--- title: "30 Second Research Tips: Mobile Market Research" description: Improve your mobile market research in just 30 seconds. This short video shares some of the most important and useful tips for reaching consumers on-the-go and connecting with them in day-to-day life. image: https://blog.flexmr.net/hubfs/362878-17-30-second-research-tips-mobile-market-research.png --- close ## Ready to level up your insights? Get ready to streamline, scale and supercharge your research. Fill out this form to request a demo of the InsightHub platform and discover the difference insights empowerment can make. A member of our team will reach out within two working days. close ## Cost effective insights that scale Quality insight doesn't need to cost the earth. Our flexible approach helps you make the most of research budgets and build an agile solution that works for you. Fill out this form to request a call back from our team to explore our pricing options. 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[Listen Now](https://resources.flexmr.net/mrx-lab-podcast) - ### Featured Stories - [Specsavers Informs Key Marketing Decisions with InsightHub](https://resources.flexmr.net/specsavers) - [The Coventry Panel Helps Maintain Award Winning CX](https://resources.flexmr.net/coventry-building-society) - [Isagenix Customer Community Steers New Product Launch](https://resources.flexmr.net/isa-insights) - [Curo Engage Residents with InsightHub Community](https://resources.flexmr.net/curo) - [Tech & Trends](https://blog.flexmr.net/topic/tech-trends) / 4 MIN READ ## 30 Second Research Tips: Mobile Market Research #### Chris Martin # [Workshops and Beacons: A Guide to Building Custome...](https://blog.flexmr.net/workshops-beacons-customer-salience) Most organisations are not short of data, insight or decks.Their biggest challenge is not whether cu... [Read more](https://blog.flexmr.net/workshops-beacons-customer-salience) 9 MIN READ #### Ed Hill - [Events (1)](https://blog.flexmr.net/topic/events) - [Insights Empowerment (38)](https://blog.flexmr.net/topic/insights-empowerment) - [Practical Application (178)](https://blog.flexmr.net/topic/practical-application) - [Research Methods (285)](https://blog.flexmr.net/topic/research-methods) - [Strategic Thinking (232)](https://blog.flexmr.net/topic/strategic-thinking) - [Survey Templates (7)](https://blog.flexmr.net/topic/survey-templates) - [Tech & Trends (397)](https://blog.flexmr.net/topic/tech-trends) *Mobile research opens up a huge range of opportunities for marketers and researchers alike. But to take full advantage of this emerging method is not as easy as it sounds. These 30 seconds will teach you some of the most important best practices to get the most out of your mobile market research projects.*   | ![Tweet from FlexMR](https://www.flexmr.net/images/webpage-images/45-tweet-this-from-flexmr.png) | ***Tweet This*** | | --- | --- | | ["Improve your mobile market research in 30 seconds by watching this short video. What's your top mobile research tip?"](http://ctt.ec/fuMUe) | | Want to know more about how to get the most out of your mobile market research? The industry and technology develops quickly, so we are always updating our mobile research advice and guidance. Listed below are our favourite resources - ranging from an exposé on the mobile market research facts nobody wants to admit, to an in-depth explanation of how to tailor your surveys & diaries to mobile associated behaviours. There are no quick and easy ways to achieve perfect mobile research. It is very much still being developed, and even we as researchers continue to be surprised by it. But by following these guides, you can get closer to your consumers - throughout their daily lives. ### Researching Mobile Consumers in a Global Economy By far the most important benefit of smartphone and tablet research is that it can be completed anywhere. Currently, this is widely used as a way to increase survey completion. By offering more flexibility over location, consumers can complete (short) research tasks at their own leisure. But this ignores the power of the mobile platform. Research tasks should not be designed to reach consumers anywhere but in the right place at the right time. This, however, is trickier than it first appears. Most mobile research, while completed on a mobile device, is still completed in the home. Though this does improve completion rates, in behavioural terms it is only as relevant as desktop or in-person research. It is *reflective*, not active & *in-the-moment* data. Find out how to break the mould and reach consumers on the go in this free webinar. ### 10 Tips for Collecting Insightful Mobile Data The most recent mobile market research statistics, as published by [Greenbook](http://www.greenbookblog.org/2014/07/30/a-big-picture-of-the-trends-in-mobile-market-research/), indicate that not only do 70-80% of the world’s adults own a mobile phone, but between 20-30% of surveys are being attempted on mobile enabled devices. Phones, tablets and even phablets are working their way into consumers’ lives and the world of market research too. With nearly a third of consumers taking surveys on mobile devices, it is important to ensure that surveys are designed with a view to the unique opportunities and challenges that this poses. This will ensure not only the most accurate and relevant insight, but also that consumers are engaged with the survey thus reducing mobile drop-out rates. To ensure the best possible mobile survey design, follow our top ten tips. ### 7 Things No-One Will Tell You About Mobile Research As early and enthusiastic adopters of smartphones it makes sense that UK companies are at the forefront of mobile research. As other countries now also look to mobile to achieve the best reach and to allow research in populations where costs might otherwise make it prohibitive, it seems timely to share a few learnings to date to help guide the development and applications. Find out in this article why a lot of mobile research might not be as mobile as you think, why every click counts and the most popular myths surrounding mobile market research. In addition, we discuss how mobile means more than just online surveys, and why you may need to consider adding SMS and phone calls into the mix too. #### About FlexMR We are The Insights Empowerment Company. We help research, product and marketing teams drive informed decisions with efficient, scalable & impactful insight. #### About Chris Martin Chris is an experienced executive and marketing strategist in the insight and technology sectors. He also hosts our MRX Lab podcast. #### Stay up to date ## You might also like... ![Blog Featured Image Header](https://blog.flexmr.net/hubfs/Marketing_Files/Blogs/Headers/retaining_human_touch_customer_salience_cx_ai.png) ### [Retaining a Human Touch with Custom...](https://blog.flexmr.net/customer-salience-cx-ai) In recent years, companies have embraced artificial intelligence (AI) at pace, swept up in a technological momentum that promises efficiency and cost savings. However, in their rush to pursue quickly ... [Continue reading](https://blog.flexmr.net/customer-salience-cx-ai) 5 MIN READ ![Blog Featured Image Header](https://blog.flexmr.net/hubfs/Marketing_Files/Blogs/Headers/casual_conversation_iosetta_santini.png) ### [A Casual Conversation... with Ioset...](https://blog.flexmr.net/casual-conversation-iosetta-santini) Most research projects still currently end with a powerpoint report and a debrief. This has become deeply entrenched as the industry standard, and it is what stakeholders have come to expect when they... [Continue reading](https://blog.flexmr.net/casual-conversation-iosetta-santini) 4 MIN READ ![Blog Featured Image Header](https://blog.flexmr.net/hubfs/Marketing_Files/Blogs/Headers/synthetic_data_richer_market_insights.png) ### [Synthetic Data: The Key to Richer M...](https://blog.flexmr.net/synthetic-data-richer-market-insights) In the dynamic world of market research, the need for robust and accurate data is critical. Whilst the increased prevalence of generative AI has provided a range of benefits to market research process... 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