8 MIN READ

How Insights Professionals Contribute to Revenue Growth

Heather Wendlandt

How does an insight function have agency over thei...

Customer insight teams often ask for a greater seat at the table. They want more influence over deci...

6 MIN READ

Paul Griffiths

    How Insights Professionals Contribute to Revenue Gro...

    According to the Bureau of Labour Statistics (BLS), in 2017, Market Research Analysts make an average of $63,230 (just under £50,000) per year. Now, this isn’t an article arguing that Market Research ...

    8 MIN READ

    Heather Wendlandt

    3 Golden Rules for Building an Online Insight Platfo...

    The way we conduct research is constantly changing in accordance to the world around us. Influencing factors that would never have been a factor 5 years ago, are now essential to consider as they add ...

    7 MIN READ

    Emily James

    Evolving Data Security and Privacy Policies for GDPR...

    Here we are, 6 months on from the May 25th deadline and what now for GDPR? If you are reading that sentence and thinking to yourself “GDPR? - that ship has sailed” then I urge you to read on.

    7 MIN READ

    Louisa Thistlethwaite

    Beating the Competition: How Insight Drives Brand Re...

    Brand relevance is an integral part of building a brand identity, and successful brand identities are constantly customer-focused. In each stage of a brand’s identity evolution, businesses keep in con...

    8 MIN READ

    Emily James

    Demonstrating the Value of a Community Panel

    Community panels have been around for close to 20 years and have only grown in popularity as more companies recognise the importance of talking with their customers on a regular basis in order to make...

    8 MIN READ

    Charles Pearson

    Transforming Research into a Force for Good in Socie...

    Research is important to understanding and aiding a society in motion; a society which questions itself and through extensive research various social phenomena can be analysed and made better. All app...

    7 MIN READ

    Ruth Moreno

    The Challenges Insight-Driven Brands Face Next

    In today’s world, businesses need to evolve rapidly alongside technological advances or risk falling behind in the race for success; losing out to those prepared enough to adapt when needed. This is a...

    9 MIN READ

    Emily James

    Ethical Insight: When to Observe and When to Act

    Often when it comes to ethics in daily situations our moral compass kicks in, determining how we act upon a situation. In a specific context, such as a job role, title etc. the many different contexts...

    7 MIN READ

    Laura Butterworth

    Using Zero-Based Budgeting to Drive Return on Resear...

    Some of the biggest brands in the world have adopted an accounting practice that originated in the 1970s but has seen a recent resurgence in popularity - zero-based budgeting (ZBB). Kraft Heinz, Monde...

    7 MIN READ

    Amy Greenwood

    Fringes of Society: Reaching Subcultures with Online...

    Subcultures are groups within a large society that often have beliefs or interests that differ to those of the wider society. Wherever there are constraints on personal expression, spaces form (either...

    7 MIN READ

    Iulia Ghindeanu