What Exactly is a Chief Insights Officer?
The role of a Chief Insights Officer (CIO) is still a very new concept that has come about with the surge in market research needs across all industries. With that being said, not all businesses know ...
Get ready to streamline, scale and supercharge your research. Fill out this form to request a demo of the InsightHub platform and discover the difference insights empowerment can make. A member of our team will reach out within two working days.
Quality insight doesn't need to cost the earth. Our flexible approach helps you make the most of research budgets and build an agile solution that works for you. Fill out this form to request a call back from our team to explore our pricing options.

Embark on a new adventure. Join Camp InsightHub, our free demo platform, to discover the future of research.

Read a brief overview of the agile research platform enabling brands to inform decisions at speed in this PDF.

Our services drive operational and strategic success in challenging environments. Find out how.

Close Connections bring stakeholders and customers together for candid, human conversations.

The FlexMR credentials deck provides a brief introduction to the team, our approach to research and previous work.

We are the insights empowerment company. Our framework addresses the major pressures insight teams face.

Discover how to build close customer connections to better support real-time decision making.

What is a market research and insights playbook, plus discover why should your team consider building one.

The insights empowerment readiness calculator measures your progress in building an insight-led culture.

The MRX Lab podcast explores new and novel ideas from the insights industry in 10 minutes or less.
In a world awash with data, dashboards and quarterly trackers, it is surprisingly easy to forget tha...
The role of a Chief Insights Officer (CIO) is still a very new concept that has come about with the surge in market research needs across all industries. With that being said, not all businesses know ...
Insight-led brand strategies are becoming more and more popular, being adopted in particular by businesses that want to evolve and grow to become more relevant to their target consumers; 77% of B2B ma...
Business transformation represents the path to competitiveness. It means improving service, improving efficiency and reducing costs. It can include expanding into other markets, improving capacity for...
One of the main challenges within the research experience isn’t designing the perfect research process, or collecting the right data from the right sample in order to get the right insights. In fact, ...
So, while there might not be a one-stop shop for guaranteed success for anything in this world, there are certainly guides that can definitely help to increase your chances. This, I’m hoping, is one o...
Where will you be in 10 years’ time? That is a hard question for anyone to answer.
Marketing, as with all other business departments and industries globally, relies a lot on market research, primarily to form and inform campaigns and gather feedback at to their success. However, for...
The insights industry is a wonderful place to be right now – innovation in new methods, expanding horizons and more influence in boardrooms. Overall, businesses realise that it is imperative that thei...
A market research brief is a document a client produces detailing important information about their unique situation and research requirements. This information should include (but is not limited to) ...
What is marketing research? This might just be the most asked question in relation to market research on the internet today. It is also a question that has a deceptively complex answer depending on: w...