--- title: "Why Mobile Matters: How to Research Consumers on the Go" description: We live our lives on the move. So why is so little of our research in-situ? Find out why you need to make your consumer research mobile & how that can be achieved in our free infographic. image: https://blog.flexmr.net/hubfs/34871-2-why-mobile-matters-how-to-research-consumers-on-the-go-header.png --- close ## Ready to level up your insights? Get ready to streamline, scale and supercharge your research. Fill out this form to request a demo of the InsightHub platform and discover the difference insights empowerment can make. A member of our team will reach out within two working days. close ## Cost effective insights that scale Quality insight doesn't need to cost the earth. Our flexible approach helps you make the most of research budgets and build an agile solution that works for you. Fill out this form to request a call back from our team to explore our pricing options. 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[Listen Now](https://resources.flexmr.net/mrx-lab-podcast) - ### Featured Stories - [Specsavers Informs Key Marketing Decisions with InsightHub](https://resources.flexmr.net/specsavers) - [The Coventry Panel Helps Maintain Award Winning CX](https://resources.flexmr.net/coventry-building-society) - [Isagenix Customer Community Steers New Product Launch](https://resources.flexmr.net/isa-insights) - [Curo Engage Residents with InsightHub Community](https://resources.flexmr.net/curo) - [Tech & Trends](https://blog.flexmr.net/topic/tech-trends) / - [Practical Application](https://blog.flexmr.net/topic/practical-application) / 2 MIN READ ## Why Mobile Matters: How to Research Consumers on the Go #### Chris Martin # [Workshops and Beacons: A Guide to Building Custome...](https://blog.flexmr.net/workshops-beacons-customer-salience) Most organisations are not short of data, insight or decks.Their biggest challenge is not whether cu... [Read more](https://blog.flexmr.net/workshops-beacons-customer-salience) 9 MIN READ #### Ed Hill - [Events (1)](https://blog.flexmr.net/topic/events) - [Insights Empowerment (38)](https://blog.flexmr.net/topic/insights-empowerment) - [Practical Application (178)](https://blog.flexmr.net/topic/practical-application) - [Research Methods (285)](https://blog.flexmr.net/topic/research-methods) - [Strategic Thinking (232)](https://blog.flexmr.net/topic/strategic-thinking) - [Survey Templates (7)](https://blog.flexmr.net/topic/survey-templates) - [Tech & Trends (397)](https://blog.flexmr.net/topic/tech-trends) Mobile market research isn't just gaining traction, it is here to stay. It enables marketers and researchers to interact with consumers in a natural environment. But it also provides insight into consumer thought processes in situations where they were previously hard to reach. It is the single largest opportunity for brands to improve their customer feedback mechanisms of the 20th century. Yet, despite that - it has still suffered from low adoption rates and poor implementation. The problems surrounding mobile research are two-fold. The first aspect is a low level of awareness of how mobile can be used to research consumers. The second is a lack of (effectively implemented) technology which enables such data collection. Slowly, the research industry is beginning to overcome these hurdles and provide more platforms which give mobile research the ecosystem it needs to thrive. The following infographic aims to show just how widespread mobile penetration has come and the opportunities that it, combined with creative methodologies, provides researchers. **Tweetable Mobile Research Facts:** 1. 60% of the global population have access to a mobile device ([click to tweet](http://ctt.ec/1aUvy)) 2. 80% of internet users access the web via a basic or smart phone ([click to tweet](http://ctt.ec/uc6Ub)) 3. 63% of mobile consumers multi-screen whilst watching TV ([click to tweet](http://ctt.ec/JL284)) ## Why Mobile Research Matters ![Mobile Market Research Infographic](https://blog.flexmr.net/hs-fs/hubfs/Public/Why_Mobile_Matters_-_How_to_Research_Consumers_on_the_Go.png?width=1000&name=Why_Mobile_Matters_-_How_to_Research_Consumers_on_the_Go.png) ### How Can You Reach Consumers on the Go? Understanding the breadth of opportunities that mobile devices offer is the first step to crafting an effective mobile research strategy. The second, crucial, step is the harder one. It centres on the question: how can we target and collect data from relevant consumers in a non-intrusive manner? There are a lot of suggestions on how this can be achieved. We even make our own in the article [6 Unique Uses of Mobile Market Research](https://blog.flexmr.net/mobile-market-research). But ultimately it comes down to your consumers and how your business interacts with them. Undertaking mobile research forces organisations to take a step back and closely examine customer relationships. Before developing a mobile strategy you need to consider when and where consumers come into contact with your product, but also how the purchase decision is made. Only once these two key elements are defined can you begin using research to reach and understand consumer opinion in context and in-situ. #### About FlexMR We are The Insights Empowerment Company. We help research, product and marketing teams drive informed decisions with efficient, scalable & impactful insight. #### About Chris Martin Chris is an experienced executive and marketing strategist in the insight and technology sectors. He also hosts our MRX Lab podcast. #### Stay up to date ## You might also like... ![Blog Featured Image Header](https://blog.flexmr.net/hubfs/Marketing_Files/Blogs/Headers/retaining_human_touch_customer_salience_cx_ai.png) ### [Retaining a Human Touch with Custom...](https://blog.flexmr.net/customer-salience-cx-ai) In recent years, companies have embraced artificial intelligence (AI) at pace, swept up in a technological momentum that promises efficiency and cost savings. However, in their rush to pursue quickly ... [Continue reading](https://blog.flexmr.net/customer-salience-cx-ai) 5 MIN READ ![Blog Featured Image Header](https://blog.flexmr.net/hubfs/Marketing_Files/Blogs/Headers/casual_conversation_iosetta_santini.png) ### [A Casual Conversation... with Ioset...](https://blog.flexmr.net/casual-conversation-iosetta-santini) Most research projects still currently end with a powerpoint report and a debrief. This has become deeply entrenched as the industry standard, and it is what stakeholders have come to expect when they... [Continue reading](https://blog.flexmr.net/casual-conversation-iosetta-santini) 4 MIN READ ![Blog Featured Image Header](https://blog.flexmr.net/hubfs/Marketing_Files/Blogs/Headers/synthetic_data_richer_market_insights.png) ### [Synthetic Data: The Key to Richer M...](https://blog.flexmr.net/synthetic-data-richer-market-insights) In the dynamic world of market research, the need for robust and accurate data is critical. Whilst the increased prevalence of generative AI has provided a range of benefits to market research process... 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