10 MIN READ

Understanding the Power of Consumer Communities

Emily James

Rewind: Four Creative Ways to Elevate Insight with...

On February 25th, 2026 - the FlexMR team hosted a webinar that explored four creative ways to elevat...

11 MIN READ

Charlotte Duff

    Understanding the Power of Consumer Communities

    Consumer communities have been around a while in market research, but saying that, there are plenty of professionals who don’t fully understand the power they contain when used well.

    10 MIN READ

    Emily James

    Building a Successful Customer Insights Team

    Once upon a time, it was enough to develop better products than competitors, provide a superior service, or find new operational efficiencies. These were all important markers of success. But today, a...

    8 MIN READ

    Chris Martin

    A Practical Guide to Translating Business Problems i...

    Creating a research brief can be a little daunting; at first it seems that there is a lot to write and a lot of responsibility riding on it. But thankfully, it doesn’t have to be long or complicated -...

    9 MIN READ

    Paul Hudson

    Storytelling: Demonstrating the ROI of Data

    Demonstrating the return on investment on anything within a business can be hard, but especially with market research. By 2020, it’s predicted that 1.7 megabytes of data will be created every second f...

    9 MIN READ

    Emily James

    The Case for Democratising Research Itself, Not Just...

    ‘Democratising’ is the practice of adding a democratic process to something. From a national election to tidying the house, anything can be democratised; in this blog, I want to look at the case for d...

    8 MIN READ

    Russell Elliot

    Brands that use Strategic Storytelling to Bring Insi...

    Okay, so the first question we should probably answer is: what is strategic storytelling. Strategic storytelling actually has a different definition depending on what context you’re asking for; in bus...

    8 MIN READ

    Emily James

    Activating Insight: 3 Golden Rules for Success

    What does it actually mean to ‘activate insight’? This term has cropped up a lot recently, along with ‘insights empowerment’, and although we could probably take a good guess at what it means, it’s ha...

    8 MIN READ

    Emily James

    The Effect of Data & Insight on Strategic Decisi...

    In the 1967 book, The Five Day Course on Thinking, the pre-eminent physician and psychologist Edward de Bono debuted a simple, mathematical game to the world. This was the L Game. Though the book and ...

    7 MIN READ

    Chris Martin

    Context: The Next Marketing Revolution Researchers M...

    As insight professionals, we know the inherent value of context – it can be the difference between false data interpretations and truly actionable insight; as such, it is crucial to understanding the ...

    8 MIN READ

    Emily James

    3 Challenges that Data Still has to Overcome

    In whatever shape or form, whether in our personal lives or professional, data is the driving force behind every decision we make. Quality, accurate data has the power to drive us towards goals, or ke...

    8 MIN READ

    Emily James