8 MIN READ

The Case for Combining Next Generation Tech with Human Oversight

Emily James

What are the Key Strategic Considerations of Insig...

In most organisations, insight teams are not short of data, tools, or analytical capability. Dashboa...

11 MIN READ

Harriet Williams

    The Case for Combining Next Generation Tech with Hum...

    There is nothing as complex as the human brain, capable of performing many complex functions at once. But technology is a catching up, able to automate processes, hasten project timelines, and so much...

    8 MIN READ

    Emily James

    Knowledge Management: Giving Structure to Insights

    Data and insight are the lifeblood of market research, branded organisations, and logical decision-making. The knowledge gained by data and insight is used by everyone at all levels, whether conscious...

    8 MIN READ

    Emily James

    When and How Should Researchers Challenge Internal B...

    To understand the role that insights professionals should play in evolving brand perceptions, it’s first important to have a clear and concrete definition of a brand. The only problem is, that’s a fic...

    7 MIN READ

    Chris Martin

    Forget the Dashboard: The Case for Collaborative Cur...

    I’ve learnt a lot about our collective capability to work remotely in recent months; more broadly, as humans, I continue to be impressed by our adaptability, especially when it comes to technology. Th...

    8 MIN READ

    Sally Nicholls

    Encouraging Connection in Isolation – Safeguarding M...

    Mental health is super important at the best of times, but even more so at the worst of times. It’s hard to argue that we are currently going through one of the worst times in recent history, with ext...

    7 MIN READ

    Emily James

    Infographic: 51 Ways to Activate Insight

    Activating insight is arguably the most essential part of the research process – if the insight isn’t used at the end of it, what was the point of generating it in the first place?

    4 MIN READ

    Sophie Grieve-Williams

    Changing Hearts and Minds Through Creative Use of Re...

    To win hearts and minds is a strategy with a long, chequered history. Used originally to describe a military tactic of the British, and subsequently a number of American foreign campaigns – it has sin...

    7 MIN READ

    Chris Martin

    Lessons from Advertisers: How to Make Insights Stand...

    What makes insights stand out? How do we get decision makers to really take notice and pay attention to what the data is saying? It’s a hotly contested issue, and one which has only become increasingl...

    8 MIN READ

    Chris Martin

    Storytelling for Researchers: Lessons from 100+ Hour...

    Before my fascination with marketing began, I grew up determined to become a movie director. I spent hours with a small home camcorder, friends and a script - always trying to find the most interestin...

    9 MIN READ

    Chris Martin

    How to Get Rich, Online Qualitative Insight in Less ...

    To remain competitive within evolving industries and markets, a brand’s success relies on an adaptive and responsive strategy. Rapid industry changes bring along additional challenges and this require...

    8 MIN READ

    Charlotte Evans