9 MIN READ

The Complex Relationship Between Crowdsourcing and Innovation

Emily James

The Future of Technology in Market Research

As the market research industry continues to evolve, one of the most significant transformations is ...

7 MIN READ

James Watson

    The Complex Relationship Between Crowdsourcing and I...

    Innovation and Crowdsourcing are complex topics by nature, each with their own set of unique challenges; for insight professionals, this means working out how to carefully navigate both topics when th...

    9 MIN READ

    Emily James

    The Many Shades of Agile Market Research

    Our insights industry is chock full of new technologies, methodologies, and techniques all professing they are in some way ‘agile’. The term ‘agile’ reminds me of the evolution of MROCs which then tur...

    11 MIN READ

    Heather Wendlandt

    The Marketing Technologies Set to Revolutionise Cons...

    At the start of the year (and when COVID-19 wasn’t something that had crossed many of our minds), 2020 was going to be a big year for technology in all industries. The vast majority of marketing blogs...

    8 MIN READ

    Charlotte Duff

    Horizon Scanning: How Data Security May Evolve Over ...

    Is there a way to predict how Data Security will evolve over the next decade with any accuracy?

    9 MIN READ

    Jess Arnold

    Do New Yorkers Love New York? Why it Should Matter t...

    When writing a story, readers need certain information to form a picture of the characters, the location the story is set in, the relationships formed between characters, and the situations they get i...

    8 MIN READ

    Emily James

    What Is Responsible Innovation and Why Does It Matte...

    The principles of innovation are an incredibly interesting aspect of the business landscape. It certainly is a unique space as entrepreneurs and new product development departments continuously push t...

    8 MIN READ

    Charlotte Evans

    The Underlying Mechanics of Consumer Trust in Market...

    In today’s world, consumers demand more from brands. After saturating the market for a good while, influencers and endorsements now have less authority as the industry shifts back towards ‘trust marke...

    6 MIN READ

    Amy Ismay

    Understanding the Role of Social Media Analytics in ...

    In 2019, I first explored the importance of social media insights, but focussed on how to incorporate it into market research strategies; social media insights are the result of social media analytics...

    8 MIN READ

    Emily James

    How To Become An Expert On Your Customers

    Recently, I’ve been exploring the factors that influence a brand’s performance and market success. Across the international landscape, it’s not hard to spot the market success of brands such as Procto...

    8 MIN READ

    Charlotte Evans

    Painting a Picture with Insight from Londoners

    We each have an emotional connection to where we live; whether it’s where we grew up or where we’ve moved to, the memories that we make and the life that we cultivate in that place colours the percept...

    8 MIN READ

    Emily James