8 MIN READ

What It Really Means to be Customer-Centric

Emily James

3 Challenges Facing Financial Services Market Rese...

The landscape in the financial services sector is forever changing, this brings a unique set of chal...

10 MIN READ

Michael Connor

    What It Really Means to be Customer-Centric

    The term ‘customer centricity’ is pretty self-explanatory - it’s putting the customer in the centre of everything: business strategies, decisions both big and small, training programmes and implemente...

    8 MIN READ

    Emily James

    Collaboration and Human Centricity: The Future of Ma...

    For the past few years, technology has dominated the major trends in many different ways. Artificial intelligence, blockchain, the Internet of Things, and many other innovative inventions have come in...

    11 MIN READ

    Amy Greenwood

    Introducing SurveyMR 2.0 and Flowchart Inspired Scri...

    Surveys have been the king of modern market research for quite some time now, with all market research professionals inevitably gaining a lot of experience in survey design and creation right from the...

    5 MIN READ

    Sophie Grieve-Williams

    3 Famous Fusions of Qual & Quant Data

    In a single day, we make around 30,000 decisions! These range from routine decisions such as what to wear to work in the morning, to strategic decisions that rely on a more tactical approach. I’m sure...

    8 MIN READ

    Charlotte Evans

    An Age of Qualitative Reinvention (Qual360 Summary #...

    What an incredible start to the Qual360 EU two-day conference! With attendees treated to speakers from a diverse range of industries, all discussing how they innovate qualitative research in an effort...

    10 MIN READ

    Paul Hudson

    Voice of Customer Analysis: Should Companies Care?

    Short answer: yes! Companies should definitely care about voice of customer analysis. Simply put, voice of customer analysis (VoC) is the analysis of data collected directly from customers through a v...

    8 MIN READ

    Emily James

    6 Skills Agile Insight Teams Need to Succeed

    Over the past three decades, agile methodologies have revolutionised the way in which IT and development teams work. Benefits have ranged from increased success rates in bringing products to market, i...

    7 MIN READ

    Chris Martin

    The California Consumer Privacy Act: Impacts and Con...

    The CCPA (California Consumer Privacy Act) is the new kid on the infosec block: GDPR’s younger sibling. It’s been over 18 months since the GDPR (General Data Protection Regulations) was first enforced...

    8 MIN READ

    Amy Ismay

    Understanding the Power of Consumer Communities

    Consumer communities have been around a while in market research, but saying that, there are plenty of professionals who don’t fully understand the power they contain when used well.

    10 MIN READ

    Emily James

    Building a Successful Customer Insights Team

    Once upon a time, it was enough to develop better products than competitors, provide a superior service, or find new operational efficiencies. These were all important markers of success. But today, a...

    8 MIN READ

    Chris Martin