6 MIN READ

Animated Insights: Extending the Reach of Consumer Data

Sophie Grieve-Williams

The Challenges of Integrating AI into Online Resea...

Everything seems to come with a sprinkling of AI fairy dust these days. Whether it’s summaries of to...

7 MIN READ

Annette Smith

    Animated Insights: Extending the Reach of Consumer D...

    Reach is an element of market research and insight activation that isn’t talked about quite as much as it should be, because it is an important element of market research for insight professionals to ...

    6 MIN READ

    Sophie Grieve-Williams

    Infographic: Our 2020 in Review

    Last year, I wrote a review of FlexMR's journey to success in 2019, and mentioned that last year was a pretty tumultuous year... it's safe to say that 2020 managed to blow that right out of the water!

    5 MIN READ

    Sophie Grieve-Williams

    7 Creative Ways to Bring Insight to Life Through Vid...

    Bringing insight to life has become part and parcel of an insight professional’s role, and for the most part, we’re doing well to make insights more engaging for our audience. We’re learning a lot fro...

    9 MIN READ

    Sophie Grieve-Williams

    Infographic: 51 Ways to Activate Insight

    Activating insight is arguably the most essential part of the research process – if the insight isn’t used at the end of it, what was the point of generating it in the first place?

    4 MIN READ

    Sophie Grieve-Williams

    Infographic: The Design Thinking Process for Insight...

    We have been trying to integrate design thinking into market research strategies for some time now, with varied success. Design thinking is a thoroughly customer-centric process that aims to find a hu...

    5 MIN READ

    Sophie Grieve-Williams

    Infographic: The Science of Storytelling

    Imagine you’re reading your favourite book, or watching your favourite film. That story you’re so in love with has been crafted with a purpose in mind - whether that’s to entertain, to educate, to rag...

    5 MIN READ

    Sophie Grieve-Williams

    Introducing SurveyMR 2.0 and Flowchart Inspired Scri...

    Surveys have been the king of modern market research for quite some time now, with all market research professionals inevitably gaining a lot of experience in survey design and creation right from the...

    5 MIN READ

    Sophie Grieve-Williams

    Infographic: Insights Technology Trends of 2020

    Technology has developed at a swifter pace than we ever thought possible – and it's only getting faster every year. The past ten years alone have given us access to smarter technology, advancements in...

    5 MIN READ

    Sophie Grieve-Williams

    Infographic: Our 2019 in Review

    I think we can agree that, overall, 2019 has been a pretty tumultuous year globally. With elections and climate crises, Brexit and impeachment proceedings, terror attacks and natural disasters, it can...

    6 MIN READ

    Sophie Grieve-Williams

    Animated Insights: The Bridges That Bind Political, ...

    In our 2019 report, Tribes: An Exploration of Political, Social and Brand Loyalties, we identified a number of surprising trends that underpin the similarities in consumer loyalty across different fac...

    7 MIN READ

    Sophie Grieve-Williams