7 MIN READ

GDPR 3 Years On - Data Security in Market Research

Emily James

Closeness That Travels: How Technology Can Strengt...

What is technology actually doing to customer closeness? Depending on who you ask, it’s either bring...

6 MIN READ

Ed Hill

    GDPR 3 Years On - Data Security in Market Research

    In just 3 short years, the EU’s General Data Protection Act of 2018 has obviously revolutionised data security practices around the world for both consumers and businesses. As was pointed out in our o...

    7 MIN READ

    Emily James

    The Power of Empathy in Research Design

    A sense of empathy is a core feature of a good researcher. Given that our job is to understand and interpret the feelings of others, its essential that we can connect with our participants and ask que...

    7 MIN READ

    Samantha Nicholson

    Forecasting Failure - Using Insight to Make Strategi...

    Failure is one of the biggest fears we all share. Failing, in both a professional and personal capacity, is something we actively try to avoid, however it is always something we can learn from. Whethe...

    7 MIN READ

    Emily James

    Connection & Communication: Principles of Insigh...

    Insight activation is a crucial challenge for all insight professionals. In this stage, the insights from the research experience should be communicated effectively and put to good use by the project ...

    20 MIN READ

    Emily James

    5 Creative Ways to Communicate Complex Information

    Communicating complex information can be one of the hardest parts of conveying insights, especially as the demands and challenges that insight teams face have also become more complex.

    8 MIN READ

    Sophie Grieve-Williams

    Are Your Stakeholders Asking the Right Questions?

    There is a phrase you might have heard in various contexts, sometimes genuine sometimes voiced with snark, but the purest form of this sentiment is a key goal for insight teams across all industries. ...

    8 MIN READ

    Emily James

    The Power of In-House Research Teams, and How to Enh...

    Over the years, I have worked with many different clients, and as such have been involved in numerous projects commissioned by clients’ research teams as well as projects purely for stakeholders who h...

    7 MIN READ

    Charlotte Duff

    Breaking Down 5 Barriers to Insights Activation

    Insight teams are constantly breaking down a variety of barriers within the daily life of market research. Barriers to getting funding, finding out contextual information about the research request, g...

    7 MIN READ

    Emily James

    How Market Researchers Can Win Over Leadership Teams

    Winning over leadership teams is critical to a successful research experience, as well as the continued success of the insights industry itself. Without stakeholders to continue requesting research an...

    7 MIN READ

    Emily James

    What Sets Winning Insight Teams Apart?

    What does it mean to be a successful insights team? This eminent question that can lead to a lot of success within the insights industry, inspiring insight teams to work towards becoming the best insi...

    8 MIN READ

    Emily James