--- title: Is Online Qualitative Research Always Cheaper? description: Online qualitative research seems to be a cost effective alternative to offline qual. But the question we should really be asking is whether it should even be a cost saving measure at all. image: https://blog.flexmr.net/hubfs/Is%20Online%20Qualitative%20Research%20Always%20Cheaper.jpg --- close ## Ready to level up your insights? Get ready to streamline, scale and supercharge your research. Fill out this form to request a demo of the InsightHub platform and discover the difference insights empowerment can make. A member of our team will reach out within two working days. close ## Cost effective insights that scale Quality insight doesn't need to cost the earth. Our flexible approach helps you make the most of research budgets and build an agile solution that works for you. Fill out this form to request a call back from our team to explore our pricing options. 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[Read more](https://blog.flexmr.net/workshops-beacons-customer-salience) 9 MIN READ #### Ed Hill - [Events (1)](https://blog.flexmr.net/topic/events) - [Insights Empowerment (38)](https://blog.flexmr.net/topic/insights-empowerment) - [Practical Application (178)](https://blog.flexmr.net/topic/practical-application) - [Research Methods (285)](https://blog.flexmr.net/topic/research-methods) - [Strategic Thinking (232)](https://blog.flexmr.net/topic/strategic-thinking) - [Survey Templates (7)](https://blog.flexmr.net/topic/survey-templates) - [Tech & Trends (397)](https://blog.flexmr.net/topic/tech-trends) During discussions about the pros and cons of online market research vs. face to face market research we quite often hear the standard argument that seems to persist across all sectors: "online must be cheaper, right?" Originally, the argument of online research being a cheap solution to market research needs stems from its beginnings when surveys were being deployed online rather than through traditional methods; saving time and money. ### The Cost Savings When looking at qualitative research, the cost-saving argument then easily translates into saving on expenses, travel costs and incentives. Especially with international research or dispersed target groups this makes sense straight away - worldwide research conducted at the click of button, who could resist the cost-saving whilst also benefiting from the added convenience? The fact is there are lots of ways that online research improves cost-effectiveness and delivers 'more' for the same budget - but if you reduce your budget you will simply get less research and less insight. ### Making More of Your Budget For example, you can easily deploy and combine three methods, instead of just one online. You can mix and match tools and methods and talk and engage in lots of creative ways. Online research empowers you to guide participants from one task to the next in a natural flow, enables them to give feedback from their mobile devices, and you to invite them to pre- or post-tasks and have a more flexible and flowing conversation. You generate so much more for your money, making the online approach far more cost effective. An online research study can be recruited and set up fast and negates lots of face to face expense. A quick example might be 4 focus groups. For a budget of around £12,000 you can run 4 professional face to face groups. Move this online and you could probably save around £4,000. However, if you choose to keep the £12,000 budget and run an online qual project then instead of 4 rather standard focus groups you could, instead do all of the following: - Get feedback from 50 people not 30 - Use a forum to get reflective feedback over 5 days - Use polls to quickly gauge opinion - Test a series of creative designs using Smartboards group discussions - Run an in-depth mobile diary study with a sub section of your sample This approach adds greater depth because it combines individual with group feedback, gets feedback on people's lifestyles and provides greater reflection and opportunity to test more creative designs. ### Should You Be Looking to *Save* Money? So, instead of saving money, you now have the ability to deliver significantly greater value - to the tune of 150 percent more feedback. Online quantitative and qualitative research provides great cost-effectiveness and also delivers high-quality results - read more here. Whether this is as a standalone use of online research to cover all research needs and objectives or as a hybrid project in which online research complements face to face research, because of its unique advantages. In essence, online research empowers you to deliver more, whether that's through qualitative methods, quantitative research or a combination. That's what we are after - delivering high-quality results and the ability to be creative and flexible in our approaches to challenging projects - giving our clients 'more' for the same budget and insights that otherwise would have been lost. *To book a free trial of the FlexMR research platform and make use of our wide range of quant & qual tools, click [here](https://resources.flexmr.net/free-demo). Or, click [here](https://www.flexmr.net/services.aspx) to read more about the flexible service levels we can provide.* #### About FlexMR We are The Insights Empowerment Company. We help research, product and marketing teams drive informed decisions with efficient, scalable & impactful insight. #### About Annette Smith As Technology Development Manager, Annette has been vital to shaping InsightHub into the world-class hybrid platform it is today. #### Stay up to date ## You might also like... ![Blog Featured Image Header](https://blog.flexmr.net/hubfs/Marketing_Files/Blogs/Headers/retaining_human_touch_customer_salience_cx_ai.png) ### [Retaining a Human Touch with Custom...](https://blog.flexmr.net/customer-salience-cx-ai) In recent years, companies have embraced artificial intelligence (AI) at pace, swept up in a technological momentum that promises efficiency and cost savings. However, in their rush to pursue quickly ... 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