8 MIN READ

Culture & Connectivity: Teamwork Makes the Dreamwork (IASE Summary #2)

Chris Martin

3 Challenges Facing Financial Services Market Rese...

The landscape in the financial services sector is forever changing, this brings a unique set of chal...

10 MIN READ

Michael Connor

    Culture & Connectivity: Teamwork Makes the Dream...

    During my day at the Insights Association South East Chapter’s 2019 Spring Event, I was fortunate enough to sit on a panel with Kristi Zuhlke of KnowledgeHound and Courtney Williams of Lucid to discus...

    8 MIN READ

    Chris Martin

    Technology, Trends and Compelling Stories (IASE Summ...

    I was fortunate enough to be invited to the Insights Association South East Chapter Spring Event this year and, naturally, made the trip across the pond to see what all the fuss was about. What a bril...

    8 MIN READ

    Chris Martin

    How to Tap into the Collective Mind of Consumer Trib...

    As Mitchell and Imrie state, “a tribal approach to consumer behaviour answers marketers’ calls to look beyond conventional marketing theory and avoid pidgeonholing (sic) consumers through providing a ...

    8 MIN READ

    Emily James

    The Role of Social Media Insights in Research Schedu...

    Social media is a weird and wonderful place, full of everything from existential and political debates to videos of cute animals and easy recipes. But for those within market research or the business ...

    7 MIN READ

    Emily James

    Giving the Power Back: Putting Consumers in Control

    In an era where brand competitiveness is prevalent, successful brands, must be relentless in their efforts to strategically ignite their creativity and evolve their brand. It’s exciting when you think...

    8 MIN READ

    Charlotte Evans

    The Big Five OCEAN Personality Types: Introduction a...

    The big five personality traits, often referred to as OCEAN, and sometimes CANOE, are: Openness, Conscientiousness, Extroversion, Agreeableness, and Neuroticism. These five traits represent broad doma...

    7 MIN READ

    Chris Martin

    Balancing Research Between Loyal and Transient Consu...

    Customer Relationship management can be tricky to navigate, especially considering that there are two different types of customers to content with. Within our recent research report, we have identifie...

    7 MIN READ

    Emily James

    8 Examples of How Latent Needs Can Deliver Practical...

    Latent needs can be defined as any need not currently not met by existing products or services. Generally, they are not specifically known to be needed by consumers. There are some that claim that the...

    9 MIN READ

    Emily James

    Identifying Loyal and Disconnected Customer Segments

    Brand loyalty is a tricky metric to measure, and has an incredible amount of importance placed upon it within the boardroom. Traditional customer loyalty strategies are typically aimed at consumers as...

    3 MIN READ

    Sophie Grieve-Williams

    Modern Tribes: Why Demographics No Longer Define Us

    Traditionally speaking, demographics lay the foundations for analysing samples of people. In essence, it sounds simple, but the complexity of this analysis across every market is a challenge insight p...

    7 MIN READ

    Charlotte Evans