8 MIN READ

The Case for Combining Next Generation Tech with Human Oversight

Emily James

5 Design Principles To Enhance Your Market Researc...

Design is something we all use, whether consciously or unconsciously in the insights industry. Desig...

8 MIN READ

Sophie Grieve-Williams

    The Case for Combining Next Generation Tech with Hum...

    There is nothing as complex as the human brain, capable of performing many complex functions at once. But technology is a catching up, able to automate processes, hasten project timelines, and so much...

    8 MIN READ

    Emily James

    What to Do When No One Wants Your Research Data

    In the midst of a global pandemic, it can feel like we are drowning in a vast sea of numbers. Every day, reading or watching the news requires what feels like A-Level maths to keep up with R rates, pr...

    7 MIN READ

    Annette Smith

    Knowledge Management: Giving Structure to Insights

    Data and insight are the lifeblood of market research, branded organisations, and logical decision-making. The knowledge gained by data and insight is used by everyone at all levels, whether conscious...

    8 MIN READ

    Emily James

    When and How Should Researchers Challenge Internal B...

    To understand the role that insights professionals should play in evolving brand perceptions, it’s first important to have a clear and concrete definition of a brand. The only problem is, that’s a fic...

    7 MIN READ

    Chris Martin

    Forget the Dashboard: The Case for Collaborative Cur...

    I’ve learnt a lot about our collective capability to work remotely in recent months; more broadly, as humans, I continue to be impressed by our adaptability, especially when it comes to technology. Th...

    8 MIN READ

    Sally Nicholls

    How to Use Online Research Platforms to Drive Insigh...

    Insights engagement is a term that has grown in popularity over the past decade. As the role of data and knowledge in decision making have been bought to the forefront of company cultures, driven by a...

    7 MIN READ

    Chris Martin

    Encouraging Connection in Isolation – Safeguarding M...

    Mental health is super important at the best of times, but even more so at the worst of times. It’s hard to argue that we are currently going through one of the worst times in recent history, with ext...

    7 MIN READ

    Emily James

    Infographic: 51 Ways to Activate Insight

    Activating insight is arguably the most essential part of the research process – if the insight isn’t used at the end of it, what was the point of generating it in the first place?

    4 MIN READ

    Sophie Grieve-Williams

    Videos, Images, Numbers, Text: Blending Data Formats...

    Determining the correct methodology to use when faced with a research question can be daunting. There are many options to choose from, and often, researchers resort to a standard survey, but what if t...

    6 MIN READ

    Dr Katharine Johnson

    The Insights Industry Needs Digital Integration, Not...

    Digital transformation. Anyone who works in or adjacent to a marketing function will have surely heard this dreaded buzzword. I certainly know I have – a lot. Shorthand for adopting technological repl...

    7 MIN READ

    Chris Martin