--- title: How to Make the Most of Modern Culture with the Video Selfie description: Diary studies can greatly benefit from giving participants the option to record video responses. Learn how to incorporate this modern trend into your research in the latest article from our experts. image: https://blog.flexmr.net/hubfs/How%20to%20Make%20the%20Most%20of%20Modern%20Culture%20with%20the%20Video%20Selfie.jpg --- close ## Ready to level up your insights? Get ready to streamline, scale and supercharge your research. Fill out this form to request a demo of the InsightHub platform and discover the difference insights empowerment can make. A member of our team will reach out within two working days. close ## Cost effective insights that scale Quality insight doesn't need to cost the earth. Our flexible approach helps you make the most of research budgets and build an agile solution that works for you. Fill out this form to request a call back from our team to explore our pricing options. 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[Read more](https://blog.flexmr.net/workshops-beacons-customer-salience) 9 MIN READ #### Ed Hill - [Events (1)](https://blog.flexmr.net/topic/events) - [Insights Empowerment (38)](https://blog.flexmr.net/topic/insights-empowerment) - [Practical Application (178)](https://blog.flexmr.net/topic/practical-application) - [Research Methods (285)](https://blog.flexmr.net/topic/research-methods) - [Strategic Thinking (232)](https://blog.flexmr.net/topic/strategic-thinking) - [Survey Templates (7)](https://blog.flexmr.net/topic/survey-templates) - [Tech & Trends (397)](https://blog.flexmr.net/topic/tech-trends) Capturing video for research used to be so difficult, piling into people's homes and workplaces with tripods, heavy camcorders, tapes and lighting. But, now technology has made it so easy! Not only can you do it all (lighting, filters, sound, picture) with one smartphone or tablet but you can also cut out the need to send the research team on the road and collect lots of self-captured video clips, allowing for more timely, responsive and often honest responses. As we are becoming more and more comfortable with snippets of ourselves existing on film in all sorts of contexts, we have an opportunity to observe directly how the consumer feels. The smartphone in particular provides a window directly into a very personal and otherwise inaccessible space, capturing some in the moment snippets of people during their daily lives can be really powerful and is really easy to do. Whilst I am a huge fan of video-selfies (where researchers ask participants to record their thoughts straight down the camera) the clips you can collect from consumers don't end there. ### Uses of the Video Selfie - Capture consumer in-store experiences - Capture the use of your products in home or on the go - Record clips of website usage - Capture interactions with your brand At FlexMR we're always keen to use a wide portfolio of techniques to examine consumer behaviour, every method has its own benefits and we have found the magic is in the combining. Whether you take a research community approach (where you invest in creating an open, sharing environment), do something collaborative and co-create (like smartboards with group interactions, see here) or conduct research for something more tactical and project specific (like combining polls, forums and a couple of key one to one interviews) all of these methods benefit enormously from some supporting snippets of video, that aren't any more expense to you or your consumers to share. So, next time you write your research objectives and you need the answers fast, don't forget you can still open that window and have a good peer in! *To book a free trial of the FlexMR research platform and make use of our wide range of quant & qual tools, click [here](https://resources.flexmr.net/free-demo). Or, click [here](https://www.flexmr.net/services.aspx) to read more about the flexible service levels we can provide.* #### About FlexMR We are The Insights Empowerment Company. We help research, product and marketing teams drive informed decisions with efficient, scalable & impactful insight. #### About Maria Twigge As Research Director, Maria has spent 10+ years guiding FlexMR service development and building strategic client partnerships. #### Stay up to date ## You might also like... ![Blog Featured Image Header](https://blog.flexmr.net/hubfs/Marketing_Files/Blogs/Headers/retaining_human_touch_customer_salience_cx_ai.png) ### [Retaining a Human Touch with Custom...](https://blog.flexmr.net/customer-salience-cx-ai) In recent years, companies have embraced artificial intelligence (AI) at pace, swept up in a technological momentum that promises efficiency and cost savings. However, in their rush to pursue quickly ... [Continue reading](https://blog.flexmr.net/customer-salience-cx-ai) 5 MIN READ ![Blog Featured Image Header](https://blog.flexmr.net/hubfs/Marketing_Files/Blogs/Headers/casual_conversation_iosetta_santini.png) ### [A Casual Conversation... with Ioset...](https://blog.flexmr.net/casual-conversation-iosetta-santini) Most research projects still currently end with a powerpoint report and a debrief. This has become deeply entrenched as the industry standard, and it is what stakeholders have come to expect when they... [Continue reading](https://blog.flexmr.net/casual-conversation-iosetta-santini) 4 MIN READ ![Blog Featured Image Header](https://blog.flexmr.net/hubfs/Marketing_Files/Blogs/Headers/synthetic_data_richer_market_insights.png) ### [Synthetic Data: The Key to Richer M...](https://blog.flexmr.net/synthetic-data-richer-market-insights) In the dynamic world of market research, the need for robust and accurate data is critical. Whilst the increased prevalence of generative AI has provided a range of benefits to market research process... 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