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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Paul Hudson on 01 April
When moving research online, like-for-like replacements are not always the best solution. Especially for qual, it's worth considering which online options are best suited to each project and need.
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Tags: Community Tools Focus Group Tools Market Research

Posted by Christopher Martin on 18 March
We want to do our part to help the research sector during this challenging period. So, while a small first step, we're sharing our collective advice on how to manage your existing online insight communities, in the hope that this offers clarity, stability and a path to keeping your research investments delivering value.
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Tags: Community Tools Community Panel Business Strategy

Posted by Emily James on 20 December
Access to the right technology is important for a comprehensive research strategy, and picking the right online data collection, analytics, visualisation and reporting tools is essential. These are the tools, platforms and technologies we think would make a great addition to your research stack.
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Tags: Community Tools Focus Group Tools Survey Tools

Posted by Laura Calvert on 10 June
Reflections on the AQR's annual conference, presenting publicly for the first time, and the role online research communities can play in bringing people together for social good - written by Young Disruptor, Laura Calvert.
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Tags: Community Tools Market Research Event Summary

Posted by Christopher Martin on 23 May
Online market research communities (or MROCs) are closed networks of profiled, opted-in research participants who take part in structured and unstructured qualitative research tasks.
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Tags: Community Tools Community Panel Market Research Customer Experience