5 MIN READ

Fighting the Client-Agency Divide in Market Research

Maria Twigge

How to Use Synthetic Data in Market Research

In recent years, the rapid advancement of technology and data analytics has revolutionised working p...

9 MIN READ

Dr Katharine Johnson

    Fighting the Client-Agency Divide in Market Research

    Over the 15 years we have been in market research we’ve learnt a lot about being better partners. Our experience has taught us effective ways to ensure we develop long term relationships that deliver ...

    5 MIN READ

    Maria Twigge

    Simplifying Product Offerings with Qual and Quant

    No matter what kind of product a brand is looking to refine, market, promote, launch or re-launch at some point it is time to consider the individual features and benefits it offers and how they apply...

    5 MIN READ

    Maria Twigge

    Combining CRM Data with Online Research for Unique I...

    Making sense of data takes skill, flair and determination. Key to all this is the data being in the right place to work with. That means collecting it all together in one place in a nice sensible, ord...

    2 MIN READ

    Maria Twigge

    3 Benefits of Anonymity: Why Online Sharing is Good ...

    We as market researchers go to great lengths to protect the anonymity of our participants and follow careful guidelines because we know it's something that consumer's value. Yet when we consider wheth...

    3 MIN READ

    Maria Twigge

    Best Practices for Managing Online Research Blogs

    Our BlogMR tool has long been the cornerstone of the the FlexMR Community Suite. Including blogs in your market research community has the ability to turn a panel with a survey and maybe a forum into ...

    2 MIN READ

    Maria Twigge

    How Much Qualitative Research Should Be Conducted On...

    In a time when consumers spend the majority of their work and leisure time online, why is qualitative research lagging behind, when the field could be at the forefront of engaging with consumers in th...

    2 MIN READ

    Maria Twigge

    The Trap of the Consumer Panel Straight Jacket

    I'm worried about you; I'm worried about your brand and your customers! I'm worried your customers have enthusiastically opted in to a research platform because they want to have their voices heard.

    3 MIN READ

    Maria Twigge

    How to Make the Most of Modern Culture with the Vide...

    Capturing video for research used to be so difficult, piling into people's homes and workplaces with tripods, heavy camcorders, tapes and lighting. But, now technology has made it so easy!

    2 MIN READ

    Maria Twigge

    3 Key Reasons to Take Your Market Research Online

    There are a vast array of reasons to move your offline research into the digital world. But here, we pick out three of the most vital reasons that exemplify exactly how online research can be a benefi...

    3 MIN READ

    Maria Twigge

    Using Qualitative A/B Tests to Generate More Accurat...

    Have you ever considered running an online A/B test? Wouldn't you rather know why as well as what your customers think? Our SmartboardMR tool offers a genuinely quick and effective way of testing the ...

    2 MIN READ

    Maria Twigge