5 MIN READ

How to Create Visual Impact from Research Findings

Charlotte Duff

Closeness That Travels: How Technology Can Strengt...

What is technology actually doing to customer closeness? Depending on who you ask, it’s either bring...

6 MIN READ

Ed Hill

    How to Create Visual Impact from Research Findings

    There is nothing worse than being faced with slide upon slide of text, bullet points and quotes. How are you meant separate the key takeaways from less than relevant points? When you pick up a researc...

    5 MIN READ

    Charlotte Duff

    6 Considerations for International Market Research

    So you’ve got a product or service you want to market internationally and want to start conducting some qualitative research across your target markets? Fantastic!

    7 MIN READ

    Annette Smith

    The Quantitative Research Confidence Interval Calcul...

    One of the most misunderstood concepts of quantitative research is the confidence interval. However, it is a crucial step in finding out whether or not your survey results confirm your original hypoth...

    5 MIN READ

    Chris Martin

    Guest Post: Why Services are Different

    This is a guest post from Susan Bell - a qualitative research specialist and director of Susan Bell Research. Sue loves to conduct all forms of qualitative research, including new ways such as qualita...

    4 MIN READ

    Susan Bell

    3 Alternatives to Demographic Profiling

    In our webinar Beyond Gen Z: A Guide to Modern Segmentation we dissected demographic and cohort based segmentation techniques. After looking at each in turn, we discovered a number of problems with th...

    6 MIN READ

    Chris Martin

    Why Mobile Matters: How to Research Consumers on the...

    Mobile market research isn't just gaining traction, it is here to stay. It enables marketers and researchers to interact with consumers in a natural environment. But it also provides insight into cons...

    2 MIN READ

    Chris Martin

    In Defence of the Survey

    Whatever has been predicted about the demise of market research or surveys, they are still very much alive today. Far from being extinct, surveys are flourishing. To the point, some might argue, that ...

    6 MIN READ

    Paul Hudson

    31 Inspiring Market Research Quotes

    One of the most fascinating aspects of research is its omnipresence. The practice of gathering data, analysing it and generating insight be applied in a staggering variety of setting – from science to...

    10 MIN READ

    Chris Martin

    Qualitative Research & Quantitative Research: Th...

    Understanding the difference between qualitative and quantitative research is fundamental to running a successful research project. The terms underpin the two key approaches to research. Both have sig...

    6 MIN READ

    Chris Martin

    6 New Ways to Research Online Shoppers

    Understanding the behaviour of shoppers in an online space comes with its own set of challenges. Contextual variables are even more difficult to predict than in a shop or store and competition for the...

    6 MIN READ

    Maria Twigge