6 MIN READ

5 Steps to Keeping Research Participant Data Secure

Chris Martin

Customer Closeness: Building a Customer-Centric Co...

In a world awash with data, dashboards and quarterly trackers, it is surprisingly easy to forget tha...

7 MIN READ

Danielle Wilkinson

    5 Steps to Keeping Research Participant Data Secure

    Data security is a top priority for many businesses, but in particular market research firms. The data we collect is valuable to our clients, but even more valuable to our participants. We have a resp...

    6 MIN READ

    Chris Martin

    The Emotional Bottom Line: Can the Impact of Brandin...

    After spending a lot of time measuring and analysing brand in marketing research over the years, I found myself enjoying a couple of recent presentations I saw at the recent MRS conference for Financi...

    5 MIN READ

    Maria Twigge

    The Value of Customer Research: Why the Customer is ...

    Wouldn’t it be nice if it didn’t matter what customers thought about a product and sales would continue to grow anyway? Or if a business could increase the prices of their products without a drop in s...

    4 MIN READ

    Dr Dorota Crockford

    Dear Focus Group, We Need to Talk...

    Dear Focus Group, You were once the darling of my life. I was attracted to you for so many reasons: I could view my customers first hand, watch their reactions to my questions, get in-depth feedback t...

    7 MIN READ

    Paul Hudson

    10 Questions to Ask Your Online Research Provider

    Selecting the right market research partner is a crucial decision. It is one that will help determine whether or not your research project will be a success and make a positive impact on the business....

    6 MIN READ

    Chris Martin

    6 Ways to Integrate Polls into Online Market Researc...

    Although there is a wide range of definitions of what constitutes a poll, from a long survey to a vote, ballot or election, I’ll be talking about polls here as a quick stand-alone question, which can ...

    4 MIN READ

    Annette Smith

    5 Uses of Market Research in Web Development

    Designing and implementing a successful, revenue-generating website involves a lot more than just coding knowledge. While coding is the vital element of any web project (without it websites would not ...

    5 MIN READ

    Annette Smith

    5 Ways Qualitative Research Can Complement Big Data

    Big Data is one of the most popular buzzwords in business. If you were to believe the social media hype, you might be forgiven for thinking that it holds the solution to every marketing problem in the...

    5 MIN READ

    Chris Martin

    What the Unsolved Mystery of Language Can Teach Rese...

    Market research relies on language – it forms the basis of mutual understanding between researcher and participant. But, more than that, it provides meaning to qualitative research. Well-expressed emo...

    5 MIN READ

    Chris Martin

    7 Things No-One Will Tell You About Mobile Research

    There has been much excitement about the applications and uses of mobile devices in research studies, not least the ability to capture experiences ‘in the moment’ and the possibilities of targeting in...

    5 MIN READ

    Maria Twigge