5 MIN READ

Agile Development: Where and When Should It Be Used?

Annette Smith

Closeness That Travels: How Technology Can Strengt...

What is technology actually doing to customer closeness? Depending on who you ask, it’s either bring...

6 MIN READ

Ed Hill

    Agile Development: Where and When Should It Be Used?

    With the launch of Windows 10 in 2015, Microsoft declared that this would be the last ever roll out of a new version of its operating system. Henceforth, all development of the platform would be itera...

    5 MIN READ

    Annette Smith

    Online Scrapbooking: What Researchers Can Learn from...

    This year, the popular image-based networking site Pinterest celebrated its fifth birthday. Over five years of operation, the site has grown from 5,000 to over 70 million users. This is, in part, beca...

    5 MIN READ

    Chris Martin

    8 Quick and Easy Ways to Optimise Your Online Survey...

    Online surveys are a staple of the market research industry. According to the 2015 Quirk’s Corporate Research Report (CRR), online surveys are the most popular research method with approximately 95% o...

    6 MIN READ

    Chris Martin

    Online Market Research - The Past, Present and Futur...

    The history of market research, the predecessor to online research, is complex and differs vastly depending on who you ask. According to Lawrence Lockley, author of Notes on the History of Marketing R...

    6 MIN READ

    Chris Martin

    Is DIY the New Frontier of Market Research?

    One of the biggest trends and developments in the market research industry is the rise of in-house do-it-yourself solutions. So, should DIY be the new normal? This isn’t a one off decision when you st...

    6 MIN READ

    Paul Hudson

    5 Steps to Keeping Research Participant Data Secure

    Data security is a top priority for many businesses, but in particular market research firms. The data we collect is valuable to our clients, but even more valuable to our participants. We have a resp...

    6 MIN READ

    Chris Martin

    The Emotional Bottom Line: Can the Impact of Brandin...

    After spending a lot of time measuring and analysing brand in marketing research over the years, I found myself enjoying a couple of recent presentations I saw at the recent MRS conference for Financi...

    5 MIN READ

    Maria Twigge

    The Value of Customer Research: Why the Customer is ...

    Wouldn’t it be nice if it didn’t matter what customers thought about a product and sales would continue to grow anyway? Or if a business could increase the prices of their products without a drop in s...

    4 MIN READ

    Dr Dorota Crockford

    Dear Focus Group, We Need to Talk...

    Dear Focus Group, You were once the darling of my life. I was attracted to you for so many reasons: I could view my customers first hand, watch their reactions to my questions, get in-depth feedback t...

    7 MIN READ

    Paul Hudson

    10 Questions to Ask Your Online Research Provider

    Selecting the right market research partner is a crucial decision. It is one that will help determine whether or not your research project will be a success and make a positive impact on the business....

    6 MIN READ

    Chris Martin