Are Survey Chatbots Coming of Age?
The first chatbot I ever came into contact with was Cleverbot when I was in school. Cleverbot is a bot created by AI scientist Rollo Carpenter and first went online in 1997; anyone could have conversa...
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FlexMR’s CEO, Paul Hudson, took a stroll into a chapter of his past and presented as a guest lecture...
The first chatbot I ever came into contact with was Cleverbot when I was in school. Cleverbot is a bot created by AI scientist Rollo Carpenter and first went online in 1997; anyone could have conversa...
To win hearts and minds is a strategy with a long, chequered history. Used originally to describe a military tactic of the British, and subsequently a number of American foreign campaigns – it has sin...
Stakeholder engagement lies at the heart of what we do as researchers. It’s vital to getting insights into an organisation and informing business critical decisions. We have seen great advancements in...
Innovation and Crowdsourcing are complex topics by nature, each with their own set of unique challenges; for insight professionals, this means working out how to carefully navigate both topics when th...
What makes insights stand out? How do we get decision makers to really take notice and pay attention to what the data is saying? It’s a hotly contested issue, and one which has only become increasingl...
Storytelling is a great tool for communicating important insights, but how do we tell a story when communicating without words?
Our insights industry is chock full of new technologies, methodologies, and techniques all professing they are in some way ‘agile’. The term ‘agile’ reminds me of the evolution of MROCs which then tur...
The research technology landscape is vast and varied. Then there are the fields adjacent to insight that add value to the work of researchers; data visualisation, creative production, knowledge manage...
Before my fascination with marketing began, I grew up determined to become a movie director. I spent hours with a small home camcorder, friends and a script - always trying to find the most interestin...
As market researchers, the questions we have are frequently complex and multi-faceted, and our research goals ever-shifting against the current of fast-moving markets and evolving client and user need...