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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Paul Hudson on 10 July
There are 5 truths that the insights industry typically find it hard to confront, however, uncomfortable truths like these are the key to opening up the industry to more great opportunities for innovation.
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Tags: Insight Innovation Market Research Business Strategy

Posted by Emily James on 27 June
Creating a brief is one of the most important initiating steps for market research, as it provides the necessary information that researchers need to understand your needs as much as you do yourself. Find out how to write the perfect brief (and download our free template) here.
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Tags: Insight Innovation Market Research Business Strategy

Posted by Emily James on 25 June
The interpretation of market research is distorted based on a person's profession, biased due to how they understand market research and what they use market research for.
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Tags: Shopper Behaviour Market Research Business Strategy

Posted by Christopher Martin on 20 June
In an interactive session at MRMW 19, FlexMR CEO Paul Hudson challenged researchers to consider the often unspoken impact software developers and the tech industry have on modern research experiences - and how the two groups can find shared ground for better communication.
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Tags: Market Research Business Strategy Event Summary

Posted by Christopher Martin on 19 June
On the second day of MRMW EU, topics ranged from inspiring case studies, new methodologies, challenging questions for the industry and more. But the theme that connected them all was the role of technology in transfering and facilitating knowledge.
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Tags: Market Research Business Strategy Event Summary