What It Really Means to be Customer-Centric
The term ‘customer centricity’ is pretty self-explanatory - it’s putting the customer in the centre of everything: business strategies, decisions both big and small, training programmes and implemente...
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The landscape in the financial services sector is forever changing, this brings a unique set of chal...
The term ‘customer centricity’ is pretty self-explanatory - it’s putting the customer in the centre of everything: business strategies, decisions both big and small, training programmes and implemente...
For the past few years, technology has dominated the major trends in many different ways. Artificial intelligence, blockchain, the Internet of Things, and many other innovative inventions have come in...
Surveys have been the king of modern market research for quite some time now, with all market research professionals inevitably gaining a lot of experience in survey design and creation right from the...
In a single day, we make around 30,000 decisions! These range from routine decisions such as what to wear to work in the morning, to strategic decisions that rely on a more tactical approach. I’m sure...
What an incredible start to the Qual360 EU two-day conference! With attendees treated to speakers from a diverse range of industries, all discussing how they innovate qualitative research in an effort...
Short answer: yes! Companies should definitely care about voice of customer analysis. Simply put, voice of customer analysis (VoC) is the analysis of data collected directly from customers through a v...
Over the past three decades, agile methodologies have revolutionised the way in which IT and development teams work. Benefits have ranged from increased success rates in bringing products to market, i...
The CCPA (California Consumer Privacy Act) is the new kid on the infosec block: GDPR’s younger sibling. It’s been over 18 months since the GDPR (General Data Protection Regulations) was first enforced...
Consumer communities have been around a while in market research, but saying that, there are plenty of professionals who don’t fully understand the power they contain when used well.
Once upon a time, it was enough to develop better products than competitors, provide a superior service, or find new operational efficiencies. These were all important markers of success. But today, a...