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Capturing video for research used to be so difficult, piling into people's homes and workplaces with tripods, heavy camcorders, tapes and lighting. But, now technology has made it so easy!
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Has the market research industry spent years producing insights with no demonstrable impact on busin...
Capturing video for research used to be so difficult, piling into people's homes and workplaces with tripods, heavy camcorders, tapes and lighting. But, now technology has made it so easy!
There are a vast array of reasons to move your offline research into the digital world. But here, we pick out three of the most vital reasons that exemplify exactly how online research can be a benefi...
Have you ever considered running an online A/B test? Wouldn't you rather know why as well as what your customers think? Our SmartboardMR tool offers a genuinely quick and effective way of testing the ...
At FlexMR we have been running online communities and panels for 8 years, so we know a thing or two about the different options available. If you are just starting out in this area you might feel a li...
A research or insight community is defined just like any other type of community, by the peer to peer interaction that takes place. "Community functionality enables participants to work jointly on pro...
Market research is in the midst of it. What started as buzz words is now part of our daily lives - from online research to communities, panels, data mining and social media. I've noticed more and more...
Capturing video for research used to be so difficult, piling into people's homes and workplaces with tripods, heavy camcorders, tapes and lighting. But, now technology has made it so easy!
FlexMR research tools are designed for consumer research, getting feedback on consumer habits, purchase behaviour, reactions, preferences and much more. A detailed understanding of consumers' purchase...
Online communities are so much more than a forum space these days. Software has developed phenomenally to enable all sorts of exciting layers of data collection, for example "liking", one to one probi...
You don't need to be a Sherlock Holmes type character to work successfully in market research, but a passion for observation, investigation and a true interest in people and your research objectives c...