6 MIN READ

What is Data Driven Marketing?

Grayling Ferguson

How to Build Customer Centricity in 2026

Customer centricity sounds straightforward: put your customers at the heart of every decision. But a...

20 MIN READ

Paul Hudson

    What is Data Driven Marketing?

    Data-driven marketing is officially defined as “the marketing insights and decisions that arise from the analysis of data about or from consumers.” It is being rapidly adopted by companies to further ...

    6 MIN READ

    Grayling Ferguson

    3 Ways to Use Conjoint Analysis in Market Research

    The term ‘conjoint’ is described simply as “pertaining to or formed by two or more in combination.” This, in my opinion, is a very good summary of what conjoint analysis is and what it is most useful ...

    6 MIN READ

    Dr Dorota Crockford

    6 Steps to Integrating Big Data & Market Researc...

    Big data and market research are two information gathering tools that businesses must employ to succeed in the modern age. In terms of how they function within an organisation, there are two main scho...

    2 MIN READ

    Chris Martin

    The Key Difference Between Market Research and Big D...

    Big data is a buzzword which has become a focal point of discussion. To demonstrate scale of the hype, upon writing this blog, my Google search for the term big data brought back over 400 million sear...

    8 MIN READ

    Amy Greenwood

    How to Create Visual Impact from Research Findings

    There is nothing worse than being faced with slide upon slide of text, bullet points and quotes. How are you meant separate the key takeaways from less than relevant points? When you pick up a researc...

    5 MIN READ

    Charlotte Duff

    6 Considerations for International Market Research

    So you’ve got a product or service you want to market internationally and want to start conducting some qualitative research across your target markets? Fantastic!

    7 MIN READ

    Annette Smith

    The Quantitative Research Confidence Interval Calcul...

    One of the most misunderstood concepts of quantitative research is the confidence interval. However, it is a crucial step in finding out whether or not your survey results confirm your original hypoth...

    5 MIN READ

    Chris Martin

    Guest Post: Why Services are Different

    This is a guest post from Susan Bell - a qualitative research specialist and director of Susan Bell Research. Sue loves to conduct all forms of qualitative research, including new ways such as qualita...

    4 MIN READ

    Susan Bell

    3 Alternatives to Demographic Profiling

    In our webinar Beyond Gen Z: A Guide to Modern Segmentation we dissected demographic and cohort based segmentation techniques. After looking at each in turn, we discovered a number of problems with th...

    6 MIN READ

    Chris Martin

    Why Mobile Matters: How to Research Consumers on the...

    Mobile market research isn't just gaining traction, it is here to stay. It enables marketers and researchers to interact with consumers in a natural environment. But it also provides insight into cons...

    2 MIN READ

    Chris Martin