6 MIN READ

Putting a Price on Big Data: How Society Values Information

Louisa Thistlethwaite

AI Frontiers of Market Research: Value Creation an...

The current era of AI proliferation presents an as-yet untamed frontier: an inherently uncertain lan...

8 MIN READ

Dr Matthew Farmer

    Putting a Price on Big Data: How Society Values Info...

    As demonstrated by another of our blogs, our digital society is continually producing enormous amounts of real-time data. Through our smart home devices, smart phones, social media accounts, web behav...

    6 MIN READ

    Louisa Thistlethwaite

    AQR Big Day Out: Communities, Connection and Consume...

    As a relatively new member of the insights industry with only a few years of experience, hearing that I had been selected to present in front of my peers as a Young Disruptor was pretty nerve-wracking...

    6 MIN READ

    Laura Butterworth

    The Importance of Reciprocity in Participant Engagem...

    Have you ever rung someone and you could hear them, but they couldn’t hear you? How did you feel? Disappointed? Frustrated or surprised maybe, that the other side couldn’t participate in the conversat...

    6 MIN READ

    Dr Dorota Crockford

    The 10 Best Podcasts for Market Research and Insight...

    Just as blogs and video content before them, podcasts are exploding in popularity and are quickly becoming a mainstay of audience media consumption. In fact, the annual report that looks into podcasti...

    16 MIN READ

    Chris Martin

    What is an Average Survey Response Rate?

    A survey response rate of 80% and over is akin to the divine-standard for survey research, but it is extremely rare that researchers achieve that response rate due to the nature of market research and...

    7 MIN READ

    Emily James

    Inspiring Action: The Active Role of Insight in Deci...

    Using the words of our very own CEO, Paul Hudson: “To survive in a global marketplace, brands cannot afford to wait on data. Decisions must be made fast. And they must be reliably informed.” That’s wh...

    7 MIN READ

    Amy Greenwood

    What is an Online Market Research Community Platform...

    Online market research communities (or MROCs) are closed networks of profiled, opted-in research participants who take part in structured and unstructured qualitative research tasks. Usually hosted ov...

    7 MIN READ

    Chris Martin

    The Line between Research, Data and Responsible Mark...

    Every day in the news, we are faced with more stories about the misuse of our data from social media companies, political and campaigning organisations, big brands and the rest. The data that is out t...

    7 MIN READ

    Annette Smith

    Animated Insights: The Bridges That Bind Political, ...

    In our 2019 report, Tribes: An Exploration of Political, Social and Brand Loyalties, we identified a number of surprising trends that underpin the similarities in consumer loyalty across different fac...

    7 MIN READ

    Sophie Grieve-Williams

    Using Journalistic Principles to Drive Informed Deci...

    While I was at the Insights Association South East Chapter’s Annual Spring Event in New Orleans, I was fortunate to have an opportunity to present a seminar of my own. It was a fantastic event, packed...

    9 MIN READ

    Chris Martin