8 MIN READ

What is Marketing Research: The Many Faces of Market Research

Emily James

Mind the Gap: The Lost Pillar of Market Orientatio...

FlexMR’s CEO, Paul Hudson, took a stroll into a chapter of his past and presented as a guest lecture...

9 MIN READ

Emily James

    What is Marketing Research: The Many Faces of Market...

    What is marketing research? This might just be the most asked question in relation to market research on the internet today. It is also a question that has a deceptively complex answer depending on: w...

    8 MIN READ

    Emily James

    Flowchart Interfaces: The Future of Survey Scripting...

    No research method has been used more than the survey, with focus groups pulling up a close second. Surveys are, and always have been, one of the more robust and reliable tasks in the modern market re...

    8 MIN READ

    Neil Bartley

    How Software Developers Shape Modern Research Experi...

    This is the third (and final) part of my MRMW EU 2019 summary series. You can read my Day 1 summary here, and my overview of the second day here.

    7 MIN READ

    Chris Martin

    Technology that Transfers and Facilitates Knowledge ...

    This is the second part of my MRMW EU 2019 summary. You can read my Day 1 summary here, or my deep dive into FlexMR CEO Paul Hudson’s session on the role of Developers and Researchers in shaping resea...

    9 MIN READ

    Chris Martin

    Technology as an Enabler of Better Research (MRMW Su...

    This is the first part of my MRMW EU 2019 summary. You can read my Day 2 summary here, or my deep dive into FlexMR CEO Paul Hudson’s session on the role of Developers and Researchers in shaping resear...

    9 MIN READ

    Chris Martin

    What is Correlation Analysis? A Definition and Expla...

    Correlation analysis is a topic that few people might remember from statistics lessons in school, but the majority of insights professionals will know as a staple of data analytics. However, correlati...

    10 MIN READ

    Emily James

    Putting a Price on Big Data: How Society Values Info...

    As demonstrated by another of our blogs, our digital society is continually producing enormous amounts of real-time data. Through our smart home devices, smart phones, social media accounts, web behav...

    6 MIN READ

    Louisa Thistlethwaite

    AQR Big Day Out: Communities, Connection and Consume...

    As a relatively new member of the insights industry with only a few years of experience, hearing that I had been selected to present in front of my peers as a Young Disruptor was pretty nerve-wracking...

    6 MIN READ

    Laura Butterworth

    The Importance of Reciprocity in Participant Engagem...

    Have you ever rung someone and you could hear them, but they couldn’t hear you? How did you feel? Disappointed? Frustrated or surprised maybe, that the other side couldn’t participate in the conversat...

    6 MIN READ

    Dr Dorota Crockford

    The 10 Best Podcasts for Market Research and Insight...

    Just as blogs and video content before them, podcasts are exploding in popularity and are quickly becoming a mainstay of audience media consumption. In fact, the annual report that looks into podcasti...

    16 MIN READ

    Chris Martin