7 MIN READ

The Effect of Data & Insight on Strategic Decision Making

Chris Martin

What are the Key Strategic Considerations of Insig...

In most organisations, insight teams are not short of data, tools, or analytical capability. Dashboa...

11 MIN READ

Harriet Williams

    The Effect of Data & Insight on Strategic Decisi...

    In the 1967 book, The Five Day Course on Thinking, the pre-eminent physician and psychologist Edward de Bono debuted a simple, mathematical game to the world. This was the L Game. Though the book and ...

    7 MIN READ

    Chris Martin

    Context: The Next Marketing Revolution Researchers M...

    As insight professionals, we know the inherent value of context – it can be the difference between false data interpretations and truly actionable insight; as such, it is crucial to understanding the ...

    8 MIN READ

    Emily James

    3 Challenges that Data Still has to Overcome

    In whatever shape or form, whether in our personal lives or professional, data is the driving force behind every decision we make. Quality, accurate data has the power to drive us towards goals, or ke...

    8 MIN READ

    Emily James

    Building a Personal Insights Industry Brand

    I consider myself extremely fortunate to speak at the first ever MRS &More conference. The event, which took place on October 24th 2019, provided a welcome change of pace. Open only to &More m...

    10 MIN READ

    Chris Martin

    Why Insight Deserves a Voice at the C-Suite Table

    If anyone has had a child in the past decade, you may be familiar with a brand called Gymboree. I used to even take my daughter to their play stores to take music and play classes when she was a baby....

    7 MIN READ

    Heather Wendlandt

    Beyond Surveys: The Signs of a Mature Insights Strat...

    Let’s face it - if market research is known for one thing, it’s surveys. Surveys are a staple in market research, much like focus groups, and they’ve become the popular market research tool available,...

    7 MIN READ

    Emily James

    What Exactly is a Chief Insights Officer?

    The role of a Chief Insights Officer (CIO) is still a very new concept that has come about with the surge in market research needs across all industries. With that being said, not all businesses know ...

    8 MIN READ

    Maisie Furneaux

    Insight-Led Brand Strategy: A Guide to the Essential...

    Insight-led brand strategies are becoming more and more popular, being adopted in particular by businesses that want to evolve and grow to become more relevant to their target consumers; 77% of B2B ma...

    8 MIN READ

    Emily James

    The Role Researchers Play in Driving Business Transf...

    Business transformation represents the path to competitiveness. It means improving service, improving efficiency and reducing costs. It can include expanding into other markets, improving capacity for...

    7 MIN READ

    Ruth Moreno

    How to Bring the Voice of the Customer into the Boar...

    One of the main challenges within the research experience isn’t designing the perfect research process, or collecting the right data from the right sample in order to get the right insights. In fact, ...

    7 MIN READ

    Emily James