listening’ tool) and also to interact and socialise with fellow community members. This is key in building a strong community who you can turn to for idea generation, testing and validation. In fact, the BlogMR tool was one of the first tools we added to our online tool kit back in 2007. Here at FlexMR HQ we’re always seeking to innovate and develop our online platform. ### Our Latest BlogMR Update Includes - A new look for the customer-facing blog area - A new moderator area, which allows you to: - The ability to see how many users have made blog posts - Tools to invite users to make blog posts - Blog post categories - A way to mark unread blog posts - Tools to prompt users privately on their blog posts. - The ability to manage blogs easily with in-situ admin tools. ### BlogMR Management Best Practices So how do you use community blogs in an effective way? Here are our top tips to make your FlexMR blog area more productive: - Blog yourself to set the tone and ensure that users know who they are talking to. - Encourage users to respond to blog posts you have made. - Make friends with your members. - Ask questions - and follow-up questions (even if it is ‘and is your dog feeling better now?’) to make users feel valued. - Categorise posts so users can find their area of interest (and you can organise your analysis!). - Encourage blogs around similar themes - for example ‘this week we would like you to tell us about your summer holidays’ - a great use of the categories function! - Keep the tone friendly; make it fun and light-hearted - this is community members’ space, for socialising and building strong community links. What are your top tips for promoting engagement around blogging amongst community members? It would be great if you could share your ideas with us here. #### About FlexMR We are The Insights Empowerment Company. We help research, product and marketing teams drive informed decisions with efficient, scalable & impactful insight. #### About Maria Twigge As Research Director, Maria has spent 10+ years guiding FlexMR service development and building strategic client partnerships. #### Stay up to date ## You might also like... ![Blog Featured Image Header](https://blog.flexmr.net/hubfs/Marketing_Files/Blogs/Headers/retaining_human_touch_customer_salience_cx_ai.png) ### [Retaining a Human Touch with Custom...](https://blog.flexmr.net/customer-salience-cx-ai) In recent years, companies have embraced artificial intelligence (AI) at pace, swept up in a technological momentum that promises efficiency and cost savings. However, in their rush to pursue quickly ... [Continue reading](https://blog.flexmr.net/customer-salience-cx-ai) 5 MIN READ ![Blog Featured Image Header](https://blog.flexmr.net/hubfs/Marketing_Files/Blogs/Headers/casual_conversation_iosetta_santini.png) ### [A Casual Conversation... with Ioset...](https://blog.flexmr.net/casual-conversation-iosetta-santini) Most research projects still currently end with a powerpoint report and a debrief. This has become deeply entrenched as the industry standard, and it is what stakeholders have come to expect when they... [Continue reading](https://blog.flexmr.net/casual-conversation-iosetta-santini) 4 MIN READ ![Blog Featured Image Header](https://blog.flexmr.net/hubfs/Marketing_Files/Blogs/Headers/synthetic_data_richer_market_insights.png) ### [Synthetic Data: The Key to Richer M...](https://blog.flexmr.net/synthetic-data-richer-market-insights) In the dynamic world of market research, the need for robust and accurate data is critical. Whilst the increased prevalence of generative AI has provided a range of benefits to market research process... 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