--- title: 6 Skills Agile Insight Teams Need to Succeed description: Agile methodologies have revolutionised how IT and development team operate. Now they're being adoped by market research pros - but what skills should agile insight teams to give themselves the best chance of success? image: https://blog.flexmr.net/hubfs/Marketing_Files/Blogs/Headers/Agile%20Insight%20Teams.jpg --- close ## Ready to level up your insights? Get ready to streamline, scale and supercharge your research. Fill out this form to request a demo of the InsightHub platform and discover the difference insights empowerment can make. A member of our team will reach out within two working days. close ## Cost effective insights that scale Quality insight doesn't need to cost the earth. Our flexible approach helps you make the most of research budgets and build an agile solution that works for you. Fill out this form to request a call back from our team to explore our pricing options. 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[Listen Now](https://resources.flexmr.net/mrx-lab-podcast) - ### Featured Stories - [Specsavers Informs Key Marketing Decisions with InsightHub](https://resources.flexmr.net/specsavers) - [The Coventry Panel Helps Maintain Award Winning CX](https://resources.flexmr.net/coventry-building-society) - [Isagenix Customer Community Steers New Product Launch](https://resources.flexmr.net/isa-insights) - [Curo Engage Residents with InsightHub Community](https://resources.flexmr.net/curo) - [Tech & Trends](https://blog.flexmr.net/topic/tech-trends) / - [Research Methods](https://blog.flexmr.net/topic/research-methods) / - [Strategic Thinking](https://blog.flexmr.net/topic/strategic-thinking) / 7 MIN READ ## 6 Skills Agile Insight Teams Need to Succeed #### Chris Martin # [Workshops and Beacons: A Guide to Building Custome...](https://blog.flexmr.net/workshops-beacons-customer-salience) Most organisations are not short of data, insight or decks.Their biggest challenge is not whether cu... [Read more](https://blog.flexmr.net/workshops-beacons-customer-salience) 9 MIN READ #### Ed Hill - [Events (1)](https://blog.flexmr.net/topic/events) - [Insights Empowerment (38)](https://blog.flexmr.net/topic/insights-empowerment) - [Practical Application (178)](https://blog.flexmr.net/topic/practical-application) - [Research Methods (285)](https://blog.flexmr.net/topic/research-methods) - [Strategic Thinking (232)](https://blog.flexmr.net/topic/strategic-thinking) - [Survey Templates (7)](https://blog.flexmr.net/topic/survey-templates) - [Tech & Trends (397)](https://blog.flexmr.net/topic/tech-trends) Over the past three decades, agile methodologies have revolutionised the way in which IT and development teams work. Benefits have ranged from increased success rates in bringing products to market, improved speed, better efficiencies and boosted team motivations. In fact, agile methodologies have been so successful that their influence has spread far and wide. Today, the same principles are being applied to a broad range of industries and functions. Across the last five years in particular, agile methodologies have become a hot topic for research and insight professionals. Strapped for time, resource and investment – many teams have looked to agile in order to make more of the resources available to them. But in order to make the transition and reap the benefits, it’s important than an insight team has the skills required. There are many skills that agile teams can choose to focus on. However, these six are the ones that can fast track success and have an immediate, positive impact. ### 1. Emotional Intelligence Agile environments are fast paced, divergent and less constrained to pre-determined barriers than those influenced by traditional command-and-control structures. Though that may offer teams the flexibility to adapt to problems, it also requires a much higher degree of emotional intelligence to operate effectively in. | ![Tweet from FlexMR](https://www.flexmr.net/images/webpage-images/45-tweet-this-from-flexmr.png) | ***Tweet This*** | | --- | --- | | [Agile environments are less constrained by command-and-control structures, relying instead on interpersonal relationships & emotional intelligence.](https://ctt.ac/1wVXy) | | Emotional intelligence (EI) helps individuals reduce tension and grease the wheels of collaboration. By developing EI, team members can improve co-operation by identifying, assessing and appropriately responding to the emotions of other team members. Additionally, this is vital for anticipating actions, sympathising with concerns and resolving issues. Because as formal structures are removed, a significantly greater emphasis is placed on the relationships between team members and the ability of individuals to mesh with others. ### 2. Leadership & Teamwork Almost all lists of required workplace skills with mention the leadership and teamwork dyad. However, for agile research teams, being capable of both at any moment is of particular importance. Leadership is used to influence others, offer direction, support others and drive teams to accomplish specific goals. Teamwork, meanwhile, encourages leaders to delegate better, leads to greater efficiencies and allows members of an agile research team to form smaller working groups that complement each other’s strengths. Similar to the reason that emotional intelligence is vital within agile teams, the break down of formal structures and frequent team re-configuration are the driving factors that lead to a higher dependence on the ability of all members to display both leadership and teamwork qualities. ### 3. Adaptability Perhaps no surprise, the iterative nature of agile projects necessitates that insight teams are capable of adapting on the fly. The exact forms that adaptations can also differ, leading to increased complexity. Cycles of research may lead to unexpected outcomes requiring a shift in focus. Or, challenges that arise in a phase may best be investigated further by implementing a different methodology. The key point is that unlike other research projects, the end result and the latter stages of an agile project may not (and will most likely not) be what was initially planned. To that end, having the capacity to switch gears and be led by the research results rather than the project design is an important attribute to develop. ### 4. Persuasive Communication A skill that many researchers are already honing in order to present more impactful reports to stakeholders; persuasive communication involves conveying information in a way that is clear, simple and effective. Agility is a great way to tackle what the field of design thinking calls ‘[wicked problems](https://www.interaction-design.org/literature/topics/wicked-problems).’ These are issues so complex they are considered impossible to entirely solve due to incomplete, contradictory or changing parameters. Agile research approaches enable small parts of the problem to be tacked at a time, and a path to be charted through the wider issue through the iterative nature of the process. However, with greater complexity comes a greater need for communication that simplifies. To persuade stakeholders to take action the problem and solutions must be presented in a common language. To achieve this, team members must be able to give their full attention to a challenge, take the time to understand how others perceive it, ask appropriate questions and translate complexity internally. ### 5. Reflexivity Described as an attitude of systematically attending to the context of knowledge construction, reflexivity can be challenging enough to understand, let alone cultivate. The essence of [reflexivity](https://blog.flexmr.net/reflexivity-online-qual) is being able to understand and account for the biases that are built into the process of any research process, as well as how results are analysed and conclusions drawn. | ![Tweet from FlexMR](https://www.flexmr.net/images/webpage-images/45-tweet-this-from-flexmr.png) | ***Tweet This*** | | --- | --- | | [Reflexivity helps insight teams avoid the increased risk of biases formed from the agile knowledge construction process by actively evaluating smaller decisions.](https://ctt.ac/8l2Se) | | Typically associated with qualitative research, the importance of reflexive thinking is amplified by agile approaches. As more decisions are made based on previous research, these choices can be unintentionally influenced by either creeping biases or the process that agile methodologies lay out. A simple example of this is just prioritising quantitative methods as they allow agile projects to run in shorter cycles. The capacity to reflect on, or question, decisions before biases exerts influence is vital to ensuring research remains impartial and informative. ### 6. Hard Research Skills Finally, whilst all skills up until this point could be considered soft – there is no substitute for the hard skills that all research requires. Creating a successful agile research team still requires the same analytical, moderation, scripting, coding and conversational skills (among others) that are demanded by the profession. That means while developing a new set of abilities to perform well in an agile environment should be considered, it should not be at the detriment to hard research skills that will always add value. So, if you’re considering (or in the midst of) building an agile research team – consider also the effect it will have on your team structure, capabilities and skills. Ask whether your team currently has the attributes required, or whether further changes in both structure and training are required. And, most important of all, consider what impact the culmination of these changes will have. While the skills listed here all elevate a team’s capacity for innovation, performance of routine operations may suffer as a consequence. As with all team structures, there are no easy answers; only practices that better suit different sets of priorities. [![New call-to-action](https://no-cache.hubspot.com/cta/default/1682149/a07b9b9f-fee9-447c-a050-1e3fa9d77f53.png)](https://cta-redirect.hubspot.com/cta/redirect/1682149/a07b9b9f-fee9-447c-a050-1e3fa9d77f53) #### About FlexMR We are The Insights Empowerment Company. We help research, product and marketing teams drive informed decisions with efficient, scalable & impactful insight. #### About Chris Martin Chris is an experienced executive and marketing strategist in the insight and technology sectors. He also hosts our MRX Lab podcast. #### Stay up to date ## You might also like... ![Blog Featured Image Header](https://blog.flexmr.net/hubfs/Marketing_Files/Blogs/Headers/retaining_human_touch_customer_salience_cx_ai.png) ### [Retaining a Human Touch with Custom...](https://blog.flexmr.net/customer-salience-cx-ai) In recent years, companies have embraced artificial intelligence (AI) at pace, swept up in a technological momentum that promises efficiency and cost savings. However, in their rush to pursue quickly ... [Continue reading](https://blog.flexmr.net/customer-salience-cx-ai) 5 MIN READ ![Blog Featured Image Header](https://blog.flexmr.net/hubfs/Marketing_Files/Blogs/Headers/casual_conversation_iosetta_santini.png) ### [A Casual Conversation... with Ioset...](https://blog.flexmr.net/casual-conversation-iosetta-santini) Most research projects still currently end with a powerpoint report and a debrief. This has become deeply entrenched as the industry standard, and it is what stakeholders have come to expect when they... [Continue reading](https://blog.flexmr.net/casual-conversation-iosetta-santini) 4 MIN READ ![Blog Featured Image Header](https://blog.flexmr.net/hubfs/Marketing_Files/Blogs/Headers/synthetic_data_richer_market_insights.png) ### [Synthetic Data: The Key to Richer M...](https://blog.flexmr.net/synthetic-data-richer-market-insights) In the dynamic world of market research, the need for robust and accurate data is critical. Whilst the increased prevalence of generative AI has provided a range of benefits to market research process... 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