Storytelling: Demonstrating the ROI of Data
Demonstrating the return on investment on anything within a business can be hard, but especially with market research. By 2020, it’s predicted that 1.7 megabytes of data will be created every second f...
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In a world awash with data, dashboards and quarterly trackers, it is surprisingly easy to forget tha...
Demonstrating the return on investment on anything within a business can be hard, but especially with market research. By 2020, it’s predicted that 1.7 megabytes of data will be created every second f...
‘Democratising’ is the practice of adding a democratic process to something. From a national election to tidying the house, anything can be democratised; in this blog, I want to look at the case for d...
Okay, so the first question we should probably answer is: what is strategic storytelling. Strategic storytelling actually has a different definition depending on what context you’re asking for; in bus...
What does it actually mean to ‘activate insight’? This term has cropped up a lot recently, along with ‘insights empowerment’, and although we could probably take a good guess at what it means, it’s ha...
In the 1967 book, The Five Day Course on Thinking, the pre-eminent physician and psychologist Edward de Bono debuted a simple, mathematical game to the world. This was the L Game. Though the book and ...
As insight professionals, we know the inherent value of context – it can be the difference between false data interpretations and truly actionable insight; as such, it is crucial to understanding the ...
In whatever shape or form, whether in our personal lives or professional, data is the driving force behind every decision we make. Quality, accurate data has the power to drive us towards goals, or ke...
I consider myself extremely fortunate to speak at the first ever MRS &More conference. The event, which took place on October 24th 2019, provided a welcome change of pace. Open only to &More m...
If anyone has had a child in the past decade, you may be familiar with a brand called Gymboree. I used to even take my daughter to their play stores to take music and play classes when she was a baby....
Let’s face it - if market research is known for one thing, it’s surveys. Surveys are a staple in market research, much like focus groups, and they’ve become the popular market research tool available,...