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This is a guest post from Susan Bell - a qualitative research specialist and director of Susan Bell Research. Sue loves to conduct all forms of qualitative research, including new ways such as qualita...
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Customer experience (CX) has moved far beyond a buzzword or a set of performance metrics. Today, it ...
This is a guest post from Susan Bell - a qualitative research specialist and director of Susan Bell Research. Sue loves to conduct all forms of qualitative research, including new ways such as qualita...
In our webinar Beyond Gen Z: A Guide to Modern Segmentation we dissected demographic and cohort based segmentation techniques. After looking at each in turn, we discovered a number of problems with th...
Mobile market research isn't just gaining traction, it is here to stay. It enables marketers and researchers to interact with consumers in a natural environment. But it also provides insight into cons...
Whatever has been predicted about the demise of market research or surveys, they are still very much alive today. Far from being extinct, surveys are flourishing. To the point, some might argue, that ...
One of the most fascinating aspects of research is its omnipresence. The practice of gathering data, analysing it and generating insight be applied in a staggering variety of setting – from science to...
Understanding the difference between qualitative and quantitative research is fundamental to running a successful research project. The terms underpin the two key approaches to research. Both have sig...
Understanding the behaviour of shoppers in an online space comes with its own set of challenges. Contextual variables are even more difficult to predict than in a shop or store and competition for the...
Reflexivity is a vital skill for any researcher. It is the systematic, conscious process of evaluating oneself and resulting relationship with the research process. Understanding how unconscious bias,...
Mobile research has its critics but it is undeniable that the relationship we have with our smartphones and other personal devices; always-there, always-on, makes mobile research an immensely desirabl...
We may love our in-depth qualitative research tools, but we know the value of integrating both qual and quant methods. That’s why we have built our DIY quantitative research sample size calculator. Fr...