7 MIN READ

Surveys, Video and the Changing Face of Agile Research

Emily James

3 Challenges Facing Financial Services Market Rese...

The landscape in the financial services sector is forever changing, this brings a unique set of chal...

10 MIN READ

Michael Connor

    Surveys, Video and the Changing Face of Agile Resear...

    Agile research is a common talking point in the insights industry. We are constantly on the lookout for new tools, new techniques, new methodologies, new anything to help us design and implement agile...

    7 MIN READ

    Emily James

    Infographic: Our 2020 in Review

    Last year, I wrote a review of FlexMR's journey to success in 2019, and mentioned that last year was a pretty tumultuous year... it's safe to say that 2020 managed to blow that right out of the water!

    5 MIN READ

    Sophie Grieve-Williams

    Why Responsible Innovation Marks the Future of Onlin...

    These days, in the supersonic speedy realm we live in, it seems everything is focused on speed and profitability, and the human factor has become an actual subject we have to call out. In my opinion, ...

    8 MIN READ

    Heather Wendlandt

    Influencing C-Suite Decisions with Actionable Data

    Isn’t influencing decision-making processes the goal of market research? Or at least, isn’t influencing decisions with actionable data what our goal has become through the evolution of our industry?

    8 MIN READ

    Emily James

    7 Creative Ways to Bring Insight to Life Through Vid...

    Bringing insight to life has become part and parcel of an insight professional’s role, and for the most part, we’re doing well to make insights more engaging for our audience. We’re learning a lot fro...

    9 MIN READ

    Sophie Grieve-Williams

    The Evolution of Quantitative Methods: What Technolo...

    The history of market research is an interesting one, filled with experimental actions, refined techniques, broadened scopes, and technological advancement. Market research at its conception, was a pu...

    7 MIN READ

    Emily James

    Market Research Innovation: What It Means to Push th...

    Innovation is one of the most common topics in the world, especially in the market research industry. But what we recognise as innovation are typically smaller changes to an existing product, service,...

    8 MIN READ

    Emily James

    The Case for Combining Next Generation Tech with Hum...

    There is nothing as complex as the human brain, capable of performing many complex functions at once. But technology is a catching up, able to automate processes, hasten project timelines, and so much...

    8 MIN READ

    Emily James

    What to Do When No One Wants Your Research Data

    In the midst of a global pandemic, it can feel like we are drowning in a vast sea of numbers. Every day, reading or watching the news requires what feels like A-Level maths to keep up with R rates, pr...

    7 MIN READ

    Annette Smith

    Knowledge Management: Giving Structure to Insights

    Data and insight are the lifeblood of market research, branded organisations, and logical decision-making. The knowledge gained by data and insight is used by everyone at all levels, whether conscious...

    8 MIN READ

    Emily James