9 MIN READ

5 Technologies Transforming Market Research in 2020

Russell Elliot

AI Frontiers of Market Research: Value Creation an...

The current era of AI proliferation presents an as-yet untamed frontier: an inherently uncertain lan...

8 MIN READ

Dr Matthew Farmer

    5 Technologies Transforming Market Research in 2020

    Market research practices are remarkably simple when boiled down to their essence: take a market, ask it questions about products and services, and react to their demands. This is, of course, an over-...

    9 MIN READ

    Russell Elliot

    Paul Hudson on Engaging Cities with Insight (& W...

    How do we, as researchers, drive business action? That’s the question that dominates significant potion of my working life. After all, there is a constant stream of new data collection techniques, new...

    8 MIN READ

    Paul Hudson

    Engaging New York & London with Impactful Insigh...

    Last year, we embarked on a new journey. One that tied together conversations we’d had with clients, products and services our team had developed, and am ambitious aim. That journey was our Insight as...

    7 MIN READ

    Chris Martin

    10 Emerging Customer Experience Trends

    Customer experience is a continuously evolving entity, with trends fading in and out in yearly cycles influenced by the changes in technology, industry, and innovation. The current trends will fade ou...

    7 MIN READ

    Emily James

    What It Really Means to Gather Online Qual at Scale

    In the Market Research world, the terms “big data” and “mass quant” are all too familiar; it is regularly referred to amongst the industry and also commonly used in practice. Mass qual, however, is mu...

    7 MIN READ

    Maisie Furneaux

    Advice for Insight Communities During COVID-19

    For many of us in the UK, it was the government’s rapid change of stance on Covid-19 that signalled a step-shift in the seriousness and scale of the situation. Every industry will be impacted by the h...

    8 MIN READ

    Chris Martin

    Developing a Question Oriented, Not Answer Oriented ...

    Who? What? Where? Why? When we are children our inquisitive little minds question everything, we constantly annoy our parents with a multitude of questions, which usually resulted in the irritated res...

    7 MIN READ

    Samantha Nicholson

    What It Really Means to be Customer-Centric

    The term ‘customer centricity’ is pretty self-explanatory - it’s putting the customer in the centre of everything: business strategies, decisions both big and small, training programmes and implemente...

    8 MIN READ

    Emily James

    Collaboration and Human Centricity: The Future of Ma...

    For the past few years, technology has dominated the major trends in many different ways. Artificial intelligence, blockchain, the Internet of Things, and many other innovative inventions have come in...

    11 MIN READ

    Amy Greenwood

    Introducing SurveyMR 2.0 and Flowchart Inspired Scri...

    Surveys have been the king of modern market research for quite some time now, with all market research professionals inevitably gaining a lot of experience in survey design and creation right from the...

    5 MIN READ

    Sophie Grieve-Williams