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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Paul Hudson on 31 August
Thinking of taking your B2B market research online? It's easier than you might think and can be hugely beneficial. Here are 5 tried and tested tips for online B2B research success.
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Tags: Community Tools Innovation Customer Satisfaction

Posted by Christopher Martin on 30 August
The difference between qualitative and quantitative research is fundamental to understanding research strategy. Read the differences in methodology, application and usage to find out which you need.
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Tags: Focus Group Tools Community Tools Survey Tools

Posted by Christopher Martin on 30 August
In the wake of recent high profile data breaches, understanding how to keep participant data secure is more important than ever. Read our top 5 tips for improving data security in this article.
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Tags: Community Tools Panel Tools Survey Tools Focus Group Tools Creative Qual Tools

Posted by Paul Hudson on 30 August
My dearest focus group, you were once my favourite research method - promising speed, depth and cost efficiently. But times have moved on and technology has changed. Perhaps it's time we had a talk.
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Tags: Focus Group Tools Insight Innovation Diary Tools Community Tools

Posted by Maria Twigge on 30 August
Privacy is a key driver of participants wanting to remain anonymous in online research. While many view this as a barrier, we choose to use it to our advantage.
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Tags: Focus Group Tools Creative Qual Tools Community Tools Diary Tools Market Research