6 MIN READ

How to Implement an Effective Voice of Customer Strategy

Grayling Ferguson

AI Frontiers of Market Research: Value Creation an...

The current era of AI proliferation presents an as-yet untamed frontier: an inherently uncertain lan...

8 MIN READ

Dr Matthew Farmer

    How to Implement an Effective Voice of Customer Stra...

    “The Voice of the Customer (VOC) is a process for capturing customers’ requirements. It produces a detailed set of customer wants and needs which are organized into a hierarchical structure, and then ...

    6 MIN READ

    Grayling Ferguson

    Will Facebook Reactions be a Turning Point for Socia...

    Since Facebook’s ‘like’ button was introduced in 2009, it has not only become one of the platform’s best known features, it has also become a standard feature across nearly every website and app out t...

    6 MIN READ

    Annette Smith

    5 Ways You Have Been Marketing to Millennials Wrong

    First, an admission: I myself am on the furthest edges of the Millennial (AKA Generation Y) demographic, on the border with Generation X.

    5 MIN READ

    Annette Smith

    30 Second Research Tips: Mobile Market Research

    Mobile research opens up a huge range of opportunities for marketers and researchers alike. But to take full advantage of this emerging method is not as easy as it sounds. These 30 seconds will teach ...

    4 MIN READ

    Chris Martin

    How to Effectively Communicate Survey Results

    This is a guest post from Susan Bell - a qualitative research specialist and director of Susan Bell Research. Sue loves to conduct all forms of qualitative research, including new ways such as qualita...

    6 MIN READ

    Susan Bell

    Communities: The Sales Scandal of Market Research?

    A lot of people often ask me what a community is and how it differs from any other research project or a panel. This discussion came up recently when a client sighed and told me it was just a buzz wor...

    6 MIN READ

    Paul Hudson

    Best Practices for Researching Generation X, Y and Z

    Depending on where you look you can find starkly different age brackets for each generation. However, regardless of the definition you subscribe to, one of the most striking things about the generatio...

    7 MIN READ

    Charlotte Duff

    4 Simple Steps to Defining Your Target Market

    There is a popular saying that states “You can please some of the people some of the time, all of the people some of the time, some of the people all of the time but you can never please all of the pe...

    8 MIN READ

    Amy Greenwood

    10 Must Know Millennial Marketing Myths

    Despite their rampant popularity among marketers & business leaders, much is still unknown (or worse, misunderstood) about the Millennial generation. Typically characterised as a lazy, narcissisti...

    2 MIN READ

    Chris Martin

    Customers, Consumers & Shoppers: What's the Diff...

    If you are working in a customer-focused environment you might have come across three terms: customer, consumer and a shopper. If you ever wondered what the difference is and what impact this might ha...

    7 MIN READ

    Dr Dorota Crockford