5 MIN READ

Agile Development: Where and When Should It Be Used?

Annette Smith

Lifting the Lid on Consumer Duty in 2025

Consumer Duty is perhaps the single largest challenge for financial service research and insight tea...

7 MIN READ

Charlotte Duff

    Agile Development: Where and When Should It Be Used?

    With the launch of Windows 10 in 2015, Microsoft declared that this would be the last ever roll out of a new version of its operating system. Henceforth, all development of the platform would be itera...

    5 MIN READ

    Annette Smith

    Online Scrapbooking: What Researchers Can Learn from...

    This year, the popular image-based networking site Pinterest celebrated its fifth birthday. Over five years of operation, the site has grown from 5,000 to over 70 million users. This is, in part, beca...

    5 MIN READ

    Chris Martin

    The Value of Customer Research: Why the Customer is ...

    Wouldn’t it be nice if it didn’t matter what customers thought about a product and sales would continue to grow anyway? Or if a business could increase the prices of their products without a drop in s...

    4 MIN READ

    Dr Dorota Crockford

    10 Questions to Ask Your Online Research Provider

    Selecting the right market research partner is a crucial decision. It is one that will help determine whether or not your research project will be a success and make a positive impact on the business....

    6 MIN READ

    Chris Martin

    5 Uses of Market Research in Web Development

    Designing and implementing a successful, revenue-generating website involves a lot more than just coding knowledge. While coding is the vital element of any web project (without it websites would not ...

    5 MIN READ

    Annette Smith

    4 Types of Communities to Improve Customer Insight

    The term market research online community (or MROC for short) was originally coined by Forrester Research in their 2008 report ‘Will Web 2.0 Transform Market Research’. Since then, online research com...

    5 MIN READ

    Chris Martin

    6 Steps to Building an Effective Online Research Sam...

    So you’ve decided that online research is the way forward. You are ready and raring to go – but first you need to build a sample. There are a number of firms that offer to fill your online research po...

    6 MIN READ

    Chris Martin

    Consumer Behaviour in Marketing - An Overview

    As researchers, we are always looking to spot new trends in consumer behaviour before they happen. As Big Data continues to create opportunities for researchers and data scientists alike, businesses a...

    5 MIN READ

    Chris Martin

    The Top 100 Market Research Influencers of 2015

    Editors note: A more recent version of this post exists! We have updated our top 100 market research influeners to follow for 2019. Click here to view the new post. Twitter has a thriving community of...

    25 MIN READ

    Chris Martin

    The Complete Guide to Choosing a Market Research Pla...

    You have recruited your market research team, agreed your budget with your managers, so how do you go about getting the most from this resource?

    10 MIN READ

    Paul Hudson