8 MIN READ

Guest Post: 6 Pathways to Great Qualitative Research

Susan Bell

The Role of Collaboration in Building Customer Sal...

Understanding customers, what drives their decision making and what they want from businesses is the...

7 MIN READ

Nikki Foster

    Guest Post: 6 Pathways to Great Qualitative Research

    This is a guest post from Susan Bell - a qualitative research specialist and director of Susan Bell Research. Sue loves to conduct all forms of qualitative research, including new ways such as qualita...

    8 MIN READ

    Susan Bell

    3 Benefits of Anonymity: Why Online Sharing is Good ...

    We as market researchers go to great lengths to protect the anonymity of our participants and follow careful guidelines because we know it's something that consumer's value. Yet when we consider wheth...

    3 MIN READ

    Maria Twigge

    Best Practices for Online Forums

    An online forum is a research activity unique to the online environment and significantly different to a non-research focused forum. Specifically, market research forums are collaborative discussions ...

    5 MIN READ

    Chris Martin

    Best Practices for Managing Online Research Blogs

    Our BlogMR tool has long been the cornerstone of the the FlexMR Community Suite. Including blogs in your market research community has the ability to turn a panel with a survey and maybe a forum into ...

    2 MIN READ

    Maria Twigge

    Best Practices for Online Diary Studies

    Diary studies are a powerful tool that provide you with real-time data on user opinion and perception. One of the biggest issues with focus groups and depth interviews is the difference in time betwee...

    5 MIN READ

    Chris Martin

    Is Online Qualitative Research Always Cheaper?

    During discussions about the pros and cons of online market research vs. face to face market research we quite often hear the standard argument that seems to persist across all sectors: "online must b...

    3 MIN READ

    Annette Smith

    The Case for Online Qualitative Research Platforms

    How much of your marketing efforts are now focused online and digital? From direct emails, online advertising and more online and digital dominates our marketing practices. And now we have witnessed t...

    6 MIN READ

    Chris Martin

    How Much Qualitative Research Should Be Conducted On...

    In a time when consumers spend the majority of their work and leisure time online, why is qualitative research lagging behind, when the field could be at the forefront of engaging with consumers in th...

    2 MIN READ

    Maria Twigge

    The Trap of the Consumer Panel Straight Jacket

    I'm worried about you; I'm worried about your brand and your customers! I'm worried your customers have enthusiastically opted in to a research platform because they want to have their voices heard.

    3 MIN READ

    Maria Twigge

    How to Make the Most of Modern Culture with the Vide...

    Capturing video for research used to be so difficult, piling into people's homes and workplaces with tripods, heavy camcorders, tapes and lighting. But, now technology has made it so easy!

    2 MIN READ

    Maria Twigge