7 MIN READ

Changing Hearts and Minds Through Creative Use of Research Technology

Chris Martin

Customer Closeness: Building a Customer-Centric Co...

In a world awash with data, dashboards and quarterly trackers, it is surprisingly easy to forget tha...

7 MIN READ

Danielle Wilkinson

    Changing Hearts and Minds Through Creative Use of Re...

    To win hearts and minds is a strategy with a long, chequered history. Used originally to describe a military tactic of the British, and subsequently a number of American foreign campaigns – it has sin...

    7 MIN READ

    Chris Martin

    Lessons from Advertisers: How to Make Insights Stand...

    What makes insights stand out? How do we get decision makers to really take notice and pay attention to what the data is saying? It’s a hotly contested issue, and one which has only become increasingl...

    8 MIN READ

    Chris Martin

    Storytelling for Researchers: Lessons from 100+ Hour...

    Before my fascination with marketing began, I grew up determined to become a movie director. I spent hours with a small home camcorder, friends and a script - always trying to find the most interestin...

    9 MIN READ

    Chris Martin

    How to Get Rich, Online Qualitative Insight in Less ...

    To remain competitive within evolving industries and markets, a brand’s success relies on an adaptive and responsive strategy. Rapid industry changes bring along additional challenges and this require...

    8 MIN READ

    Charlotte Evans

    Infographic: The Design Thinking Process for Insight...

    We have been trying to integrate design thinking into market research strategies for some time now, with varied success. Design thinking is a thoroughly customer-centric process that aims to find a hu...

    5 MIN READ

    Sophie Grieve-Williams

    The Underlying Mechanics of Consumer Trust in Market...

    In today’s world, consumers demand more from brands. After saturating the market for a good while, influencers and endorsements now have less authority as the industry shifts back towards ‘trust marke...

    6 MIN READ

    Amy Ismay

    How To Become An Expert On Your Customers

    Recently, I’ve been exploring the factors that influence a brand’s performance and market success. Across the international landscape, it’s not hard to spot the market success of brands such as Procto...

    8 MIN READ

    Charlotte Evans

    The Effects of Digital Transformation on the Insight...

    Technology and commercialisation have been a global catalyst for change, but with change comes a whole host of challenges and opportunities all industries have to adapt to. Digital transformation is a...

    8 MIN READ

    Emily James

    Creating a Buzz: How to Make Insights Exciting

    When formulated accurately and actionably, insights are inherently exciting – they have the potential to completely transform any industry and allow us to understand consumer behaviour. So why do we d...

    6 MIN READ

    Emily James

    How 4 Basic Narrative Structures Can Help You Tell B...

    Naturally, research insights hold some level of intrigue without having to try too hard. Usually work is commissioned to delve into areas that are interesting to a business or individual or that they ...

    9 MIN READ

    Grayling Ferguson