Editors note: A more recent version of this post exists! We have updated our top 100 market research influeners to follow for 2019. Click here to view the new post.
Twitter has a thriving community of market researchers. In particular, the #mrx and #newmr Twitter communities collate some of the most innovative and interesting thinking from thought leaders in the market research industry. But who exactly are the most influential market researchers on Twitter? We wanted to find out, so employed the influence measurement tools available at Buzzsumo to find out.
Though there was thousands of candidates, we focused on the top 100. These are the people you want to hear from - those that create and share thinking from the frontlines of market research and will have a hand in shaping the future of the industry. For the purposes of this list, we excluded syndications, companies and blogs. The final one hundred are all real people, tweeting their own ideas and thoughts about current trends in market research.
The Top 100 Market Research Influencers
| Rank | Name | Twitter Handle | Bio |
|---|---|---|---|
| 1 | Jeffrey Henning | jhenning | Market research consultant and blogger. |
| 2 | Kathryn Korostoff | researchrocks | Passionate about market research, eLearning, technology, strong coffee and Scrabble |
| 3 | Tom Ewing | tomewing | Writer about No 1 hits (and others). Market research grump. Recovering social media guru. |
| 4 | RayPoynter | raypoynter | Founder of The Future Place & #NewMR, author of The Handbook of Mobile Market Research - all views my own |
| 5 | Cathy Harrison | virtualmrx | "Virtual Research Director: Creative, skilled, & methodologically agnostic. Market research and social media consultation" |
| 6 | Reineke Reitsma | rreitsma | Forrester Analyst. Interested in anything related to consumer behavior, technology change, and market research - preferably in combination |
| 7 | Tamara Barber | tamarabarber | Marketing and Research Consultant. Specialties in digital culture, the future of market intelligence, and emerging markets. Mom of three. Wife of one. |
| 8 | Ole Andresen | oleandresen | Director, Product Management at Confirmit. Technology, Customer Experience, Market Research,- and other things that interest me. Views expressed are mine alone. |
| 9 | Julie K | julie1research | Biz dev in market strategy/research for F500 ecosystem, etail, fin tech brands. Amplifier, listener, socializer, spotter, friend #MRX, #NGMR, #NewMR. ENTJ. |
| 10 | Gian Fulgoni | gfulgoni | comScore Chairman and Co-Founder. Internet, Digital Media, Advertising, e-Commerce, Information, Market Research, IRI, Sports, Porsche, Pittsburgh Steelers |
| 11 | Roxana Strohmenger | rstrohmenger | Running Forrester's data innovation and framework efforts and following the the world of new market research methodologies. |
| 12 | Kate Tribe | katetribe | Market/social quantitative research | classical music - @classik_ON | cross stitch | test cricket |
| 13 | Sean Copeland | copeland1985 | Director of Consumer Research at Abacus Data --- Providing market research industry insights to clients, co-workers and the public alike. |
| 14 | John Rymer | johnrrymer | Analyst at Forrester Research (app-dev software markets), runner, history buff, baseball fan, omnivore |
| 15 | Jason Ebbing | jebbing9 | Dad | Market Research | Garden | Baseball | Music | Hockey | Yooper | Cincinnati | Leadership | Social Media |
| 16 | Mike Beder | mikebeder | Business Owner | Market Research | Coffee | Wine | Travel | Business | Tech | Sport | Comedy | Life | aka @QualRecAust @ResearchMinds @ResearchMindsNZ |
| 17 | Annie Pettit | lovestats | Nut | Surveys | Sampling | Data Quality | #MRX | Speaker | Canadian Chair ISO/TC 225 | Huff Post blogger | I don't share dessert |
| 18 | Reg Baker | thesurveygeek | Market, opinion and social research maven, contrarian, avid birder, photo enthusiast and political junkie |
| 19 | Michaela Mora | rinsights | Relevant Insights' founder. Market research agency, offering custom market research that matters and advanced analytics that hit you with relevant insights. |
| 20 | Leonard Murphy | lennyism | Thinker, Doer, Leader, Advisor, Investor. Insight innovation junkie. Dad to 5 and proud uber-geek. |
| 21 | Tom H C Anderson | tomhcanderson | Anderson Analytics - OdinText CEO, Next Gen Market Researcher, and Text Analytics Champion |
| 22 | Ben Bajarin | benbajarin | Principal analyst at Creative Strategies. Leads primary research on the global consumer tech market. |
| 23 | Kate Leggett | kateleggett | VP and Principal Analyst at Forrester Research for CRM and Customer Service - market trends, research, opinions, best practices, technologies |
| 24 | Kristin Luck | kristinluck | Growth hacking/sales & mktg consultant. Serial entrepreneur. Mktg measurement/data monetization expert. Founder of Women In Research (WIRe). Rabid Oregonian. |
| 25 | Tom De Ruyck | tomderuyck | Partner @InSites | Expert Consumer & Employee Collaboration | Keynote Speaker | Author | President @BAQMaR | Prof. @IESEG | #mrx #innovation #transformation |
| 26 | Katie Clark | insightsgal | Market Researcher, Digital Diva, Early Adopter, Speaker, Trend Watcher, Google Glass Explorer, Junior Leaguer. |
| 27 | Melissa Pepper, PRC | melrp | Choosing optimism over cynicism, delight over boredom, humor over drama, savory over sweets (sweets=close 2nd). Market research catalyst, doodler, photographer. |
| 28 | Sandra Bauman | baumanresearch | Bauman Research & Consulting | strategic market research firm | expert in qualitative and quantitative methodologies | #MRX #Marketing #HealthcareMarketing |
| 29 | Krista Joyce | kristajoyce1114 | Market Research & Social Media Enthusiast - protective Mom of 2, Funny Wife & Smashing Sandwich Artist! I work @uSamp but tweets seen here are mine alone |
| 30 | Sharon Donnelly | Mum of 5 yr old girl & 3 year old boy. Blogger. Qual Market Research Project Manager by trade. | |
| 31 | Stephen Koukoulas | thekouk | Managing Director of Market Economics, a macroeconomic advisory firm. Advisor to Dun & Bradstreet. Research Fellow Per Capita. Speaker for ODE management. |
| 32 | Trent Collins | tcollins | Marketer. Online Communities and Market Research Specialist. Geek Dad. Gadget Guy. Owner and Director of |
| 33 | Ben Smithee | spychresearch | CEO of SPYCH, Insight & Intelligence, Digital Strat, Lover of Life, Insatiably Curious! Lover of food, wine and scotch |
| 34 | Larry Tabb | ltabb | Financial Markets Research Analyst |
| 35 | Michael D. Lieberman | statmaven | Statistical and political consulting, market research and predictive analytics |
| 36 | Kevin McPartland | kmcpartland | Head of market structure and technology research at Greenwich Associates. Financial Markets, FinTech, craft beer and cycling (not necessarily in that order). |
| 37 | Eoghan O'Neill | eoghanlondon | Market research (esp. social media & mobile)/London issues (Brent/Camden)/theatre/electoral reform/climate change/decision making/big data/jazz/police |
| 38 | George Zdanowicz | georgezd | CEO of Enhance Research. Insights, market & social research. Proud dad. Cyclist (could be called avid). Airline passenger (not so avid). Views tend to be mine. |
| 39 | Rowan Haylett | rowanhaylett | Managing Director Resources Group APAC, Market Research and Consumer Insights Senior Recruiter interested in meeting people and making great matches! |
| 40 | Michelle Mamo Stando | mlmamo | Interests: Market research, knowledge management, strategic planning, business, leadership & higher ed.Institutional Researcher for a community college. |
| 41 | Adam Jolley | adamjolley | Market Research Pro - baseball lover amatuer |
| 42 | Aaron Burch | theburchyburch | Market Research fanatic. Online Panels & Communities are my thing. Tech, Social Media, Mobile junkie. Innovate & Integrate!! |
| 43 | Paul Eichberger | pauleichberger | Passionate about market research, mrx, networking, and social media. Go through the fire and discover your gift. |
| 44 | Ben Page, Ipsos MORI | benatipsosmori | Chief Executive @ipsosmori, leading #mrx co. Society, politics, jazz, Bach, business, art, Venice. 'The most genial pollster' -GQ Magazine |
| 45 | Shaili Bhatt | shailibhatt | Research Director & storyteller of market insights. ? Disney, QRCA, wearable tech, games, musicals. Official D23 Disney Geek! |
| 46 | SokoAnalyst | sokoanalyst | Market Analysis. Market Research. Investment Overviews. Legal Research & Drafting. Digital Media Trend Analysis & Campaigns and Dark Innuendos. |
| 47 | Robert Rush | robertrush | MD at PFA Research. Market/social research specialist helping success-driven people take evidence-led approach to business planning and marketing. |
| 48 | Bret Goble | bretig | Connecting [data] dots - market research...analytics...branding...corporate strategy...gear head...passive tweeter |
| 49 | Baillie Buchanan | bailliebuch | Co-founder @ResearchForGood. Market Research Social Entrepreneur |
| 50 | David Senf | senformation | Big Data + Cloud + Security | Market research + IDC analyst | Toronto |
| 51 | Gaelle Normand | gaellenormand | Online Market Research expert. Recently relocated from UK to France. Lifestyle blogger , Foodie, Serial Traveller. #MRX #Bordeaux |
| 52 | Kristof De Wulf | kristofdewulf | Co-founder & CEO @InSites I Empowering people with insights I PhD speaker author I @switchandshift Leaguer I #mrx #innovation #design #collaboration #creativity |
| 53 | Tom Keene | tomkeene | bloomberg surveillance |
| 54 | Dianne Gardiner | digardiner | Passionate about keeping Market Research relevant and interesting. CEO of Latitude Insights, a new breed of researchers discovering insights in new ways. |
| 55 | Oliver Tabino | olitab | CEO Q - Agentur für Forschung & linkfluence Germany - lecturer social media research Pforzheim university - market research & social media research |
| 56 | Ed Bradford | fullcarry | Bond Trader. Email: mr.fullcarry@gmail.com |
| 57 | Tim Macer | timmacer | Specialist in the application of technology to market/opinion research; advocate, analyst, practitioner, writer, teacher and facilitator |
| 58 | Tadas Viskanta | abnormalreturns | Founder and Editor of Abnormal Returns |
| 59 | Bond Vigilantes | bondvigilantes | Commentary on bond markets by M&G's retail bond team for Investment Professionals only. No other persons should rely on this information. |
| 60 | Paul Long | paul_long | Market Researcher | Blog | #mrx interviews | Views my own |
| 61 | J.C. Parets | allstarcharts | Founder of Eagle Bay Capital & Market Technician. Info on Managed Assets |
| 62 | Tom Brakke | researchpuzzler | consultant, writer, and investment advisor ~ tweets are neither endorsements nor investment advice |
| 63 | Mark Fauntleroy | mfauntleroy | Innovator of consumer insights & market research: Speaker, Technology adopter, Soccer fanatic, Frequent traveler, Coffee drinker |
| 64 | Matt Foley | mattpluggedin | I'm an entrepreneur working primarily on startups in the market research industry. |
| 65 | Christian Kämper | ckaemper | Market Research professional, survey scripter/web developer with TNS Infratest |
| 66 | Gary Austin | austinresearch | Father, husband, market research consultant, Coventry City supporter in that order. |
| 67 | Sascha Theismann | stheismann | Over a decade Market Research experience: voice of the customer / social media / digital transformation / business innovation #BuildingBetterWorkingWorld via EY |
| 68 | Jon Puleston | jonpuleston | Vice President Innovation GMI, specialising in the design & development of interactive surveys & online research innovation |
| 69 | Daniel Ghinn | engagementstrat | CEO, Creation Healthcare, online market research consultancy. Editor, Healthcare Engagement Strategy & HCPDOLs. |
| 70 | Alan Murray | alansmurray | Editor, Fortune Magazine |
| 71 | Mark Smith | marksmithvr | CEO & Chief Research Officer at Ventana Research - follow @ventanaresearch |
| 72 | Thomas Edwards | run2tom | Innovation, Mobile research, market research, innovation, doing things differently, cars, wine, and fun. |
| 73 | Jordan S. Terry | the_analyst | Founder, Stone Street Advisors LLC. L/S fundamental value & special situations research/advisory for Hedge Funds Information@stonestreetadvisors.com |
| 74 | Matt Phillips | matthewphillips | I write about finance, markets and economics for Quartz. Decent guitarist. Terrible banjo player. |
| 75 | John Carney | carney | Write about Wall Street for the WSJ's Heard on the Street. Formerly: Wall Street lawyer, DealBreaker EIC, BI managing editor, CNBC NetNet founder. Trouble maker |
| 76 | Adrían Bridgwater | abridgwater | Software Technology Journalist - I track 'developer' for Forbes, Computer Weekly, The Register, Secure Computing & Bloor Group |
| 77 | Alex Williams | alexwilliams | Founder, The New Stack |
| 78 | Carol Phillips | carol_phillips | Notre Dame Marketing professor; Brand strategist and market researcher; President, Brand Amplitude; Students keep me Millennial at heart |
| 79 | James Mackintosh | jmackin2 | Investment Editor at the Financial Times. I write the daily Short View column and present a daily video on markets. Views mine - all mine. RT not endorsement |
| 80 | Chris Adams | chrisadamsmkts | Financial Times Energy Editor. Any views my own. |
| 81 | Herb Greenberg | herbgreenberg | Pacific Square Research, CNBC, still sort of a journalist, hype-buster, creator/proprietor of the ORIGINAL Hostile React-o-Meter. |
| 82 | George Colony | gcolony | CEO, Forrester Research |
| 83 | Randi Stillman | bottomlinemr | Owner/Principal @ Bottom Line Market Research, LLC: Fresh, whole-brain research & insights that connect people to brands |
| 84 | Robert Moran | robertpmoran | Insight-driven strategist & Partner @ Brunswick Group. Market/opinion research expert. Writes & speaks: MR, foresight, futures, tech, publishing. My views only |
| 85 | David Stark | davidstarkca | privacy dude in market research industry |
| 86 | Brendan Tuppack | brendantuppack | Managing Director at Bainbridge Consulting. Interests include marketing, market research, big data, business intelligence, and analytics. |
| 87 | Michael Fauscette | mfauscette | Software industry analyst / exec @ IDC, social tech, digital xformation, customer experience, biz networks, professional speaker, blogger, photographer, writer |
| 88 | Meb Faber | mebfaber | New book out! |
| 89 | Diane Hessan | dianehessan | "CEO of Startup Institute, Chairman of C Space, author, lover of all things marketing, baseball and politics. Mom to 2 fabulous daughters." |
| 90 | Michael Gartenberg | gartenberg | Book reader, bagel eater, coffee drinker, gadget lover & occasional runner |
| 91 | Leigh Drogen | ldrogen | Founder and CEO @Estimize, Advisor @Slingshot_invst, Ex-Hedge Fund Manager at Surfview Capital, Citizen of the Internet, Hockey Player, Surfer, Grill Master |
| 92 | Ignacio Racca | nacho_racca | LatAm Online Product Manager @Ipsos ASl. Insight curator passionate about Online Market Research. Opinions are my own... find them at #newmr #mrx #ngmr |
| 93 | Kayla Tausche | kaylatausche | Native southerner still not over the NYC skyline. Business news (@CNBC), barbecue and Tar Heel basketball. Reach me: kayla@cnbc.com |
| 94 | Barb Darrow | gigabarb | Newbie cloud reporter at Fortune, formerly oldie cloud reporter at Gigaom, loves industry dirt and the Red Sox, but not necessarily in that order. |
| 95 | Lawrence McDonald | convertbond | NY Times Bestselling Author, CNBC, Forbes Contributor - Keynote Speaker - Tweets from LGM Group LLC |
| 96 | Amy Lynn | amylynnorg | Voice Over Actor ? Amy Lynn's Voice Overs & CEO of Annika's. Market Research - Surveys - Focus Groups - Product Testing & More! Trekkie ? #TFB |
| 97 | Carl Richards | behaviorgap | Helping people make smart, simple decisions with money. Creator of The Sketch Guy Column at The New York Times. I use email for conversations. |
| 98 | Conor Sen | conorsen | Demographics, finance/politics, shameless Atlanta boosterism. PM at @NewRiverInvest. |
| 99 | Paul Kedrosky | pkedrosky | "Investor in curious things. Lapsed golf course maintenance guy. Previously enigmatic." |
| 100 | Curt Monash | curtmonash | Industry analyst. Consultant. Blogger (DBMS2, Strategic Messaging). Friend to plucky young companies since 1981. Former Harvard public policy research fellow. |
Find out about our own market research experts. Or, take a look at some of the latest content on our blog, discussing the future of the market research industry.
Written by Christopher Martin
Chris is experienced in marketing strategy and brand development, which he uses to skilfully guide the FlexMR brand to its full potential. Chris works hard maximising opportunities and ensuring the brand’s offering is relevant and appealing to insights professionals. You can follow Chris on Twitter or connect with him on LinkedIn.
Topics: Customer Satisfaction, Shopper Behaviour, Insight Innovation
