7 MIN READ

Animated Insights: The Bridges That Bind Political, Social and Brand Loyalties

Sophie Grieve-Williams

Pitch It: The Business Case for Customer Salience

As insight experts, we understand the power of insights, their inherent value in key decision-making...

7 MIN READ

Emily James

    Animated Insights: The Bridges That Bind Political, ...

    In our 2019 report, Tribes: An Exploration of Political, Social and Brand Loyalties, we identified a number of surprising trends that underpin the similarities in consumer loyalty across different fac...

    7 MIN READ

    Sophie Grieve-Williams

    Identifying Loyal and Disconnected Customer Segments

    Brand loyalty is a tricky metric to measure, and has an incredible amount of importance placed upon it within the boardroom. Traditional customer loyalty strategies are typically aimed at consumers as...

    3 MIN READ

    Sophie Grieve-Williams