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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Christopher Martin on 23 May
Online market research communities (or MROCs) are closed networks of profiled, opted-in research participants who take part in structured and unstructured qualitative research tasks.
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Tags: Community Tools Community Panel Market Research Customer Experience

Posted by Paul Hudson on 31 August
Thinking of taking your B2B market research online? It's easier than you might think and can be hugely beneficial. Here are 5 tried and tested tips for online B2B research success.
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Tags: Community Tools Customer Satisfaction Innovation

Posted by Christopher Martin on 30 August
The difference between qualitative and quantitative research is fundamental to understanding research strategy. Read the differences in methodology, application and usage to find out which you need.
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Tags: Community Tools Focus Group Tools Survey Tools

Posted by Christopher Martin on 30 August
In the wake of recent high profile data breaches, understanding how to keep participant data secure is more important than ever. Read our top 5 tips for improving data security in this article.
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Tags: Community Tools Creative Qual Tools Panel Tools Focus Group Tools Survey Tools

Posted by Paul Hudson on 30 August
My dearest focus group, you were once my favourite research method - promising speed, depth and cost efficiently. But times have moved on and technology has changed. Perhaps it's time we had a talk.
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Tags: Community Tools Diary Tools Focus Group Tools Insight Innovation