6 MIN READ

Will Facebook Reactions be a Turning Point for Social Research?

Annette Smith

The Role of Collaboration in Building Customer Sal...

Understanding customers, what drives their decision making and what they want from businesses is the...

7 MIN READ

Nikki Foster

    Will Facebook Reactions be a Turning Point for Socia...

    Since Facebook’s ‘like’ button was introduced in 2009, it has not only become one of the platform’s best known features, it has also become a standard feature across nearly every website and app out t...

    6 MIN READ

    Annette Smith

    5 Ways You Have Been Marketing to Millennials Wrong

    First, an admission: I myself am on the furthest edges of the Millennial (AKA Generation Y) demographic, on the border with Generation X.

    5 MIN READ

    Annette Smith

    30 Second Research Tips: Mobile Market Research

    Mobile research opens up a huge range of opportunities for marketers and researchers alike. But to take full advantage of this emerging method is not as easy as it sounds. These 30 seconds will teach ...

    4 MIN READ

    Chris Martin

    How to Effectively Communicate Survey Results

    This is a guest post from Susan Bell - a qualitative research specialist and director of Susan Bell Research. Sue loves to conduct all forms of qualitative research, including new ways such as qualita...

    6 MIN READ

    Susan Bell

    Communities: The Sales Scandal of Market Research?

    A lot of people often ask me what a community is and how it differs from any other research project or a panel. This discussion came up recently when a client sighed and told me it was just a buzz wor...

    6 MIN READ

    Paul Hudson

    Best Practices for Researching Generation X, Y and Z

    Depending on where you look you can find starkly different age brackets for each generation. However, regardless of the definition you subscribe to, one of the most striking things about the generatio...

    7 MIN READ

    Charlotte Duff

    10 Must Know Millennial Marketing Myths

    Despite their rampant popularity among marketers & business leaders, much is still unknown (or worse, misunderstood) about the Millennial generation. Typically characterised as a lazy, narcissisti...

    2 MIN READ

    Chris Martin

    When Are Insight Communities Right for You?

    This is a guest post from Susan Bell - a qualitative research specialist and director of Susan Bell Research. Sue loves to conduct all forms of qualitataive research, including new ways such as qualit...

    3 MIN READ

    Susan Bell

    6 Benefits of a Peer-to-Peer Customer Panel

    Customer panels are built from lists of customers that have given permission and are willing to take part in research on an ad-hoc basis. This is invaluable to market research, especially in cases whe...

    5 MIN READ

    Kimberley Bell

    Agile Development: Where and When Should It Be Used?

    With the launch of Windows 10 in 2015, Microsoft declared that this would be the last ever roll out of a new version of its operating system. Henceforth, all development of the platform would be itera...

    5 MIN READ

    Annette Smith