5 MIN READ

Simplifying Product Offerings with Qual and Quant

Maria Twigge

How does an insight function have agency over thei...

Customer insight teams often ask for a greater seat at the table. They want more influence over deci...

6 MIN READ

Paul Griffiths

    Simplifying Product Offerings with Qual and Quant

    No matter what kind of product a brand is looking to refine, market, promote, launch or re-launch at some point it is time to consider the individual features and benefits it offers and how they apply...

    5 MIN READ

    Maria Twigge

    The Role of Market Research In a Big Data World

    Big data describes the wealth of digital information produced by our interactions across the internet - the trails and footprints we leave. According to IBM, the term arises from the generation of con...

    5 MIN READ

    Chris Martin

    Is Online Qualitative Research Always Cheaper?

    During discussions about the pros and cons of online market research vs. face to face market research we quite often hear the standard argument that seems to persist across all sectors: "online must b...

    3 MIN READ

    Annette Smith

    3 Key Reasons to Take Your Market Research Online

    There are a vast array of reasons to move your offline research into the digital world. But here, we pick out three of the most vital reasons that exemplify exactly how online research can be a benefi...

    3 MIN READ

    Maria Twigge